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What Role Does The Chief Executive Officer

1. The CEO has an important role in creating an organizational culture that values ethics and compliance through their leadership and by setting the proper tone from the top. 2. Manufacturers of children's products have special responsibilities to consumers and society to prioritize safety and well-being. 3. Mattel faced problems holding to its ethical commitments due to issues outside of its direct control in international supply chains, but responded responsibly to safety issues.

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Imran Khan
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153 views2 pages

What Role Does The Chief Executive Officer

1. The CEO has an important role in creating an organizational culture that values ethics and compliance through their leadership and by setting the proper tone from the top. 2. Manufacturers of children's products have special responsibilities to consumers and society to prioritize safety and well-being. 3. Mattel faced problems holding to its ethical commitments due to issues outside of its direct control in international supply chains, but responded responsibly to safety issues.

Uploaded by

Imran Khan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1.

What role does the chief executive officer (CEO) have in creating an organizational culture that values ethics and compliance? 2. How well has the CEO discharged his responsibilities in this area? 3. Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities? If not, why not? 4. Is Mattel's commitment to Global Manufacturing Principles less than should be expected of any US company, about right, or above and beyond. Defend your answer. 5. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the companys Global Manufacturing Principles? What are other companies doing in this area? 6. What problems do you anticipate Mattel will face in holding to its ethical commitments?

t: Hot Wheels One unexpected bright spot in Mattels 1998 toy lineup was Hot Wheels, the 30-year-old line of die-cast miniature cars. Hot Wheels sales were up 40% for the quarter that ended June 30th 1998, easing the impact of a 15% drop in sales of its competitive Barbie doll line. The boost in sales of Hot Wheels can be traced to a deal with NASCAR, under which Mattel manufactures toys with the auto racing associations logo. Hot Wheels has also ventured into entertainment licensing for the first time, producing vehicles tied to films like "Armageddon." Looking to the future, Mattel sees other advantages in licensing the Hot Wheels name to diverse manufacturing companies, ranging from sporting goods to bedding. Heading up that effort will be Robert McCandlish, former Chicago Cubs pitcher and current director of boys licensing for Mattel. McCandlish, who joined Mattel in 1996, is known for extending brands beyond the toy aisles to products such apparel, school products, and collectibles. He was also responsible for overseeing the introduction of the successful NASCAR line. Moreover, Mattel is confident this new license will give Hot Wheels more adult appeal. So far, more than 70 companies, including JEM Sportswear and Mead, have agreed to the licensing arrangements. Hot Wheels licensing deals could bring in nearly $100 million in sales, boosting the car line to annual revenue of $400 million. This would make Hot Wheels the top toy vehicle in the world, even stronger than the Matchbox line that Mattel recently acquired. Core Product: Cabbage Patch Kids

Since the introduction of Cabbage Patch Kids in 1983, more than 80 million dolls have been purchased around the world. The dolls were unique in many respects, including their representation of many races and ethnicities through individualized facial and body features. When Mattel introduced the Cabbage Patch Kids Snacktime Kids in the fall of 1996, it expected the dolls to continue the success of the original product line. The Snacktime Kids had moving mouths that enabled children to "feed" the doll. Unfortunately, this unique feature proved dangerous to some kids. Reports of children getting their fingers and hair caught in the dolls mouths surfaced soon after the 1996 holiday season. By January 1997, Mattel had voluntarily pulled all Snacktime Kids from store shelves. In addition, consumers were offered a cash refund of $40 when returning the dolls. As CEO Barad indicated, "Our job is to bring joy to childrens lives. If any of our products are causing concerns, we are committed to responding in a responsible manner." The United States Consumer Product Safety Commission applauded Mattels effort with the Snacktime Kids situation.

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