Media & Entertainment

Attendee Guide 2021

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Welcome!
On behalf of the entire Media & Entertainment team at AWS, I
am excited to welcome you to re:Invent 2021. With the host of
AWS solution and service launches and innovations during the
past year, this is sure to be the best re:Invent yet.
This guide is full of tips and tricks provided directly from
re:Invent alumni, teams, and staff to help you get the most out
of your time at the show.
Most importantly, this guide also includes a curated list of the
breakout and interactive sessions that I think are most relevant
for attendees from the M&E industry.

Be sure to keep an eye on the AWS Media Blog leading up to

the event, where you will find up-to-date information on all
things M&E at re:Invent.

Eric Iverson
CTO, Media & Entertainment, AWS

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Breakout Sessions

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These are the sessions I highly MDS201 MDS202

recommend for M&E attendees. Transform and innovate A new reality for
With topics including workload with AWS for media and content production
transformation, personalization,
low latency, and scalability – as
entertainment This session is a must-attend for anyone in content
production – detailing the services and features
This is the keynote for Media & Entertainment – available to accelerate creative workflows. The CEO
well as real-world use cases from highlighting all of the relevant news and releases of Weta Digital speaks to the company’s journey to
from re:Invent, as well as a presentation from the cloud.
customer presenters – these WarnerMedia about the launch of HBO Max.
sessions contain essential Content creators, rights holders, producers,
The world of content production in media and
entertainment is evolving quickly. Studios have to find
information for anyone in the broadcasters, and distributors continue to face
new ways for staff to work remotely while keeping
industry-wide disruption and transformation. The
industry. increased pace of innovation in media technologies—
pace with unprecedented audience demand for
premium content. From on-set production to post-
along with resiliency requirements and the demands of
production, creative people are pushing technology
global audiences for high-quality live, on-demand, and
and challenging traditional models to find new ways to
personalized content—continues to be a challenge.
deliver entertainment content while maintaining, or
Learn how AWS for media and entertainment simplifies
increasing, project quality. Learn how AWS is
using the cloud to build, deploy, and reinvent
innovating with new services and by working with
workloads, making it easier to select the right tools and
partners to help creative customers navigate remote
partners for your highest-priority workloads, accelerate
work and achieve the scale they require to deliver
production launches, and see faster time-to-value.
projects faster than ever before.
Hear how customers are creating content in the cloud,
modernizing their broadcast and over-the-top
distribution, and increasing customer engagement.

Eric Iversen – CTO for M&E, AWS Kyle Roche – GM for Immersive Technologies, AWS
Jason Press – EVP of DTC, WarnerMedia Katrina King – Senior Specialist SA M&E, AWS
Prem Akkaraju – CEO, Weta Digital

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MDS203 ADM302 GAM201

Transform sports Predictive audience scoring How Sony Interactive
broadcasts with data at scale with Amazon Entertainment launched
science and analytics SageMaker PlayStation 5
Sports continue to adopt the newest technologies to As platforms proliferate, audience scoring is While every product release faces unique
innovate in broadcasting. This session features Eurosport, essential. Hear from two companies about the challenges, learn how Sony Interactive
speaking to how AI/ML deepen the fan experience. methodology from each to learn best practices. Entertainment successfully launched PS5 during
the global pandemic.
Sony Interactive Entertainment (SIE) is a global leader
In this session, learn about the transformation of In this session for data scientists, data engineers, and
in interactive and digital entertainment that is
broadcast experiences, and hear from AWS customers who technology executives, learn from two customer case
responsible for creating the world-renowned
are enhancing live sports presentations for fans. Then, studies how to use Amazon SageMaker to build large-
PlayStation brand and family of products. This session
learn how Eurosport uses real-time data from IoT devices scale machine learning pipelines for audience scoring.
explores how SIE prepared for the launch of
along with predictive statistics to create rich fan First, see how Acxiom used SageMaker for propensity
PlayStation 5 (PS5) against the backdrop of a global
experiences for the upcoming UCI Track Champions scoring with hundreds of millions of records and
pandemic. Learn how SIE delivered PS5 without
League. Discover how broadcast technologies and data thousands of propensity models. Then, learn how
downtime to millions of players around the world using
science and analytics capabilities on AWS can enhance the AppsFlyer developed a predictive analytics solution to
a coordinated-operations planned response program
experience for viewers watching in the stadium, on a accurately predict mobile user lifetime value for iOS
and a robust, scalable, and secure infrastructure using
mobile app, or at home. 14+ campaigns based on 1–24 hours of user
AWS services, including Amazon EKS, Amazon EC2,
interaction. Discover details on feature engineering,
Amazon Route 53, and Amazon CloudWatch.
recommended models, best practices, lessons learned,
and pitfalls to avoid.

Jamie Duemo – Principal BD Manager – M&E Broadcast, AWS Ramesh Jetty – Solutions Architect, AWS Paul Viglienzone – Principal NA GameTech GTMS, AWS
François Ribeiro – SVP, Discovery Sports Orit Alul – Principal Solutions Architect, AWS Nathan Northcutt – Principal Software Engineer, Sony
Benjamin Winestein – Senior Software Developer, AppsFlyer Interactive Entertainment
Varadarajan Srinivasan – Sr. Director, Data Science and ML Jess Loeb – Principal Software Engineer, Sony
Engineering, Acxiom Interactive Entertainment
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GAM302 NFX201 NFX202

Riot Games at the edge: Create from anywhere: Netflix Drive: A cloud
Launching VALORANT The Netflix drive for end users
with AWS Outposts Workstations story
Riot Games shares learnings and best practices With the shift to work from home, Netflix created a Content creation happens at a pace never before
from the release of its newest offering. With a way for creatives to access required tools seen, highlighting the importance of a well-
focus on scalability and latency, there are sure to regardless of location. In this session, you will hear organized, highly-available media supply chain. Learn
be points of interest for everyone in M&E in this about best practices and lessons learned. how Netflix built a secure and scalable storage
session. solution.
Riot Games develops, publishes, and supports some Netflix is poised to become the world’s most Netflix Studios produces hundreds of petabytes of media
of the most player-focused games in the world, prolific visual effects and animated content studio. and billions of media assets. These assets are managed,
including League of Legends, one of the world’s To enable their artists around the world, they built created, edited, encoded, and rendered by artists on a
most played PC games and a key driver for the Netflix Workstations, a secure way to access multitude of globally distributed workstation
explosive growth of esports. In this session, learn remote desktops and stream creative applications environments. Data and metadata for these assets are
how Riot Games orchestrated the successful global from any data center to any device. Artists can now stored, cataloged, and archived on AWS Cloud. What
deployment of its latest 5v5 character-based access high-performing virtual workstations on architecture supports this scale and provides artists with
tactical shooter, VALORANT. Using AWS services, AWS with the freedom to create no matter where a secure, performant, and seamless storage interface? In
including AWS Outposts and AWS Global they are. This session reviews the technologies this session, learn about Netflix Drive, a generic cloud
Accelerator, Riot rapidly deployed and scaled game Netflix used, such as NICE DCV, Amazon EC2 G4 drive for storing and retrieving media assets. It ties
servers to millions of players around the world and instances, Spinnaker, and Salt, and provides a peek together disparate data, like on Amazon S3, and
reduced latency by up to 20 milliseconds to into the future of Workstations and how they can metadata stores, like on Amazon DynamoDB and Amazon
provide players with a seamless real-time gaming be leveraged for a variety of workflows. RDS, in a cogent form for creating and serving assets.
experience.

Ashwin Raghuraman – Solutions Architect – Games, AWS Michelle Brenner – Senior Software Engineer, Netflix Vikram Krishnamurthy – Senior Software Engineer, Netflix
David Press – Senior Principal Software Engineer, Riot Kishore Kasi – Storage Architect, Netflix
Games Tejas Chopra – Senior Software Engineer, Netflix
Vikram Lakshmipathy – Sr. Customer Solutions Manager,
AWS

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NFX203 NFX301

How Netflix operates How Netflix is using IPv6

mission-critical data to enable hyperscale
stores on AWS networking
This session is an opportunity to learn directly from While every company wants as many subscribers as
Netflix about how to create high-performance data possible, scaling to meet demand takes thought
stores – sharing tools and techniques so you can and planning. Learn how Netflix built workflows to
build off of a decade of experience. overcome challenges created with continual
growth.
Netflix relies heavily on high-performance data Netflix continues to grow at an astonishing rate. With more
stores like EVCache to serve its mission of subscribers and productions than ever, the network must
entertaining the world. Trusting in the continue to scale to connect it all. In this session, follow the
submillisecond latencies served by EVCache poses a Cloud Networking team on a journey to understand the
wide range of challenges, including operations, scaling challenges that Netflix faces with IPv4 and the
debugging, and mean time to react. In this session, drivers for IPv6. Explore design patterns and architectural
learn how distributed database engineers with over flaws that fundamentally shape the design of most VPC
a decade of experience running high-performance networks. Get insight into the close collaboration and co-
data stores at massive scale (billions of operations innovation between Netflix and AWS that drove new
per second) have established tools, techniques, and features like prefix delegation and the tight feedback loop
approaches on AWS to debug and mitigate failures. that takes features from unimpressive to amazing.
At the end of this session, leave with an Appreciate the simplicity that IPv6 can provide and gain
understanding of how to fulfill your SLOs without motivation for your own journey.
losing sleep.
Rob Hilton – Principal Solution Architect, AWS
Vikram Lakshmipathy – Sr. Customer Solutions Manager, AWS Donavan Fritz – Sr. Network Site Reliability Engineer,
Prudhviraj Karumanchi – Sr. Software Engineer, Netflix Netflix
Tharanga Gamaethige – Sr. Software Engineer, Netflix Joel Kodama – Sr. Network Site Reliability Engineer,
Netflix

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ADM301 AIM204 ANT310

Under the hood at Amazon Enhancing the customer experience How VMware Carbon Black uses
Advertising with Amazon Personalize Amazon Kinesis to detect
cybersecurity issues
In this session for technology executives and Personalizing content for a customer online is key VMware Carbon Black, a leader in cybersecurity,
engineering leaders, get an exclusive look at how to breaking through the noise. Yet, brands face processes trillions of events per day to uncover
Amazon Advertising uses AWS for real-time challenges that often prevent them from providing concerning behavioral patterns and detect and
bidding, ad serving, and analytics. This session these seamless, relevant experiences. Learn how prevent cybersecurity risks. VMware Carbon Black
shares advanced ML and analytics use cases and easy it is to use Amazon Personalize to tailor shares lessons learned while scaling its multi-tenant
provides an overview of how to use AWS for real- product and content recommendations to ensure streaming data infrastructure and best practices for
time personalization with streaming data. that your users are getting the content they want, cost-effective data processing in real time.
leading to increased engagement and retention.

NET319 STG205 TLC201

Migrating large-scale websites to AWS storage solutions for containers Reinventing communications
Amazon CloudFront and serverless applications together

Dive deep into large-scale content-delivery Modern applications have revolutionized AWS is helping communications service providers
network migrations in 2021 and find out why application architecture by using containers for (CSPs) reinvent communications. In this session,
customers are moving workloads to Amazon greater portability and/or building applications on learn how AWS is accelerating business value in
CloudFront. Explore migration strategies, lessons serverless infrastructure to optimize compute multiple use cases, working with industry-leading
learned, and business impact both during and after resources. In this session, look at different storage CSPs and an extensive network of AWS Partners to
the migration. In this session, learn from real-world services, including Amazon EFS, Amazon S3, and build and orchestrate cloud-native 5G networks,
examples and explore sample architectures using Amazon EBS, to help you determine which storage transform business operations, manage data to
edge compute features like CloudFront Functions is the best fit for your modern applications. personalize AI/ML interactions, and accelerate
and AWS Lambda@Edge. Learn how AWS innovation for enterprise transformation.
technology and teams can support your migration,
minimize your operational risks, and accelerate
your migration.

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Interactive Sessions

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In these interactive sessions, you will MDS301 (Workshop) MDS302 (Chalk Talk)
learn best practices from subject Build an interactive live Monetize your videos
matter experts. Workshops are streaming platform with free ad-supported
hands-on, instruction-based
streaming TV
workload building exercises with
In this continuation of the re:Invent “Unicorn” To help with subscription overload, free ad-supported
experts ready to help you out as workshop series, build an interactive live streaming television (FAST) is becoming more popular. In this
needed. Chalk Talks are Q&A-based application from scratch using Amazon IVS. session, learn all about FAST and get answers from
subject matter experts.
whiteboarding sessions, so come
with questions. Builders’ Sessions Do you want to live stream and interact with fans Households are becoming increasingly attracted to
entertainment programming without subscription
around the world? In this workshop, create
are small-group hands-on sessions, engaging live experiences by building a fictional pricing. Free ad-supported television (FAST) is
streaming platform that connects and entertains rapidly gaining traction with consumers and, in
essentially a blend of Workshops fans anywhere. Learn how to use AWS Amplify to some cases, is used as a remedy for subscription
and Chalk Talks. build an interactive live video streaming overload. When delivered with scalable AWS
application, including real-time GraphQL APIs services, FAST provides an opportunity to deliver
backed by AWS AppSync and video streaming with more value with targeted ads and predictable
Amazon Interactive Video Service, which is built on costs. In this chalk talk, learn how to build and
the same live streaming technology that powers monetize a 24/7 FAST channel from your video-on-
Twitch. Hosted by experts in application demand catalog. Create engaging experiences by
development and streaming media, this workshop incorporating live video production and inserting
brings participants to the cutting edge of cloud- targeted ads for your audiences.
enabled interactive web video.

Sam Patzer – Sr. Solutions Architect, AWS Ken Kanagaraj – Principal Architect, AWS
Shawn Przybilla – Principal, Solutions Architect, AWS Chris Kuthan – Head WW DtC GTMS, AWS

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MDS303 (Chalk Talk) MDS304 (Chalk Talk) MDS305 (Chalk Talk)

Build metadata-rich media Live, from the cloud: Automate video clipping
libraries with machine It’s production on AWS and highlight generation
learning
Machine learning continues to mature, and this Live production is a particularly hot topic this year – Video highlights are essential for companies of all
session covers the newest metadata capabilities to join this session to hear real-world use cases and get types. This session teaches you how to use ML to
make the most of your content archives. your questions answered. automate clip creation. Subject matter experts give
insights about ML techniques.

Broadcasters around the world are moving live video Do you want to save time and effort producing live
Want to increase the value of your archive, and production to the AWS Cloud. Using a combination of video highlights using the power of ML? If so, join this
supercharge your content discoverability and partner solutions and AWS services, users are optimizing chalk talk to learn how to create personalized sports
monetization? This chalk talk covers how to generate the operating costs of production, testing new business and news highlights from live video with an ML-
and make searchable, detailed metadata for large models, and centralizing and automating operations, powered solution that uses Amazon Rekognition for
content catalogs (such as images, video and audio files, making it easier to find talent and stay focused on object detection, Amazon Transcribe for speech to text,
and documents) using computer vision, speech to text, business goals. In this chalk talk, learn about different and Amazon SageMaker for bespoke ML modeling.
and natural language processing. It also details approaches and technologies that AWS customers and Also, discover how to apply ML techniques to automate
common challenges when integrating this data into partners are using for live production in the cloud, such as clips and highlight generation for any genre of content.
different systems and discusses the use cases for the open-source AWS CDI SDK, Network Device Interface
accurate content metadata, such as moderation, (NDI), Secure Reliable Transport (SRT), and more.
localization, editing, search, and ad optimization.

Liam Morrison – Principal M&E SA, AWS Aaron Tunnell – Principal NAMER M&E GTMS, AWS Aravindharaj Rajendran – Solutions Developer, AWS
JJ Espinoza – Senior M&E Architect, AI/ML, AWS Peter Riordan – Head WW Broadcast GTMS, AWS Kyle Huang – Solutions Developer, AWS

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AIM307 (Chalk Talk) AIM315 (Workshop) ARC310 (Builders’ Session)

Automating content Boost the value of your Build a live streaming

moderation to improve media content with ML- platform: Amazon IVS
digital safety powered search and Amazon Chime SDK
With increased security and scrutiny around Learn how to use AI/ML to extract metadata to help Using AWS, build your own live streaming channel in
personally identifiable information (PII) learn how you produce, distribute, and monetize your content. minutes, with chats and likes built in for real-time
can automate content moderation using AI. interactivity.

Building human-based content moderation at scale Consumers rely on content not only to entertain but also Live video streaming can help businesses reach out
can be time-consuming and expensive. Further, to educate and facilitate purchasing decisions. To meet to their customers without physical limitations. In
companies can face serious business consequences this demand, media content production is exploding. this builders’ session, learn how to build your own
and put their users’ privacy at risk if they are However, the process of producing, distributing, and global live streaming channel in minutes and add
unable to moderate inappropriate content and monetizing this content is often complex, expensive, and real-time interactive features like scalable chat and
redact personally identifiable information (PII). This time-consuming. Applying artificial intelligence and likes. Start with Amazon IVS for global streaming
chalk talk demonstrates how you can use Amazon machine learning (ML) capabilities like image and video video and Amazon Chime SDK for chatting and
AI services like Amazon Rekognition and Amazon analysis, audio transcription, machine translation, and walk through various services such as AWS Amplify,
Transcribe to create streamlined workflows to text analytics can solve many of these problems. In this API Gateway, and Amazon DynamoDB to make a
automate content moderation and redaction within workshop, utilize ML to extract detailed metadata from serverless live streaming chat application. By the
video, audio, and images. content and make it available for search, discovery, and end of this session, you will have built your own
editing use cases. platform that is ready to stream globally.

Liam Morrison – Principal M&E SA, AWS Alex Burkleaux – Software Dev Engineer, AWS Seungjune Kim – Associate Solutions Architect, AWS
Brandon Dold – Software Dev Engineer, AWS Davin Mien – Solutions Architect, AWS
Ian Lim – Sr. Chime SDK SSA, AWS
Jiwon Yeom – Solutions Architect, AWS
Kwangyoung Kim – Solutions Architect, AWS
Woochul Jung – Solutions Architect, AWS
Chance Lee – Sr. Solutions Architect, AWS

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FWM202 (Workshop)
AIM311 (Chalk Talk) CMP402 (Builders’ Session)
Tips and tricks to boost Remote visualization Build a real-time
your personalized for HPC applications serverless application to
recommendations with NICE DCV drive fan engagement
Personalization is important to both consumers for With more remote employees in the workforce than Personalized app experiences are just as important as
relevant recommendations and companies to align ever, learn how to build and enable remote desktops viewing experiences. In this workshop, build a real-
business outcomes; learn how to optimize for both. and applications securely. time app to deepen user engagement.

Get to know Amazon Personalize better by diving NICE DCV is a high-performance remote display Organizations are building real-time applications to
into how you can deliver relevant protocol that provides you with a secure way to deliver engaging user experiences. Real-time application
recommendations while also optimizing for the deliver remote desktops and application streaming features can be complex and time-consuming to build.
business outcomes that are important to you. In from AWS or a data center to any device, over With AWS AppSync, developers can use GraphQL APIs to
this interactive chalk talk, learn about Amazon varying network conditions. NICE DCV is also free unify real-time data access across multiple data sources
Personalize and discuss best practices for to use on Amazon EC2 – you only pay for the AWS to engage millions of end users, with built-in caches to
delivering low-latency, highly relevant resources you use with it. This builders’ session improve performance, subscriptions to support real-time
recommendations for your users in real time. provides an overview of NICE DCV, including its updates, and client-side data stores that keep offline
main features, use cases, architecture, best clients in sync. In this workshop, learn how to use AWS
practices, and a demo. Amplify, AWS AppSync, Amazon EventBridge, and
Amazon Location Service to build a serverless web
application that engages fans at large events, from music
to sports, with real-time chat features and location-based
notifications.

Ragini Prasad – Manager, Software Development, AWS Rey Wang – Sr. PMT – External Svcs, AWS Stefano Sandrini – Principal EMEA Mobile Specialist
James Jory – Principal AI Services SA, AWS Jyothi Venkatesh – HPC Specialist SA, AWS SA, AWS

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GAM301 (Workshop) GAM305 (Workshop) GAM303 (Chalk Talk)

Build a multiplayer Develop, build, and test Extend your global
game launch simulator iOS games on Amazon game architecture to
powered by AWS EC2 Mac instances the edge with AWS
Learn best practices around delivering low-latency,
This workshop focuses on debugging a video game Build and QA an iOS game on AWS. Learn ways to
high-performance games. Hear from peers and
launch, pulling from real-world developer reduce costs, improve scale, and increase
subject matter experts in this Q&A-focused session.
experiences. performance.

In this gamified workshop, learn how to develop, Break free from the restrictions of on-premises Players expect globally available, low-latency,
launch, and operate a video game on AWS. Test hardware and extend the flexibility, scalability, and lightning-fast gameplay as standard. But your
your skills in implementing AWS solutions to solve cost benefits of AWS to iOS game development. In global game server strategy shouldn’t come at a
real-world problems seen by developers to support this workshop, walk through the steps to run your cost. In this chalk talk, discover how to deliver a
day one of a game launch. Set up servers that scale build pipeline in the cloud using Amazon EC2 Mac faster, high-performance networking and game
to millions with ease and provide players with a instances and EC2 Linux Spot Instances. Learn how server strategy for your games, regardless of device
bug-free, fun, and low-latency experience with to reduce the time and resources previously spent or genre, using AWS edge computing. Learn how to
AWS services, including Amazon EC2, Amazon ECS, building and maintaining on-premises macOS ensure a global presence by moving infrastructure
Amazon EC2 Auto Scaling, and Elastic Load environments. Focus entirely on the fun stuff by closer to your players and providing a seamless
Balancing. using AWS to provision and access macOS experience without compromising cost or
environments within minutes, reduce costs, and operational overhead. Accelerate content delivery
improve scalability and performance to develop, with Amazon CloudFront, extend your architecture
build, test, analyze, and improve iOS games. to the edge with AWS Outposts, and optimize user
traffic to reduce packet loss and deliver low-
latency experiences with AWS Global Accelerator.

Eric Kim – Associate Solutions Architect, AWS Molly Sheets – Principal Product Manager Tech – Spatial Natasha Rooney – Senior Solutions Architect, AWS
Sam Biggins – Senior Solutions Architect, AWS Computing, AWS David Heidt – Sr. Game Tech SA, AWS
Eugene Krasikov – Solutions Architect, AWS
Sergey Viktorovich Kurson – Solutions Architect, AWS

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GAM304 (Chalk Talk)

Global game servers with
compute, containers, and
Amazon GameLift
A walk through different architecture options for
building the right networking and game server
solution for your specific use case.

Long player wait times and unstable game sessions can

make even the most entertaining games unplayable. In
this chalk talk, learn how to route players into game
sessions faster and more efficiently and deliver
seamless, low-latency experiences to gamers, wherever
and however they choose to play. Explore different
architectures to help you find the perfect networking
and game server solution – whether you choose to gain
granular control over processors, storage, and
networking with Amazon EC2, run containerized
microservices with Amazon ECS, or let Amazon
GameLift handle the heavy lifting of deploying and
managing dedicated game servers.

Toni Syvanen – Game Tech SA, AWS

Liga Viskinte – Sr. Technical Account Manager, AWS

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ANT309 (Chalk Talk) ANT314 (Chalk Talk) AIM308 (Chalk Talk)

Simplifying Amazon S3 Process streaming data using Harness the power of ML to
analytics with Amazon Kinesis Amazon MSK & Amazon Kinesis protect your business with
Data Firehose Data Analytics Amazon Fraud Detector
Join this chalk talk to learn how Amazon Kinesis In this chalk talk, learn how to use Amazon MSK, In this session, learn how Amazon Fraud Detector
Data Firehose enables you to reliably load your Amazon Kinesis Data Analytics for Apache Flink, transforms raw data into highly accurate ML-based
streaming data into data lakes, data warehouses, and AWS Lambda to build serverless streaming fraud detection models. Then, discover how the
and analytics services built on AWS, with AWS data pipelines. Discover best practices for service does data preparation and validation,
Partners, and using open-source tools. This talk application operations and reliability, and see how feature engineering, data enrichment, and model
includes a demonstration showcasing how Amazon AWS managed services can help you avoid training and tuning. Finally, with actual customer
Kinesis Data Firehose easily captures, transforms, potential challenges. examples across a wide range of industries and
and delivers streaming data to a data lake built on fraud use cases, find out how the service makes
Amazon S3 deployment easy.

AIM309 (Chalk Talk) NFX401 (Chalk Talk) FWM302 (Chalk Talk)

Tips and tricks for building your How Netflix is using IPv6 Deep dive on authorization and
computer vision application data with AWS Amplify
In this session, learn how to build computer vision In this chalk talk, the Netflix Cloud Networking This chalk talk details how virtually everything
applications that automate visual analysis with team dives deep into what makes IPv6 a viable works in Amplify’s authorization and data
Amazon Rekognition – without any previous option and the technical solutions that have been categories. Topics will range from authentication
machine learning experience needed. Explore the developed along the way. Attendees can engage and authorization to tokens, signatures, access
new and enhanced face-detection, moderation, with Netflix engineers to gain a stronger control mechanisms, GraphQL queries, mutations,
celebrity-recognition, video-segmentation, custom- understanding of the changes needed to make IPv6 subscriptions, and data access patterns. The chalk
label, and text-detection APIs and features for work. talk covers details on the basics as well as theory
Amazon Rekognition. and customizations.

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NET212 (Chalk Talk) NET321 (Chalk Talk) NET323 (Chalk Talk)

Securing non-cacheable end-user Accelerating access to compute Designing secure microservice

workloads at the edge endpoints architecture to protect APIs

Join this chalk talk to learn how you can protect Join this chalk talk to learn how you can help APIs can present a risk to organizations as an
your applications from distributed denial of service improve performance and availability for internet access point to their application servers. In this
(DDoS) events at the edge using AWS Global users connecting to your Amazon EC2 and chalk talk, review best practices for building a
Accelerator and AWS Shield. Consider best container-based application endpoints with AWS resilient architecture specifically for your API-
practices for using AWS resources to move non- Global Accelerator. Explore different routing driven applications. Learn practical tips for
cacheable user traffic while protecting your options and bring your networking questions to the defending against DDoS attacks and securing APIs
applications, maintaining availability, and live Q&A. with OAuth JWT authentication.
optimizing performance.

SEC309 (Chalk Talk) STG309 (Workshop) STG314 (Workshop)

Adversary emulation for Integrating serverless Configuring multi-Region
incident-response readiness applications with AWS storage applications using Amazon S3
services
In this chalk talk, AWS and Discovery+ answer your Whether you are running applications in more than
AWS Lambda is a serverless compute service that
questions about how to use real-world threat one AWS Region to be closer to end users or just to
lets you run code without provisioning or
simulations and how to replay them to understand help ensure the highest availability for business-
managing servers. In this workshop, gain hands-on
adversary tactics, techniques, and procedures. From critical applications, this workshop is intended to
experience integrating AWS Lambda with Amazon
these use cases, learn how to use AWS security help you use the latest Amazon S3 features to
S3 and Amazon EFS.
services to detect, triage, scope, investigate, and build robust, fault-tolerant applications capable of
respond to security events. running your most demanding workloads.

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Other recommendations

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Keynotes

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Adam Selipsky Keynote

Adam Selipsky is the CEO of Amazon Web Services (AWS),
the world’s most comprehensive and broadly adopted cloud
platform. Having previously led AWS Marketing, Sales, and
Support for 11 years, from 2005–2016, Selipsky helped launch
and grow AWS from a startup into a multi-billion dollar
business. Prior to rejoining AWS in 2021, Selipsky was most
recently President and CEO of Tableau Software. He led
Tableau through its acquisition by Salesforce, in what was the
third-largest software industry acquisition at the time. Selipsky
has also held various leadership roles at RealNetworks, and
before that, was a Principal at strategy consulting firm Mercer
Management Consulting. He has an AB in government from
Harvard University and an MBA from Harvard Business School.

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Dr. Werner Vogels Keynote Peter DeSantis Keynote Machine Learning Keynote Global Partner Summit Keynote
Dr. Werner Vogels is Chief Technology Peter DeSantis is the Senior Vice President Swami Sivasubramanian is Vice President at Join us for the Global Partner Summit keynote,
Officer at Amazon.com, where he is of AWS Global Infrastructure and Customer AWS in charge of all Amazon AI and presented by Doug Yeum, Head of AWS Partner
responsible for driving the company’s Support. In this role, he leads the AWS machine learning services. His team’s Organization, Sandy Carter, Vice President,
customer-centric technology vision. As teams responsible for designing the data mission is “to put machine learning Worldwide Public Sector Partners and
one of the forces behind Amazon’s centers, servers, and network that underpin capabilities in the hands of every developer Programs, and Stephen Orban, General
approach to cloud computing, he is our AWS services and for deploying and and data scientist.” Swami and the AWS AI Manager of AWS Marketplace and Control
passionate about helping young operating this infrastructure worldwide as and ML organization work on all aspects of Services. You’ll learn about cloud-powered
businesses reach global scale and well as for the customer-facing machine learning, from ML frameworks innovation and the opportunity it creates for
transforming enterprises into fast- organizations providing support for our (TensorFlow, Apache MXNet, and PyTorch) AWS Partners, as well as how AWS Partners use
moving digital organizations. Vogels AWS products. and infrastructure, to Amazon SageMaker the AWS Cloud to build innovative solutions and
joined Amazon in 2004 from Cornell (an end-to-end service for building, services, differentiate their businesses, and
University, where he was a distributed Live stream sponsored by: training, and deploying ML models in the enable customers in virtually every industry to
systems researcher. cloud and at the edge), and finally AI transform their businesses.
services that make it easier for app
developers to incorporate ML into their Live stream sponsored by:
apps with no ML experience required.

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Leadership sessions

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Leadership sessions*

All Builders Welcome AWS Executive Panel

LaDavia Drane Francessca Vasquez

Director, Inclusion, Diversity & Equity Vice President, Technology

*Sessions are subject to change © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Leadership sessions*

AWS Marketplace AWS Public Sector AWS Public Sector Partners AWS Storage AI/ML

Stephen Orban Max Peterson Sandy Carter Mai-Lan Tomsen-Bukovec Bratin Saha
General Manager, AWS Marketplace Vice President, Worldwide Public Sector Vice President, Worldwide Public Sector Vice President, Worldwide Public Sector Vice President, Machine Learning
Partners and Programs Partners and Programs

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Leadership sessions*

Analytics Architecture Business Applications Cloud Operations Compute

Rahul Pathak Brian Taptich Peter Hill Bill Vass David Brown
Vice President, Analytics Vice President, AWS Worldwide Vice President, Business Applications Vice President, Engineering – Storage, Vice President, Amazon EC2
Specialist Organization Automation, Streaming & Management

*Sessions are subject to change © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Leadership sessions*

Containers Databases Developer Edge Enterprise and Migration

Deepak Singh Jeff Carter Ken Exner Bill Vass Todd Weatherby
Vice President, Compute Services Vice President, Relational Databases Director, AWS Developer Tools Vice President, Engineering – Storage, Vice President, Professional Services
Automation, Streaming & Management
Live stream sponsored by:

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Leadership sessions*

IoT Networking & Content Delivery Security, Compliance, and Identity Serverless Training & Certification

Michael MacKenzie David Brown Stephen Schmidt David Richardson Maureen Lonergan
General Manager, AWS IoT Vice President, Amazon EC2 Vice President and Chief Information Vice President, Serverless Director of AWS Training and Certification
Security Officer

Live stream sponsored by:

*Sessions are subject to change © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learn

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Choose the learning methods that work for you

Breakout sessions Workshops Chalk talks Builders’ sessions

Available from intermediate (200) Workshops are two-hour hands-on sessions Chalk talks are a highly interactive These are 60-minute small group sessions
through expert levels (400), so you can where you work in teams to solve problems content format with a small audience. with up to six attendees per table, and one
grow your skills, no matter where you using AWS services. Workshops organize Each begins with a short lecture (10–15 AWS expert, who is there to answer
are in your career. Select from any track, attendees into small groups and provide minutes) delivered by an AWS expert, questions and provide guidance. It’s just you,
level, or available session type to tailor scenarios to encourage interaction, giving followed by a 45- or 50-minute Q&A your laptop, and the AWS expert.
your re:Invent experience. you the opportunity to learn from and teach session with the audience.
each other.

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Choose the learning methods that work for you

Training and Certification AWS DeepRacer Jams and GameDays Expo

Learn directly from AWS experts and get Developers of all skill levels can compete in Test your skills in implementing AWS Learn from AWS experts and partners. The
practical experience with real-world cloud virtual races during re:Invent for a chance to solutions by solving real-world problems Expo at The Venetian will be host to AWS
scenarios. Skill up fast with a bootcamp, win prizes and glory! Tune in to AWS in a gamified, risk-free environment. Take Village, AWS Partner Network, AWS
show your expertise by earning an AWS DeepRacer TV throughout re:Invent to catch part in collaborative and interactive Marketplace, Builders’ Fair, Developer
Certification, and practice your craft with the championship action. learning exercises—and win prizes! Lounge, a demo theater, Jam Lounge,
one of our labs. Startup Central, and sponsor booths.

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Play

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Play

Midnight Madness Quirky re:Play party Restaurant receptions

Once again this year, we will be hosting Experience Amazon’s unique culture at one For our 10th annual re:Play party, we Join the conversation at our vibrant
an AWS-style pep rally to kick off the (or more!) of our Quirky events. Whether it’s have an amazing lineup, featuring all the restaurant receptions. Meet people from
week and welcome our most dedicated board games, bingo, or a sneak peek of one classic re:Play activities like dodgeball and across the tech world and connect on topics
fans. Midnight Madness provides a sneak of your favorite Amazon TV shows, we’ve office chair grand prix, and we have a very of interest to you at a range of wonderful
peek into re:Invent, complete with the got something for everyone. special musical headliner. Stay tuned for venues.
first product launch of re:Invent 2021. more information!

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Reserved seating

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RESERVED SEATING WALKTHROUGH

Navigate to the
session catalog
After logging in to the event portal, click on
the side nav and click “Sessions”.

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RESERVED SEATING WALKTHROUGH

Using catalog filters

When viewing the session catalog, there is a set of
filters available on the left sidebar of the sessions
catalog that shows a variety of filters you can use
while browsing. Filters include: price, day of the
week, difficulty level, session type, topic, AWS
service, and industry.

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RESERVED SEATING WALKTHROUGH

Using catalog search

At the top of the session catalog, there is a
search bar where you can enter freeform text
to search the full catalog. The search box
searches through all of the displayed text
fields of a session, including session ID, title,
abstract, and level.

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RESERVED SEATING WALKTHROUGH

Favoriting and
un-favoriting a session
When viewing the session catalog, any session
shown in the results has a star icon on it.
Clicking that star will mark it as a favorite. To
un-favorite it, simply click the star again.

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RESERVED SEATING WALKTHROUGH

Reserving a session
For events with reserved seating, when a session
has available seats, the button on the session card
will say “Reserve seat”.
For sessions with a price greater than zero, the
button will say “Buy for <price>”. Clicking
purchase will open up the purchase form where
you can complete your transaction. Once the
transaction is complete, that session will show on
your reservations list.

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RESERVED SEATING WALKTHROUGH

Waitlisting a session
When a session has no seats available,
because the capacity has already been met,
then the button will say “Join waitlist”. If you
join a waitlist for a session, and a seat
becomes available in that session, you may
automatically be placed in that session and
we will notify you via email.

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RESERVED SEATING WALKTHROUGH

Viewing your favorites,

reservations, and
waitlisted sessions
Along the top of the catalog page, there are 3 tabs: 1)
All sessions, 2) My favorites, and 3) My reservations.
Clicking on “My favorites” will show you a list of only
sessions you have favorited. Clicking on “My
reservations” will show you a list of items you have
reserved or waitlisted.

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RESERVED SEATING WALKTHROUGH

Cancelling a reservation
or waitlist
When viewing a session, in any tab, if you have
reserved or waitlisted, you can cancel that
action by simply clicking the button again. It
will show a dropdown that says “Cancel
reservation” or ”Leave waitlist”.

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RESERVED SEATING WALKTHROUGH

Viewing your calendar

In the main navbar on the left of the
session catalog, you will see a link that
says “My calendar”.

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RESERVED SEATING WALKTHROUGH

Viewing your calendar

If you navigate to the calendar, you will see all of
your favorites, reserved seats, and waitlisted seats
on the corresponding days that those sessions are
scheduled.

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Make a plan

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Building your agenda

SESSIONS 50%
PRO TIP:
Breakout sessions should make up the
Breakout sessions are lecture-
bulk of your plan. You can find
style and one hour long. Sessions
customers directly speaking about their
are delivered by AWS experts,
real-world experiences of using AWS
customers, and partners, and products and services in sessions!
they typically include 10–15
minutes at the end for Q&A.

25% CHALK TALKS

Chalk talks are one hour long and
contain expert-level content presented
by AWS experts. The goal is to foster a
technical discussion around real-world
architecture challenges

WORKSHOPS 15%
Workshops organize attendees into
small groups and provide scenarios
to encourage interaction, giving you
the opportunity to learn from and
teach each other.
10% BUILDERS’ SESSIONS
These are 60-minute small group sessions
with up to six attendees per table, and one
AWS expert, who is there to answer
questions and provide guidance.
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Building your agenda

PRO TIPS:

• Make sure to watch the leadership sessions that are most relevant to your areas of interest to get the most strategic updates.

• Be sure to not miss out on all the keynotes, as that’s where you’ll catch the biggest AWS launches.

• re:Invent always tries to feature many customers directly speaking about their real-world experiences of using AWS products
and services. You’ll find them in many breakout sessions, as well as keynotes.

• Think about topics that are currently mission critical to your team, and topics you’re interested in learning more about.

• Breakout sessions will be available to watch virtually, even if you are registered for in-person re:Invent.

• Make an extensive list of sessions to watch! Favorite lots of sessions so when reserved seating goes live, you have lots of options.

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Got free time on your schedule?

There are many learning opportunities across the re:Invent campus in Las Vegas that require no reservation.
Drop by the Expo, visit a content hub, or practice your craft in one of our labs.

Expo Content hubs Labs

Learn from AWS experts and partners. The Expo Breakout session repeats will take place all week Practice your craft in a live AWS sandbox
at The Venetian will be host to AWS Village, AWS in all re:Invent venues, along with overflow environment. Try any of our 100+ self-paced
Partner Network, AWS Marketplace, Builders’ sessions in our content hubs (centralized labs on your own, or reserve time with an AWS
Fair, Developer Lounge, a demo theater, Jam overflow rooms in every venue). We will also expert who can coach and guide you. Whether
Lounge, Startup Central, and sponsor booths. stream live content to the content hubs as the you’re just starting out or honing your technical
Come by and see all that the Expo has to offer! sessions fill up. skills, learn by doing with labs.

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Your re:Invent checklist

q Register for re:Invent / Book your hotel / Book your travel reservations / Upload your badge photo

q If attending in person, review the health measures in place for this year’s re:Invent

q Visit the re:Invent website to stay up to date on announcements

q Add all five keynotes to your agenda

Pro Tip: This is where you’ll catch the biggest AWS launches

q Add your favorite leadership sessions to your agenda

q Get ready for reserved seating: favorite the learning sessions of interest to you

q Familiarize yourself with sponsors in the Expo, along with the Expo map

q If you’re attending with a team, connect with your colleagues to plan how to conquer the many hours of content
Pro Tip: Don’t forget to find time to reconvene with your team and debrief on everyone’s learnings

q Check out the Play activities and add them to your agenda

q Watch all the How to re:Invent videos to prepare for the week

q Follow Amazon Web Services on Instagram, Facebook, LinkedIn, and Twitter

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Useful resources

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Useful resources

How to re:Invent Health measures FAQs

Everything you need to know about how to The health and safety of our customers, Get all the info you need on topics
re:Invent. Insider tips, planning advice, and partners, and employees remains our such as health and safety,
interviews with re:Invent experts. Stay tuned top priority. Review our updated COVID-19 registration, accessibility, and
for more episodes on the road to re:Invent! vaccination requirements for attending much more.
re:Invent in Las Vegas.

How to re:Invent Health measures FAQs

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Thank you!

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