Overview of Using Data
Overview of Using Data
A Data Set is simply a collection of data. Marketing survey responses, a table of historical stock
prices, and a collection of measurements of dimensions of a manufactured item are examples of data
sets. A Database is a collection of related files containing records on people, places, or
things. The people, places, or things for which we store and maintain information are called entities.
A database for an online retailer that sells instructional fitness books and DVDs, for instance, might
consist of a file for three entities: publishers from which goods are purchased, customer sales
transactions, and product inventory.
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Variable
A “Variable” in algebra really just means one thing—an unknown value. However, in statistics,
you’ll come across dozens of types of variables. In most cases, the word still means that you’re
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dealing with something that’s unknown, but—unlike in algebra—that unknown isn’t always a number.
Some variable types are used more than others. For example, you’ll be much more likely to come
across continuous variables than you would dummy variables.
Database
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A Database file is usually organized in a two-dimensional table, where the columns correspond
to each individual element of data (called fields, or attributes), and the rows represent records
of related data elements. A key feature of computerized databases is the ability to quickly relate
one set of files to another. Databases are important in business analytics for accessing data,
making queries, and other data and information management activities. Software such as
Microsoft Access provides powerful analytical database capabilities. However, in this book, we won’t
be delving deeply into databases or database management systems but will work with individual
database files or simple data sets. Because spreadsheets are convenient tools for storing and
manipulating data sets and database files, we will use them for all examples and problems.