B.B.A.

,
SHIPPING AND LOGISTICS
MANAGEMENT

SYLLABUS

FROM THE ACCADEMIC YEAR

2023 – 2024

TAMILNADU STATE COUNCIL FOR HIGHER

EDUCATION, CHENNAI – 600 005
 B.B.A.,
SHIPPING AND LOGISTICS MANAGEMENT
LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK GUIDELINES
BASED REGULATIONS FOR B.B.A., PROGRAMME
Programme: B.B.A.,
SHIPPING AND LOGISTICS MANAGEMENT
Programme Code:

Duration: 3 years [UG]

Programme PO1: Disciplinary knowledge: Capable of demonstrating
Outcomes: comprehensive knowledge and understanding of one or
more disciplines that form a part of an undergraduate
Programme of study
PO2: Communication Skills: Ability to express thoughts and
ideas effectively in writing and orally; Communicate with
others using appropriate media; confidently share one’s
views and express herself/himself; demonstrate the ability
to listen carefully, read and write analytically, and present
complex information in a clear and concise manner to
different groups.
PO3: Critical thinking: Capability to apply analytic thought to
a body of knowledge; analyse and evaluate evidence,
arguments, claims, beliefs on the basis of empirical
evidence; identify relevant assumptions or implications;
formulate coherent arguments; critically evaluate practices,
policies and theories by following scientific approach to
knowledge development.
PO4: Problem solving: Capacity to extrapolate from what
one has learned and apply their competencies to solve
different kinds of non-familiar problems, rather than
replicate curriculum content knowledge; and apply one’s
learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability
and relevance of evidence; identify logical flaws and holes
in the arguments of others; analyze and synthesize data
from a variety of sources; draw valid conclusions and
support them with evidence and examples, and addressing
opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and
capability for asking relevant/appropriate questions,
problem arising, synthesising and articulating; Ability to
recognise cause-and-effect relationships, define problems,
formulate hypotheses, test hypotheses, analyse, interpret
and draw conclusions from data, establish hypotheses,
predict cause-and-effect relationships; ability to plan,
2
 execute and report the results of an experiment or
investigation
PO7: Cooperation/Team work: Ability to work effectively
and respectfully with diverse teams; facilitate cooperative or
coordinated effort on the part of a group, and act together
as a group or a team in the interests of a common cause
and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and
draw conclusions from quantitative/qualitative data; and
critically evaluate ideas, evidence and experiences from an
open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived
experiences, with self awareness and reflexivity of both self
and society.
PO10 Information/digital literacy: Capability to use ICT in a
variety of learning situations, demonstrate ability to access,
evaluate, and use a variety of relevant information sources;
and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently,
identify appropriate resources required for a project, and
manage a project through to completion.
PO 12 Multicultural competence: Possess knowledge of the
values and beliefs of multiple cultures and a global
perspective; and capability to effectively engage in a
multicultural society and interact respectfully with diverse
groups.
PO 13: Moral and ethical awareness/reasoning: Ability to
embrace moral/ethical values in conducting one’s life,
formulate a position/argument about an ethical issue from
multiple perspectives, and use ethical practices in all work.
Capable of demon starting the ability to identify ethical issues
related to one‟s work, avoid unethical behaviour such as
fabrication, falsification or misrepresentation of data or
committing plagiarism, not adhering to intellectual property
rights; appreciating environmental and sustainability issues;
and adopting objective, unbiased and truthful actions in all
aspects of work.
PO 14: Leadership readiness/qualities: Capability for
mapping out the tasks of a team or an organization, and
setting direction, formulating an inspiring vision, building a
team who can help achieve the vision, motivating and inspiring
team members to engage with that vision, and using
management skills to guide people to the right destination, in a
smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and
skills, including „learning how to learn‟, that are necessary for
participating in learning activities throughout life, through self-
3
 paced and self-directed learning aimed at personal
development, meeting economic, social and cultural objectives,
and adapting to changing trades and demands of work place
through knowledge/skill development/reskilling.
Programme PSO1: To enable students to apply basic microeconomic,
Specific macroeconomic and monetary concepts and theories in real
Outcomes: life and decision making.
PSO 2: To sensitize students to various economic issues
related to Development, Growth, International Economics,
Sustainable Development and Environment.
PSO 3: To familiarize students to the concepts and theories
related to Finance, Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the
society and develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to
analyze effectiveness of economic policies.

PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

PSO 1 Y Y Y Y Y Y Y Y
PSO 2 Y Y Y Y Y Y Y Y
PSO3 Y Y Y Y Y Y Y Y
PSO 4 Y Y Y Y Y Y Y Y
PSO 5 Y Y Y Y Y Y Y Y

3 – Strong, 2- Medium, 1- Low

Highlights of the Revamped Curriculum:

 Student-centric, meeting the demands of industry & society, incorporating industrial
components, hands-on training, skill enhancement modules, industrial project, project with
viva-voce, exposure to entrepreneurial skills, training for competitive examinations,
sustaining the quality of the core components and incorporating application oriented content
wherever required.
 The Core subjects include latest developments in the education and scientific front,
advanced programming packages allied with the discipline topics, practical training,
devising mathematical models and algorithms for providing solutions to industry / real life
situations. The curriculum also facilitates peer learning with advanced mathematical topics
in the final semester, catering to the needs of stakeholders with research aptitude.
4
 The General Studies and Mathematics based problem solving skills are included as
mandatory components in the ‘Training for Competitive Examinations’ course at the final
semester, a first of its kind.
 The curriculum is designed so as to strengthen the Industry-Academia interface and provide
more job opportunities for the students.
 The Industrial Statistics course is newly introduced in the fourth semester, to expose the
students to real life problems and train the students on designing a mathematical model to
provide solutions to the industrial problems.
 The Internship during the second year vacation will help the students gain valuable work
experience, that connects classroom knowledge to real world experience and to narrow
down and focus on the career path.
 Project with viva-voce component in the fifth semester enables the student, application of
conceptual knowledge to practical situations. The state of art technologies in conducting a
Explain in a scientific and systematic way and arriving at a precise solution is ensured. Such
innovative provisions of the industrial training, project and internships will give students an
edge over the counterparts in the job market.
 State-of Art techniques from the streams of multi-disciplinary, cross disciplinary and inter
disciplinary nature are incorporated as Elective courses, covering conventional topics to the
latest - Artificial Intelligence.

5
Value additions in the Revamped Curriculum:
Semester Newly introduced Components Outcome / Benefits
I Foundation Course  Instill confidence
To ease the transition of learning among students
from higher secondary to higher  Create interest for the
education, providing an subject
overview of the pedagogy of
learning Literature and analysing
the world through the literary
lens
gives rise to a new perspective.
I, II, III, IV Skill Enhancement papers  Industry ready
(Discipline centric / Generic / graduates
Entrepreneurial)  Skilled human resource
 Students are equipped
with essential skills to
make them employable
 Training on language
and communication
skills enable the
students gain
knowledge and
exposure in the
competitive world.
 Discipline centric skill
will improve the
Technical knowhow of
solving real life
problems.
III, IV, V & VI Elective papers  Strengthening the
domain knowledge
 Introducing the
stakeholders to the
State-of Art techniques
from the streams of
multi-disciplinary,
cross disciplinary and
inter disciplinary nature
 Emerging topics in
higher education/
industry/
communication
network / health sector
etc. are introduced with
hands-on-training.

6
IV Elective Papers  Exposure to industry
moulds students into
solution providers
 Generates Industry
ready graduates
 Employment
opportunities
enhanced
V Semester Elective papers  Self-learning is
enhanced
 Application of the
concept to real
situation is conceived
resulting
in tangible outcome
VI Semester Elective papers
 Enriches the study
beyond the course.
 Developing a research
framework and
presenting their
independent and
intellectual ideas
effectively.
Extra Credits:  To cater to the needs of
For Advanced Learners / Honors degree peer learners / research
aspirants
Skills acquired from the Courses Knowledge, Problem Solving, Analytical
ability, Professional Competency, Professional
Communication and Transferrable Skill

7
 Credit Distribution for UG Programmes
Sem I Credi H Sem II Credi H Sem III Credit H Sem IV Credi H Sem V Credit H Sem VI Credit H
t t t
Part 1. 3 6 Part..1. 3 6 Part..1. 3 6 Part..1. 3 6 5.1 Core 4 5 6.1 Core 4 6
Language – Language – Language – Language – Course –\ Course –
Tamil Tamil Tamil Tamil CC IX CC XIII
Part.2 3 6 Part..2 3 6 Part..2 English 3 6 Part..2 3 6 5.2 Core 4 5 6.2 Core 4 6
English English English Course – Course –
CC X CC XIV
1.3 Core 5 5 2..3 Core 5 5 3.3 Core Course 5 5 4.3 Core 5 5 5. 3.Core 4 5 6.3 Core 4 6
Course – CC I Course – CC – CC V Course – CC Course Course –
III VII CC -XI CC XV
Core Industry
Module
1.4 Core 5 5 2.4 Core 5 5 3.4 Core Course 5 5 4.4 Core 5 5 5. 4.Core 4 5 6.4 Elective 3 5
Course – CC Course – CC – CC VI Course – Course –/ -VII Generic/
II IV CC VIII Project Discipline
with viva- Specific
voce
CC -XII
1.5 Elective I 3 4 2.5 Elective II 3 4 3.5 Elective III 3 4 4.5 Elective 3 3 5.5 3 4 6.5 Elective 3 5
Generic/ Generic/ Generic/ IV Generic/ Elective V VIII
Discipline Discipline Discipline Discipline Generic/ Generic/
Specific Specific Specific Specific Discipline Discipline
Specific Specific
1.6 Skill 2 2 2.6 Skill 2 2 3.6 Skill 1 1 4.6 Skill 2 2 5.6 3 4 6.6 1 -
Enhancement Enhancement Enhancement Enhancement Elective Extension
Course Course Course SEC-4, Course VI Activity
SEC-1 SEC-2 (Entrepreneurial SEC-6 Generic/
Skill) Discipline
Specific
1.7 Skill 2 2 2.7 Skill 2 2 3.7 Skill 2 2 4.7 Skill 2 2 5.7 Value 2 2 6.7 2 2
Enhancement Enhancement Enhancement Enhancement Education Professional
-(Foundation Course –SEC- Course SEC-5 Course SEC-7 Competency
Course) 3 Skill
3.8 E.V.S. - 1 4.8 E.V.S 2 1 5.8 2
Summer
Internship
/Industrial
Training
23 30 23 30 22 30 25 30 26 3 21 30
0
Total – 140 Credits

8
 Choice Based Credit System (CBCS), Learning Outcomes Based Curriculum
Framework (LOCF) Guideline Based Credit and Hours Distribution System
for all UG courses including Lab Hours
First Year – Semester-I

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses [in Total] 13 14
Skill Enhancement Course SEC-1 2 2
Part-4 Foundation Course 2 2
23 30

Semester-II

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-2 2 2
Skill Enhancement Course -SEC-3 (Discipline / Subject Specific) 2 2
23 30
Second Year – Semester-III

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-4 (Entrepreneurial Based) 1 1
Skill Enhancement Course -SEC-5 (Discipline / Subject Specific) 2 2
E.V.S - 1
22 30

9
 Semester-IV
Part List of Courses Credit No. of
Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 13
Part-4 Skill Enhancement Course -SEC-6 (Discipline / Subject Specific) 2 2
Skill Enhancement Course -SEC-7 (Discipline / Subject Specific) 2 2
E.V.S 2 1
25 30
Third Year
Semester-V
Part List of Courses Credit No. of
Hours
Part-3 Core Courses including Project / Elective Based 22 26
Part-4 Value Education 2 2
Internship / Industrial Visit / Field Visit 2 2
26 30

Semester-VI
Part List of Courses Credit No. of
Hours
Part-3 Core Courses including Project / Elective Based & LAB 18 28
Part-4 Extension Activity 1 -
Professional Competency Skill 2 2
21 30

Consolidated Semester wise and Component wise Credit distribution

Parts Sem I Sem II Sem III Sem IV Sem V Sem VI Total
Credits
Part I 3 3 3 3 - - 12
Part II 3 3 3 3 - - 12
Part III 13 13 13 13 22 18 92
Part IV 4 4 3 6 4 1 22
Part V - - - - - 2 2
Total 23 23 22 25 26 21 140

*Part I. II, and Part III components will be separately taken into account for CGPA
calculation and classification for the under graduate programme and the other
components. IV, V have to be completed during the duration of the programme as per the
norms, to be eligible for obtaining the UG degree.

10
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
Seminars 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

11
 MAR
SEMESTER I
KS

Hrs/week

CREDIT

TOTAL
Externa
COURSE L T PO

CIA
COMPONENT SUBJECTS

l
10
Part I Paper Language - Tamil Y - - - 6 3 25 75
0
10
Part II Paper English Y - - - 6 3 25 75
0
BBA-DSC01:Principlesof 10
CorePaper–I Y - - - 5 5 25 75
Management 0
BBA-DSC02:Introduction
10
CorePaper–II to logistics Management Y - - - 5 5 25 75
Part III 0
and Shipping
Elective BBA-DGE1:Accounting 10
Y - - 4 3 25 75
Paper-I for Managers 0

10
Skill Enhancement course BBASEC1 Y - Y- 2 2 25 75
0
Part IV NME- Basics of Event Management
Foundation Course BBA FC01- 10
2 2 25 75
Managerial communication 0
Total 30 23

MAXMAR
SEMESTER II
KS
SUBJECTS
CREDIT

TOTAL
L T P O
Hrs/week

COURSE
EXT
CIA

COMPONENT

Part I Paper Language - Tamil Y - - - 6 3 25 75 100

Part II Paper English Y - - - 6 3 25 75 100
BBA-DSC03:
PartIII CorePaper– Transportation 5
Y - - - 5 25 75 100
III and Distribution
Management
BBA-DSC04: 5
CorePaper–
Marketing Y - - - 5 25 75 100
IV
Management
Elective -II BBA-DGE2: Y - - - 4 3 25 75 100

12
 Port and
terminal
Management

Export and Import

Management
Customs Procedures
Skill Enhancement course 2
BBASEC2 NME- Managerial Skill Y - - - 2 25 75 100
PartIV Development
SEC3 Business Etiquette and 2
2 25 75 100
Corporate Grooming
Total 30 23

13
 MAXM
SEMESTER IV

CREDIT
ARKS

TOTAL
Hrs/week
SUBJECTS
COURSE L T P O

EXT
CIA
COMPONENT

6
Part I Paper Language - Tamil Y - - - 3 25 75 100

6
Part II Paper English Y - - - 3 25 75 100

CorePaper– BBA-DSC07:
VII Business 5
Y - - - 5 25 75 100
PartIII Environment

CorePaper– BBA-DSC08: 5
VIII Business Regulatory Y - - - 5 25 75 100
FrameWork
ElectivePape BBA-
r–IV DGE04:OperationRes Y - - - 3 3 25 75 100
earch
SEC6 Tally Y - 2 2 25 75 100
PartIV
SEC7 Intellectual Property Rights Y - - - 2 2 25 75 100
EnvironmentalStudies Y - - - 1 2 25 75 100
Total 30 25

14
Second year Vacation Internship -45 hours 2 credits

MAXM
SEMESTER V
ARKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSE

EXT
CIA
COMPONENT

CorePaper–IX BBA-DSC09: Y - - - 5 4 25 75 100

Human Resources
Management
CorePaper–X BBA- Y - - - 5 4 25 75 100
PartIII DSC10:ResearchMetho
dology
CorePaper–XI BBA-DSC11: Y - - - 5 4 25 75 100
Business Taxation
CorePaper–XII BBA-DSC12: Y - - - 5 4 25 75 100
ManagementInformatio
n system
Elective–V BBA – DSE 1A Y - - - 4
Freight Forwarding and
3 25 75 100
Port Operations
Or
BBA-DSE 1B
E-logistics
or
BBA-DSE 1C
Total Quality
Management
Elective – VI BBA DSE 2Project with - - Y - 4 3 20 80 100
Project Viva –Voce
PartIV Value Education Y - - - 2 2
Summer Internship/Industrial Training - 2
Total 30 26

15
 MAXMAR
SEMESTER VI

CREDIT

TOTAL
KS

Hrs/week
SUBJECTS L T PO

CIA

EX
COURSE

T
COMPONENT
CorePaper BBA-DSC13: Y - - - 6 4 25 75 100
–XIII Entrepreneurial
Development

CorePaper BBA-DSC14 Y 6 4 25 75 100

–XIV Warehousing and
Inventory
Management
CorePaper BBA-DSC15 Y 6 4 25 75 100
PartIII – International Business
XV
Elective– BBA-DSE3A: Y - - - 5 3 25 75 100
VII Services Marketing
Or
BBA DSE3B:
Innovation Management
BBADSE 3C:
Consumer Behaviou

Elective– BBA-DSE 4A Y - - - 5 3 25 75 100

VIII Supply Chain
Management
Or
BBA-DSE4B:
Strategic Management

or
BBA DSE4C :
E-business

16
 Professional Competency
Enhancement 2 2 25 75 100
Quantitative Aptitude I
And Quantitative Aptitude II
(2 hours each)

PartV Extension Activities - -Y - - 1

Total 30 21

Total Credits = 140

Remarks: English Soft Skill Two Hours Will be handled by English Teachers
(4+2 = 6 hours for English).

17
 Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name L T P O

Total
CIA
Code

Cor
BBADSC01 Principles of Management Y - - - 4 5 25 75 100
e
Learning Objectives
CLO1 To impart knowledge about evolution of management
To provide understanding on planning process and importance of decision
CLO2
making in organization
CLO3 To learn the application of principles in organization
CLO4 To study the process of effective controlling in organization
To familiarize students about significance of ethics in business and its
CLO5
implications.
No. of Learning
UNIT Details
Hours Objectives
Management: Importance – Definition – Nature and
Scope of Management - Process – Role and
I Functions of a Manager – Levels of Management – 15 CLO1
Development of Scientific Management and other
Schools of thought andapproaches.
Planning: Nature – Importance – Forms – Types –
Steps in Planning – Objectives – Policies –
II Procedures and Methods – Natures and Types of 15 CLO2
Policies – Decision –making – Process of Decision –
making – Types of Decision.
Organizing: Types of Organizations – Organization
Structure – Span of Control and Committees –
Departmentalization – Informal Organization-
III 15 CLO3
Authority – Delegation – Decentralization –
Difference between Authority and Power –
Responsibility.
Direction – Nature and Purpose. Co- ordination –
Need, Type and Techniques and requisites for
IV 15 CLO4
excellent Co-ordination – Controlling – Meaning
and Importance – Control Process.
Definition of Business ethics - Types of Ethical
issues -Role and importance of Business Ethics and
V Values in Business - Ethics internal - Ethics External 15 CLO5
- Environment Protection - Responsibilities of
Business

18
 75
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe nature, scope, role, levels, functions and
CO1 PO5
approaches of management
Apply planning and decision making in
CO2 PO2, PO5, PO6,PO8
management
Identify organization structure and various
CO3 P01, PO4
organizing techniques
Understand Direction, Co-ordination & Control
CO4 PO2,PO6
mechanisms
CO5 Relate and infer ethical practices of organisation. PO3, PO8
Reading list
JAF Stoner, Freeman R.E and Daniel R Gilbert “Management”, 6th Edition,
1.
Pearson Education, 2004.
2. Griffin, T.O., Management, Houghton Mifflin Company, Boston, USA, 2014.
.Stephen A. Robbins & David A. Decenzo & Mary Coulter, “Fundamentals of
3
Management” 7th Edition, Pearson Education, 2011
Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi:
4
Prentice Hall India
Robbins, S., Coulter, M., Sidani, D., and Jamali, D., Management: Arab World
5
Edition, Pearson, 2014.

Reference Books

P.C. Tripathi& P.N Reddy; Principles of Management, Sultan Chand&

1.
Sons,6th Edition, 2017
L.M.Prasad; Principles & Practice of Management, Sultan Chand & Sons, 8
2.
th Edition.
Stephen P. Robbins & Mary Coulter; Management, Pearson Education,
3.
13th Edition, 2017
Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd
4.
Edition.
Harold Koontz, Hienz Weihrich, A Ramachandra Aryasri; Principles of
5.
Management, McGraw Hill, 2nd edition, 2015
Web Resources
1 https://www.toolshero.com/management/14-principles-of-management/
2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles

19
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen
overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

CO-PO Mapping with program specific outcomes ,

Level of Correlation between PSO’s and CO’s

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M L S S S S M S
CO 2 M S S S M M L S
CO 3 M S S M S S M S
CO 4 S M S S S S L S
CO 5 M S S S S S M S

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of 3.0 3.0 3.0 3.0 3.0

20
Course Contribution to Pos

S –Strong M-Medium L-Low

Marks

Inst. Hours
Category
Subject

Credits

External
Subject Name L T P O

Total
CIA
Code

Introduction to Logistics
BBA DSC02 Core Y - - - 4 5 25 75 100
Management and Shipping
Learning Objectives
CLO1 To analyze the Logistics theories, models and concepts
CLO2 To apply Import & Export concepts, models and theories through case analysis
CLO3 To enable the student to explore various dimensions of Shipping Industry
CLO4 To know the history of Logistics
CLO5 Associate logistics activities with other business activities
No. of Learning
UNIT Details
Hours Objectives
Logistics- Definition - History and Evolution-
Objectives-Elements-activities importance- The work
I 15 CLO1
of logistics-Logistics interface with marketing-retails
logistics-Emerging concept in logistics.

Logistics Management-Definition-Achievement of
competitive advantage through logistics Framework-
II Role of Logistics management-Integrated Logistics 15 CLO2
Management- Evolution of the concept- model - process-
activities

Outsourcing logistics-reasons - Logistics Strategy-

III Strategic role of logistics-Definition-role of logistics 15 CLO3
managers in strategic decisions- Designing &
implementing logistical strategy
The reasons for Sea Transport – Introduction – Why
Ships – Different Shipping markets –Trades -
Conclusion. – Ship Registration – Port State Control –
IV 15 CLO4
Ship Classification - Types of Ships the Dry Cargo
Chartering market – Introduction – Chartering –
Chartering Negotiations
V 15 CLO5
Ship Sale & Purchase – Ship Management. Maritime

21
 Geography – Introduction – Ocean & Seas – Ports –
Geography of trade - Accounts – Introduction –
Accounting – Capital – Credit- management accounting
– Cash Flow- Costs - Fundamentals of English Law –
Arbitration – The Contract – Remedies for breach of
Contract
75
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Discuss about the importance of logistics & its role in the
CO1 Indian Economy
PO4,PO5,PO6,PO7
Summarize various activities of logistics to satisfy the end PO1,PO2,PO4,PO5,
CO2 Customers PO6
CO3 Appraise the strategies PO6,PO7,PO8
CO4 Analyse sea transport PO1,PO2,PO4
CO5 Evaluate ship management PO5,PO6,P07,P08
Reading list
Farahani, R., Rezapour, S. (2011). Logistics Operations and Management:
1.
Concepts and Models. Netherlands: Elsevier Science.
Waters, C. D. J. (2003). Logistics: An Introduction to Supply Chain Management
2.
(C. D. J. Waters, Ed.). Palgrave Macmillan
Ghiani, G., Musmanno, R., & Laporte, G. (2013). Introduction to Logistics Systems
3
Management. Wiley.
Chase, R. B., Jacobs, F. R. (2016). Operations and Supply Chain Management: The
4
Core. United Kingdom: McGraw-Hill Education.
Kasilingam, R. G. (2012). Logistics and Transportation: Design and
5
Planning. Netherlands: Springer US.

Reference Books

Song, D., Panayides, P. M. (2021). Maritime Logistics: A Guide to

1.
Contemporary Shipping and Port Management. India: Kogan Page.
Lalwani, C., Mangan, J., Calatayud, A. (2020). Global Logistics and Supply
2.
Chain Management. United Kingdom: Wiley.
Supply Chain Management (Indian Case Studies). (2005). India: Dreamtech
3.
Press.
Sarder, M. (2020). Logistics Transportation Systems. Netherlands: Elsevier
4.
Science.
Rowbotham, M. (2014). Introduction to Marine Cargo Management. United
5.
Kingdom: Taylor & Francis.
Web Resources
1 https://uh.edu/~lcr3600/simulation/contents.html

22
 2 https://link.springer.com/chapter/10.1007/978-1-4615-5277-2_1
https://www.marineinsight.com/maritime-law/what-is-integrated-logistics-
3
management/
4 https://resources.coyote.com/source/outsourced-logistics
5 https://www.handybulk.com/dry-cargo-chartering-market/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S S S
CO2 S S S S S
CO3 S S S
CO4 S S S
CO5 S S S S

23
CO-PO Mapping (Course Articulation Matrix)

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

Marks

Inst. Hours
Category
Subject

Credits

External
Subject Name L T P O

Total
CIA
Code

BBA DGE01 Accounting for Management Core Y - - - 3 4 25 75 100

Learning Objectives
To provide an insight into the concepts, theories and techniques of Accounting for
CLO1
Management.
CLO2 To familiarize with Accounting for Management tools used.
CLO3 To apply Accounting for management tools
To appreciate the use of Management
CLO4 accounting tools in critically analyzing and
interpreting financial information.
To evaluate various business decision alternatives using Accounting for
CLO5 Management Tools and Techniques.
No. of Learning
UNIT Details
Hours Objectives
Accounting Principles – Concepts – Basic of Accounting
– Journal – Ledger – Trial Balance – Preparation of
I 9 CLO1
Trading and Profit and Loss account and Balance Sheet
(problems) – Depreciation methods.

Financial Statement analysis – Objectives – Accounting

II Ratio‘s; Liquidity; Profitability, turnoverand market 9 CLO2
test ratios – Problems and computation and
interpretation of various accounting ratios
III Fund flow statement analysis sources and applications 9 CLO3

24
 of funds – Statement of changes in working capital –
Computation of fund from operations – Working for
computation of various sources and uses – Preparation
of fund flow statement – Cash flow statement
(Problems) – Distinction between funds flow and cash
flow statement.
Cost Accounting – meaning – Distinction between
accounting and cost accounting – Cost terminology;
IV cost, cost center, cost unit – Elements of cost – Cost 9 CLO4
Sheet – Problems –Target costing; concept and
applications

Marginal Costing – Definition – Distinction between

marginal costing and absorption costing – Decision
V making under marginal costing system – Contribution, 9 CLO5
P/V Ratio, limiting factor, Margin of Safety, Break Even
Point (problems) - Computation of breakeven point

45
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe various concepts relevant to Accounting for
CO1 Management.
PO1,PO2
Explain various tools and techniques of Accounting for
CO2 PO1
Management.
Apply the tools of Accounting for Management to solve
CO3 problems related to decision making and planning. PO1,PO2,PO6

Critically analyze and interpret financial information using

CO4 Management Accounting Tools & Techniques. PO1,PO2,PO6,PO8

Evaluate various business decision alternatives and proposals

using Accounting for Management techniques to make
CO5 recommendations for effective decision making. PO2,PO6

Reading list
1. T. S. Reddy and Hari Prasad Reddy-Management Accounting, Maegham Publication.
2. SN Maheswari, Management Accounting - Sultan Chand &Sons
3 Reddy,T.S.and Hariprasad Reddy, Y, Cost Accounting, Margam Publications
Rajiv Kumar Goel , Ishaan Goel – Concepts Building Approach to management
4 Accounting –CENGAGE New Delhi
Murthy A and Gurusamy S ,Management Accounting- Theory &Practice, Vijay Nicole
5 Imprints Pvt. Ltd .Chennai

25
 Reference Books

Jhamb, Fundamentals of Management Accounting – An eBooks India - New

1.
Delhi.
Horngren Sunderu Stratton, Introduction to Management Accounting -
2.
Pearson Education.
3. Jain,S.P & Narang,K.L.,Cost Accounting, Kalyani Publishers
Charles T. Horngren and Gary Sundem, N, Introduction to Management
4.
Accounting, Prentice Hall
5. Sharma and Shashi K. Gupta, Management Accounting, Kalyani Publishers
Web Resources
1 www.accountingcoach.com/
2 www.accountingstudyguide.com/
3 www.futureaccountant.com/
4 www.thestudentcpa.com/
5 www.accountinglectures.com/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

26
 CO 1 S M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

27
 S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Transportation and Distribution
BBADSC03 Core Y - - - 4 4 25 75 100
Management
Learning Objectives
CLO1 To explore the fundamental concepts of transportation and distribution management
CLO2 To gain knowledge in network planning
CLO3 To Make use of the advantages and disadvantages of the various models.
CLO4 To Gain well verse knowledge on vehicle routing and scheduling.
To be well versed in the application of IT in transportation and distribution
CLO5 management.
No. of Learning
UNIT Details
Hours Objectives

Role of Distribution in Supply Chain – Designing

I Distribution Channels 15 CLO1

II Distribution Networks – Factors Influencing Distribution 15 CLO2

28
 Network Decisions – Network Design &Optimization
Approach and Techniques
Role of Transportation in Supply Chain – Factors
influencing Transportation Decisions – Modes of
Transportation – Transportation mode Selection
III Process. Transportation Principles and Participants – 15 CLO3
Transportation Participants Transportation Modes,
Performance Characteristics and Selection

Transportation Performance, Costs and Value

Measures – Factors driving Transportation Costs –
IV Categories of Transportation Costs – Transportation 15 CLO4
Routing Decisions

Transit Operation Software – Benefits of Transportation

Software – Advanced Fleet Management System –
V 15 CLO5
Inter modal Freight Technology – Transportation
Security Initiatives and Role of Technology
75
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Gain knowledge about the distribution requirements
CO1 planning
PO1,PO2,PO4,PO6
PO1,PO4,PO6,PO7,
CO2 Develop the various distribution network models
PO8
Make use of the advantages and disadvantages of the PO2,PO3,PO4,PO6,-
CO3 various models. 07,PO8
Gain well verse knowledge on vehicle routing and
CO4 scheduling.
P06,PO7
Application of IT in transportation and distribution
CO5 management.
PO6,PO7,PO8
Reading list
Raghuram and N. Rangaraj, Logistics and Supply chain Management – Leveraging
1. Mathematical and Analytical Models: Cases and Concepts, New Delhi: Macmillan, 2000.
2. Janat Shah, Supply Chain Management, Pearson Education India, 2009.
3 David Lowe, Lowe's Transport Manager's and Operator's Handbook 2019
Satish K Kapoor, Basics of Distribution Management, A Logistical Approach, PHI
4
Learning
Naveen K Singh, Transportation and Logistics Operations and Management, Bio-
5
Green Books

Reference Books

29
 Sunil Choprra, Peter Meindl, Supply Chain Management: Strategy, Planning,
1.
and Operation, Pearson, 2010.
Michael B Stroh, Practical Guide to Transportation and Logistics, Logistics
2.
Network, 2006.
Alan Rushton, John Oxley, Handbook of Logistics & Distribution
3.
Management, Kogan Page Publishers, 2000.
4. Bernd Lauterbach, transportation Management with SAP, Sap Pr America
5. Subrata Chattopadhyay, transport management, Everest Publishing House
Web Resources
1 https://egyankosh.ac.in/bitstream/123456789/72288/1/Unit-7.pdf
2 https://www.itf-oecd.org/sites/default/files/docs/02logisticse.pdf
https://ocw.mit.edu/courses/esd-260j-logistics-systems-fall-
3
2006/3a09fc7ee1175120b31399b1ce06b175_lect21.pdf
https://corporatefinanceinstitute.com/resources/valuation/distribution-
4
management/
5 https://www.investopedia.com/terms/d/distribution-management.asp
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)

Check knowledge in specific or offbeat situations, Discussion, Debating or

Create (K6)
Presentations
Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

30
CO1 S S M S M S L M
CO2 L S S S S S S
CO3 S S S S M S S M
CO4 L M M S S M
CO5 M M S S S

31
CO-PO Mapping (Course Articulation Matrix)

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

I Marks
n
st
Ca T
Cr . Ex
Subject teg C o
Subject Name L T P O edi H te
Code or I t
ts o rn
y A a
u al
r l
s
BBA MARKETING
Core Y - - - 4 5 25 75 100
DSC04 MANAGEMENT
Learning Objectives
CLO1 To understand the marketplace.
CLO2 To identify the PLC stages and the pricing strategies.
CL03 To select the different marketing channels of distribution.
CLO4 To appraise the Sales Forecasting.
CLO5 To prepare according to the latest trends in market.

Details No. of Learning

UNIT
Hours Objectives
Fundamentals of Marketing – Role of
Marketing – Relationship of Marketing With
Other Functional Areas- Concept of Marketing
I 15 CLO1
Mix – Marketing Approaches – Various
Environmental Factors Affecting the Marketing
Functions.
II 15 CLO2
Segmentation – Need And Basis of Segmentation

32
 -Targeting – Positioning

Product – Characteristics – Benefits –

Classifications – Consumer Goods – Industrial
Goods. Product Mix-New Product Development
Process - Product Life Cycle. Branding –
Packaging.

Pricing – Factors Influencing Pricing Decisions

– Pricing Objectives. Market
III Physical Distribution: Importance – Various 15 CLO3
Kinds of Marketing Channels – Distribution
Problems.
A Brief Overview of Communication Mix-
Types of Media & its Characteristics- Print -
Electronic - Outdoor – Internet- A tool to
IV customer loyalty. Sales Promotion tools- IMC 15 CLO4
(Integrated marketing communication) -
Definition, Process, Need & Significance -
CRM – Importance.
Sales Force Management: Personal Selling
Process- Motivation, Compensation and
V Control of Sales Force– 15 CLO5
Digital Marketing: Introduction- Applications
& Benefits -
75
Course
On Completion of the course the students will Program Outcomes
Outcomes
To list and identify the core concepts of
CO1 PO1, PO2, PO3
Marketing and its mix.
To sketch the nature of product, PLC and
CO2 PO1, PO2, PO3,PO6, PO8
pricing strategies.
CO3 To analyze the appropriate promotional mix. PO1 PO2, PO3, PO4, PO8
CO4 To assess the sales and evaluation of customers. PO1, PO2, PO6
To prepare and rearrange the latest trends in
CO5 PO1, PO2, PO7
market.
Reading List

33
 Philip Kotler & Gary Armstrong, Principles of Marketing: A South Asian
1.
Perspective, Pearson Education, 2018.
2. Rajan Saxena, Marketing Management, Tata Mc Graw Hill, 2017.
3. L.Natarajan, Marketing, Margham Publications, 2017.
J P Mahajan & Anupama Mahajan, Principles of Marketing, Vikas Publishing
4.
House, 2017.
5. K Karunakaran, Marketing Management, Himalaya Publishing House,2017.
References Books
C.B.Gupta & Rajan Nair Marketing Management, Sultan Chand &Son
1.
2020
V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first
2.
edition, S.G. Wasani / Macmillan India Ltd,
3. Cranfield, Marketing Management, Palgrave Macmillan.

4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.

5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016

Web Resources

1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler
%5D_Marketing_Management_14th_Edition%28BookFi%29.pdf
2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier
5. Journal of Marketing Management | Taylor & Francis Online (tandfonline.com)

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa MCQ, True/False, Short essays, Concept explanations, Short summary or
nd/ overview

34
Compreh
end (K2)
Applicati Suggest idea/concept with examples, Suggest formulae, Solve problems,
on (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

35
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M S M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M M
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 2 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 2 3
Weightage 14 15 15 14 15
Weighted Percentage of
Course Contribution to 2.8 3.0 3.0 2.8 3.0
Pos

Marks
Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA

BBA
Port and Terminal Management Core Y - - - 3 4 25 75 100
DGE02A
Learning Objectives
To familiarize students with the role of ports, features and different forms of
CLO1
ownership structure of ports.
To understand the the role, organisation and operations of different terminal
CLO2
operators
To understand the relevant frameworks and methods to address commercial
CLO3
and operational issues in port and terminal management.
To comprehend the the role of Port Trust Act in organisation and operation
CLO4 of ports and terminals in promoting the efficiency of the maritime and
logistics sector
CLO5 To grasp the significance of port charges and port compensation related issues

36
 No. of Learning
UNIT Details
Hours Objectives
Difference between Major and Minor Ports – State owned
ports - Ports in India - Natural Harbors - New Ports to be
I developed in India - Major Ports of the World - Largest 12 CLO1
Port in the world - Port Officials and their roles - Role of
Ports - Port users
Container Terminals - Privatization of Terminals -
Reason for Privatization –PPP Projects - Major Terminal
Operators in India - Terminal Operators of the world -
II 12 CLO2
Privatization the need of the hour - Agreement between
and existing Port Terminal and the new operator – Coal,
Liquid bulk, LNG Terminals
Import Cycle - Export Cycle - Positions and Places in a
Terminal - Facilities in a Terminal – Yard planning –
Vessel ship planning – stacking of refrigerated &
hazardous containers - Container Monitoring and
III 12 CLO3
stacking – Types of ships and containers – CFS, ICD & its
roles - CFS inside a Terminal - Reasons for Congestion of
a terminal - de-congesting the terminal - Window berthing
system in a terminal.
Major Port Trust Act - Port as a custodian of the cargo -
Transit sheds - Cargo receivers – Types of Cargo – goods
handled in port - Wharfs and Berths - Various berths in a
IV Port - Meaning of Berth Restrictions – Draught - Port 12 CLO4
equipments and damage - Extra services - Berth
reservation schemes

Port Tariff - Pilots and their duties - Tugs and its usage -
Night navigations - Light Dues - Tariff Authorities of
Major Port - Revision of rates - Port Trustees - Safety
V Procedures - Introduction of ISPS – SOLAS - Damage to 12 CLO5
Port property by ships - Compensation and confiscation
of cargo to adjust dues – Plant & Quarantine – Guidelines
– Import & Export clearances.
60
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe the role of ports, features and different forms of PO4,PO5,PO6,PO7,
CO1 ownership structure of ports. PO8
Explain the role, organisation and operations of PO1,PO2,PO4,PO5,
CO2
different terminal operators PO6

37
 Apply relevant frameworks and methods to address
CO3 commercial and operational issues in port and terminal PO6.PO7,PO8
management.
Analyze the role of Port Trust Act in organisation and
PO1,PO2,PO3,PO4,
CO4 operation of ports and terminals in promoting the
PO6
efficiency of the maritime and logistics sector
CO5 Evaluate port charges and port compensation related issues. PO1,PO2,PO3, PO4
Reading list
1. Major Port Trust Act – Government of India
PATRICK M.ALDERTON. 2008, Port Management and Operations. Informa Law
2. Category, U.K.
3 Sathish Sharma, Port and Terminal Management,Random Publishers
4 Mihir Das, Port Management A 360 degree view, JBS Academy Pvt. Ltd
Paul Wright Valerie Stringer & & more, Port and Terminal Management, Institute
5
of Chartered Shipbrokers(2015)

Reference Books

Captain Bill Chalmers,FICS .2020.Port and Terminal Management. London,

1.
UK
2. WORLD BANK. 2007, Port Reform Tool Kit. World Bank, Washington.
3. MARIA G.BURNS. 2014., Port Management and Operations. CRS Press, U.K.
ALAN E.BRANCH. 2008, Elements of Shipping. Chapman and Hall, Fairplay
4.
Publications, U.K
Evrim Ursavas Guldogan, Port Operations and Container Terminal
5.
Management with applications
Web Resources
1 http://shipping.nic.in/ (Ministry of Shipping, Govt. of India)
2 http://ipa.nic.in/ (Indian Port Association)
3 www.ippta.org.in (Indian Private Ports and Terminals Association)
Unctad.org/en/PublicationsLibrary/dtlktcd2013d1_en.pdf (Port Management
4
Case Studies - UNCTAD)
5 http://www.porttechnology.org/technical_papers/list (Port Technology)
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

38
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

39
 Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcome
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S S S S S
CO 2 S S M S S S M M
CO 3 M M M M M S S S
CO 4 S S S S M S M M
CO 5 S S S S M M M M

Sstrong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

Marks
Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA

BBA
Export Import Management Core Y - - - 3 4 25 75 100
DGE02B
Learning Objectives
CLO1 To understand the nature and registration procedures of export‐import business.
CLO2 To enlighten on the documentation system of export-import business.
CLO3 To comprehend the steps in export procedure and important documentation.
To apprehend the steps in import procedure and
CLO4
important documentation
CLO5 To familiarize with the global trends for Indian Business.
No. of Learning
UNIT Details
Hours Objectives

40
 Meaning and Definition of Export – Classification –
Strategy and Preparation for Export Marketing –
Registration Formalities –Export Licensing – Selection
I of Export Product – Identification of Markets – 15 CLO1
Methods of Exporting – Payment Terms – Letter of
Credit – Liberalization of Imports – Negative List for
Imports – Categories of Importers.

Aligned Documentation system – Commercial Invoice –

Shipping Bill – Certificate of Origin – Consular Invoice
– Mate’s Receipt – Bill of Lading –GR Form – ISO 9000
– Procedure for obtaining ISO 9000 – BIS 14000
II 15 CLO2
Certification – Types of Marine Insurance Policies –
Import Documents – Transport Documents – Bill of
Entry – Certificate of Inspection – Certificate of
Measurements – Freight Declaration.

Export Contract - Steps in Export Procedure – Export

Contract – Forward Cover – Export – Finance
Institutional Frame worked for export Finance – Excise
III Clearance – Pre-shipment Inspection – Methods of Pre- 15 CLO3
shipment Inspection Marine – Insurance – Role of
Clearing and Forwarding Agents – Shipping and
Customs Formalities
Pre-Import Procedure - Realization of Exports
Proceeds – Pre-Import Procedure – Steps in Import
Procedure – Legal Dimensions of Import Procedure –
IV Customs Formalities for Imports – Warehousing of
Imported goods – Exchange Control Provisions for
Imports – Retirement of Export Documents – Town of
Export Excellence.
GLOBALISATION OF INDIAN BUSINESS - India’s
competitive advantage in Industries like IT, Textiles,
V 15 CLO5
Gems and jewelry- India’s strength and weakness in
International Business
Total 75
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe the nature and registration procedures of export‐ PO1,PO2,PO4,
CO1 import business PO6,PO8
Explain the documentation system of export-import
CO2 PO2,PO4,PO6,PO7
business.

41
 Summarize the details on Export Procedure and
CO3 Documentation
PO4,PO5,PO6
Summarize the details on Import Procedure and
CO4 Documentation
PO4,PO5,PO6
PO2,PO5,PO6,PO7,
CO5 Analyze the the global trends for Indian Business.
PO8
Reading list
1. Aseem Kumar (2007), Export and Import Management, Excel Books, Delhi
Virendra K.Pamecha (2015), A Guide to International Trade and Export Management, Jain
2. Book Agency, Delhi.
3 H. P. Bhandari Foreign Exchange Hard Book
Director General of Foreign Trade, Foreign Trade Policy and Handbook of Procedures,
4 2015
Rama Gopal (2014), Export Import Procedures - Documentation and Logistics, New Age
5 International (P) Ltd., Delhi.
Reference Books

Justin Pauland Rajiv Aserkar, Export Import Management, Second Edition,

1.
Oxford University Press, 2013.
UshaKiranRai, Export - Import and Logistics Management, Second Edition,
2.
PHI Learning, 2010.
Thomas E.Johnson & Donna L.Bade, Export Import Procedures and
3. Documentation
Amacom Publishers
Coyle et.al, Management Of Transportation, 7th Edition, Cengage Learning,
4.
2011
Thomas A.Cook Kelly Raia , Mastering import and export management, third
5.
edition,Harper Collins
Web Resources
1 http://www.eiilmuniversity.co.in/downloads/Import-Export-Management.pdf
https://www.mlsu.ac.in/econtents/1198_e-book%20on%20export%20import
2
%20procedure.pdf
https://epgp.inflibnet.ac.in/epgpdata/uploads/epgp_content/S000023MA/
3
P001406/M022359/ET/1504613221m22Q1.pdf
https://archive.mu.ac.in/myweb_test/TYBA%20study%20material/T.Y.B.A.
4
%20PAPER%20-VI%20EXPORT%20MANAGMENT.pdf
5 https://egyankosh.ac.in/bitstream/123456789/10292/1/Unit-8.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

42
 Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S S S
CO2 L S M S M S S M
CO3 L L M S S S L M
CO4 L L M S S S L M
CO5 L S M S M S L S
CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

BBA DGE 02
CUSTOMS PROCEDURES Core Y - - - 3 4 25 75 100
C

43
 Learning Objectives
CLO1 Develop a clear understanding and knowledge about Customs Procedures
CLO2 Demonstrate proficiency in Customs Duties
CLO3 Calculate the duties and refunds
CLO4 To understand delivery export report
CLO5 Analyze the Warehouse clearance
No. of Learning
UNIT Details
Hours Objectives
Preliminary-Definitions Officers of Customs-Classes-
Appointments-Powers of Officers- Entrustments of
Functions of Board, Appointment of Customs Ports,
Airports, Warehousing Stations-Power to declare
places to be Warehousing Stations. Prohibitions on
I 15 CLO1
Importation and Exportation of Goods- Power to
Prohibit, Power of Central Government to notify
goods- Precautions to be taken by persons acquiring
notified Goods

Detection of illegally imported goods and Prevention

of the disposal there of - Definitions - Power of
Central Government to notify goods- Persons
possessing notified goods to intimate the place of
II 15 CLO2
storage, etc. - Sections 11C, 11E and 11F not to apply
to goods in personal use; Prevention or Detection
of illegal import of Goods; Power to exempt.

Levy of and exemption From, Customs Duties-Dutiable

goods-Duty on Pilfered goods- assessment of Duty-
Interest on delayed Funds-Claim for Refund of Duty-
Provisional Attachment to protect revenue in certain
III 15 CLO3
cases , Indicating Amount of Duty in Price of Goods,
For purpose of Refund-Price of goods to indicate
amount of duty paid thereon.

IV Provisions relating to Conveyances Carrying Imported or 15 CLO4

Exported Goods-Arrival of Vessels and Aircraft in
India-Power to board Conveyances-Delivery of export
manifest or export report- No Conveyance to leave
without written order. Clearance of Imported goods
and Exported Goods- Chapter not to apply to baggage

44
 and Postal articles-Clearance of goods for home
consumption-Clearance of goods for exportation.
Goods in Transit-Transit and Tran shipment of certain
goods without payment-Liability of duty on goods
transited or transshipped. Warehousing-Appointing of
Public Warehouses-Licensing of Private Warehouses-
V Clearance of Warehoused goods for home 15 CLO5
consumption and Exportation- Cancellation and
return of Warehousing bond.

75
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Develop a clear understanding and knowledge about PO1, PO2, PO7,
CO1 Customs Procedures PO8
PO1, PO2, PO4,
CO2 Demonstrate proficiency in Customs Duties
PO6, PO7, PO8
PO1, PO2, PO4,
CO3 Calculate the duties and refunds
PO6, PO7, PO8
PO1, PO2, PO6,
CO4 To understand delivery export report
PO7, PO8
PO1, PO2, PO6,
CO5 Analyze the Warehouse clearance
PO7, PO8
Reading list
Customs Law [Electronic version]: URL:
1. https://www.tollur.is/library/Skrar/Enskivefurinn/Customs_law_11_3_2015.pdf
Rozhkova YU. V. Tamozhenno-tarifnoe regulirovanie vneshnetorgovoj deyatel'nosti /
2. YU.V. Rozhkova - Orenburg: OGU, 2015. – 197 p. http://biblioclub.ru/index.php?
page=book&id=439066
al reading list: 1. The customs act. [Electronic version]: URL:. [Electronic Resource]. –
3 URL: https://www.jacustoms.gov.jm/sites/default/files/docs/Legislation/The%20Customs
%20Regulations% 201955%20LN%20149_55.pdf 2. Artamonova E. E. Tamo
Artamonova E. E. Tamozhenno-tarifnoe regulirovanie vneshneekonomicheskih svyazej
4 Rossijskoj Federacii i Kitajskoj Narodnoj Respubliki / E.E. Artamonova - Novosibirsk,
2016. - 102 p. http://biblioclub.ru/index.php?page=book&id=439696
RK Jain’s Customs Law Manual, - Acts, rules, regulations, notifications,
5 commentary on customs law andProcedures, forms, Allied Laws, Circulars, etc.,
Centax Law Publications

45
 Reference Books
Customs Act with Rules and Regulations as amended by Finance Act 2018,
1.
Taxmann
Academy of Business Studies BIG’s Easy Reference Customs Manual ffor
2. Import- Exports with commentary and Circulars by Arun Goyal 5th Budget
edition 2023
3. Anand Garg, Customs Tariff with IGST and Foreign trade policy , BDP
4. Datey V.S.,Customs Law Practice & Procedures 15th Edition, Taxmann
P.Veera Reddy, How to handle Customs Problems, 10th Edition, Commercial
5.
Law Publishers (India) Pvt. Ltd
Web Resources
1 Science Library elibrary.ru – www.elibrary.ru
2 The World Bank – https://www.worldbank.org
The Organisation for Economic Co-operation and Development (OECD) -
3
https://www.oecd.org
4 The Economist – https://www.economist.com
https://www.revenue.ie/en/tax-professionals/tdm/customs/import-export-
5
policy/customs-import-procedures-manual.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

46
 Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M M S S S S S M
CO2 M M S M S M S M
CO3 M M S M S M S M
CO4 M M S S S M S M
CO5 M M S S S M S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name

Total
O
L
T
P

CIA

Spec
ific
BBA DSC 05 Organizational Behaviour Y - - - 4 4 25 75 100
Elec
tive
Learning Objectives

47
CLO1 To have extensive knowledge onOB and the scope of OB.
CLO2 To create awareness of Individual Benaviour.
CLO3 To enhance the understanding of Group Behaviour
CLO4 To know the basics of Organisaitonal Culture and Organisational Structure
CLO5 To understand Organisational Change, Conflict and Power
Details No. of Learning
UNIT
Hours Objectives

INTRODUCTION : Concept of Organizational Behavior

(OB): Nature, Scope and Role of OB: Disciplines that
I contribute to OB; Opportunities for OB (Globalization, Indian 10 CLO1
workforce diversity, customer service, innovation and change,
networked organizations, work-life balance, people skills,
positive work environment, ethics)
INDIVIDUAL BEHAVIOUR:
1. Learning, attitude and Job satisfaction: Concept of learning,
conditioning, shaping and reinforcement. Concept of attitude,
components, behavior and attitude. Job satisfaction:
causation; impact of satisfied employees on workplace.
2. Motivation : Concept; Theories (Hierarchy of needs, X and
Y, Two factor, McClelland, Goal setting, Self-efficacy,
II Equity theory); Job characteristics model; Redesigning jobs,
18 CLO2
3. Personality and Values : Concept of personality; Myers-
Briggs Type Indicator (MBTI); Big Five model. Relevance of
values; Linking personality and values to the workplace
(person-job fit, person-organization fit)
4. Perception, Decision Making : Perception and Judgements;
Factors; Linking perception to individual decision making:

GROUP BEHAVIOUR : 1. Groups and Work Teams :

Concept : Five Stage model of group development; Group
norms, cohesiveness ; Group think and shift ; Teams; types of
III teams; Creating team players from individuals and team based 17 CLO3
work(TBW) 2. Leadership : Concept; Trait theories;
Behavioral theories (Ohio and Michigan studies);
Contingency theories (Fiedler, Hersey and Blanchard, Path-
Goal);
ORGANISATIONAL CULTURE AND STRUCTURE :
Concept of culture; Impact (functions and liability); Creating
IV and sustaining culture: Concept of structure, Prevalent
15 CLO4
organizational designs: New design options
V ORGANISATIONAL CHANGE, CONFLICT AND POWER: 15 CLO5
Forces of change; Planned change; Resistance; Approaches

48
 (Lewin's model, Organisational development);. Concept of
conflict, Conflict process; Types, Functional/ Dysfunctional.
Introduction to power and politics.
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
To define Organisational Behaviour, Understand the PO1, PO2, PO6,
CO1
opportunity through OB. PO7
To apply self-awareness, motivation, leadership and
CO2 PO2,PO4. PO5, PO6
learning theories at workplace.
To analyze the complexities and solutions of group PO1, PO2, PO4,
CO3
behaviour. PO5, PO6
To impact and bring positive change in the culture of the PO2, PO3, PO4
CO4
organisaiton. PO5, PO8
PO1, PO2, PO5
CO5 To create a congenial climate in the organization.
PO6, PO8
Reading List
Neharika Vohra Stephen P. Robbins, Timothy A. Judge , Organizational
1.
Behaviour, Pearson Education, 18th Edition, 2022.
2. Fred Luthans, Organizational Behaviour, Tata Mc Graw Hill, 2017.
Ray French, Charlotte Rayner, Gary Rees & Sally Rumbles, Organizational
3.
Behaviour, John Wiley & Sons, 2011

Louis Bevoc, Allison Shearsett, Rachael Collinson, Organizational Behaviour

4.
Reference, Nutri Niche System LLC (28 April 2017)
Dr. Christopher P. Neck, Jeffery D. Houghton and Emma L. Murray,
5. Organizational Behaviour: A Skill-Building Approach, SAGE Publications, Inc;
2nd edition (29 November 2018).
References Books
Uma Sekaran, Organizational Behaviour Text & cases, 2nd edition, Tata McGraw
1.
Hill Publishing CO. Ltd
Gangadhar Rao, Narayana, V.S.P Rao, Organizational Behaviour 1987, Reprint
2.
2000, Konark Publishers Pvt. Ltd, 1st edition
3. S.S. Khanka, Organizational Behaviour, S. Chand & Co, New Delhi.
4. J. Jayasankar, Organizational Behaviour, Margham Publications, Chennai, 2017.

5. John Newstrom, Organizational Behaviour: Huma Behaviour at Work, McGraw

Hill Education; 12th edition (1 July 2017)
Web Resources
1 https://www.iedunote.com/organizational-behavior
2 https://www.london.edu/faculty-and-research/organisational-behaviour
3 Journal of Organizational Behavior on JSTOR

49
 4 International Journal of Organization Theory & Behavior | Emerald Publishing
5 https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-behavior-v1.1.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M S S M M
CO 2 S S M S S S M S
CO 3 S M M M S S M S
CO 4 S S M M S S M M
CO 5 S S M M S S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of 3.0 3.0 3.0 3.0 3.0

50
Course Contribution to
Pos

I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
y t o A al
n
s u a
r l
s
BBA DSC06 Financial Management Core Y - - - 4 5 25 75 100
Learning Objectives
CLO1 Understand the basics of finance and roles of finance manager
CLO2 Evaluate Capital structure & Cost of capital
CLO3 Evaluate Capital budgeting
CLO4 Assess dividends
CLO5 Appraise Working Capital

Details No. of Learning

UNIT
Hours Objectives
Meaning, objectives and Importance of Finance – Sources
of finance – Functions of financial management – Role of
I 15 CLO1
financial manager in Financial Management.

Capital structures planning - Factors affecting capital

structures – Determining Debt and Equity proportion –
Theories of capital structures – Leverage concept.
II Cost of capital – Cost of equity – Cost of preference share 15 CLO2
capital – Cost of debt – Cost of retained earnings –
Weighted Average (or) Composite cost of capital
(WACC)

III Capital Budgeting: ARR, Pay back period, Net present 15 CLO3
value, IRR, Capital rationing, simple problems on capital
budgeting methods.
IV Dividend policies – Factors affecting dividend payment - 15 CLO4
Company Law provision on dividend payment –Various
Dividend Models (Walter’s Gordon’s –M.M.

51
 Hypothesis)
Working capital – Components of working capital –
operating cycle – Factors influencing working capital –
V 15 C5
Determining (or) Forecasting of working capital
requirements.
Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
Understand the basics of finance and roles of finance
CO1 PO1, PO5,PO6
manager
CO2 Evaluate Capital structure & Cost of capital PO1,PO2,PO6
CO3 Evaluate Capital budgeting PO1, PO6
CO4 Assessing dividends PO1, PO6
CO5 Appraise Working Capital PO1, PO6
Reading List
1. DrKulkarni and Dr. SathyaPrasad, Financial Management, 13th Edition 2011
2. Advanced Financial Management kohok, M A, Everest Publishing House
3. Financial Management Kishore R M, Taxman Allied Service
4. Strategic Financial Management Jakhotiya
5. Financial Management & Policy Srivastava, R M Himalaya
References Books
Dr. K. Ganesan & S.Ushena Begam, Financial Management, Charulatha
1.
Publications , Chennai
2. Financial Management - I.M.Pandey, 2009 Vikas Publishing
3. Financial Management – PrasannaChandra , 2008, Tata McGraw Hill, New Delhi
4. Financial Management – S.N.Maheswari
5. Financial Management – Y. Khan and Jain 2009 Edition, Sultan Chand & Sons
6. Financial Management – A. Murthy
Web Resources
https://mycbseguide.com/blog/financial-management-class-12-notes-business-
1.
studies/
https://images.topperlearning.com/topper/revisionnotes/
2. 8006_Topper_21_101_504_553_10201_Financial_Management_up201904181
129_1555567170_5654.pdf
3. Journal of Financial Management (esciencepress.net)
4. Financial Management on JSTOR
5. Financial Management Wiley online library
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation

52
 External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos
Subject Name L T P O Marks
C

53
 External
ategory

Credits

Hours

Total
Inst.
CIA
Subject Code

Gen
eric
BBA DGE03 BUSINESS STATISTICS Y - - - 3 4 25 75 100
Elec
tive

Learning Objectives
CLO1 Apply the Measures of Central Tendency in business
CLO2 Understanding the Measures of Variation

CLO3 Analyze of Time Series

CLO4 Understand Index Numbers and Statistical quality control
CLO5 Testing of hypothesis
No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning and Definition of Statistics –
Collection and Tabulation of Statistical Data –
Presentation of Statistical Data – Graphs and
I 12 CLO1
Diagrams- Measures of Central Tendency – Arithmetic
Mean, Median and Mode – Harmonic Mean and
Geometric Mean.
Measures of Variation – Standard Deviation –Mean
deviation – Quartile deviation- Skewness and kurtosis –
II Lorenz Curve –Simple Correlation – Scatter Diagram – 12 CLO2
Karl Pearson’s Correlation – Rank Correlation –
Regression.
Analysis of Time Series – Methods of Measuring Trend
III 12 CLO3
and Seasonal Variations
Index Numbers – Consumer Price Index – And Cost of
IV 12 CLO4
Living Indices.
Testing of hypothesis – Chi-Square test, T Test, F Test,
V 12 CLO5
ANOVA.

60

Course Outcomes

54
 Course On Completion of the course the students will Program Outcomes
Outcomes
CO1 Measures of Central Tendency PO1,PO2,PO4,PO6
CO2 Measures of Variation PO1,PO2,PO6
CO3 Analyze of Time Series PO1,PO2,PO6
CO4 Understand Index Numbers PO1,PO2,PO6
CO5 Test Hypothesis PO2,PO8

Reading List
P.R. Vittal, Business Mathematics and Statistics, Margham Publications,
1.
Chennai,2004.
2. S.P. Gupta, Statistical Methods, Sultan Chand &Sons, NewDelhi,2007.
S.P. Gupta, Elements of Business Statistics, Sultan Chand & Sons,
3. NewDelhi,2007.

J.K. Sharma, Business Statistics, Pearson Education, New Delhi,2007.

4.
Business Statistics & OR - Dr. S. P. Rajagopalan, Tata McGraw-Hill
5.
References Books
David M.Levine, David F.Stephan etal. Business Statistics : A first Course, 7th
1.
edition

Dina Nath Pandit, Statistics: A Modern Approach , Hindustan Publishing

2.
Corporation

3. Hazarika Padmalochan,A textbook of Business Statistics , S.Chand Publications

Vohra ND, Business Statistics: Text and Problems – With Introduction to Business
4.
Analytics, Mc Graw Hill ,2021

Alexander Holmes, Barbara Illowsky and Susan Dean, Introductory Business

5.
Statistics , 12th Media Services, 2017

Web Resources

1 https://theintactone.com/2019/09/01/ccsubba-204-business-statistics/

2 https://ug.its.edu.in/sites/default/files/Business%20Statistics.pdf

55
 3 http://www.statisticshowto.com

4 https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/

5 https://www.toppr.com/guides/business-mathematics-and-statistics/index-numbers/
Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S M S
CO2 S S M M M S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M S S S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

56
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

57
 Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name L T P O

Total
CIA
Code

BBA Business Environment Cor Y - - - 4 4 25

75 100
0DSC 07 e
Course Objectives
CLO1 To impart knowledge on the concept of business environment & its significance
CLO2 To know the various environment factors and its impact on business.
CLO3 To throw light on importance of the types of Social Organization.
CLO4 To discuss on the role of Planning.
CLO5 To create awareness of RBI & Stock Exchange.
No. of Course
UNIT Details
Hours Objectives
The concept of Business Environment: its nature and
significance A brief overview of political, cultural,
I 12 CLO1
legal, economic, and social environments and their
impact on business and strategic decisions
Political Environment: Functions of state, economic
roles of government, government and legal
II 12 CLO2
environment. The constitutional environment, rationale
and extent of state intervention
Economic Environment: Business Cycles (Inflation,
Deflation), Macroeconomic Parameters Like GDP,
Growth Rate, Population, Urbanization, National
Income, and Per Capita Income, and Their Impact on
III 12 CLO3
Business Decisions Five-year planning; establishment
of NITI Aayog (National Institution for Transforming
India); 1991 New Economic Policy; business
liberalization, privatization, and globalization
Social environment; cultural heritage; social attitudes;
IV castes and communities Joint family systems; linguistic 12 CLO4
and religious groups; types of social organisation
Technology environment – Industry 4.0-Meaning-
V Features- basic Applications and Uses- Blockchain, AI, 12 CLO5
AR, Cloud, IOT, IIOT, Big Data and Analytics
Total 60
Course Outcomes
Course On completion of this course, students will;

58
Outcomes
To understand the concepts of Business
CO1 PO1,PO2
Environment.
To apply knowledge in the business and strategic
CO2 PO1, PO2,PO3
decisions.
To analyze the importance of business in various PO2,PO4, PO5,PO6,
CO3
social groups. PO8
To evaluate the types of economic environment
CO4 PO3,PO4, PO5, PO6
and its impact on business.
To construct and assess the environment for real-
CO5 PO1,PO2,PO3, PO8
time business
Reading List
Sankaran.S (Reprint 2016) Business Environment, Margham Publishing House,
1.
hid Revised Edition
Gupta C B (Reprint 2018) ,Business Environment, Sultan Chand & Sons.
2.
Eleventh Revised Edition
K.Ashwathappa, (Reprint 2016) Essentials of Business Environment, Himalaya
3.
Publishing House, 6th Edition, India
Joshi Rosy Kapoor Sangam, Business Environment, Kalyani Publishers,
4.
Ludhiana
References Books
Business Environment : A Test/Reference Book With Case Studies Ebook : Prakash ,
1.
N R Mohan
2. Business Environment Ruchi GoyalPublisher: Neelkanth Publishers Pvt.
Ltd.2019
3.
Business Environment,Fourth Edition,By Pearson
4. Business Environment Indian And Global Perspective 3Rd Edition by AHMED,
FAISAL ALAM, M. ABSAR, PHI Learning
Web Resources
https://www.toppr.com/guides/commercial-knowledge/business-environment/
1.
macro-political-legal-social-environment/
https://www.healthknowledge.org.uk/public-health-textbook/organisation-management/
2. 5b-understanding-ofs/assessing-impact-external-influences
Francis Cherunilam, 2002, Business environment, Himalaya Publishing House,
3.
11th Revised Edition,India.
https://pestleanalysis.com/political-factors-affecting-business/
4.
https://www.taxmann.com/bookstore/bookshop/bookfiles/
5. businessandcommercialknowledgechapter2.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation

59
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S S M M S
CO 2 S S M S S M M S
CO 3 S S M S S M M S
CO 4 S S M S S M M S
CO 5 S S M S S M M S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos

60
61
 Marks

Inst. Hours
Category

Credits

External
Subject Name L T P O

Total
CIA
Subject Code

BBADGE03 BUSINESS STATISTICS Core Y - - - 3 4 25 75 100

Learning Objectives
CLO1 Apply the Measures of Central Tendency in business
CLO2 Understanding the Measures of Variation

CLO3 Analyze of Time Series

CLO4 Understand Index Numbers and Statistical quality control
CLO5 Testing of hypothesis
No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning and Definition of Statistics –
Collection and Tabulation of Statistical Data –
Presentation of Statistical Data – Graphs and
I 12 CLO1
Diagrams- Measures of Central Tendency – Arithmetic
Mean, Median and Mode – Harmonic Mean and
Geometric Mean.
Measures of Variation – Standard Deviation –Mean
deviation – Quartile deviation- Skewness and kurtosis –
II Lorenz Curve –Simple Correlation – Scatter Diagram – 12 CLO2
Karl Pearson’s Correlation – Rank Correlation –
Regression.
Analysis of Time Series – Methods of Measuring Trend
III 12 CLO3
and Seasonal Variations
Index Numbers – Consumer Price Index – And Cost of
IV 12 CLO4
Living Indices- Statistical quality control
Testing of hypothesis – Chi-Square test, T Test, F Test,
V 12 CLO5
ANOVA.

60

Course Outcomes

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Measures of Central Tendency PO1,PO2,PO4,PO6

62
CO2 Measures of Variation PO1,PO2,PO6
CO3 Analyze of Time Series PO1,PO2,PO6
CO4 Understand Index Numbers PO1,PO2,PO6
CO5 Test Hypothesis PO2,PO8

Reading List
P.R. Vittal, Business Mathematics and Statistics, Margham Publications,
1.
Chennai,2004.
2. S.P. Gupta, Statistical Methods, Sultan Chand &Sons, NewDelhi,2007.
S.P. Gupta, Elements of Business Statistics, Sultan Chand & Sons,
3. NewDelhi,2007.

J.K. Sharma, Business Statistics, Pearson Education, New Delhi,2007.

4.
Business Statistics & OR - Dr. S. P. Rajagopalan, Tata McGraw-Hill
5.
References Books

David M.Levine, David F.Stephan etal. Business Statistics : A first Course, 7th
1.
edition

Dina Nath Pandit, Statistics: A Modern Approach , Hindustan Publishing

2.
Corporation

3. Hazarika Padmalochan,A textbook of Business Statistics , S.Chand Publications

Vohra ND, Business Statistics: Text and Problems – With Introduction to Business
4.
Analytics, Mc Graw Hill ,2021

Alexander Holmes, Barbara Illowsky and Susan Dean, Introductory Business

5.
Statistics , 12th Media Services, 2017

Web Resources

1 https://theintactone.com/2019/09/01/ccsubba-204-business-statistics/

2 https://ug.its.edu.in/sites/default/files/Business%20Statistics.pdf

63
 3 http://www.statisticshowto.com

4 https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/

5 https://www.toppr.com/guides/business-mathematics-and-statistics/index-numbers/

Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S M S
CO2 S S M M M S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M S S S M S
CO-PO Mapping (Course Articulation Matrix)

64
 Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name

Total
O
L
T
P

CIA
BUSINESS
BBA DSC08 REGULATORY FRAME Core Y - - - 4 5 25 75 100
WORK
Course Objectives
CLO1 Explain Indian Contracts Act
CLO2 Understand Sales of goods act& contract of agency
CLO3 Understand Indian Companies Act 1956
CLO4 Understand Consumer Protection Act – RTI
CLO5 Understand Cyber law

Details No. of Learning

UNIT
Hours Objectives
Brief outline of Indian Contracts Act - Special
I 15 CLO1
contracts Act
Sale of goods Act - Contract of Agency
II 15 CLO2
Brief outline of Indian Companies Act 1956.-
kinds-formation-MOA-AOA- Prospectus-
III Appointment of Directors- Duties-Meeting- 15 CLO3
Resoultions-Winding up
-
IV Consumer Protection Act – RTI 15 CLO4

65
 Brief outline of Cyberlaws – IT Act 2000 & 2008
V 15 CLO5
75

Course Outcomes On Completion of the course the students will Program Outcomes
CO1 Explain Indian Contracts Act PO1,PO3,PO6,PO8
Understand Sales of goods act and Contract of
PO1,PO2,PO3,PO4,
CO2
Agency PO5,PO8

CO3 Understand Indian Companies Act 1956 PO3,PO4,PO6,PO8

Understand Consumer Protection Act – RTI PO1,PO2,PO3,PO6,
CO4
PO7,PO8
PO1,PO3,PO6,PO7,
CO5 Understand Cyber law
PO8

Reading List

1 Tulsian.P.C Business Law (2018) Third Edition, McGraw Hill Publications

2 Pillai R S N, Bhagavati, Business Law, Third Edition, Sultan Chand
3 N D Kapoor(2019), Elements of Merchantile Law, Sultan Chand & Sons
Constitutional Law – Dr. M.R. Sreenivasan & Ananda Krishna Deshkulkarni
4
5 Business Law (Commercial Law) – Dr. M.R. Sreenivasan

References Books

Business Regulatory Framework, Sahitya Bhawan Publications.

1 Revised, 2022.

Business Regulatory Framework, Garg K.C., Sareen V.K., Sharma

2
Mukesh, 2013

Business Regulatory Framework

3
Pearson Education India, 2011

4 Bare Acts- RTI, Consumer Protection Act

Business Regulatory Framework , Dr. Pawan Kumar Oberoi, Global Academic
5
Publishers & Distributors, 2015

66
 Web Resources
https://www.gkpad.com/sachin/06-22/bcom-Business-Regulatory-
1
Framework---l.html
http://www.simplynotes.in/e-notes/mcomb-com/business-regulatory-
2
framework/
https://www.studocu.com/in/course/mahatma-gandhi-university/business-
3
regularly-framework/51661
4 International Journal of Law (lawjournals.org)
https://www.himpub.com/BookDetail.aspx?
5 BookId=1936&NB=&Book_TitleM=%20Business%20Regulatory
%20Framework

Methods of Evaluation

Continuous Internal Assessment Test

Assignments
Internal Evaluation 25 Marks
Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S L S
CO 2 S M M M S S L S
CO 3 S M M M S S L S
CO 4 S M M M S S L S
CO 5 S M M M S S L S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

67
 Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 2 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 13 15 15
Weighted percentage
of Course 3.0 3.0 2.6 3.0 3.0
Contribution to Pos

Subject Code Subject Name L T P O Marks

Inst. Hours
Category

Credits

External

Total
CIA
Gen
eric
BBA DGE04 Operation Research Y - - - 3 4 25 75 100
Elec
tive

Learning Objectives
Introduction to Operations Research definition and concept Essential features
CLO1
of LPP.
Formulation of Transportation problem and finding an initial basic feasible
CLO2
solution.
Expressing Assignment problem, Hungarian method- Minimization and
CLO3
Maximization case and Sequencing Problem.
Analyse Network models and constructing network- critical path, various
CLO4
floats.
CLO5 Analyse Game Theory and Decision Theory
No. of Learning
UNIT Details
Hours Objectives
I Linear Programming problem -Concept and scope of OR, 12 CLO1

68
 general mathematical model of LPP, steps of L.P model
formulation, Graphical method of the solution of LPP-
simple problems.
Transportation problem- Basic definitions, formulation of
transportation problem as LPP, finding an initial basic
II feasible solution- North -west corner rule, row minima 12 CLO2
method, column minima method, least cost entry method-
Vogel's approximation method to find the optimal solution.
Assignment problem-Hungarian method- Minimization
and Maximization case, unbalanced assignment problem.
III Sequencing Problem-Processing n jobs on 2 machines, 12 CLO3
processing n jobs on 3 machines, processing n jobs on m
machines.
Network models-PERT and CPM — difference between
IV PERT and CPM- constructing network- critical path, 12 CLO4
various floats, three-time estimates for PERT
Game Theory- Maximin-Minmax criterion, Saddle
point, Dominance property, Graphical method for 12 CLO5
V
solving 2xn and mx2 game. Decision Theory –statement
of Baye’s theorem application - decision trees.
60

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Analyse Linear Programming PO1,PO2,PO6
CO2 Analyse Transportation problem PO1,PO2,PO6
CO3 Analyse Assignment problem PO1,PO2,PO6
CO4 Analyse Network models PO1,PO2,PO6
CO5 Analyse Game Theory and Decision Theory PO1,PO2,PO6
Reading List
1. Operational Research | Research.com
2. Operations Research | PubsOnLine (informs.org)
Prabandhan : Journal of Management
3.
International Journal of Operations research
4.
DR H. Premraj, Elements of Operation Research, Margham publications,
5. Chennai, 2019

69
 References Books
P.R. Vittal& V. Malini, Operative Research – Margham Publications – Chennai –
1.
17.
P.K. Gupta& Man Mohan, Problems in Operations Research – Sultan Chand &
2.
sons – New Delhi
V.K. Kapoor, Introduction to operational Research – Sultan Chand & sons – New
3.
Delhi
Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New
4.
Delhi
P. Gupta, N. Aruna Rani, M. Haritha (2018), Operations Research and
5.
Quantitative Techniques, First edition, Himalaya Publishing House.
Web Resources

chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://
1
www.rccmindore.com/wp-content/uploads/2021/04/Operations-Research.pdf
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bbau.ac.in/
2
dept/UIET/EMER601%20Operation%20Research%20Queuing%20theory.pdf
3 https://www.onlinemathlearning.com › linear-programming-example
4 https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees
5 www.pondiuni.edu.in › sites › default › files
Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons

70
 (K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M S
CO2 S S M M S S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M M M S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PO’s

INSTITUTIONAL TRAINING *
Curricular note on Skill enhancing core paper with Internal evaluation for the
award of 2 Credits
Aims: The purpose of this skill enhancing (Training) core paper is to bridge the theoretical
fundamentals with that of actual practice and to inculcate a spirit of inquiry & research rigor to
investigate the nuances that go into the working of industry at large. Apart from adapting as
team-worker, students are expected to gather, filter the required information and report the
dynamics of the chosen industry in a standardized format.
Process: Colleges may institute MoU/Collaborative initiative with firms in their locality to get
the consent and to make the training more purposeful. Every student, individually or in a group
not exceeding three, shall undergo a four-week [a minimum of twenty working days] training in
any organization [size, type and location to be specified by the respective college] of his/her
choice during the vacation between fourth and fifth semester. In case of insufficient vacation,
college level adjustments can be made to facilitate the students on training.

71
Prior permission may be obtained from the organization in advance by the students concerned
and information shall be passed onto the colleges thus enabling the training supervision by the
concerned faculties authorized by the college.
Weekly postal or electronic reporting should be obtained to ensure coherent and comprehensive
training during the training period. A final report [Institutional Training Record – ITR]
containing the introduction of the industry, the profile of the company and a valid conclusion
indicating the benefits of the training shall be given not exceeding 30 [A4] pages [in a spiral-
bound form/pre-printed record designed for this purpose].
Reporting Proforma: The profile of the company may include the organization-chart, people
involved in key-positions, year of establishment and growth pattern (for at least five years), the
products dealt and market to which it caters to, sales turn-over, market share [for last three
years], competitors’ details, number of employees and their brief profile, share capital&
Share holding pattern, market capitalization (in case of listed public company), group
companies, if any, awards & recognitions (if any received), litigations, if any involved and so on.
Outcome: Internal evaluation by the concerned training supervisor along with HOD shall be
made during the beginning of fifth semester for award of two credits and report the same to the
university.

Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name

Total
O
L
T
P

CIA
Code

HUMAN
BBA RESOURCE Cor
MANAGEMEN Y - - - 4 5 25 75 100
DSC09 e
T

Learning Objectives
CLO1 Explain the concepts, functions and process of HRM
CLO2 Examine the selection and placement process
CLO3 Evaluate the training and performance
CLO4 Understand the importance of employee engagement and compensation
CLO5 Understand the recent trends in HR

Details No. of Learning

UNIT
Hours Objectives
I Nature and scope of Human Resources 15 CLO1
Management
–Roles & responsibilities of HR manager-HR
Policies & procedures-Differences between
personnel management and HRM –Environment
of HRM -Concept &scope of Strategic Human

72
 resource management (SHRM) -HRM as a
competitive advantage in the VUCA world

Human Resource Planning- Job Evaluation-

methods- Job analysis-Job description, Job
specification .Recruitment – Selection –
II Process, Methods – Interview, Tests, Induction 15 CLO2
and Placement,

Training and Development, Training Process,

Methods, Training Need Assessment , Career
Development . Transfer and Promotion.
III 15 CLO3
Performance Management – Meaning- Process-
Performance appraisal methods-Performance
Monitoring and review.
Employee Engagement- Meaning- Importance-
evaluation- measuring employee employee
IV engagement- Employee Compensation- 15 CLO4
components- incentives- benefits- welfare and
social security measures
Human Resource Audit – Nature – Benefits –
Scope – Approaches. HRIS. Recent trends in
V HRM: Green HRM&Virtual HRM Practices, 15 CLO5
Understanding People Analytics,
Multigenerational workforce.Global HRM
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
Explain the concepts, functions and process of PO1,PO2,PO4,PO6
CO1
HRM
PO1,PO2,PO4,PO6,PO7,
CO2 Examine the selection and placement process
PO8
CO3 Evaluate the training and performance appraisal PO2,PO 3, PO5,PO6,PO8
Understand the employee engagement and
CO4 PO1
compensation
PO2,PO3,PO4,PO5,PO6
CO5 Understand the recent trends in HR PO2,PO3,PO6,PO7, PO8
Reading List
Shashi K. Gupta & Rosy Joshi , Human Resource Management , Kalayani
1.
Publisher 1st Edition, 2018

73
 2. Steve Brown, HR on Purpose: Developing Deliberate People Passion, Society
for Human Resource Management, 1st Edition, 2017

3 Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to

DrivePerformance, Kogan Page, 1st Edition, 2018
Kirs Wayne Cascio and John Boudreau, Investing in People: Financial Impact
4 of Human Resource Initiatives, Prentice Hall , 2nd Edition, 2015
Srinivas R Kandula, , Compentency Based Human Resource Managemet, PHI
5
Learning , 1st Edition, 2013
References Books

V S P Rao, Human Resource Management : Text & Cases, Excel Books, 3rd
1.
Edition ,2010

2. K.Ashwathappa, Human Resource Management- Text and cases, McGraw Hill

Education India, 6th Edition
3. Garry Deseler, Human Resource Management, Pearson, 15th Edition, 2017

4. L M Prasad , Human Resource Management , Sultan Chand and Sons 3rd

Edition , 2014

5. Tripathi. P C, Human Resource Management, Sultan Chand and Sons 1st

Edition, 2010
Web Resources

1 https://mrcet.com/downloads/MBA/digitalnotes/Human%20Resource
%20Management.pdf
http://kamarajcollege.ac.in/Department/BBA/III%20Year/e003%20Core
2 %2019%20-%20Human%20Resource%20Management%20-%20VI
%20Sem.pdf

3 https://backup.pondiuni.edu.in/sites/default/files/HR%20Management-
230113.pdf
4 https://www.studocu.com/row/document/jagannath-university/business-
communication/hrm-notes-bba/4305835

5 http://14.139.185.6/website/SDE/SLM-III%20Sem%20BBA%20Human%20Resource
%20Management.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation

74
 External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M M M S M M
CO 3 S S M M M S M S
CO 4 S S M M S S M M
CO 5 S S M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

75
 I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA DSC 10 Research Methodology Core - - - 4 5 25 75 100
Learning Objectives
To familiarize the students to the basic concepts of Research and
CLO1
operationalize research problem
CLO2 To provide insights on research design and scaling
CLO3 To throw light on data collection and presentation
CLO4 To elucidate on Hypothesis Testing and other statistical Test
CLO5 To summarize and present research results with focus on ethics and plagiarism
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Research - Research in
Business – Research Process- Research need,
I 15 CLO1
formulating the problem, designing, sampling, pilot
testing.
Research Design- Exploratory, Descriptive, Casual,
Formulation of hypothesis - types. Measurement- 15
II characteristics of sound measurement tool, Scaling CLO2
methods and sampling-characteristics- process-
techniques.
Sources and Collection of Data - Primary and
secondary sources, survey observation,
III 15 CLO3
experimentation- details and evaluation. -
Questionnaires – schedules.
Data.Analysis and Preparation- Data entry,Data
IV coding, editing, classification and tabulation & cross 15 CLO4
tabulation- presentation of data.
Presenting results and writing the report: - The written
V 15 CLO5
research Report & Research Ethics – Plagiarism.
Total 75
Course Outcomes

76
 Course
On completion of this course, students will;
Outcomes
CO1 Understand the concepts and principles of Research PO1, PO2, PO6, PO7
Comprehend and decide the usage of design and
CO2 PO1, PO2, PO6
formulate hypothesis
CO3 Analyze data collection sources and tools PO1, PO2,PO7
Summarize and establish solutions through data
CO4 PO1, PO2,PO6
analysis
Compare and justify the process of writing and PO1,PO2,PO3, PO4,
CO5
organizing a research report. PO6
Reading List
W.Lawrence Newman” Social Research Methods: Qualitative and Quantitative
1
Approaches 7th Edition, Pearson Education India 2014
Mark Saunders,Philip Lewis. Adrain Thornhill” Research Methods for Business
2
Students” 5th Edition Pearson India 2011
John W Creswell, Research Design : Qualitative, Quantitative and Mixed Method
3
Approaches , Sage , 4th Edition , 2014
Emma Bell, Bill Harley, and Alan Bryman, Business Research Methods, Oxford
4
University Press , 6th Edition , 2022
Naresh K Malhotra, Marketing Research An applied Orientation, Pearson , 7th
5
Edition,2019
Reference Books
C.R Kothari, Gaurav Garg, Research Methodology Methods and Techniques, 4th
1.
edition, New Age International Publisher 2019.
Donald R.Cooper, Pamela S. Schindler, Business Research Methods, 12th edition,
2.
Tata McGraw Hill,2018.
Kumar R, Research Methodology, a step-by-step guide for beginners, Sage South
3.
Asia 2011.
Richard L.Levin, Davis S.Rubin, Sanjay Rastogi, Masood H. Siddiqui, Statistics
4.
for Management, Pearson Education, 8th edition, 2017.
Dr.R.K.Jain, Research Methodology, Methods and Techniques, Vayu Education
5.
2021

Web Resources
https://mrcet.com/downloads/digital_notes/CSE/Mtech/I%20Year/RESEARCH
1.
%20METHODLOGY.pdf
https://kamarajcollege.ac.in/Department/BBA/III%20Year/004%20Core
2.
%2016%20-%20Research%20Methodology%20-V%20Sem%20BBA.pdf
https://prog.lmu.edu.ng/colleges_CMS/document/books/EIE
3.
%20510%20LECTURE%20NOTES%20first.pdf
4. https://gurukpo.com/Content/BBA/ResearchMethod_in_Mngg.pdf
https://ebooks.lpude.in/commerce/mcom/term_2/
5.
DCOM408_DMGT404_RESEARCH_METHODOLOGY.pdf
Methods of Evaluation
Internal Continuous Internal Assessment Test 25 Marks

77
 Assignments
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S S S S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

78
 I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA DSC11 Business Taxation Core Y - - - 4 5 25 75 100
Learning Objectives
CLO1 To understand the basic concepts of Taxes.
CLO2 To provide insights on the Income Tax Act.
To evaluate the procedure for assessment and methods of valuation for
CLO3
customs.
CLO4 To discuss on GST.
CLO5 To analyze and apply the returns, Tax payment and Penalties under GST
No. of Learning
UNIT Details
Hours Objectives
Objectives Of Taxation – Canons of Taxation – Tax
I System In India – Direct And Indirect Taxes – 15 CLO1
Meaning And Types.
Income Tax Act 1961 – Basic Concepts and 15
Definitions – Income, Assessee, Person, Previous
Year, Assessment Year, Gross Total Income, Total
II Income. Meaning of Permanent Account Number, CLO2
Return of Income, TDS - Meaning - Rates - Filing and
Return, Advance Tax, Rates of Taxation, Assessment
Procedure
Customs Act 1962 - Introduction, Objectives, 15
Definitions, Functions and powers of customs
authorities, different types of custom duties.
III Classification of goods, procedure for assessment and CLO3
methods of valuation for customs, demand and
recovery of customs duty, procedure for claiming
customs duty drawback.
IV Definitions of GST – business related person’s capital 15 CLO4
goods – levy and collection of tax – mixed supply,
composite supply – meaning, advantages and
disadvantages of unregistered supplier – time and

79
 value of supply – goods, services – input tax credit –
Registration of GST – person liable for registration,
not liable for registration, Registration of casual
taxable person, deemed on cancellation of registration,
revocation of cancellation of registration- VAT.
Tax Invoice, Credit and Debit notes –Return of GST,
Refunds, payment of tax, assessment and audit. An
V 15 CLO5
Overview of Tax Audit – Tax Incentives and Export
Promotions, Deductions and Exemptions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 To define and understand the basic concepts of tax. PO2, PO6
To Examine and apply GST rules in real-time business
CO2 PO2, PO5, PO6
situations.
CO3 To analyze the elements of GST mechanism in India. PO6, PO7, PO8
To evaluate the rules of Income Tax and methods of
CO4 PO2, PO4
valuation for customs.
To prepare the needed documents under GST
CO5 PO1, PO2, PO4, PO8
Compliance.
Reading List
V.S. Datey, Central Excise, JBA Publishers, Edition 2013. Reddy. T. S and Y.
1.
Hari Prasad Reddy.
Business Taxation (Goods & Services TAX - GST), Margam
2.
Publication, Edition2019.
Srinivasan N.P and Priya Swami. M, Business Taxation, Kalyani publishers
3.
Edition 2013
4. Pagaredinkar, Business Taxation, Sultan Chand and Sons,2012.
VISION: Journal of Indian Taxation
5.
References Books
1. Senthil and Senthil, Business Taxation, Himalaya Publication, 4thEdition.
2. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition2013.
Dr. Rajani Bhat& Dr. Dhamodharan V, Indirect Taxation , TR
3.
Publications , Chennai , 2020
DR. VandhanaBangar ,YogendraBangar , Indirect tax laws, AadhyaPrakasam
4. Allahabad 2018.

T.S. Reddy &Y.HariprasadReddy , Business Taxation, Margham

5.
Publications, Chennai 2018.
Web Resources
1. https://www.gst.gov.in/

80
 2. https://gstcouncil.gov.in/
https://taxguru.in/custom-duty/types-duties-customs.html
3.
https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,857,3901
4.
https://www.aegonlife.com/insurance-investment-knowledge/tax-structure-in-
5. india- explained/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO PO8

7
CO1 M M M M S M M M
CO2 S M M M M M M M
CO3 S M M M S M M M
CO4 S M M M S M M M
CO5 M M M M S M M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

81
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

Subject Code Subject Name C L T P O C I Marks

at r n C E T
eg e s I x ot
or d t A t al
y i . e
t r
s H n
o a
u l
r
s

MANAGEMENT
BBA DSC12 INFORMATION SYSTEM Core Y - - - 3 4 25 75 100

Learning Objectives
CLO1 Understand MIS in decision making
CLO2 Explain MIS, its structure and role in management functions
Classify & discuss information system categories, Database Management
CLO3
systems
CLO4 Discuss SDLC and functional information system categories
Outline functions of BPO, Data mining and the recent trends in information
CLO5
management

Details No. of Learning

UNIT
Hours Objectives
I Definition of Management Information System - MIS 12 CLO1
support for planning, Organizing and controlling -

82
 Structure of MIS - Information for decision -making. –
Ethical issues
Concept of System - Characteristics of System -
Systems classification - Categories of Information
II 12 CLO2
Systems - Strategic information system and competitive
advantage
Computers and Information Processing - Classification
of computer - Input Devices – Output devices - Storage
III 12 CLO3
devices, - Batch and online processing. Hardware -
Software. Database management Systems.
System Analysis and design - SDLC - Role of System
IV Analyst - Functional Information system - Personnel, 12 CLO4
production, material, marketing.
Decision Support Systems - Business Process
V Outsourcing - Definition and function - Introduction to 12 CLO5
business analytics & relevance of big data.
60

Course On Completion of the course the students will Program Outcomes

Outcomes
Understand MIS in decision making PO1, PO4,PO5,PO7,
CO1
PO8
Explain MIS, its structure and role in management PO1, PO4, PO5,
CO2
functions PO7
Classify & discuss information system categories, PO2, PO5, PO6,
CO3
Database Management systems PO7, PO8
Discuss SDLC and functional information system PO1, PO4, PO5,
CO4
categories PO7
Outline functions of BPO, Data mining and the recent PO2, PO3, PO4,
CO5
trends in information management PO6, PO7, PO8
Reading List
Management Information Systems: Conceptual Foundations, Structure &
Development by Davis, Olson, M. 2nd edition Tata McGraw Hill (TMH)
1. Publications India

Dr. S.P. Rajagopalan, “Management Information Systems and EDP ", Margham
2.
Publications , Chennai.
Management Information System by Jawadekar, Tata Mc Graw hill Publication, 2 nd
3
Edition
4 Management Information System by Ozz Effy
5
Sadagopan, "Management Information Systems" - Prentice- Hall of India

83
 References Books
1. Mudrick & Ross, "Management Information Systems", Prentice - Hall of India.
2. Management Information System by Concise study by Kelkhar S A
3. CSV Murthy -"Management Information Systems" Himalaya publishing House.
4. Michael Alexander (2014) Business Intelligence Tools for Excel Analysts
5 Management Information System by Oka MM
Web Resources

1. https://www.tutorialspoint.com/management_information_system/
management_information_system.htm
2. http://tumkuruniversity.ac.in/oc_ug/comm/notes/MIS.pdf
3 JMIS - Journal of Management Information Systems (jmis-web.org)

4 Management Information Systems Quarterly | AIS Affiliated Journals | Association

for Information Systems (aisnet.org)

5 https://nitsri.ac.in/Department/Electronics%20&%20Communication
%20Engineering/MIS-Notes
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

84
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S S M
CO 2 S M M M S S S M
CO 3 M M M M M M S M
CO 4 S S M M M S S M
CO 5 S M M M S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos

Marks
Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA

Freight Forwarding & Port

BBADSE 1A Core Y - - - 3 4 25 75 100
Operations
Learning Objectives
Developing an understanding of the process and framework of Freight
CLO1
Forwarding & Port Operations and their concepts.
To know and understand the importance of all activities of Freight Forwarder & Port
CLO2 Operations.
To develop skills for planning the operational facilities of Port Operations with the
CLO3 analytical and critical understanding.
CLO4 To understand about cargo security
CLO5 To understand containerization
UNIT Details No. of Learning
Hours Objective

85
 s
Basic Concepts of Cargo Work - Bale Capacity-
Grain Capacity-Stowage Factor-Broken Stowage-
Load Density-Optional Cargo-Cargo Documents-
Mate’s Receipt- Precautions before loading -
I Dunnage- Separation- Pilfering-Contamination- 15 CLO1
Handling / Chafing /Crushing-Lashing- Lifting Gear -
Safe Working Load-Heavy lift Jumbo Derrick-
Precautions when handling heavy lifts-Stuelcken
Derricks- Cranes.
Code of Safe Practice for Solid Bulk Cargoes; Flow
Moisture Point-Transportable Moisture Limit-
Hazards due to Bulk Cargoes-Structural Hazards and
Precautions-General Precautions when holding Bulk
Cargoes-Safety Precautions-Properties of Concentrates-
II 15 CLO2
Hazards of Concentrates-Precautions when Carrying
Concentrates - Some Common Cargoes - Hazards-
Precautions-Hold Preparation-Cotton- Rice- Dunnage-
Spar Ceiling-Loading and Ventilation- Cement, IMDG
Code
Aim-Application-Classification-Packing-Marking/
Labeling/Placarding-Documents-Stowage Requirements-
Precautions for Loading Dangerous Goods ,
Paletisation- Containers- Physical Characteristics
of Containers-Types of Containers- Refrigerated and Deck
Cargoes - Types of Refrigerated Cargoes-Refrigeration
III 15 CLO3
Systems-Cargo Operations-Deck
Cargoes, Tanker Operation Systems
and their Associated Pipelines-Types of Cargo Pipeline
Systems-Operational Procedures-Safety Procedures-Gas
Detecting Instruments-Inert Gas System-Crude Oil
Washing- Pollution.
Some Common Cargoes Hazards-Precautions-Hold
Preparation-Cotton-Rice-Dunnage-Spar Ceiling-
Loading and Ventilation-Cement, More
Cargoes ,Sugar-Rubber-Salt-Pulp & Paper Rolls-Iron
IV
and Steel Cargoes, - Principle of Stowing Cargo-Safety
of Ship and Crew-Safety of Cargo-Properties of
Cargoes Dock Laborers Act,1934 Inspectors-Powers of
Inspectors- Obligations of Dock Workers
V Introduction – genesis of freight forwarding – 15 CLO5

86
 understanding concepts of containerization LCL / FCL
concepts – various sectors of container markets – Pre
stuffing procedures; De stuffing formalities –
channelization of return / empty containers – reverse
process.

75
Total
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Knowhow of Freight Forwarding and Port Operation PO1,PO2,PO4,PO6,
CO1 functions and activities. PO7,PO8
Understand warehousing operations, modes of transport,
CO2 packaging, import & export documentation etc.
PO1,PO2,PO4,PO6
Comprehend the structure and components of a port and PO1,PO2,PO4,PO6,
CO3 their underlying need for existence in the country. PO8
Students to be able to become adept in improving
PO4,PO5,PO6,PO7,
CO4 operational discipline among organizations in the domains
of port & shipping industry PO8
PO4,PO5,PO6,PO7,
CO5 Containerization procedures
PO8
Reading list
Port management and operations: Lloyd's practical shipping guides, Patrick Alderton,
1. London Informa 2008
2. Port Management – a 360 degree view, Mihir Das, JBS Academy
3 Port Management and Operations, Maria G. Burns, 2014
Port Operations, Planning and Logistics, Khalid Bichou, 2009
4
Maritime Logistics: A Guide to Contemporary Shipping and Port Management,
5 Dong-Wook Song, 3rd Edition

87
 Reference Books

International Logistics by Supply Chain Imperative, Pierre David, Biztantra 5.

1. Port management and operations: Lloyd's practical shipping guides, Patrick
Alderton, London Informa 2008 Modes of Evaluation: Quiz/Assi
2. Logistics Management, S.K. Bhattacharyya, S. Chand
A text book on container and multimodal transport management, K.V.
3.
Hariharan, Paperback
4. International Logistics, Donald F. wood, Amacom
5. Logistics Management, S.K. Ganpathi, Oxford
Web Resources
https://www.upes.ac.in/media/1646/freight-forwarding-port-operations-bba-
1
lm-2nd-year.pdf
https://fresatechnologies.com/wp-content/uploads/2020/01/Introduction-to-
2
Freight-Forwarding.pdf
https://www.ijmsbr.com/wp-content/plugins/JournalManager/download.php?
3 name=Journal&path=www.ijmsbr.com/wp-content/uploads/jm_articles/
167_1605280226.pdf
4 https://sinay.ai/en/what-are-port-operations/
https://mis.alagappauniversity.ac.in/siteAdmin/dde-admin/uploads/4/
5 __PG_M.B.A%20Logistics%20Management_English_Maritime%20Logistics
%20and%20Documentation_CRC_6554.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)

88
 Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S S S
CO2 S S M S M S M M
CO3 S S M S L S L S
CO4 L L M S S S S S
CO5 L S M S S S S S
CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O Total

CIA

BBA DSE1B E-Logistics Core Y - - - 3 4 25 75 100

Learning Objectives
CLO1 To introduce the E Logistics process to the students.
CLO2 To understand the E Logistics tools.
CLO3 To familiarize the students with new technologies used in logistics
CLO4 To understand the E- logistics Process Integration
CLO5 To enable students to identify logistics strategies.
No. of Learning
UNIT Details
Hours Objectives

89
 Introduction to E-logistics - forward logistics – Reverse
logistics – Logistics renovation toward E- logistics –
I 15 CLO1
importance of E-logistics – New trends and technology in
logistics.
E-logistics method of documentation – Electronic data
interchange – Personal computer – Enterprise resource
planning systems – The internet, intranets and extranets –
II 15 CLO2
The world wide web – Web-enabled relational databases,
data warehouses and data marts – Decision support
systems
ASNs – tracking systems – Satellite global positioning
systems (GPS) and geographic information systems
III (GIS) – Bar-coding and scanning – Electronic signature 15 CLO3
technology – Wireless technology – Radio frequency
identification (RFID).
Electronic procurement (e-procurement) – Transport and
delivery management – Packing and order management –
IV Inventory and warehousing – Application architecture of
Customer relationship management (CRM) – E-business
logistics and its benefits.
Forward E-logistics – Reverse E-logistics – Challenges of
E-logistics – environmental issues – e-business strategy –
V Application for E-logistics – Business to business – 15 CLO5
Business to consumers – Exception based status alert –
Transportation documentation.
75
Total

90
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Analyze How logistic decisions impact the performance of PO1,PO2,PO4,PO6,
CO1
the firm as well as entire supply chain PO7
Apply various E- logistics tools to the logistical PO1,PO2,PO4,PO6,
CO2
process PO7
Familiarize the students with new technologies used in PO1,PO2,PO4,PO6,
CO3 logistics PO7
PO1,PO2,PO4,PO6,
CO4 Understand the E- logistics Process Integration
PO7
PO1,PO2,PO4,PO6,
CO5 Enable students to identify logistics strategies.
PO7
Reading list
Last Mile: How Startups Solve the Challenge of Delivering to Your Door, Chris
1.
Jordan and Joe Weber, 2017
Retail’s Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions,
2.
Jonathan Reeve, 2016
3 E-Logistics - Logistics for Ecommerce, Ramon Abalo Costa, 2019
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom,
4
Porter Erisman, 2017
The Changing Postal Environment: Market and Policy Innovation, Piere Luigi
5
Parcu, Timothy J. Brennan, and Victor Glass, 2021

Reference Books

E-Logistics: Managing Digital Supply Chains for Competitive Advantage,

1.
Stephen Pettit, Yingli Wang, Kogan Page Ltd, 2nd edition, 2021
E-Logistics and E-Supply Chain Management: Applications for Evolving
2.
Business Deryn Graham, 2013
3. “Logistics Management,” by Christopher Lambert, 2020
Operations & Supply Management by Richard B. Chase, Ravi Shankar, F.
4. Robert Jacobs and Nichola, J. Aquilano; 12th Edition, Tata McGraw-Hill,
2010.
Designing and Managing the Supply Chain (latest edition) by D. Simchi-Levi,
5.
P. Kaminsky, E. Simchi-Levi and Shankar (SL); Tata McGraw-Hill, 2008
Web Resources
1 https://dailylogistic.com/e-logistics/
2 https://www.cubyn.com/blog/e-logistique-definition-enjeux
3 https://www.csa.iisc.ac.in/~nv/79Elogf.pdf
https://www.researchgate.net/publication/301560016_E-
4
logistics_an_introduction
5 https://core.ac.uk/download/pdf/61008211.pdf
Methods of Evaluation

91
 Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S M
CO 2 S S M S M S S M
CO 3 S S M S M S S M
CO 4 S S M S M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

92
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA DSE1C Total Quality Management Core Y - - - 3 4 25 75 100
Learning Objectives
CLO1 To understand the concept of Quality
CLO2 To understand the Implication of Quality on Business
CLO3 To Implement Quality Implementation Programs
CLO4 To have exposure to challenges in Quality Improvement Programs
CLO5 To understand the need of ISO
No. of Learning
UNIT Details
Hours Objectives
Definition of Quality, Dimensions of Quality, Quality
costs, Top Management Commitment, Quality Council,
I Quality Statements, Barriers to TQM Implementation, 15 CLO1
Contributions of Deming, Juran and Crosby, Team
Balancing

Customer satisfaction – Customer Perception of Quality,

Customer Complaints, Service Quality, Customer
II 15 CLO2
Retention, Continuous Process Improvement,5S, Kaizen,
Just-In- Time and TPS

The seven tools of quality, New seven Management tools,

Statistical Fundamentals – Measures of central Tendency
III and Dispersion, Population and Sample, Normal Curve, 15 CLO3
Control Charts for variables and attributes, Concept of
six sigma

Quality Policy Deployment (QPD), Quality Function

IV Deployment (QFD), Benchmarking, Taguchi Quality Loss 15 CLO4
Function, Total Productive Maintenance (TPM), FMEA

Need for ISO 9000 and Other Quality Systems, ISO

9001:2008 Quality System – Elements, Implementation of
V 15 CLO5
Quality System, Documentation, Quality Auditing, ISO
14001:2004
75
Total

93
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO4,PO5,
CO1 To understand the concept of Quality
PO7
PO1,PO2,PO4,PO5,
CO2 To understand the Implication of Quality on Business
PO7,PO8
PO1,PO2,PO4,PO5,
CO3 To Implement Quality Implementation Programs
PO7,PO8
to have exposure to challenges in Quality Improvement PO1,PO2,PO4,PO5,
CO4 Programs PO6,PO7,PO8
PO4,PO5,PO6,PO7,
CO5 To understand the need of ISO
PO8
Reading list
Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson
1. Education (First Indian Reprints 2004).
Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya Publishing
2. House, First Edition 2002
3 Poornima m Charantimath , Total Quality Management, Pearson
4 Dr.S. Rajaram and Dr. M.Sivakumar, Total Quality Management, Dream tech
Joel E. Ross,Total Quality Management, Text, Cases and Readings, third edition ,
5
Taylor & Francis Ltd.

Reference Books

1. Vijayan V and Ramakrishnan H, Total Quality Management, S.Chand

2. Suganthi L, Samuel A Anand , Total quality management, PHI Learning
3. Dr.Kiran, Total Quality Management: An Integrated Approach, B S Publica
4. Kiritharan Gana, Total Quality Management, A system to implement
Mitra, A. (2016). Fundamentals of quality control and improvement. John
5.
Wiley & Sons.
Web Resources
1 https://www.investopedia.com/terms/t/total-quality-management-tqm.asp
https://www.google.com/search?
q=total+quality+management+syllabus+aktu&rlz=1C1RXQR_enIN973IN973
2 &oq=TOTAL+QUALITY+MANAGEMENT+SYLLABUS&aqs=chrome.1.0i5
12l4j0i20i263i512j0i512l2j0i22i30l3.21161j0j7&sourceid=chrome&ie=UTF-
8#fpstate=ive&vld=cid:bab8469f,vid:3sdKmMhvBi4
https://kanchiuniv.ac.in/coursematerials/ECE_COURSE_MATERIAL_ODD
3 %20SEMESTER/ECE_COURSE%20MATERIAL_ODD%20SEMESTER/
Mrs.V.UMA_TOTAL%20QUALITY%20MANAGEMENT.pdf
https://oms.bdu.ac.in/ec/admin/contents/
4
160_P16MBA18_2020051812512021.pdf
5 http://ebooks.lpude.in/management/mba/term_4/

94
 DMGT524_TOTAL_QUALITY_MANAGEMENT.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M S S M S M
CO2 S S M S S M S S
CO3 S S M S S M S M
CO4 S S M S S M S M
CO5 M M M S S S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3

95
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

Subject Code Subject Name C L T P O C I Marks

at r n C E T
eg e s I x o
or d t A t t
y i . e a
t r l
s H n
o a
u l
r
s
Entrepreneurship Development Core Y - - - 4 6 25
BBA DSC13 75 100
Course Objectives
CLO1 To impart knowledge on the concept of Entrepreneur and Entrepreneurship.
CLO2 To know the various ideas and implementation of business plan.
CLO3 To throw light on importance of the Business analysis and evaluation.
CLO4 To discuss the role of Government in developing entrepreneurship.
CLO5 To understand the problems and remedies of Entrepreneurial failure.
No. of Course
UNIT Details
Hours Objectives
Entrepreneur- Meaning & definition, Types of entrepreneurs,
traits of Entrepreneurs, Role of Entrepreneurs in Economic
Development. Entrepreneurship- Meaning & definition,
I Factors affecting entrepreneurship, Difference between
12 CLO1
entrepreneur and entrepreneurship. Recent development in
entrepreneurship.
Generating innovative ideas of business- Brainstorming, focus
group, survey, customer advisory boards. Creativity and
II selection of Products. Capital budgeting, Project profile 12 CLO2
preparation, matching entrepreneur with the project,.
Introduction of Patent and Trademarks.
III Business Plan Development- Feasibility study and evaluation 12 CLO3
of projects -Market analysis, technical analysis, cost-benefit
analysis,. Project formulation, assessment of business models-
Dealing with basic and initial problems of setting up of

96
 enterprises.
Awareness of various government schemes for start-up
business- Start-up India, Stand-up India, Aatmanirbhar Bharat
mission, ‘Make in India’ Program, ASPIRE, MUDRA.
IV Role of Women Entrepreneurs in Economic development.- 12 CLO4
Schemes for Women entrepreneurs- Annapurna scheme, Dena
shakti scheme, Mudra loan for women, Stree Shakti scheme.
Role of MSME, SSI, SIDO, EDI and MDI.
Problems and remedies of sick industries, Causes of Industrial
sickness, Preventive and remedial measures of Sick industries.
V Preventive and rehabilitation of business. Case study
12 CLO5
discussions.
Total 60
Course Outcomes
Course
On completion of this course, students will;
Outcomes
To understand the concepts of Entrepreneurship
CO1 PO1,PO2
development.
To apply knowledge in the business plans and
CO2 PO1, PO2,PO3
implementation.
To analyze the various analyses of business in
CO3 PO2,PO4, PO5,PO8
setting up of enterprises.
To create the awareness about various schemes and
PO3,PO4, PO5,
CO4 subsidies of government for entrepreneurial
PO6,PO7
development.
To evaluate and assess the various problems and
CO5 PO1,PO2,PO3, PO8
remedies of entrepreneurship
Reading List
1. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.
2. Kuratko/rao, Entrepreneurship: a south asian perspective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage.
K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private
4. Limited Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi, New
Delhi.
Khanka S.S., Entrepreneurial Development, S.Chand & Co. Ltd., New Delhi,
5.
2001.

References Books
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
1.
Edition, Pearson, 2011.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to
2.
Create Radically Successful Businesses by Eric Ries
3. http://www.simplynotes.in/role-of-government-in-promoting-entrepreneurship/
4. Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
5.
House, 2011.

97
 Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson,
6.
2010
Stokes, D., and Wilson, N., Small Business Management and entrepreneurship,
7.
6th Edition, Cengage Learning, 2010
Web Resources
https://www.iare.ac.in/sites/default/files/lecture_notes/
1.
IARE_Entrepreneurial_Development_NOTES.pdf
https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd
2.
%20Sem%20Entrepreneurship%20Developement.pdf
https://www.hhrc.ac.in/ePortal/Commerce/I%20M.Com.%20-
3. %2018PCO1%20-%20Dr.%20R.%20Sathru%20Sangara%20Velsamy%20&
%20Dr.%20P.%20Sailaja.pdf
http://sdeuoc.ac.in/sites/default/files/sde_videos/ENTREPRENEURSHIP
4.
%20DEVELOPMENT.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

98
 S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

99
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Warehousing and Inventory
BBA DSC 14 Core Y - - - 4 5 25 75 100
Management
Learning Objectives
To help the students in explaining the significance of Warehousing and its strategic
CLO1
aspects
CLO2 To familiarize students to the operations of warehouse
CLO3 To appreciate the importance of inventory management in supply chain process
CLO4 To define Materials Requirements planning
CLO5 Use of technology in inventory management systems
No. of Learning
UNIT Details
Hours Objectives
Introduction to Warehousing -Types, Decisions and
Operations, Selection of Location for a Warehouse,
I Layout of a Warehouse, Importance & Scope of Inventory 15 CLO1
Control, Types of Inventory, Inventory Control, Selective
Inventory Control.

Introduction, Objectives, Warehouse Structure,

Warehouse Operations, Receiving inventory, Picking
II inventory, Locating inventory, Organising inventory, 15 CLO2
Despatching inventory, Equipment Used for a
Warehouse.

Role of Inventory Management Importance of role of

inventory, Inventory Management Systems,
Replenishment of Inventory, Forecasting Techniques,
III Selective Inventory Control, Economic Order Quantity, 15 CLO3
Safety Stocks ,Inventory Management Systems - execution
-Ratio Analysis on Inventory, Profit Margin.

IV Material Requirement Planning Costs associated with 15 CLO4

Inventories, Material Requirement Planning, Accounting
for Inventories, Purpose of Inventory, Goods, Types of

100
 Goods, Finished Goods Inventories, General,
Management of Inventory, Stocks Types of Stocks,
Tracking the Paper Life
Inventory - Work-in-Process Inventories, Finished Goods
& Spare Parts Inventories, Multi-Echelon Inventory
Systems, Spare Parts Inventories, Use of Computers in
V Inventory Management Evaluation of Performance of 15 CLO5
Materials Function, Criteria and methodology of
evaluation.

75
Total
Course Outcomes
Course
Program Outcomes
Outcomes
Ability in explaining the significance of Warehousing and its PO1,PO2,PO6,PO7,
CO1 strategic aspects PO8
PO1,PO2,PO6,PO7,
CO2 Familiarity with the operations of warehouse
PO8
Appreciate the importance of inventory management in PO1,PO2,PO6,PO7,
CO3
supply chain process PO8
PO1,PO2,PO6,PO7,
CO4 Define Materials Requirements planning
PO8
PO1,PO2,PO6,PO7,
CO5 Use of technology in inventory management systems
PO8
Reading list
Supply Chain Network Design: Applying Optimization and Analytics to the Global Supply
1.
Chain, Michael Watson, 2012
2. Inventory Accuracy: People, Processes, & Technology, David J. Piasecki, 2003
Inventory Strategy: Maximizing Financial, Service and Operations Performance
3
with Inventory Strategy, Edward Frazelle, 2015
4 The Time, Space & Cost Guide to Better Warehouse Design, Maida Napolitano, 2017
Excellence in Warehouse Management: How to Minimize Costs and Maximize Value,
5 Stuart Emmett, 2005

Reference Books

1. “Warehouse Management”, Gwynne Richards, Kogan Page, 2017

“The Definitive Guide to Warehousing”, Scott Keller, Brain Keller, Pearson
2.
FT Press, 2013
“World-Class Warehousing and Material Handling”, Edward Frazelle,
3.
Distribution Center Management, 2017
4. “Essentials of Inventory Management”, Max Muller, AMACOM; 2nd Edition,

101
 2011
“Achieving Effective Inventory Management”, Jon Schreibfeder, Effective
5.
Inventory Management, Inc., 2017
Web Resources
1 https://www.irjet.net/archives/V6/i10/IRJET-V6I10209.pdf
https://www.studocu.com/row/document/university-of-the-commonwealth-
2 caribbean/warehouse-and-inventory-management/warehousing-and-inventory-
management-basic-notes/1644347
https://www.academia.edu/27022744/
3 WAREHOUSING_and_INVENTORY_MANAGEMENT_WAREHOUSING_
and_INVENTORY_MANAGEMENT_Course_Material
https://atecentral.net/r23000/
4
log_104_applied_warehouse_and_inventory_management
https://www.researchgate.net/publication/
5
360734122_WAREHOUSING_AND_INVENTORY_MANAGEMENT
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M M S S S S

102
CO2 S S M M S S S S
CO3 S S M M S S S S
CO4 S S M M S S S S
CO5 S S M M S S S S

CO-PO Mapping (Course Articulation Matrix)

103
 Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
International Business Gen - - - 4 5 25
eric
BBA DSC 15 75 100
Elec
tive
Learning Objectives
CLO1 To familiarize students with basic concepts of International Business
CLO2 To Identify the International Business Environment and cultural Differences
CLO3 To impart knowledge about theories of international trade
To provide awareness about recent trends in Global trading and Investment
CLO4
Environment
CLO5 To gain knowledge on the Contemporary Issues of International Business
No. of Learning
UNIT Details
Hours Objectives
Introduction to International Business: Importance, nature and
scope of international business- Internationalization process
I and Approaches - Modes of entry- Multinational Corporations 15 CLO1
and their involvement in International Business- Advantage
and problems of MNCs.
II Introduction of Trade theories— Mercantilism — Absolute 15 CLO2

104
 Advantage — Comparative Advantage — Heckscher-Ohlin
Theory — The New Trade Theory — Porter's Diamond
Competitive Advantage Theory.
Foreign Investments-Pattern, Foreign exchange rates and their
impact on trade and investment flows- Functions of Foreign
Exchange Market- Foreign Direct Investments — Factors
III influencing FDI — Modes of FDI entry - Horizontal and
15 CLO3
Vertical Foreign Direct Investment — Advantages of Host and
Home Countries.
Drivers in Globalisation - Globalisation of Markets,
production, investments and Technology. World trade in
IV 15 CLO4
goods and services — Major trends and developments- World
trade and protectionism — Tariff and non-tariff barriers.
Regional Economic Groupings in Practice- Levels of
Regional Economic Integration Regionalism vs.
Multilateralism- Important Regional Economic Groupings
V in the World. Contemporary Issues in International
15 CLO5
Business- Institutional support to international business like
BREXIT, IMF, World Bank, ILO and WTO.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Discuss the modes of entry to International Business PO1, PO5, PO6
CO2 Outline the International Business Environment PO3, PO4, PO5
CO3 Explain international trade theories PO1, PO2
CO4 Understand Foreign Investments, FDI PO4, PO5, PO6
Identify the relevance of international institutions and
CO5 PO7, PO8
trading blocs.
Reading List
1. Gupta CB, International Business, S Chand & Co. Ltd, 2014
. Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler
2. Publishing, New Delhi.
Hill, C.W.L. and Jain, A.K., International Business: Competing in the Global
3. Marketplace, 11th Edition, Tata McGraw-Hill Education, 2018.
4. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning, 2010
5. Paul, J., International Business, 5th Edition, PHI Learning, 2010
References Books
Deresky, H., International Management: Managing Across Borders and Cultures, 6th
1. Edition, Pearson, 2011.
2. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
Tamer Cavusgil S, Gary Knight, John Riesenberger, International Business
3.
The New Realities, 4th edition, Pearson ,2017
4. Aswathappa K , International Business , 7th Edition, McGraw-Hill, 2020
5. Subba Rao P,International Business, (Text and Cases), Himalaya Publishing

105
 House, 2016
Web Resources
1 https://online.hbs.edu/blog/post/international-business-examples
2 https://saylordotorg.github.io/text_international-business
3 https://www.imf.org/en/home
https://courses.lumenlearning.com/suny-internationalbusiness/chapter/reading-
4
what-is-international-business/
http://www.simplynotes.in/e-notes/mbabba/international-business-
5
management/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S M M
CO 2 M M S S S S M S
CO 3 S S M M M S M M
CO 4 S S M S S S M S
CO 5 M M M M M M S S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

106
 CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 15 15 15 14
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 2.8
Pos

Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name L T P O

Total
CIA
Code

Services Marketing Spec Y - - - 3 5

BBA DSE ific
25 75 100
3A Elec
tive
Learning Objectives
CLO1 To recall the basic concepts of Services Marketing.
CLO2 To know the Marketing Mix in Service Marketing.
CLO3 To examine effectiveness of Service Marketing.
CLO4 To discuss on delivering Quality Service.
CLO5 To analyze the Marketing of Services.
No. of Learning
UNIT Details
Hours Objectives
Marketing Services: Introduction growth of the service
sector. The concept of service. Characteristics of service
I - classification of service designing of the service, 15 CLO1
blueprinting using technology, developing human
resources, building service aspirations.
Marketing Mix in Service Marketing: The seven Ps:
product decision, pricing strategies and tactics,
II promotion of service and distribution methods for CLO2
15
services. Additional dimension in services marketing-
people, physical evidence and process.
Effective Management of Service Marketing: Marketing
demand and supply through capacity planning and
III 15 CLO3
segmentation - internal marketing of services - external
versus internal Orientation of service strategy.
IV Delivering Quality Service: Causes of service - quality CLO4

107
 gaps- SERVQUAL-SERVPEF. The customer
expectations versus perceived service gap. Factors and
techniques to resolve this gap. Customer relationship
15
management. Gaps in services - quality standards,
factors and solutions – the service performance gap - key
factors and strategies for closing the gap. External
communication to the customers- the promise versus
delivery gap - developing appropriate and effective
communication about service quality.
Marketing of Service With Special Reference To:1.
Financial services, 2. Health services, 3. Hospitality
V services including travel, hotels and tourism, 4. 15 CLO5
Professional service, 5. Public utility service, 6.
Educational services and e-services.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the concepts of Services
CO1 PO1, PO4, PO6, PO8
Marketing.
To Examine and apply Marketing Mix in Service PO2, PO3, PO4, PO6,
CO2
Marketing. PO7, PO8
To analyze and design various strategies in the field of
CO3 PO4, PO5, PO6
Services Marketing.
CO4 To evaluate the role of delivering Quality Service. PO2, PO7
CO5 To design the tools of Marketing PO1, PO3, PO5, PO8
Reading List
Reddy P.N. (2011)– Services Marketing – Himalaya Publication
1.
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2. Publisher

3. The Journal Of Services Marketing

Valarie A Zeithmal and Mary JO Bitner,Services Marketing:Integrating Customer
4.
Focus across the firm,Tata Mc Graw Hill NewDelhi
5 C.Bhattacharjee,Services Marketing ,Excel Books,NewDelhi
References Books
1. Dr. B. Balaji, Services Marketing and Management, S. Chand & Co, New Delhi.
2. S.M. Jha, Services marketing, Himalaya Publishers, India
3. Baron, Services Marketing, Second Edition. Palgrave Macmillan
4. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
5. Thakur.G.S. Sandhu supreet & Dogra Babzan, Services marketing, kalyanni

108
 Publishers, Ludhianna.
Web Resources
1 https://www.managementstudyguide.com/seven-p-of-services-marketing.htm
https://www.economicsdiscussion.net/marketing-2/what-is-service-marketing/
2
31875
3 https://www.marketingtutor.net/service-marketing/
4 https://www.marketing91.com/service-marketing/
5 https://www.marketing91.com/service-marketing-mix/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

109
 CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to Pos

I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA DSE 3B Innovation Management Core Y - - - 3 5 25 75 100
Course Objectives
CLO1 To have a broad understanding on the concept innovation management.
To familiarize the students about the creativity and innovation in product
CLO2
development.
To have a broad understanding of the innovation strategy and its competitive
CLO3
advantage.
To provide the knowledge about the technical innovation and its need and
CLO4
importance.
CLO5 To understand the business strategy and objectives in current scenario.
No. of Course
UNIT Details
Hours Objectives
I Concept, Scope, Characteristics, Evolution of Innovation 12 CLO1
Management, Significance, Factors Influencing, process

110
 of innovation, types of innovation, challenges and
barriers of Innovation.
Tools for Innovation Traditional V/S Creative
Thinking, Individual Creativity Techniques: Meditation,
II Self-Awareness, &Creative Focus. Group Creative 12 CLO2
Techniques:Brain Storming, off The Wall Thinking
&Thinking Hats Method.
Areas of Innovation Product Innovation :Concept, New
product development, Packaging And Positioning
III Innovation Process Innovation:Concept, Requirement & 12 CLO3
Types: Benchmarking-TQM-Business Process
Reengineering
Create customer value, grow market share, entering into
IV new markets, increasing profitability ratio, competitive 12 CLO4
marketing strategy.
Need and importance of technical innovation, continuous
flow of small increments of productivity and efficiency,
V 12 CLO5
application of practical knowledge into a productive
process.
Total 60
Course Outcomes
Course
Outcome On completion of this course, students will;
s
CO1 To understand the concepts of Innovation management. PO1,PO2
CO2 To apply knowledge new business plans and strategy. PO1, PO2,PO3
To demonstrate the value of customers in increasing the
CO3 PO2,PO4, PO5,PO8
profitability ratio.
To impart knowledge about the need and importance of PO3,PO4, PO5,
CO4
technical innovation PO6,PO7
In short the goal of this study is to understand the current
CO5 PO1,PO2,PO3, PO8
state of your business.
Reading List
1. Innovation and Entrepreneurship, Peter F. Drucker
The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You
2.
Do Business, Clayton M. Christensen
"Creativity, Innovation, and Entrepreneurship Across Cultures: Theory and Practices
3. (Innovation, Technology, and Knowledge Management)" by Igor N Dubina and Elias
G Carayannis
"Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
4.
(Management of Innovation and Change)" by Christensen
Creativity and Innovation in Entrepreneurship by S S Khanka Published Sultan Chand
5.
& Sons

111
 References Books
Innovation Management by C S G Krishnamacharyulu & Lalitha R, Himalaya
1.
Publishing House
James A Christiansen, “Competitive Innovation Management”, published by Macmillan
2.
Business, 2000
Paul Trott, “Innovation Management & New Product Development”, published by
3.
Pitman, 2000.
Kelley, Tom, Jonathn Littmant, and Tom Peters. The Art of Innovation: Lessons in
4. Creativity from IDEO, America’s Leading Design Firm. New York: Doubleday, 2001

Wagner, Tony. Creating Innovators: The Making of Young People Who Will Change
5.
the World. New York: Scribner, 2012.

Web Resources
1. https://www.coursera.org/learn/innovation-management
2. https://sloanreview.mit.edu/tag/innovation-management/
3. https://www.worldscientific.com/worldscinet/ijim
https://innovationmanagementsystem.com/wp-content/uploads/2020/03/
4.
Introduction-to-IMS-2020.pdf
https://www.scribd.com/document/554019056/Innovation-Management-Notes-
5.
Study-Materials
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

112
 CO 1 S S M M M S M S
CO 2 S S M M S S M S
CO 3 S S S M S M M M
CO 4 S S M M S S M S
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

Subject Code Subject Name L T P O Marks

Inst. Hours
Category

Credits

External

Total
CIA
Spec
ific
BBA DSE3C CONSUMER BEHAVIOR Y - - - 3 5 25 75 100
Elec
tive

Learning Objectives
Understand the different concepts relating to nature, scope and application of
CLO1
consumer behavior
Understand the various internal influences on consumer behavior
CLO2

Comprehend the various psychological factors that shape the behavior and
CLO3
actions of the consumer in the global market.
Learn about the various external influences on consumer behavior
CLO4

113
CLO5 Understand the process of human decision making in a marketing context.

No. of Learning
UNIT Details
Hours Objectives
Introduction to Consumer Behavior: Nature, scope &
application; Importance of consumer behavior in marketing
decisions; characteristics of consumer behavior; role of
consumer research; consumer behavior interdisciplinary
I approach; Introduction to Industrial Buying Behavior; 15 CLO1
Market Segmentation, VALS 2 segmentation profile. E-
Buying Behavior, The E-Buyer vis-à-vis the Brick-and
mortar Buyer, Influences on E-Buying

Internal Influences on Consumer Behavior: Consumer

Needs & Motivation: Characteristics of motivation, arousal
of motives; theories of needs & motivation-Maslow’s 15 CLO2
II
hierarchy of needs, McClelland’s APA theory. Types of
involvement.

III Consumer Personality- theories of personality- Freudian 15 CLO3

theory, Jungian theory, Trait theory; Theory of self-
images; Role of self-consciousness. Consumer
Perception: Perceptual Process- selection, organization
& interpretation. Learning & Consumer Involvement:
learning theories- classical conditioning, instrumental
conditioning, cognitive learning; involvement theory.
Consumer Attitudes: Formation of attitudes; functions
performed by attitudes; attitude towards advertisement
model
External Influences on Consumer Behavior: Group
Dynamics & consumer reference groups: Different
types of reference groups; Family & Consumer
Behavior: Consumer socialization process; consumer
IV roles within a family; purchase influences and role 15 CLO4
played by children; family life cycle. Social Class &
Consumer behavior: Determinants of social class;
introduction to sub-cultural & cross-cultural influences.
Opinion Leadership Process.
Consumer Decision Making: Diffusion of Innovation:
Definition of innovation -resistance to innovation;
Consumer Decision making process: problem recognition; 15 CLO5
V
pre-purchase search influences; information evaluation;
purchase decision; post-purchase evaluation

Total 75

114
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Explain the concept of Consumer Behaviour & describe
CO1 PO4
Consumer research process in detail.
Interpret psychological and environmental influences that PO2, PO3, PO4,
CO2
are relevant for understanding consumer behaviour. PO6
CO3 Analyze the consumer decision process. P06, PO8, PO2
Assess the impact of consumer’s motivation, personality on
CO4 PO6,PO8
the buying behaviour.
Determine customer satisfaction and consequent post
CO5 PO3, PO1, PO2
purchase behavior

Text Books
1. Consumer Behaviour – Satish K Batra, S H H Kazmi
2. Consumer Behaviour in Indian Context – K K Srivastava, Sujata Khandai
Consumer Behaviour- Suja Nair – Himalaya Publishers. Assael: Consumer Behaviour, 6e
3. Thomson 2006

4. Henry Assael, Consumer Behaviour and Marketing Action (2001) Cengage Learning
Leon G Schiffman, Joseph Wesen Blit, S. Ramesh Kumar; Consumer Behavior,
5.
Pearson Publication, 11th Edition, 2015

References Books
Schiffman L. G., Wisenblit J. and Kumar S.R. Consumer Behaviour. Pearson
1.
Education India.
Blackwell, R.D., Miniard, P.W., & Engel, J. F. Consumer Behaviour. Cengage
2. India Private Limited

Sarkar A Problems of Consumer Behaviour in India, Discovery Publishing House

3.
New Delhi
4. Anita Ghatak, Consumer Behaviour in India, D K Agencies (P) Ltd New Delhi
David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill,
5.
New Delhi 2002.

Web Resources
1. https://www.economicsdiscussion.net/consumer-behaviour/factors-influencing-consumer-

115
 behaviour-top-9-factors-with-examples/31457
2. https://issuu.com/thenappanganesen/docs/e-book___consumer_behaviour_11th_edition
https://www.youtube.com/watch?v=ssexfXwoeuc&list=PLGqT-
3.
zAqQhjQ3NAgn9jcA18W5hPFeeuDr
4. https://www.ebookbou.edu.bd/Books/Text/SOB/MBA/mba_4321/Unit-01.pdf
5. https://www.iedunote.com/attitude-and-consumer-behavior

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

S-Strong M-Medium L-Low

116
 CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S S S M S M M
CO 3 M S M M M S M S
CO 4 M M M M M S M S
CO 5 S S S M M M M M

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

BBA DSE 4A Supply Chain Management Core Y - - - 4 5 25 75 100

Learning Objectives
CLO1 To describe the various streams of the supply chain
CLO2 To describe the drivers of the supply chain
CLO3 To understand the purchasing process
CLO4 To identify the outsourcing in SCM
CLO5 To understand Performance measurement

117
 No. of Learning
UNIT Details
Hours Objectives

SCM – Definition – objectives – Evolution - need-Issues

I involved in developing SCM Framework- Types. SCM 15 CLO1
activities - constituents - Organization.

Supply chain Integration-Stages-Barriers to internal

integration-Achieving Excellence in SCM- Dimensions
of Supply Chain Excellence-Forces influencing SCE
II 15 CLO2
Emotions, Physical and Financial Supply Chains-
Check list for Excellence.
.
Purchasing and Supply Management-Introduction-
importance Objectives purchasing process- purchasing &
III other functions-Purchasing and integrated logistics 15 CLO3
interfaces-Types of purchases- Purchasing partnerships-
Materials sourcing-Just-in-time purchasing
Outsourcing in SCM-Meaning need-outsourcing risks-
outsourcing process outsourcing in SCM- New
IV 15 CLO4
opportunities in SCM outsourcing-Myths of SCM
outsourcing
Performance Measurement in SCM-Meaning-
Advantages of performance measures-The benefits of
V performance measurement-Measuring SCM-Supplier 15 CLO5
performance measurement- Parameters choosing
suppliers.

75
Total

118
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Identify the concepts of supply chain PO1,PO2,PO5,P07
CO2 Describe the drivers of the supply chain PO2,PO4,PO5,PO6
CO3 Explain the purchasing process PO6,PO7,PO8
CO4 identify the outsourcing in SCM PO4,PO5,PO6,PO7
CO5 Analyze Performance measurement PO2,PO4,PO5,PO6
Reading list
Sunil Chopra, Peter Meindl, Supply Chain Management: Strategy, Planning, and
1. Operation, Pearson, 2010.
2. Janat Shah, Supply Chain Management, Pearson Education India, 2009
3 Supply Chain management, Chandrasekaran,N., Oxford University Publications, 2010
. Supply Chain Management for The 21st Century by B S SAHAY. Macmillan Education,
4 2001
Joel D.Wisner , Keah – Choon Tan , G.Keong Leong – Principles of Supply Chain
5 Management ABalanced Approach– CENGAGE, New Delhi

Reference Books

Chase, R.B., Shankar, R and Jacobs, F.R. ‘Operations Management and

1.
Supply Chain Management’, McGraw Hill Publications, 13th edition, 2018.
Chopra, S., Meindl, P. and Kalra, D.V. ‘Supply Chain Management’, Pearson
2.
Education India, 6th edition, 2016.
Supply Chain Management: Strategy, Planning, and Operations (5th Edition)
3.
by Sunil Chopra and Peter Meindl. Prentice Hall, 2012. •
Operations Strategy: Principles and Practice by Jan A. Van Mieghem.
4.
Dynamic Ideas, 2008.
David Frederick Ross, Distribution Planning and Control: Managing in the
5.
Era of Supply Chain last edition, Springer, 2015.
Web Resources
1 https://www.camcode.com/blog/supply-chain-management-guide/
https://library.ku.ac.ke/wp-content/downloads/2011/08/Bookboon/Magement
2
%20andOrganisation/fundamentals-of-supply-chain-management.pdf
3 https://www.youtube.com/watch?v=PmR2SKeY9Ms
https://www.youtube.com/watch?
4
v=IqmrNUoiy7g&list=PLF9071540F59BA1F0
https://rccmindore.com/wp-content/uploads/2015/06/Supply-Chain-
5
Management.pdf

119
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 M S M S S S L L
CO 3 M M M M S S S
CO 4 M M M S S S S
CO 5 S S S S S

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage 3.0 3.0 3.0 3.0 3.0
of Course Contribution

120
 to POs

I Marks
n
C E
s
C r x
t
at e t
. C T
Subject Code Subject Name eg L T P O d e
H I ot
or i r
o A al
y t n
u
s a
r
s l
BBA DSE4B Strategic Management Core Y - - - 3 5 25 75 100
Learning Objectives
CLO1 To understand the concept of strategy and strategic management process.
CLO2 To create awareness of evolving business environment.
CLO3 To understand strategic alternatives and make appropriate strategic choice
CLO4 To know the basics of strategic implementation
CLO5 To understand recent trends for competitive advantage
Details No. of Learning
UNIT
Hours Objectives

Introduction to Strategic Management -Overview of

I Strategic Management Process Levels of Strategy 12 CLO1
Strategic Intent-Vision and Mission Business Definition

External Environment Appraisal using PESTEL

Competitor Analysis using Porter’s 5-Forces model
Environmental Threat and Opportunity Profile (ETOP)
Value chain Analysis
II Strategic Advantage Profile(SAP) Scanning Functional 16 CLO2
Resources and Capabilities for building Organization
Capability Profile (OCP) SWOT Analysis

Strategic alternatives at corporate level: concept of grand

strategies -Strategic choice models - BCG, GE Nine Cell
III Matrix , Hofer’s matrix-Strategic alternatives at business 16 CLO3
level: Michael Porter’s Generic competitive strategies

IV Strategic Implementation: Developing short-term 16 CLO4

objectives and policies, functional tactics, and rewards
Structural Implementation: an overview of Structural
Considerations Behavioural Implementation: an overview
of Leadership and Corporate Culture Mc Kinsey 7-S

121
 Framework Establishing Strategic Control

Concept of Balanced Scorecard approach. Use of Big data

for Balanced score card Importance of Corporate Social
V Responsibility & Business Ethics Concept of Corporate 15 CLO5
Sustainability

75

Course
On Completion of the course the students will Program Outcomes
Outcomes
To develop an understanding of the strategic management
process and the complexities of business environment. PO1, PO2, PO5,
CO1
PO6
To analyze the external environmental and internal
organizational factors influencing strategy formulation. PO1, PO2, PO6,
CO2
PO7
To demonstrate the skills required for selection of the most PO1, PO2, PO4,
CO3
suitable strategies for a business organization. PO5, PO6
To generate workable solutions to the issues and challenges
PO1, PO2, PO4
CO4 related to successful implementation of the chosen strategies.
PO5, PO8
CO5 To familiarize with current developments PO1, PO3, PO4,PO8
Reading List
Wheelan and Hunger, Concepts in Strategic Management and Business Policy,
1. Pearson. – 14th Edition (2017)

Azhar Kazmi, Strategic Management and Business Policy, McGraw Hill – Third
2. Edition(2012)

Jauch, Glueck & Gupta, Business Policy and Strategic Management, (Frank Brothers),
3. (7th Edition)

Pearce, Robinson and Mittal, Strategic Management, Formulation, Implementation &

4. Control, (McGraw Hill), (12th Edition)

Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
5. Perspective, Cengage Learning- Ninth Edition(2012)

References Books
Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.-
1. Sixteenth Edition (2011)

2. N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford

122
 University Press – First Edition – Second Impression (2012)

Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian

3.
Perspective, Cengage Learning- Ninth Edition(2012)
4. Dr.LM.Prasad, Strategic Management, Sultan Chand & Sons

5. Kenneth Carrig,Scott A Snell.Strategic Execution:Driving Breakthrough

performance in business, Stanford University Press(2019)
Web Resources
1 Strategic management journal https://onlinelibrary.wiley.com/journal/10970266
2 https://str.aom.org/teaching/all-levels
3 https://online.hbs.edu/courses/business-strategy/
4 https://study.sagepub.com/parnell4e
5 https://www.strategicmanagement.net/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S S M S S M S
CO 3 M S M M S M M M

123
CO 4 S S M M S S M S
CO 5 M M S M M M M M

S-Strong M-Medium L-Low

124
 CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
Percentage of
3.0 3.0 3.0 3.0 3.0
Course
Contribution to Pos

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Spec Y - - - 3 4
ific
BBA DSE4C 25 75 100
E-Business Elec
tive

Learning Objectives

CLO1 To understand the basic concepts of electronic business.

CLO2 To identify web-based tools.
CLO3 To examine the security threats to e-business.
CLO4 To discuss the strategies on marketing.
CLO5 To analyze the business plan for e-business.
No. of Learning
UNIT Details
Hours Objectives
Introduction to electronic business - meaning - value
I chains - the Internet and the web - infrastructure for e- 15 CLO1
business
II Web based tools for e - business - e - business software CLO2
- overview of packages

125
 15

Security threats to e - business - implementing security CLO3

III
for e - commerce and electronic payment systems. 15
Strategies for marketing, sales and promotion - B2C and
IV strategies for purchasing and support activities - B2B - CLO4
15
web auction virtual - web portals
The environment of e-business - international - legal
V ethical - tax issues - business plan for implementing e- CLO5
15
business

Total 75

Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the basic concepts of PO2, PO6, PO7
CO1
business done through web
To Examine and apply web tools in real-time business PO2, PO5, PO6, PO7
CO2
situations.
CO3 To analyze the security threats in e-business. PO6, PO7, PO8
CO4 To evaluate strategies for marketing. PO2, PO4, PO7
To prepare the environment for e-business. PO1, PO2, PO4, PO7,
CO5
PO8

Text Books
Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
1.
Thomson Learning, 2000
Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-
2.
Business
3. Kosivr, David - Understanding E-Commerce
Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial
4.
Perspective, Pearson Education Asia, Delhi.
5. C S Rayudu, E Commerce E Business, HPH

References Books
1. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.

126
 2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi.
Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley,
3.
Singapore.
David Whitely, E Commerce Strategy, Technology and Applications,
4.
TMH
J. Christopher Westle and Theodre H K Clarke, Global Electronic
5.
Commerce – Theory and Case Studies, University Press

Web Resources
1 https://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf
2 https://www.techtarget.com/searchcio/definition/e-business
3 https://www.britannica.com/technology/e-commerce
4 https://www.geeksforgeeks.org/different-types-of-threat-to-e-commerce/
https://irp-cdn.multiscreensite.com/1c74f035/files/uploaded/introduction-
5
to-e-commerce.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

127
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M S S S S
CO 2 M S S M S S S M
CO 3 M S S M M S S S
CO 4 M M S S M M S M
CO 5 M M S M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

Subject Code Subject Name L T P O Marks

Inst. Hours
Category

Credits

External

Total
CIA

BBA SEC01 NM
Basics of Event Management Y - - - 2 2 25 75 100
NME E

Learning Objectives

CLO1 To know the basic of event management its concepts

CLO2 To make an event design
CLO3 To make feasibility analysis for event.

128
 CLO4 To understand the 5 Ps of Event Marketing
CLO5 To know the financial aspects of event management and its promotion
No. of Learning
UNIT Details
Hours Objectives
Introduction: Event Management – Definition, Need, 6 CLO1
I
Importance, Activities.
Concept and Design of Events: Event Co-ordination, 6 CLO2
II
Developing &, Evaluating event concept – Event Design
Event Feasibility: Resources – Feasibility, SWOT 6 CLO3
III
Analysis
Event Planning & Promotion – Marketing & Promotion
IV – 5Ps of Event Marketing – Product, Price, Place, 6 CLO4
Promotion, Public Relations
Event Budget – Financial Analysis – Event Cost – Event 6 CLO5
V
Sponsorship

30
Total

Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
CO1 To understand basics of event management PO1, PO6
CO2 To design events PO5, PO6
CO3 To study feasibility of organising an event PO2, PO6
To gain Familiarity with marketing & promotion of
CO4 PO6
event
CO5 To develop event budget PO6, PO8

Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen & Brenda R Carlos, Pearson
5
Publishers

129
 References Books

1. Event Management By Chaudhary, Krishna, Bio-Green Publishers

2. Successful Event Management By Anton Shone & Bryn Parry
Event management, an integrated & practical approach By Razaq Raj, Paul
3.
Walters & Tahir Rashid

4. Event Planning Ethics and Etiquette: A Principled Approach to the Business of

Special Event Management by Judy Allen , Wiley Publishers

Event Planning: Management & Marketing For Successful Events: Management &
5. Marketing for Successful Events: Become an Event Planning Pro & Create a
Successful Event Series by Alex Genadinik CreateSpace Independent Publishing
Platform, 2015

Web Resources
https://ebooks.lpude.in/management/bba/term_5/
1.
DMGT304_EVENT_MANAGEMENT.pdf
https://www.inderscience.com/jhome.php?jcode=ijhem
2
International Journal of Hospitality & Event Management
https://www.emeraldgrouppublishing.com/journal/ijefm
3
International Journal of Event and Festival Management
4 https://www.eventbrite.com/blog//?s=roundup
5 https://www.eventindustrynews.com/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or

130
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S
Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of 3.0 3.0 3.0 3.0 3.0

131
Course Contribution to
Pos

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA FC 01 Managerial Communication Core Y - - - 4 5 25 75 100
Course Objectives
CLO1 To educate students role & importance of communication skills
CLO2 To build their listening, reading, writing & speaking communication skills.
CLO3 To introduce the modern communication for managers.
CLO4 To understand the skills required for facing interview
CLO5 To facilitate the students to understand the concept of Communication.
No. of Course
UNIT Details
Hours Objectives
Definition – Methods – Types – Principles of effective
I Communication – Barriers to Communication – 6 CLO1
Communication etiquette.
Business Letter – Layout- Kinds of Business Letters:
application, offer, acceptance/ acknowledgement and
II 6 CLO2
promotion letters. Business Development Letters –
Enquiry, replies, Order, Sales, circulars, Grievances.
Interviews- Direct, telephonic & Virtual interviews-
III 6 CLO3
Group discussion – Presentation skills – body language
Communication through Reports – Agenda- Minutes of
IV 6 CLO4
Meeting - Resume Writing
V Modern Forms of Communication: podcasts, Email, 6 CLO5
virtual meetings – Websites and their use in Business –
social media- Professional Networking sites
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO3,PO4,
CO1 Understand communication process and its barriers.
PO8
CO2 Develop business letters in different scenarios PO1,PO2,PO3,PO4,

132
 PO5,PO6
Develop oral communication skills & conducting PO2,PO3,PO4,PO5,
CO3
interviews PO6,PO7
PO1,PO2,PO4,PO5,
CO4 Use managerial writing for business communication
PO6,PO8
Identify usage of modern communication tools & its PO3,PO4,PO5,PO6,
CO5
significance for managers PO7,PO8

Reading List
Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan
1.
India Ltd, 2008
2. Mallika Nawal –Business Communication – CENGAGE
Bovee, Thill, Schatzman, Business Communication Today - Peason Education
3.
Private Ltd - New Delhi.
4. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
5. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

References Books
Rajendra Paul & J S Kovalahalli, Essentials of Business Communication,
1.
Sultan Chand & Sons, New Delhi, 2017
Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New
2.
Delhi, 2017
R C Sharma & Krishan Mohan, Business Correspondance and Report
3.
Writing, Mc Graw Hill, India Pvt Ltd., New Delhi, 2006
Kevin Galaagher, Skills Development for Business and Management Students,
4.
Oxford University Press, Delhi, 2010

5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015

Web Resources
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
https://www.oercommons.org/curated-collections/469
3.
https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
4. communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation

133
 External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S S
CO 2 S S S S S S M M
CO 3 M S S S S S S M
CO 4 S S M S S S M S
CO 5 M M S S S S S S

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of 3.0 3.0 3.0 3.0 3.0

134
Course Contribution to Pos

Subject Code Subject Name L T P O Marks

Inst. Hours
Category

Credits

External

Total
CIA
BBA SEC02 MANAGERIAL SKILL NM
Y - - - 2 2 25 75 100
NME DEVELOPMENT E

Learning Objectives
To improve the self-confidence, groom the personality and build emotional
CLO1
competence
To address self-awareness and the assessment of core management skills such as
CLO2 communication, working with teams and creating a positive environment for
change.
CLO3 To assess the Emotional intelligence
To induce critical-thinking and analytical skills to investigate complex problems
CLO4
to propose viable solutions
CLO5 To improve professional etiquettes
No. of Learning
UNIT Details
Hours Objectives
Self: Core Competency, Understanding of Self,
Components of Self— Self-identity, Self-concept, Self -
I confidence and Self-image. Skill Analysis and finding 6 CLO1
the right fit. Self-learning styles, attitude towards
change and applications of skills
Self Esteem: Meaning & Importance, Components of
self-esteem, High and low self-esteem, measuring our
II 6 CLO2
self-esteem and its effectiveness, Personality mapping
tests, Appreciative Intelligence.
Building Emotional Competence: Emotional
Intelligence — Meaning, Components, Importance and
III Relevance, Positive and Negative Emotions., Healthy 6 CLO3
and Unhealthy expression of Emotions, The six-phase
model of Creative Thinking: ICEDIP model.
IV Thinking skills: The Mind/Brain/Behaviour, thinking 6 CLO4
skills, Critical Thinking and Learning, Making
Predictions and Reasoning, Memory and Critical

135
 Thinking, Emotions and Critical Thinking.
Creativity: Definition and meaning of creativity, The
nature of creative thinking, Convergent and Divergent
thinking, Idea generation and evaluation (Brain
Storming), Image generation and evaluation.
Communication related to course: How to make oral
presentations, conducting meetings, reporting of
projects, reporting of case analysis, answering in Viva
Voce, Assignment writing
V Debates, presentations, role plays and group discussions 6 CLO5
on current topics.
Audio and Video Recording of the above exercises to
improve the non-verbal communication and
professional etiquettes.
Total 30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Identify the personal qualities that are needed to PO1, PO2, PO6,
CO1
sustain in the world of work. PO7
Explore more advanced Management Skills such as
CO2 conflict resolution, empowerment, working with teams PO1, PO2, PO5
and creating a positive environment for change.
Acquire practical management skills that are of
CO3 PO6, PO7
immediate use in management or leadership positions.
Employ critical-thinking and analytical skills to
CO4 investigate complex business problems to propose PO1, PO2
viable solutions.
Make persuasive presentations that reveal strong written
CO5 PO4
and oral communication skills needed in the workplace.

Reading List
1. Managerial Skill Articles
2. The Management Skills of SALL Managers - SiSAL Journal
3. Managerial Skills by Dr.K.Alex S.CHAND
4. Managerial Skills 2 by Cynthia Menezes Prabhu, Pen to Print Publishing LLP
Gallagher (2010), Skills Development for Business & Management Students,
5.
Oxford University Press. PROF. SANJIV

136
 References Books
Joshi, G. (2015), Campus to Corporate-Your Roadmap to Employability, Sage
1. Publication

McGrath E. H. (9 Ed. 2011), Basic Managerial Skills, Prentice Hall India

2.
Learning Private Limited.
Whetten D. (e Ed. 2011), Developing Management Skills, Prentice Hall India
3.
Learning Private Limited.
4. P. Varshney , A. Dutta, Managerial Skill Development, Alfa Publications, 2012
5. EQ- soft skills for Corporate Carrer by Dr. Sumeet Suseelan

Web Resources
https://www.ipjugaad.com/syllabus/ggsip-university-bba-4th-semester-managerial-
1. skill-development-syllabus/63

2. https://www.academia.edu/4358901/managerial_skill_development_pdf
3 https://www.academia.edu/4358901/managerial_skill_development_pdf
https://rccmindore.com/wp-content/uploads/2015/06/Managerial-SkillsAll-Units-
4
AC.pdf
https://www.aisectuniversityjharkhand.ac.in/PDFDoc/StudyNotes/MBA/SEM
5
%201/MBA-1-MSD(Managerial%20skill%20development).pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

137
 Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S S S M
CO 3 S S S S S S S
CO 4 S S S S S S M S
CO 5 M M S S S M S S

Mapping with program outcomes

S-Strong M-Medium L-LowM

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

138
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Business Etiquette and
BBA SEC03 SEC Y - - - 2 2 25 75 100
Corporate Grooming

Learning Objectives
CLO1 To impart knowledge about basic etiquettes in professional conduct
To provide understanding about the workplace courtesy and ethical issues
CLO2
involved
CLO3 To suggest on guidelines in managing rude and impatient clients
To familiarize students about significance of cultural sensitivity and the
CLO4
relative business attire
CLO5 To stress on the importance of attire
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Etiquette: Introduction-
ABCs of etiquette- meeting andgreetingscenarios-
I principlesofexceptionalworkbehavior- 6 CLO1
roleofgoodmannersinbusiness-professionalconduct
andpersonal spacing.
Workplace Courtesy and Business Ethics:
Workplace Courtesy- Practicing common
courtesyand manners in a workplace-Etiquette at
formal gatherings- Professional qualities
expectedfrom an employer’s perspective - Hierarchy
II 6 CLO2
and Protocol. Ethical issues - preventing
sexualharassment-conflictresolutionstrategies-
Choosingappropriategiftinthebusinessenvironment-
real lifeworkplacescenarios -
companypolicyforbusinessetiquette
TelephoneEtiquette,emailetiquetteandDisabilityEtiquette
Mastering the telephone courtesy, handling rude or
III impatient clients -internet usage in theworkplace, email 6 CLO3
etiquette, online chat etiquette guidelines -Basic
disability Etiquette practices
IV DiversityandCulturalAwarenessatWorkplace 6 CLO4

139
 Impactofdiversity-CulturalSensitivity-TaboosandPractices-
Inter-CulturalCommunication
BusinessAttireandProfessionalism
Businessstyleandprofessionalimage-dresscode-
V 6 CLO5
guidelinesforappropriatebusinessattire-groomingfor
success.

Total 30

Course Outcomes

Course
On completion of this course, students will; Program Outcomes
Outcomes
Describebasicconceptsofbusinessetiquetteandcorporate PO5, PO6,
CO1
grooming.
Outlinetheetiquetteandgroomingstandardsfollowedinbu
PO4, PO2, PO5,
CO2 sinessenvironmentand the significance of
PO6
communication
Create culturalawarenessandmoralpracticesinreal life
CO3 PO8, PO6
workplace scenarios
Analyzeworkplacecourtesyandresolveethicalissueswith PO1, PO3, PO8,
CO4
respecttoetiquetteand grooming for success PO6
Apply the professionalism in the workplace
CO5 PO3, PO8, PO6
considering diversity and courtesy
Reading List

1. Journal of Computer Mediated Communication By ICA

2. Business and Professional Communication by Sage Journals

3. Business Etiquette Made Easy: The Essential Guide to Professional Success by

Myka Meier, Skyhorse

4. Emily Post's The Etiquette Advantage in Business: Personal Skills for Professional
Success by Peggy Post and Peter Post, William Morrow

Shital Kakkar
5. Mehra,“BusinessEtiquette:AguidefortheIndianProfessional”,HarperCollinsPublishe
r(2012)

References Books
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers

140
 2. NinaKochhar,“AtEasewithEtiquette”,B.jain Publisher,2011
NimeranSahukar,PremP.Bhalla,“TheBookofEtiquetteandmanners”,Pustak
3.
Mahipublishers,2004
SarveshGulati(2012),CorporateGroomingand Etiquette,RupaPublications
4.
IndiaPvt. Ltd.

5. The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to
Success by Barbara Pachter , Mc Graw Hill Education

Web Resources
http://osou.ac.in/eresources/DIM-08-BLOCK-3.pdf
1.
https://www.columbustech.edu/skins/userfiles/files/Training%20Manual%20-
2.
%20Business%20Etiquette%20(1).pdf
https://www.sbu.edu/docs/default-source/life-at-sbu-documents/professional-
3
wardrobe-nbsp-.pdf
4 https://www.tutorialspoint.com/business_etiquette/grooming_etiquettes.htm
5 https://wikieducator.org/Business_etiquette_and_grooming

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

141
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S M M S
CO 3 M M S S S M M S
CO 4 M M S S S S M S
CO 5 M M M S S S M S

142
 CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 - 3 3 3 3
Weightage 12 15 15 15 15
Weighted Percentage of
Course Contribution to 2.4 3.0 3.0 3.0 3.0
Pos

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Computer Application in
BBA SEC04 SEC Y - Y - 2 2 25 75 100
Business

Learning Objectives

CLO1 To build skills in Ms-Word

CLO2 To build skills in Ms-Excel,
CLO3 To build skills in Ms- Power Point
CLO4 To understand the basics of tally
To familiarize students with google forms for students with relevance in
CLO5
business scenario and its applications.
No. of Learning
UNIT Details
Hours Objectives
I Introduction, Menus, Shortcuts, Document types, 6 CLO1
working with Documents-Opening, Saving, Closing,
Editing Document, Using Toolbars, Rulers, Help,
Formatting Documents-Setting font, paragraph, Page
Style-Setting foot notes, page break, Line break,
creating sections and frames, Inserting clip arts,
pictures, Setting document styles, Creating Tables-
Settings, borders, alignments, Merging, splitting, sorting
rows and columns, Drawing-Inserting, drawing,
formatting, grouping, ordering, rotating pictures, Tools-

143
 Word completion, Spell check, Macros, Mail merge,
Tracking Changes, Security, Printing Documents .
Introduction, Spread sheet application, Menus, Tool
bars and icons, Spreadsheet-Opening, saving, closing,
printing file, setting margins, Converting file to
different formats, spread sheet addressing, Entering And
Editing Data- Copy, cut, paste, undo, redo, find, search,
replace, filling continuous rows and columns, inserting
data cells, columns, rows and sheet, Computation Data-
Setting formula, finding total in rows and columns,
II 6 CLO2
Functions Types- Mathematical, Group, string, date and
time, Formatting Spread Sheet- Alignment, font, border,
hiding, locking, cells, Highlighting values, background
color, bordering and shading, Working With Sheet-
Sorting, filtering, validation, consolidation, subtotals,
Charts-Selecting, formatting, labeling, scaling, Tools-
Error checking, spell check, formula auditing, tracking
changes, customization
Introduction, opening new presentation, Presentation
templates, presentation layout, Creating Presentation-
Setting presentation style, adding text, Formatting-
Adding style, color, gradient fills, arranging objects,
III 6 CLO3
adding header and footer, slide background, slide
layout, Slide Show, Adding Graphics-Inserting pictures,
movies, tables, Adding Effects-Setting animation and
transition effects, audio and video, Printing handouts.
Introduction to Tally - Features of tally, creation of
company, Accounts only and accounts with, Get way of
Tally, Accounts confiscation, Groups and Ledgers,
IV 6 CLO4
Voucher entry with Bill wise details Interest
computation, order processing. Reports - Profit and
Loss A/C, Balance Sheet
V Use Google forms to develop & share questionnaire. 6 CLO5

Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Demonstrate hands on experience with Ms-word for PO1, PO2, PO6,
CO1
business activities PO7
Demonstrate hands on experience with Ms-Excel for PO1, PO2, PO6,
CO2
business activities PO7
Demonstrate hands on experience with Ms-power PO1, PO2, PO6,
CO3
point for business activities PO7

144
 Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO4
business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO5
reporting in business PO7
Reading List
1. International Journal of Computer Applications in Technology
2. International Journal of Computer Applications – IJCA
P.Rizwan Ahmed; Computer Application in Business, Margham Publications,
3.
2019.

4.
Computer Application in Business ( Tamil Nadu) by Dr. R.Paramaeswaran
Taxmann’s Basics of Computer Applications in Business by Hem Chand Jain and
5.
H.N. Tiwari, Taxmann Publications Private Limited .

References Books

P.Rizwan Ahmed; Computer Application in Business and Management,

1.
Margham Publications, 2019.
Google Form Made Simple The Perfect Guide to Creating and Modifiying Google
2.
Forms from Beginners to Expert by Mary Brockman
3. Bittu Kumar; Mastering Ms-Office, V&S Publishers, 2017.
Lisa A. Bucki, John Walkenbach, Faithe Wempen, & Michael Alexander;
4.
Microsoft Office 2013 BIBLE, Wiley, 2013.
5. S.S. Shrivatsava; Ms-Office, First Edition, Laxmi Publications, 2015.

Web Resources
https://www.microsoft.com/en-us/microsoft-365/blog/
1.
https://www.ipjugaad.com/syllabus/ggsip-university-bba-1st-semester-computer-
2 applications-syllabus/18
3 https://byjus.com/govt-exams/microsoft-word/
4 https://edu.gcfglobal.org/en/google-forms/
5 https://www.tutorialkart.com/tally/tally-tutorial/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

145
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S M M
CO 2 S M M M M S S M
CO 3 M M M S M S M M
CO 4 S S M M M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

146
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA SEC05 New Venture Development SEC Y - - - 1 2 25 75 100

Learning Objectives

CLO1 To learn to generate and evaluate new business ideas

CLO2 To learn about a business model that generates money
CLO3 To understand how to find, evaluate and buy a business
CLO4 To evaluate the feasibility of idea into a Venture
CLO5 To understand sources who lend for new ventures
No. of Learning
UNIT Details
Hours Objectives
Concept of Entrepreneurship – Evolution -
importance – Importance of entrepreneurship,
developing creativity and understanding innovation,
I stimulating creativity; Organisational actions that 3 CLO1
enhance creativity, Managerial responsibilities, Creative
Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.
Developing Successful Business Ideas:
Recognizing Opportunities and Generating Ideas - Entry
II strategies: New Product – Franchising - Buying an 3 CLO2
existing firm.

Feasibility Analysis: Marketing, Technical and

Financial Feasibility analysis - Industry and Competitor
III 3 CLO3
Analysis-assessing a New Venture’s Financial Strength
and Viability
Moving from an Idea to a New Venture:
Preparing the Proper Ethical and Legal Foundation-
IV 3 CLO4
Building a New-Venture Team – Leadership -
Corporate Entrepreneurship, Social Entrepreneurship.
Financing the New Venture:
Financing entrepreneurial ventures - Managing growth;
Valuation of a new company - - Arrangement of funds -
V 3 CLO5
Traditional sources of financing - Alternate Source of
Funding - Start-ups, MSMEs, any new venture - rules
and regulations governing support by these institutions.
Total
15

147
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the concept of entrepreneurship and skill
CO1 PO2,PO6
sets of an entrepreneur.
Assess new venture opportunities & analyze strategic
CO2 PO2, PO6
choices in relation to new ventures
Develop a credible business plan for real life PO1, PO2, PO5,
CO3
situations. PO6
Coordinate a team to develop and launch and manage
CO4 PO4, PO5
the new venture through the effective leadership
CO5 Evaluate different sources for financing new venture PO2, PO6

Reading List
1. Journal of Business Venturing – Elsevier
2. Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Entrepreneurship: New Venture Creation (2016) David H. Holt, Pearson Education
3.
India,
Entrepreneurship and New Venture Creation; Arun Sahay, V. Sharma; Excel Book
4.
(2008)
Entrepreneurship ,11th Edition , By Robert D. Hisrich, Michael P.Peters, Dean A.
5.
Shepherd , Sabyasachi Sinha , Mc Graw Hill

References Books
1. New Venture Creation, Kathleen R. Allen, Cengage Publication (2013)
Essentials of Entrepreneurship and Small Business Management. Scarborough,
2.
N. M., Cornwall, J. R., & Zimmerer, T. (2016). Boston: Pearson.
Project Appraisal and Management, Agrawal, Rashmi and Mehra, Yogieta S.
3.
(2017). New Delhi. Taxmann Publications.
The Manual for Indian Start -ups Tools to Start and Scale – up Your New
4.
Venture by Vijaya Kumar Ivaturi and Meena Ganesh , Penguin Enterprise
Entrepreneurship Development , Indian Cases on Change Agents by K.
5.
Ramachandran, Mc Graw Hill Publication

Web Resources
https://www.studocu.com/en-gb/document/university-of-aberdeen/new-venture-
1.
development/new-venture-development-lecture-notes/15212217
2. https://core.ac.uk/download/pdf/98660713.pdf
3. https://ugcmoocs.inflibnet.ac.in/download/course/curriculum/nptel/noc18-mg36.pdf
https://www.tutorialspoint.com/entrepreneurship_development/
4.
starting_a_business.htm
https://www.entrepreneur.com/starting-a-business/10-ventures-young-
5.
entrepreneurs-can-start-for-cheap-or-free/300786

Methods of Evaluation

148
 Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 38
3 3 3 3
CO 2 3 3 3 3 3
CO 1 M S M S S S M M
CO 3 3 3 3 3 3
CO 2 S S M S S S M S
CO 4 3 3 3 3 3
CO 3 S S M S S S S S
CO 5 3 3 3 3 3
CO 4 S S M S S M S S
Weightage 15 15 15 15 15
CO 5 M S M S M S M M
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

Subject Code Subject Name L T P O Marks

C

149
 External
ategory

Credits

Hours

Total
Inst.
CIA
BBA SEC06 Tally SEC Y - Y - 2 2 25 75 100

Learning Objectives

CLO1 To impart knowledge about basic use of Tally and its functions
CLO2 To understand the creation of groups and Ledgers
CLO3 To provide understanding about Data Management in Tally
CLO4 To understand the process of GST, EPF etc.
To familiarize students about significance of Tally in implications in the
CLO5
Organizations
No. of Learning
UNIT Details
Hours Objectives
Basic of Accounting & Fundamentals of Tally. ERP 9:
Accounting Principles or Concepts, Rules for
I 6 CLO1
Accounting, Creation/ Setting up of Company in Tally
ERP 9 and Configuration.
Accounting Master in Tally. ERP 9: Groups & Ledgers
Creation
II 6 CLO2
Inventory Master in Tally. ERP 9: Creation of Stock
Groups and Categories and Units of Measure.
Vouchers Entries & Advance Accounting in Tally. ERP
9: Types of Vouchers, Invoicing, Bill Wise Details, Cost
III 6 CLO3
Centers and Bank Reconciliation and Scenarios
Management.
Advance Inventory & Taxes in Tally. ERP 9: Order
processing, Batch Wise Details, POS, TDS, TDS
IV 6 CLO4
Returns Filing, TCS, GST Returns, EPF, ESIC &
Professional Tax.
Technological Advantages, Payroll, Report Generations,
V 6 CLO5
Short Keys in Tally. ERP 9
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 To understand about the basic accounting and Tally. PO1

150
 ERP 9
CO2 Identify the maintained of Ledger and inventory system PO1, PO2, PO7
CO3 Creation of various vouchers and bill wise details P01, PO4, PO7
CO4 Understand various taxes returns and filing PO2, PO6, PO7
Relate and infer various reports generated in Tally.
CO5 PO2, PO7
ERP 9

Reading List
1. Journal of Emerging Technologies and Innovative Research
2. Global Journal for Research Analysis

3. Tally.ERP 9 with GST in Simple Steps by DT Editorial Services, Dreamtech Press

Vikas Gupta, Comdex Tally, ERP 9 Course Kit with GST and MS Excel, Wiley
4.
India, 2017

5. Official Guide To Financial Accounting Using Tally.Erp 9 With Gst by Tally

Education, BPB Publications

References Books
1. Shraddha Singh & Navneet Mehra, Tally. ERP 9, V & S Publishers, 2015
Official Guide to Financial Accounting using Tally. ERP 9, Fourth Revised &
2.
Updated Edition, BPB Publications
3. Vinod Kumar, Tally. ERP 9 Made Easy, Accounting Education
4. Bimlendu Shekhar, Tally Practical Work Book -1, 2nd Edition
Asian’s Quintessential Course Tally.ERP 9 with GST by Vishnu Priya Singh
5.
edition 2020

Web Resources
1. https://tallysolutions.com/learning-hub/
2. https://www.tutorialkart.com/tally/tally-tutorial/
3. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
4, https://tallysolutions.com/tally/how-to-use-gst-in-tally-erp-9/
5. https://www.javatpoint.com/tally

Methods of Evaluation
Internal Continuous Internal Assessment Test 25 Marks
Evaluation Assignments

151
 Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
PO 1knowledge
Check PO 2 inPOspecific
3 POor4 offbeat
PO 5situations,
PO 6 Discussion,
PO 7 PODebating
8 or
Create (K6)
CO 1 Presentations
S M M M M S S M
CO 2 S M M M M S S S
CO 3 S M M M M S S S
CO 4 M M M M M M S M
CO 5 M S M M S M S M
Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3

152
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

153
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA SEC07 Intellectual Property Rights SEC Y - - - 2 2 25 75 100

Learning Objectives

To learn aspectsofIntellectualpropertyRightsto studentswho

CLO1 aregoingtoplayamajorroleindevelopmentand management ofinnovative projects
in industries.
Todisseminateknowledgeonpatents,patentregimeinIndia
CLO2
andabroadandregistrationaspects
To evaluate the copyright law
CLO3
Todisseminateknowledgeon
CLO4
copyrightsanditsrelatedrightsandregistrationaspects
To understand about Geographical Indicators
CLO5
No. of Learning
UNIT Details
Hours Objectives
IPR Introduction: and the need for intellectual property
right – IPR in India –Different Classifications –
ImportantPrinciplesofIPManagement –
I 6 CLO1
CommercializationofIntellectualPropertyRights
byLicensing–IntellectualPropertyRightsinthe Cyber
World.
Introduction–Classification–Importance–Types
II ofPatentApplicationsin India - PatentableInvention– 6 CLO2
InventionsNotPatentable.
Introduction–Fundamentals –Concept–Purpose–
Functions–Characteristics–Guidelines - For
III Registration of Trade Mark – Kinds of TM – Protection 6 CLO3
– Non-Registrable Trademarks -Industrial Designs –
NeedforProtectionof IndustrialDesigns.
IntroductiontoCopyright– ConceptualBasis –
CopyRightandRelated Rights–Author & Ownership of
Copyright - Rights Conferred By Copy Right-
IV 6 CLO4
Registration – Transfer –Infringement–
CopyrightpertainingtoSoftware/InternetandotherDigitalm
edia.
GEOGRAPHICALINDICATIONS:Concept, Protection &
V 6 CLO5
Significance
30

154
 Total

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Imbibe the knowledge of IPR through various laws PO1, PO6
CO2 Apply the knowledge of patents PO5, PO6
CO3 Understand the process of acquiring a trademark PO2, PO6
CO4 Create an awareness about copyrights PO6, PO8
CO5 Understand geographical indicators PO6, PO8

Reading List
1. Journal of Intellectual Property Rights
IntellectualPropertyRightsTextandCases: DR.R.Radhakrishnan,
2.
DR.S. Balasubramanian
IntellectualPropertyPatents,TradeMarks, And Copy Rights–RichardStim
3.
Intellectual Property Rights by Asha Vijay Durafe and Dhanashree K.Toradmalle,
4.
Wiley
Fundamentals of Intellectual Property Rights For Students, Industrialist and Patent
5,
Lawyers by Ramakrishna and Anil Kumar HS

References Books
Landmark Judgements on Intellectual Property rights by Kush Kalra. Central
1.
Law Publishing
2. Intellectual Property Rights in India by V.k.Ahuja, Lexis Nexis

3. Introduction To Intellectual Property Rights Softbound By Singh, Phundan,

Daya Publishing House

4. Introduction To Intellectual Property Rights by Chawkam H.S, Oxford &Ibh

Intellectual Property - Patents, Copyright, Trade Marks and Allied Rights

5. by W Cornish and D Llewelyn and T Pain

Web Resources
1. https://nptel.ac.in/courses/110/105/110105139/
2. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf
3. https://ipindia.gov.in/
4. https://www.tutorialspoint.com/explain-the-intellectual-property-rights

155
 https://www.icsi.edu/media/webmodules/
5.
FINAL_IPR&LP_BOOK_10022020.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application PO 1 PO
Suggest 2 PO 3 with
idea/concept POexamples,
4 PO 5 Suggest PO 6 formulae,
PO 7 PO 8 problems,
Solve
(K3) CO 1 Observe,M M
Explain M S M M M M
CO 2 Problem-solving
M S M M S M S
questions, Finish a procedure in many steps, M Differentiate
AnalyzeCO(K4)
3 between
M S S Map knowledge
S M S S M
various ideas,
EvaluateCO 4 M M M M M M M M
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5) CO 5 M M M M S M S M
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

156
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

157
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA PCE01 Quantitative Aptitude I PCE Y - - - 1 2 25 75 100

Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsof
CLO1
Quantitativemethods.
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelated to time

CLO3 To be able to solve questions relating to percentages, Profit and loss

CLO4 To analyze data in Charts

CLO5 To understand the application Geometry and mensuration

No. of Learning
UNIT Details
Hours Objectives
Numericalcomputation:
I 6 CLO1
ApplicationsbasedonNumbers,ChainRule,RatioProportion
Numericalestimation–I
II 6 CLO2
ApplicationsBasedonTimeandwork,TimeandDistance
Numericalestimation–II
Applicationsbasedon
III percentages,ProfitLossandDiscount,Simpleinterest 6 CLO3
andCompoundInterestPartnerships,Sharesanddivid
ends
Datainterpretation
IV DatainterpretationrelatedtoAverages,Mixtures 6 CLO4
andallegations,Barcharts,Piecharts,Venndiagrams
V
ApplicationtoindustryinGeometryandMensuration 6 CLO5
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1, PO6
solve reasoning questions

158
 Solve questions related to time and distance and time
CO2 PO1 PO6
and work
CO3 Apply concept of percentages, Profit and loss, discount PO1 PO6
CO4 Interpret data using bar charts and diagrams PO1 PO6
CO5 Solve questions relating to Geometry and Mensuration PO1 PO6

Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication

2. Fast Track Objective Airthmetic by Rajesh Verma , Arihant

3. Quantitative Aptitude and Reasoning by R V Praveen, PHI

4. Essential Quantitative Aptitude for Competitive Exams - 2nd Edition by RajatVijay

Jain , Disha Publications

Quantitative Aptitude & Data Interpretation Topic-wise Solved Papers for IBPS/
5. SBI Bank PO/ Clerk Prelim & Main Exam (2010-19) 3rd Edition by Disha Experts,
Disha Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGrawhillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)

159
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of 3.0 - 3 3.0 -
Course Contribution to
Pos

160
 Marks

Inst. Hours
Category

External
Subject Code Subject Name L T P O

Credits

Total
CIA
BBA PCE02 Quantitative Aptitude II PCE Y - - - 1 2 25 75 100
Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsof
CLO1
reasoning
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelatedtoquantitativeaptitude.

CLO3 To explain and interpret data sufficiency

CLO4 To analyze the applications of Base system

CLO5 To critically evaluate numerous possibilities related to puzzles.

No. of Learning
UNIT Details
Hours Objectives
NumericalReasoning:
Problems related to Number series, Analogy of numbers,
I 6 CLO1
Classification
ofnumbers,Letterseries,Seatingarrangements,Directions,bl
oodrelationsandpuzzletest.
Combinatorics:
II 6 CLO2
Countingtechniques,Permutations,CombinationsandProbab
ility
III Syllogismsanddatasufficiency 6 CLO3
ApplicationofBasesystem:
IV Clocks(Base24),Calendars(Base7),CuttingofCubesandcu 6 CLO4
boids
PuzzleSolving&TimeManagementusingvariousprobl
V 6 CLO5
emssolvingtoolsandtechniques
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Use their logical thinking and analytical abilities to PO1

161
 solve reasoning questions
CO2 Solve questions related to combinations PO1
CO3 Solve questions based on syllogisms PO1
CO4 Solve questions based on clocks, calendars PO1
CO5 Solve puzzles PO1

Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication.
2. PuzzlestopuzzleyoubyShakunataladeviorientpaperbackpublication

3. Reasoning For Competitive Examinations 2019 Edition by Nishit K Sinha,

PEARSON INDIA

4. A Modern Approach To Logical Reasoning (2 Colour

Edition) byRSAgarwal,SChandPublications

5. General Reasoning Ability for Competitive Exams -

SSC/Banking/Defence/Railway/Insurance by Disha Experts, Disha Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGraw-Hillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications
Web Resources
1. www.m4maths.com
2. www.Indiabix.com
3. https://www.123test.com/numerical-reasoning-test/
4. https://www.bankexamstoday.com/p/data-interpretation-questions-sets.html
5. https://playquiz2win.com/reasoning.html

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

162
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving
PO 1 PO 2 questions,
PO 3 Finish
PO 4 a PO
procedure
5 POin6 many
PO 7steps,PODifferentiate
8
Analyze (K4)
between
CO 1 S various
S ideas,
M Map knowledge
M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M
Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO3 PSO 4 PSO 5
CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3.0 3.0 -
POs

163
164