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BOCS Pizza

The April 2022 Month End Report indicates an increase in users, session rates, and session duration, while the bounce rate has decreased, suggesting improved user engagement. Traffic sources show that 47.1% of users came from organic search, and action items for next month include increasing user numbers and enhancing website content and speed. The SEO report highlights improvements in backlinks, on-page SEO score, and referring domains, with a focus on increasing keyword rankings moving forward.

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16 views5 pages

BOCS Pizza

The April 2022 Month End Report indicates an increase in users, session rates, and session duration, while the bounce rate has decreased, suggesting improved user engagement. Traffic sources show that 47.1% of users came from organic search, and action items for next month include increasing user numbers and enhancing website content and speed. The SEO report highlights improvements in backlinks, on-page SEO score, and referring domains, with a focus on increasing keyword rankings moving forward.

Uploaded by

brandmonkacademy BMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Department of Web and SEO

Month End Report


April 2022

Report Submitted by: Rajesh PV (SEO Analyst – BMC)


Report Submitted To: Arun Kumar V (CEO – BOCS Pizza)
How to Read the Report
Users: Users who have initiated at least one session during the date range.

New User: Users who have initiated at least one session during the date range.

Session: Total number of Sessions within the date range. A session is the period
time a user is actively engaged with your website, app, etc. All usage data (Screen
Views, Events, Ecommerce, etc.) is associated with a session.

Number of Sessions per User: The average number of Sessions per user.

Page views: Page views are the total number of pages viewed. Repeated views of
a single page are counted.

Average Page Depth: Pages/Session is the average number of pages viewed


during a session. Repeated views of a single page are counted.

Average Session Time: The average length of a Session.

Bounce Rate: The percentage of single-page sessions in which there was no


interaction with the page. A bounced session has duration of 0 seconds.

Domain Authority (DA): Domain Authority (DA) is a search engine ranking score
developed by Moz that predicts how likely a website is to rank in search engine
result pages (SERPs).

Page Authority (PA): Page Authority scores range from one to 100, with higher
scores corresponding to a greater ability to rank.

SEO: Search engine optimization is the process of improving the quality and
quantity of website traffic to a website or a web page from search engines.

Traffic: The SEO Traffic KPI measures the number of visits to your website that are
the result of organic or paid search traffic.

Organic Keywords: An organic keyword is a keyword used to attract free traffic


through search engine optimization.
Google Analytics Report
Date Range: 29 Mar 2022 – 27 Apr 2022 (28 days)

Insights:

 Compare to last month incoming users has been increased.


 User Session rate has been increased compared to last month.
 The Total bounce rate has been reduced compared to last month. Thus the
Engagement rate of the user has been increased.
 Session Duration has been increased compared to last month. It indicates
users are spending more time in our website.

Action Items for Next month:

 The Total Number of users should be increased from 1000 - 1200


 Valuable and Attractive content can be updated in our website to increase
the session rate of the website.
 Speed Optimization can be updated to decrease the bounce rate.
Traffic source

Insights:

 47.1% users have been visited our website through Organic Search.
 12.4% users have been visited our website through Direct search.
 5.8% users have been visited our website through Social media.
 1.6% users have been visited our website through others / Referral.

Action Items for Next month:

 Brand Awareness can be increased to Generate traffic through direct


search.

*Our Report consist of only important metrics


SEO Report

Organic keywords : 276


Domain Authority: 6
Backlinks: 332
Traffic: 213
On page SEO Score: 80
Referring Domain: 189
Page Authority: 14

[Source: ubersuggest]

Insights:

 All Keyword ranking for this month is ups and downs.


 Back links has been increased compare to last Auditing.
 On page SEO score has been increased compare to last Auditing.
 Referring Domain score has been increased compare to last Auditing.
 Organic keywords have been increased compare to last Auditing.

Action Items for Next month:

 Ranking should be increased for all the keywords.

Compared to last month the Results derived from this report is very good.
It can be increased for Upcoming Month.

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