Department of Fine Arts & Performing Arts

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)

(A central university)

BACHELOR OF FINE ARTS (B.F.A.) 2019-20- Onwards

(FOUR YEAR EIGHT SEMESTER COURSE TOTAL CREDITS-160)
(Specialization Starts from Third Semester in Applied Arts

(Revised-Syllabus)

SYLLABUS

Department of Fine Arts & Performing Arts

Doctor Harisingh Gour Vishwavidyalaya
(A Central University)
Sagar (MP) India- 470003
 Department of Fine Arts & Performing Arts. Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.) A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2019-20- Onwards, (FOUR YEAR EIGHT SEMESTER COURSE TOTAL CREDITS-160)
(Specialization Starts from Third Semester in Applied Arts)

Semester-I
Semester Course Opted Course Name Type Credits
Code Ability Enhancement Compulsory Course (AECC) – I English/MIL, Communications/ TH 2
Environmental Studies
Lang Course-I English /Hindi – I TH 6

Course Code Title L T P C Type Hours

FPF-CC 111 History of Art 3 - - 3 TH 45
FPF-CC 112 Appreciation and Fundamentals of Visual Arts 3 - - 3 TH 45
FPF-CC 113 Drawing, Design - 2D & 3D - - - 3 PR 90
FPF-CC 114 Clay Modeling, Presentation & Display - - - 3 PR 90

Semester-II
Semester Course Opted Course Name Type Credits
Code Ability Enhancement Compulsory Course (AECC) – II English/MIL, Communications/ TH 2
Environmental Studies
Lang Course-II English /Hindi – I TH 6

Course Code Title L T P C Type Hours

FPF-CC 211 History of Art 3 - - 3 TH 45
FPF-CC 212 Appreciation and Fundamentals of Visual Arts 3 - - 3 TH 45
FPF-CC 213 Drawing, Pictorial Design/Painting - - - 3 PR 90
FPF-CC 214 Clay Modeling, (Realistic) Presentation & Display - - - 3 PR 90

Semester-III (Specialization in Applied Arts)

Semester Course Opted Course Name Type Credits
Code Lang. Course –III English /Hindi – II TH 6

Course Code Title L T P C Type Hours

FPF-CC 311 History of Art 3 - - 3 TH 45
FPF-CC 312 Method & Materials 3 - - 3 TH 45
FPA-CC 313 Drawing, Press Layout & Reproduction Design - - - 3 PR 90
FPF-CC 314 Graphic Design, Presentation & Display - - - 3 PR 90
FPF-SE 315 Calligraphy - - 2 2 PR 60
OR
FPF SE 316 Poster Design /Typography - - 2 2 PR

Semester-IV
Semester Course Opted Course Name Type Credits
Code Lang. Course –IV English /Hindi – II TH 6

Course Code Title L T P C Type Hours

FPF -CC 411 History of Arts 3 - - 3 TH 45
FPF -CC 412 Method & Materials 3 - - 3 TH 45
FPF -CC 413 Drawing, Press Layout & Reproduction Techniques - - - 3 PR 90
FPF -CC 414 Illustration, Presentation & Display - - - 3 PR 90
FPF- SE 415 Textile Design - - 2 2 PR 60
OR
FPF- SE 416 Visual Communication - - 2 2 PR
Practical Practice By Students 50% Hours Revised Scheme Changeable as per Requirement
AECC/MIL/Environmental Studies/Lang.Course and Code As per B.A. Exam Scheme
 Department of Fine Arts & Performing Arts. Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.) A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2019-20- Onwards, (FOUR YEAR EIGHT SEMESTER COURSE TOTAL CREDITS-160)
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF -EC 511 Computer Graphic - - 2 2 PR 60
FPF -EC 512 OR - - 2 2 PR
Creative writing
FPF -SE 513 Poster, Product design Presentation & Display - - 4 4 PR 120
FPF -SE 514 Magazine Layout & Typography - - 2 2 PR 60
OR
FPF-SE 515 Point of Purchase (POP) - - 2 2 PR 60
Elective Course-1
GE II-Subject From BA Group - - - 6 TH/PR 90
FPF-DSE 517 Advertising Profession & Practice 4 2 - 6 TH 90

Semester- VI
Course Code Title L T P C Type Hours
FPF -EC 611 Printing & Photography - - 2 2 PR 60
FPF -EC 612 OR - - 2 2 PR
Computer Graphic
FPF -SE 613 Poster Design, Presentation & Display - - 4 4 PR 120
FPF -SE 614 Calligraphy - - 2 2 PR 60
OR
FPF - SE 615 Logo design - - 2 2 PR 60
FPF-DSE 617 Adverting Profession & Practice 4 2 - 6 TH 90
Elective Course-1
GE II-Subject From BA Group - - - 6 TH/PR 90

Semester- VII
Course Code Title L T P C Type Hours
FPF -CC 711 History of Arts 4 2 - 6 TH 90
FPF- CC 712 Product Campaign Design - - 3 3 PR 90
FPF -CC 713 Printing & Photography - - 3 3 PR 90
FPF-SE 714 Illustration, - - 3 3 PR 90
FPF -SE 715 Advertising Profession & Practice 3 - - 3 TH 90
FPF-SE 716 Drawing - - 2 2 PR 60
OR
FPF-SE 717 Print Making - - 2 2

Semester- VIII
Course Code Title L T P C Type Hours
FPF -CC 811 History of Arts, 4 2 - 6 TH 90
FPF -CC 812 Social Campaign Design - - 3 3 PR 90
FPF -CC 813 Printing & Photography - - 3 3 PR 90
FPF -CC 814 Illustration (story books) - - 3 3 PR 90
FPF -SE 815 Advertising Profession & Practice 3 - - 3 TH 90
FPF -SE 816 Presentation Display & Training - - 2 2 PR 60
OR
FPF-SE 817 Typography - - 2 2 PR
Practical Practice By Students 50% Hours Revised Scheme Changeable as per Requirement
AECC/MIL/Environmental Studies/Lang.Course and Code As per B.A. Exam Scheme
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-I
Course Code Title L T P C Type Hours
FPF-CC 111 History of Art 3 - - 3 TH 45

UNIT-I
Indian Sculpture, Architecture & Painting
 Pre- Historic Cave Painting of the World (Europe, Africa, India)
 Indus Valley Civilization-Sculpture, Terracotta & Pottery.
UNIT –II
Mauryan Sculpture, Shunga Sculpture – Sanchi, Bharahut and Bodhgaya.

UNIT -III
 Amaravati Sculpture .

UNIT-IV
 Kushan Period.
 Gandhara and Mathura Sculpture, Origin of the Buddha Image.
 Gupta Sculpture-Hindu, Budhist and Jain. Terracotta and Pottery.
UNIT-V
 Ancient West Asia and the Classical World
 Egyptian Painting and Sculpture.
 Sumerian and Assyrian Art.

Note - All requirements in Trainings/ Internships/ Practical regarding Colors, Brushes,

Pencils, Sheets, Papers, Clay and other materials will be arranged by students on their own
expenditure in all semesters.

Books:-
 Bartiya chitra kala ka itihas –avinash bhadur varama.
 Yuropiyan chitra kala ka itihas -
 bhartiya chitrakala evam moorti kala ka itihsh –Dr. rita Pratap.
 bhartiya moorti silp evam sthaptya kala –Dr.minakashi kaslivala .
 Pashchatya kala –Dr.rita Pratap.
 Yorope ki adhunik kala –Dr.Mamta chaturvedi .
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-I
Course Code Title L T P C Type Hours
FPF-CC 112 Appreciation and Fundamentals of Visual Arts 3 - - 3 TH 45
Course Study

UNIT-I
 What is Arts? Definition of Arts & Theory of
(Indian and Western perspective) Culture?

UNIT-II
 Different Arts Form- Performing Arts& Visual Arts.

UNIT-III
 Element /Classification of Arts (Dimensions in Arts- 2D&3D,
High –Minor Arts, Classical –Folk-Arts

UNIT-IV
 Type of Painting & Tecqunical Methods

UNIT-V
 Sculpture & Ceramic Art.

Book Reference:

 Fundamental of plastic Arts-Dr.Griraj kishor Agraval.

 Herbert Read : (i) Modern Sculpt
 Herbert Read : (ii) Art of Sculpture
 Hkkjrh; fp=dyk ,oa ewfrZdyk dk bfrgkl & Mk0 jhrk izrki
 Graphic Design- Dr.Narendra Singh yadav.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-I
Course Code Title L T P C Type Hours
FPF-CC 113 Drawing, Design - 2D & 3D - - - 3 PR 90
Course of Study
Size: quarter sheet. Medium: pencil, charcoal, crayons, pastel, water colors, pen and
inks.Detail of course work: Drawing exercises are to learn accurate observation and skills of graphic presentation in free hand
drawing exercises from objects and nature to study proportion, volume and visual Perspective, suggestion of solidity by line,
mass, value and texture; emphasis on variety of visual experiences.

 Study of proportion, line, color, form, tone, texture and graphic representation.
 Nature Drawing: study of various natural forms.
 Drawing from various man-made objects.
 Drawing from memory- to develop the sense of observation and
the capacity to retain and Recall images and their co-ordination.

No. of assignments:
 Nature drawings: 10
 Drawing from man-made object: 10
 Drawing from mrmory-10
 Free-hand sketching: 500
Course of study:

 Study of two-dimensional - space and its organization possibilities. Elements of pictorial expression related to concepts
of space and forms. Developing an awareness of pictorial elements such as point, line, shape, volume texture, light and
colour, basic design problems.
 Study of various types of objects (nature and man-made) with a view to transform them into flat pictorial images.

 Developing an awareness of pictorial space- division of space form and its relation with space-observation of primitive,
folk and miniature paintings as well as graphics design.

 Developing an awareness of inter- relationship of different shapes and forms-relative values. Activation of
space through from and color-optical illusion.
 Handling of various types of material for pictorial organization and rendering, such
as:pencil,pen,brushes,water colors, poster paints, pastel crayon,inks,cellophanes,oil newsprint and other
college material, gums and adhesives, wax crayon with inks,etc.A coordinates series of basis design problems
with aesthetics and analytical approach.

Study of three-dimensional space and its organization possibilities.

 To develop the sense of structure.
 Operational problems in building up structure.
 Gravitational and mechanical principals.
 Principals of composition and the study of the principals that hold the structure.

 Simple assignment in organizing various units through: Symmetrical load bearing structure, Cantilever
construction. Flexibility and Ability to stretch Geometrical regularly arched structure control of tensions

 Hinge construction- Expanding structure through unit etc. Experiment through various types of material and
their combination such as: -Paper, cardboard, woodblock, wire, clay ,plasticize of Paris, metal sheets ,plastic
form thermo-Cole, string, gums and adhesive, wax found objects etc. Types1.Carved 2.Modeled
3.Perforated(bored through) 4.Mobile 5.Various methods of joining such as interlocking, pasting etc.

 2D- Illusion -5, 2D Nature Design -5 ,3D-man made- 5, Study of two-dimensional – jewelry Design- 5
,Hinge construction - 3D- 5
Books

 Graphic Design- Dr.Narendra Singh yadav.

 Fundamental of plastic Arts-Dr.Griraj kishor Agraval.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-I
Course Code Title L T P C Type Hours
FPF-CC 114 Clay Modeling, Presentation & Display - - - 3 PR 90

 Course of study:
 Study of two-dimensional - space and its organization possibilities. Elements of pictorial expression related to concepts
of space and forms. Developing an awareness of pictorial elements such as point, line, shape, volume texture, light and
colour, basic design problems.

Study of various types of objects (nature and man-made) with a view to transform them into flat pictorial
images.

 Developing an awareness of pictorial space- division of space form and its relation with space-observation of
primitive, folk and miniature paintings as well as graphics design.

 Developing an awareness of inter- relationship of different shapes and forms-relative values. Activation of space
through from and color-optical illusion.
 Handling of various types of material for pictorial organization and rendering, such as:pencil,pen,brushes,water colors,
poster paints, pastel crayon,inks,cellophanes,oil newsprint and other college material, gums and adhesives, wax crayon
with inks,etc.A coordinates series of basis design problems with aesthetics and analytical approach.

o Study of three-dimensional space and its organization possibilities.
 To develop the sense of structure.
 Operational problems in building up structure.
 Gravitational and mechanical principals.
 Principals of composition and the study of the principals that hold the structure.
o Simple assignment in organizing various units through: Symmetrical load bearing structure, Cantilever
construction. Flexibility and Ability to stretch Geometrical regularly arched structure control of tensions

 Hinge construction- Expanding structure through unit etc. Experiment through various types of material and their
combination such as: -Paper, cardboard, woodblock, wire, clay ,plasticize of Paris, metal sheets ,plastic form thermo-
Cole, string, gums and adhesive, wax found objects etc. Types1.Carved 2.Modeled 3.Perforated(bored through)
4.Mobile 5.Various methods of joining such as interlocking, pasting etc.

 No. of assignment:-25
o 2D- Illusion -5, 2D Nature Design -5 ,3D-man made- 5, Study of two-dimensional – jewelry Design- 5
,Hinge construction - 3D- 5
 Courses of study- Medium: Clay, Plaster of Paris, Paper, metal foil sheet etc.
 Learning to see, experience and study of natural or manmade objects involving perception, analysis of Perceptual
elements and understanding of their relationships. In round-Natural or man-made objects, in relief most familiar areas
of contact.
 Introduction to sculpture-basic elements and their relationships-Sculptural exercises based on the Studies from nature,
human figures or other areas of contact. Exercises in sculptural expression -manipulation of space and volumes using
different materials.
 No. of assignments: 20
Natural objects-5

o Human figures -5

o Sculptural different materials -5

o Different types of surfaces based -5

 Book Reference
 Graphic Design- Dr.Narendra Singh year.
 Fundamental of plastic Arts-Dr.Griraj kishor Agraval.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-II
Course Code Title L T P C Type Hours
FPF-CC 211 History of Art 3 - - 3 TH 45

UNIT-I
 Pala-Sena Sculpture.
 Pallava Sculpture
UNIT- II
 Khajuraho.
 Bhuvaneshwar and Konarak.
 Chalukyan Sculpture
UNIT-III
 Rashtrakuta Sculpture
 Chola Sculpture
 Hoyasala Sculpture
UNIT IV
 Classical Wall Painting : Ajanta, Bagh, Ellora, Sittanavasal.
 Pala and Western Indian Manuscript Painting.
UNIT-V
 Ancient West Asia and the Classical World
 Greek Sculpture and Painting.
 Roman Sculpture and Painting.
Books:-
 Bartiya chitra kala ka itihas –avinash bhadur varama.
 Yuropiyan chitra kala ka itihas -
 bhartiya chitrakala evam moorti kala ka itihsh –Dr. rita Pratap.
 bhartiya moorti silp evam sthaptya kala –Dr.minakashi kaslivala .
 Pashchatya kala –Dr.rita Pratap. 6.Yorope ki adhunik kala –Dr.Mamta
chturvedi
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-II
Course Code Title L T P C Type Hours
FPF-CC 212 Appreciation and Fundamentals of Visual Arts 3 - - 3 TH 45
Course Study
UNIT-I
 Principle of compotation: Balance Rhythm, Unity, Harmony,
Perspective, Dominance. Repetition.
UNIT-II
Elements of Visual Arts: line, color, tone, texture form .shape.
UNIT III
 Art an Art terms:
 Visual perception
 Concepts of line
 Concepts of form
 Concepts of space
UNIT IV
 Concepts of tone
 Concepts of texture
 Concepts of contents
UNIT- V
 Definition Color
 Color Theories –
 Color Wheel
Book Reference:
 Fundamental of plastic Arts-Dr.Griraj kishor Agraval.
 Herbert Read : (i) Modern Sculpt
 Herbert Read : (ii) Art of Sculpture
 Hkkjrh; fp=dyk ,oa ewfrZdyk dk bfrgkl & Mk0 jhrk izrki
 Graphic Design- Dr.Narendra Singh yadav.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-II
Course Code Title L T P C Type Hours
FPF-CC 213 Drawing, Pictorial Design/Painting - - - 3 PR 90
Course of Study:
Drawing exercises are to learn accurate observation and skills of graphics presentation in free hand drawing exercise
from objects and nature to study proportion, volume and visual perspective, suggestion of solidity by line, mass,
value and texture, emphasis on variety of visual experiences.

 Study of proportion, line, color, form, tone, texture and graphic repetition.
 Nature Drawing: study of various natural forms.
 Drawing from various man-made objects.
 Drawing from memory-to develop the sense of observation and the capacity to retain and recall
images and their co-ordination

Size: Quarter sheet

Medium:pencil,charcoal,crayons,pastel,water colors, pen and inks
No. of assignments:

 Nature drawing:-6
 Drawing from man-made objects:-6
 Drawing from memory-5
 Free-hand sketching: -1000

Courses of study:
 Compositional exercises based on studies of objects and groups in space, on studies of the local scene.
 Compositional analysis of paintings; exercises in the use of color and textural values.
 The objective of Painting lessons is to learn theory of colors and develop the ability to Draw and paint with
them.
 Painting from objects and nature (landscape) study of color, form, tone, and texture.
 Size: Quarter Sheet
 Medium: Water Colors, Acrylic and Oil Colors.
 No. of Assignments: 20
 nature study -5
 color -5
 object -5
 Tone and texture -5.

Book Reference
 Graphic Design- Dr.Narendra Singh yadav.
 Fundamental of plastic Arts-Dr.Griraj kishor Agraval
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-II
Course Code Title L T P C Type Hours
FPF-CC 214 Clay Modeling, (Realistic) Presentation & Display - - - 3 PR 90

Courses of study
 Learning to see, experience and study of natural or manmade objects involving
perception, Analysis of perceptual elements and understanding of their
relationships.
 In round-Natural or man-made objects, in relief most familiar areas of contact.
 Introduction to sculpture-basic elements and their relationships-Sculptural
exercises based on Studies from nature, human figures or other areas of contact.
 Exercises in sculptural expression-manipulation of space and volumes using
different materials.
No. of assignments: 20
 Natural objects ((Realistic form)) -5

 Human figures (Realistic form) -5

 Sculptural different materials -5

 Conceptual Sculptural -5
 The student will have to display his class work of such Session;
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
FPF-CC 311 History of Art 3 - - 3 TH 45

UNIT – I
AESTHETICS
 Definition of Arts
 Concept of Beauty in Art
UNIT – II
 Main Traditions of Indian Sculpture-
 Mauryan, Sugna, Kushan, Gandhara, Sculptures Orissan .
UNIT – III
Painting
 Pre- Mughal Trends of Indian Painting
 Mughal Painting
 Deccani Painting- Ahamdanagar, Bijapur & Golconda.
UNIT – IV
Textile:
 An Introduction To Printed And Painted Textile Of India :
 Ikat , B. Bandhani, C. Kalamkari
UNIT – V
Medieval Christian Arts:
 Early Christian Art
 Byzantine Art
UNIT – VI
Eastern Art :
 An Introduction To The Art Of China : Sculpture, Painting, Ceramic & Textile

Reference books-
 Bhartiya Chitra Kala Ka Itihas- Vachaspati Gairola.
 Bartiya Chitrakala Ka Itihas- Avinash Bahadur verma.
 Rupa prada Kala Ke Muladhar- R. A. agrawal and S. K. Sharma
 Bhartiya Murtikala_ Ramanath Mishra.
 Bhartiya Kala- A. L. Srivastava.
 Bhartiya Chitrankan- R. K. Vishwakarma.
 Arnason : History of Modern Art.
SCULPTURE:
 40. Herbert Read: (i) Modern Sculpture.
 41. Herbert Read: (ii) Art of Sculpture.
 42. Gideon Welcker : Contemporary Sculpture.
 43. Sculpture of the 19th – 20th Centuries.
 dyk bfrgkl Hkkjrh; vkSj ik’pkR; & jkepUnz ukjk;.k ikVdj
 Hkkjrh; fp=dyk ,oa ewfrZdyk dk bfrgkl & Mk0 jhrk izrki
dyk foykl & Hkkjrh; fp=dyk dk fodkl & vkj0 ,0 vxzoky
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
FPF-CC 312 Method & Materials 3 - - 3 TH 45

UNIT -I
 Introduction to Communication, by using Commercial Arts
 Reference: (1) Design through Nature, (2) Advertising Mass Communication
in Marketing
UNIT-II
 Elements of design, principles of design.
 Layout Define: (a) Visualization, (b) A background Study of Layout, (c) Factors
and elements of Layout.
UNIT-III
 History of Advertising (Indian and western perspective)
UNIT-IV
 Historical review of photography parts of camera and their uses. Types of camera,
chemistry of Photography, Sensitive materials.
UNIT-IV -
Introduction of Reproduction Design:-
 photography
 block Making
 Typography
 Silk Screen
Reference books
 A handbook of method & material – Ray Smith.
 fp=.k lkexzh -Mk0 vkj0 ds0 flag
 विज्ञाऩन प्रफंध- नये न्द्र स हं मादि
 विज्ञाऩन तकनीक एिभ स द्ांत नये न्द्र स हं मादि
 पोटोग्रापी तकनीक एिभ ् प्रमोग नये न्द्र स हं मादि
 ग्राफपक डिज़ाइन नये न्द्र स हं मादि
 विज्ञाऩन प्रफन्द्ध िॉ ऩी .ऩी .बागिव
 भािनव पोटोग्रापी को व ए .एच .हाशभी
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
FPA-CC 313 Drawing, Press Layout & Reproduction Design - - - 3 PR 90

]
Courses of study:
 Size: half sheet Medium: Pencil, pen and ink, water color, Dry pastel etc.
 Study of human figure: draped and undraped proportion: blocking of mass with The aid of light
and shade.
 Head Study: planes and masses of the head from Different angles .and Outdoor: Sketching from
nature.
No. of assignments:
 Nature drawings: 10
 Human Figure Drawings: 10
 Head Studies: 10
 Free-hand sketching: 200
 Still Life: 10
 Anatomy: 10

Courses of study:
 Size: 4 columns x 25 cm. Medium: poster colors, pen and ink. /use in camera, computer –
Photoshop, coral-Draw Study of fundamental elements of layout and their practical application:
preparation of simple Typographical layouts for newspapers.
No. of assignments: 20
 5 Social awareness
 5 product ad
 5 political press ad
 5 any topic
 Make any 4 assignment by using Reproduction Techniques:
 Photography- Block Making - Typography

GROUP DISCUSSION:
 Students should taught their argue and express their views boldly and frankly on the work
executed by them in the class every week, so to defend themselves is achieved, which in long run
help them in building up the confidence and.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts)

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
FPF-CC 314 Graphic Design, Presentation & Display - - - 3 PR 90
Courses of study:
Size: As per requirement Medium: Poster colors, pen and ink.
 Design of Natural forms with basic shapes in plants , insect ,and every natural
objects
 Study and history of letter forms: both Roman and Vernacular: letter as a Design
 form; spacing; study of basic typefaces; Interrelation of Negative and Positive
space;
 Exercises with basic shapes and textures in relation to space; Geometrical
 Designs. Designing symbol, Logo, monograms, Book cover etc.

No. of assignments: 20
 Letter writing any form -5
 Designing symbol. logo Design -5
 Designing symbol. Monograms. -5
 Stationery Design: visiting cards, latter heads, envelopes -5
 Design of Natural forms -5

GROUP DISCUSSION : Students should taught their argue and express their views boldly
and frankly on the work executed by them in the class every week, so to defend themselves is
achieved, which in long run help them in building up the confidence and salesmanship

 The student will have to display his class work of such Session;
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
FPF-SE 315 Calligraphy - - 2 2 PR 60

Calligraphy :
 Basic discipline of beautiful handwriting, sense of letter form- simultaneous
judgement of the composition of letter's spacing organization - intuitive and
logical planning of writing development of style.

 A co-ordinate series of assignments of script writing with different types of

traditional and modern tools. Students should be exposed to calligraphic examples
of various traditional scripts.
No. of Assignments: Geometry & Perspective: 20, Calligraphy: 10

 Geometrical forms :- 10
 Perspective forms:- 8
 Traditional forms:- 8
 Symbolic Forms: 10
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-III (Specialization in Applied Arts)

Course Code Title L T P C Type Hours
OR
FPF SE 316 Poster Design /Typography - - 2 2 PR
Poster design:- Typographical use of Poster design: basic fundamentals poster design.

Typography:
As per the requirement of the communication design classes.
 General outline of section, case layout, equipments and precautions.
 Simple composition with rules & borders, Typographical setting with layout.
 Pre-make-ready of printing machine and printing in one color. Sectionals to be
submitted in a year

 Simple font use of invitation card making by – self -3

 Making a color certificate – 3
 book cover-3
 Folder design -2
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
FPF -CC 411 History of Arts 3 - - 3 TH 45
UNIT I: AESTHETICS
 Theory of Rasa
 Six Limbs of Indian Painting
UNIT II. Painting
 Rajasthan Painting –Mewar, Bundi, Kota, Kishangarh, Jodhpur, Jaipur, Bikaner, Nathadwara,Malwa.
 Pahari Painting – Basohli, Guler, Kangra, Garhwal.
UNIT III:
 An introduction to Textile of Indian embroidery :
 Kashmiri Kashida,
 Phulkari,
 Chamba Rumal,
 Kantha,
 Kathiawari Kashida,
 Karchobi.
UNIT IV: Medieval Christian Arts:
 Romanesque Art
 Gothic Art
UNIT-V -Western Art: Painting and Sculpture:
 Renaissance
 Mannerism
 Baroque
 Rococo
 Neo-Classicism
 Romanticism
 Realism

Reference books: Indian Arts

 Bhartiya Chitra Kala Ka Itihas- Vachaspati Gairola.
 Bartiya Chitrakala Ka Itihas- Avinash Bahadur verma.
 3Rupa prada Kala Ke Muladhar- R. A. agrawal and S. K. Sharma
 Bhartiya Murtikala_ Ramanath Mishra.
 Bhartiya Kala- A. L. Srivastava.
 A History of far Eastern Art - Thames and Hudson
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11 आधननकु चचत्र करा का इननहा - यवि ाख्ल्कय
Reference books: Western Arts
 William Vaughan – Romantic Art.
 European Modern Movements in Encyclopedia of World Art.
 Leymarie – Impressionism (Skira).
 J. Rewald – History of impressionism – Museum of Modern Art, New York.
 J. Rewald – Post Impressionism (Both these books are indispensable for the
respective periods).
 Herber Read – Surrealism (Mainly documents) Rubin – Dada & Surreali
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
FPF -CC 412 Method & Materials 3 - - 3 TH 45
Courses of study:
UNIT-I-
 History of Indian advertising & techniques.
UNIT-II
 History of Western advertising & techniques.

UNIT- III
 History of print- media
UNIT- III
 Advertising Media new Trend: Print Media News Paper ,
Magazine , Direct Mail , Other Advertising.
Out Door Advertising
 Transit Advertising
 Point of Purchase Displays
 Specialties Advertising
 4. Media of Sales Promotion
 5. Interactive media.
Reference books:
 A handbook of method and Material – Ray Smith
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 A handbook of method & material – Ray Smith.
 विज्ञाऩन प्रफंधनये न्द्र स हं मादि -
 विज्ञाऩन तननक एिं स धांत –नये न्द्र स हं मादि
 Foundation of Advertising (Theory and Practice) – SA Chunawala & KC Sethia
 Advertising and Sales Management – Mukesh Trehan & Ranju
Trehan
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan
(Hindi Edition)
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
FPF -CC 413 Drawing, Press Layout & Reproduction Techniques - - - 3 PR 90

Courses of study
 Outdoor: Sketching from nature.
 Size: half sheet. Medium: Pencil, pen and ink, water color Dry pastel etc.
 The aid of light and shade. Head Study: planes and masses of the head from
 Different angles.
 Study of human figure: draped and undraped proportion: blocking of mass with

 Head Studies: 10
 Human Figure Drawings: 10
 Nature drawings: 10
 No. of assents
 Free-hand sketching: 500
Press Layout & Reproduction Techniques
Courses of study:

Size: 4 columns x 25 cm. Medium: poster colors pen and ink.

Study of fundamental elements of layout and their practical application: Preparation of simple Typographical
layouts for Newspapers.
No. of Assignments: Press Layouts 20

 Window Ad- 5
 Product Ad -5
 Display Ad -5
 Any Topic-Ad 5

Reference book
 A handbook of method & material – Ray Smith
 fp=.k lkexzh - Mk0 vkj0 ds0 flag
 विज्ञाऩन प्रफंधनये न्द्र स हं मादि -
 विज्ञाऩन तननक एिं स धांत –नये न्द्र स हं मादि
 5. Packaging Design : Graphics , Material Technology – Steven Sonsino.
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Paste up for Graphic Arts Production – Kenneth F. Hird
 Anatomy and drawing -by victor Petards
 handbook of method and Material – Ray Smith
 fp=.k lkexzh - Mk0 vkj0 ds0 flag
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
FPF -CC 414 Illustration, Presentation & Display - - - 3 PR 90

Courses of study: Size: 9” x 11” Medium: Poster colors. Water color

Different influences on Illustration Designing. Exercise to make different kinds of
Illustration.
No. of Assignments: 15
 Social Topics-2
 Daily life-4
 Any topic-6
 Creative illustration: examples Magic life, Magic land etc.-
 The student will have to display his class work of such Session;

Reference book

 fp=.k lkexzh - Mk0 vkj0 ds0 flag

 A handbook of method & material – Ray Smith.
 Anatomy and drawing -by victor Petard
 Paste up for Graphic Arts Production – Kenneth F. Hire
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
FPF- SE 415 Textile Design - - 2 2 PR 60

Course of study -
 Fundamentals of Textile Design and Weaving & Printing .
 Use of Natural forms i.e. leaves, flowers & geometrical forms and animal forms.
 Weaving : All over design by using Buti, Kairi etc. – 2 works.
 Printing – Designs for Bagroo & Sanganer – 2 works.
 Embroidery – Khes & Phulkari; Bengal EmbroideryLucknow Chikan – 3
 Printing -1. Farukhabad printing, 2. Screen Printing Designs, Jaipur
 (ii)Printing – No. of Sessionals : Embroidery-1 Chamba Embroidery,
 2.Kantha Embroidery, 3. Kasooti Embroidery of Karnataka
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester-IV
Course Code Title L T P C Type Hours
OR
FPF- SE 416 Visual Communication - - 2 2 PR

Course of study
 Need for and the Importance of Human and Visual Communication.
Communication a expression, skill and process, Understanding Communication:
SMRC-Model
 Communication as a process. Message, Meaning, Connotation, Denotation
Culture/ Codes etc Levels of communication: Technical, Semantic, and
Pragmatic. The semiotic landscape: language and visual communication,
narrative representation
 Fundamentals of Design: Definition. Approaches to Design, Centrality of
Design, Elements /Elements of Design: Line, Shape, Space, Color, Texture.
Form Etc. Principles of Design: Symmetry. Rhythm, Contrast, Balance
Mass/Scale etc. Design and Designers (Need, role, process, methodologies etc.)
 Principles of Visual and other Sensory Perceptions. Color psychology and
theory (some aspects) Definition, Optical / Visual Illusions Etc Various stages of
design process- problem identification, search for solution refinement, analysis,
decision making, and implementation.
 Basics of Graphic Design. Definition, Elements of GD, Design process-research,
a source of concept, the process of developing ideas-verbal, visual, combination
& thematic, visual thinking, associative techniques, materials, tools (precision
instruments etc.) design execution, and presentation.

 No. assignment- 20 - manual work

REFERENCES BOOKS-
 Lester, E (2000) Visual Communications: Images with Messages. Thomson
Learning
 Schildgen, T (1998). Pocket Guide to color with digital applications. Thomson
Learning
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF -EC 511 Computer Graphic - - 2 2 PR 60

Courses of study:
Introduction to Computer, Working with MS Word, paint brush, PageMaker, and
CorelDraw;
Preparation of graphic design like Press Layout, Magazine Ad, Logo and stationery etc.
No. of assignments:

 Magazine Ads: 5 (Product: 3; Social: 2), Poster: 5

 Logo:- 10
 Letterhead: 10, Visiting Card: -10
 Book Cover: 5Point of Purchase item/ Packaging item: 5
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF -EC 512 OR - - 2 2 PR
Creative writing

Course of study: Creative writing non creative writing.

 Script writing, - 3
 Corporate writing,- 3
 Dialog writing, -3
 Screen plays writing – 2
 Copy writing, story board writing, and film writing 6

No. assignment --17

Books reference-
 the writing Life by annid Dillard,
 the Artist; way by Julia Cameron,
 the mother tongue by –bill bryson,
 zen in the Art of writing by Ray Bradbury, on Writing well by William
zinser,
 Writing tools by Roy Peter Clark thank& Regard
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF -SE 513 Poster, Product design Presentation & Display - - 4 4 PR 120

Courses of study:
Size: 20”x 30” Medium: Poster colors, pen and ink, water color
Study of different schools of posters and their application to the project; making of posters,
show cards, multi-sheet posters etc.
No. assignments: 23
Posters: 8
Drawing – 15 (Portrait, Full figure, Animal etc. in poster color, water color, pencil
shading, oil pastel, etc.)
 Social topics -3
 Products-3
 Show Cards - 3
 3d medium- 3

Course of study:
 Commercial use of product design: to communication and flexibilities of the market
 Concept of product design:- line, forms, colors, shape& Textures.
 3D Form, Types of materials
 Product analysis

 The student will have to display his class work of such Session;

Reference books
 Paste up for Graphic Arts Production – Kenneth F. Hard
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Paste up for Graphic Arts Production – Kenneth F. Hird
 3. Graphic Designing end Reproduction Techniques – Peter Cory.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF -SE 514 Magazine Layout & Typography - - 2 2 PR 60
Courses of study:
 Size: half sheet. Medium: Pencil, pen and ink, water color
 Comparative study of different types and sizes of layouts; Designing of
simple
 illustrative and typographical layouts for magazines.
 Study and selection of typefaces for different layouts; use of letters and
words as a visual element/ form; calculation of copy according to given
space.
No. of assignments: Magazine layouts: 20
o (Including 1or2 typographical layouts)
o Free-hand sketching: -500
o Social topic-10
o Product Magazine layout-10
o Free- hand sketching -250
o Free- hand sketching with character observation -250
Reference books
 Paste up for Graphic Arts Production – Kenneth F. Hard
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Paste up for Graphic Arts Production – Kenneth F. Hird
 Graphic Designing end Reproduction Techniques – Peter Cory.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
OR
FPF - SE 515 Point of Purchase (POP) - - 2 2 PR 60

Courses of study:
No. of assignments: 30- Create Promotional Advertisement valve: Point of
Purchase (POP) Minimum 5 for each category.
Media of Sales Promotion
 Packages and package inserts.
 Tread Shows and Exhibits.
 Sampling.
 Premiums.
 Coupons.

 Mini Poster
 Dangler, lobular
 Booklets, Browser
 Counter Display

Reference books
 Foundation of Advertising (Theory and Practice) – SA Chunawala & KC Sethia
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan (Hindi Edition)
 Packaging Design: Graphics, Material Technology – Steven Sonsino.
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Letter Assembly in Printing – D. Wooldridge
 Graphic Designing end Reproduction Techniques – Peter Croy.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 foKkiu dyk % ,ds’oj izlkn gVoky
 foKkiu % v’kksd egktu
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
Elective Course-1
GE II-Subject From BA Group - - - 6 TH/PR 90

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- V
Course Code Title L T P C Type Hours
FPF-DSE 517 Advertising Profession & Practice 4 2 - 6 TH 90

Courses of Study:
UNIT – I
 ntroduction to Advertising, truth and fundamentals of Advertising, ethics in
Advertising. Media of Advertising. Technical terms of Advertising.

UNIT – II
 Principles of Design. Elements of design, its role and effect in Advertising
layouts and its elements.
UNIT–III
 Printing: introduction of main printing processes such as Letterpress, Lithography,
Gravure, Offset, Silk-screen, its history and development, latest techniques of
printings.
UNIT–IV
 Typography and its basic rules. Importance of typography,different types of
 typography. Technical Terms of advertising (USP, Burning, Dodging, Imposition,
Registration Mark, CMYK, RGB etc.)

Reference books
 Foundation of Advertising (Theory and Practice) – SA Chunawala & KC Sethia
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan (Hindi
 Edition)
 Packaging Design: Graphics, Material Technology – Steven Sons no.
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Letter Assembly in Printing – D. Wooldridge
 Graphic Designing end Reproduction Techniques – Peter Cory.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 foKkiu dyk % ,ds’oj izlkn gVoky
 foKkiu % v’kksd egktu

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
FPF -EC 611 Printing & Photography - - 2 2 PR 60

Courses of study
Size: 8” x12” (Student will have to submit 2 photographs according to given subject)
Use of camera; observation and selection of subject, composition; exposing outdoors and
indoors. Knowledge of ISO, Shutter speed, aperture, depth of field etc. Use of Photoshop and
other Software’s related to photography.
No. of assignments :( Minimum 12 photos for each category.)
 Still Life
 Texture
 Digital Manipulation
 Black & White Photography
 Architectural Photography

Courses of study:
Size: 8” x12” (Student will have to submit 2 photographs according to given subject by
examiner) Advance work for advertising in Photography.
No. of assignments: 8
 Photography for advertising.
 Photography for modeling /Fashion photography.
 Product Photography.
 Digital Manipulation.

Reference books
 Paste up for Graphic Arts Production – Kenneth F. Hard
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Graphic Designing end Reproduction Techniques – Peter Croy.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz स हं ;kno
 पोटोग्रापी तकनीक एिंप्रमोग- नये न्द्र स हं मादि
 भािनव पोटोग्रापी-ए.एच. हाशभी

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
FPF -EC 612 OR - - 2 2 PR
Computer Graphic

Courses of study
Size: As per requirement
Introduction to Computer, Working with MS Word, paint brush, PageMaker, and
CorelDraw; Photoshop sc2 Preparation of graphic design like Press Layout,
Magazine Ad, Logo and stationery etc.

No. of assignments:
o Magazine Ads: 10(Product: 5; Social: 2) and Visiting Card: 10
o Logo: 10
o Letterhead: 10 and Book Cover: 5
o Point of Purchase item/ Packaging item: 5 and Poster: 5
Reference books:
 Paste up for Graphic Arts Production – Kenneth F. Hard
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Graphic Designing end Reproduction Techniques – Peter Croy.
 Making a Good Layout – Lorisieber & Lisa Balla
 The Image and the Eye – E.H. Gombrich
 Applied Art Handbook – Prof. S.K. Luthra
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz स हं ;kno
 foKkiu fMtkbZu % ujsUnz स हं ;kno

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
FPF -SE 613 Poster Design, Presentation & Display - - 4 4 PR 120

Courses of study:
Size: 20”x 30” Medium: Poster colors, pen and ink, water color
Study of different schools of posters and their application to the project;
making of posters, show cards, multi-sheet posters etc.

No. of assignments: 10
o Drawing – 15 (Portrait, Full figure, in poster color, water color,
pencil shading, oil pastel, etc.)
o Multi-sheet posters
o 2D Poster
o 3D Poster
 The student will have to display his class work of such Session;

Reference books
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Graphic Designing end Reproduction Techniques – Peter Cory.

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
FPF -SE 614 Calligraphy - - 2 2 PR 60

Calligraphy :
 Basic discipline of beautiful handwriting, sense of letter form- simultaneous judgement
of the composition of letter's spacing organization - intuitive and logical planning of
writing development of style.
 A co-ordinate series of assignments of script writing with different types of traditional
andmodern tools. Students should be exposed to calligraphic examples of various
traditional scripts.
No. of Assignments:
 Geometry & Perspective:20; Calligraphy: 10
 Geometrical forms :- 10
 Perspective forms:- 8
  Traditional forms:- 8
 Symbolic Forms: - 10

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
OR
FPF - SE 615 Logo design - - 2 2 PR 60

Course of study:
Logo or Monogram: Logo & Monogram Designing, Company, Product and
any name. Use of Medium: Colored/ Any Medium.

No assignments:-

UNIT-I
Monogram -5
UNIT-II
Logo type-5

UNIT-III
Symbols -5

UNIT-IV
Hologram-3

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
Elective Course-1
GE II-Subject From BA Group - - - 6 TH/PR 90
Courses of Study:
UNIT – I
AESTHETICS
I.Art and Society
II.Art and Subconscious - Role Of Sub-Conscious And Conscious Mind In Artistic Creation.

UNIT–II
MODERN TRENDS OF WESTERN PAINTING :
A. Impressionism
B. Neo-Impressionism
C. Post-Impressionism
UNIT-III
A. Fauvism
B. Cubism
C. Expressionism
D. Futurism
UNIT-IV-Modern Trends of Western Sculpture
 A) The Origin Of Modern Sculpture
B) The Painter Sculptors
UNIT-V-The Early Figurative Sculptors
C) The Cubists
D) The Futurists
Reference books:
 Bhartiya Chitra Kala Ka Itihas- Vachaspati Gairola.
 Bartiya Chitrakala Ka Itihas- Avinash Bahadur verma.
 Rupa prada Kala Ke Muladhar- R. A. agrawal and S. K. Sharma
 Bhartiya Murtikala_ Ramanath Mishra.
 Bhartiya Kala- A. L. Srivastava.
 Bhartiya Chitrankan- R. K. Vishwakarma.
 Arts and Architecture of India - Benjamin Rowland
 History of Indian Art - Haumtington
 Indian Sculpture - SteHakramrisch
 A History of far Eastern Art - Thames and Hudson
 dyk bfrgkl Hkkjrh; vkSj ik’pkR; & jkepUnz ukjk;.k ikVdj
 Hkkjrh; fp=dyk ,oa ewfrZdyk dk bfrgkl & Mk0 jhrk izrki
 dyk foykl & Hkkjrh; fp=dyk dk fodkl & vkj0 ,0 vxzoky
 Hkkjr dh fp=dyk dk laf{kIr bfrgkl & Mk0 yksds’k pUnz 'kekZ
Reference books:
 Razanl, Modern Paining, Skira – Useful references from plates and text.
 Lake and Maillard – Dictionary of Modern Painting.
 Herbert Road – A concise History of Modern Paining.
 William Vaughan – Romantic Art.
 European Modern Movements in Encyclopedia of World Art.
 Leymarie – Impressionism (Skira).
 J. Rewald – History of impressionism – Museum of Modern Art, New York.
 J. Rewald – Post Impressionism (Both these books are indispensable for the
respective Periods).

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VI
Course Code Title L T P C Type Hours
FPF-DSE 617 Adverting Profession & Practice 4 2 - 6 TH 90

Courses of Study:
UNIT – I
Trends and developments of Modern Advertising, Types of Advertising, Justification
of Advertising for expenditure and growth.

UNIT – II
Advertising for Nation-Building and Social welfare. Concept Planning and
Creative Research.

UNIT – III
 Advertising Agency, its structure and different departments. Function of different
departments. Role of art studio in the Agency.

UNIT – IV
Different Media of Advertising – Indoor, outdoor, Direct mail etc. Knowledge
about camera, its function and process. Technical terms of photography.
books
 Foundation of Advertising (Theory and Practice) – SA Chunawala & KC Sethia
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan (Hindi Edition)
 Packaging Design : Graphics , Material Technology – Steven Sonsino.
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Paste up for Graphic Arts Production – Kenneth F. Hird
 Making a Good Layout – Lorisieber & Lisa Balla
 Type in Use – Alex White
 The Image and the Eye–E.H. Gombrich Air Brushing and Photo Retouching– Brett Breckon
 Applied Art Handbook – Prof. S.K. Luthra
 Letter Assembly in Printing – D. Wooldridge
 Graphic Designing end Reproduction Techniques – Peter Croy.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 foKkiu dyk % ,ds’oj izlkn gVoky
 foKkiu % v’kksd egktu
 Department of Fine Arts and Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHLEOR OF FINE ARTS (BFA) 2019-20
Specialization Start from Third Semester
(Specialization in Applied Arts)

Semester- VII

Course Code Title L T P C Type Hours

FPF- CC 711 HISTORY OF ARTS 4 - - 4 TH 90
Courses of study

UNIT – 1

Absolute Idealism: kant , Hegel & Croce etc. (Specialization in Applied Arts)

1. Principles of modern Art Criticism in west: the function & the type
2. Theories relating to origin of Art . Imitation , play Intuition
3. Role of sub- conscious and conscious mind in artistic creation
UNIT – 2 Modern trends of western painting :cc

1. Dadaism
2. Surrealism
3. Abstraction
UNIT – 3
1. Abstract expressionism
2. Pioneers of fantasy
3. Pop art
4. Optical painting

UNIT -4 Modern trends of western sculpture

1. The constructivists
2. Dadaists & surrealists
3. Alexander calder
4. Masters of modern sculpture
UNIT -5
1. Impressionism ,manet ,monet ,degas ,Renoir & post impressionism:Cezanne , van gogh, gauging
2. Cubism: Picasso & Braque
3. Futurism & fauvism : matisse

Reference Books
  Bartiya chitra kala ka itihas- avinash bhadur varama.
 Yuropiyan chitra kala ka itihas-
 Bhartiya Chitrakala evam moorti kala ka itihash- Dr. Rita Pratap.
 Bhartiya Moorti Silp evam sthaptya kala- Dr. Minakashi Kaslivala.
 Pashchatya kala- Dr. Rita Pratap.
 Yorope ki Adhunika Kala- Dr. Mamta Chturvedi
 Fundamental of plastic Arts- Dr. Griraj Kishor Agrawal.
 Herbert Read: (i) Modern Sculpt
 Herbert Read: (ii) Art of Sculpture
 William Vaughan – Romantic Art.
 European Modern Movements in Encyclopedia of World Art.
 Leymarie – Impressionism (Skira).
 J. Rewald – History of impressionism – Museum of Modern Art, New York.
 J. Rewald – Post Impressionism (Both these books are
indispensable for the respective periods).
 Herber Read – Surrealism (Mainly documents)
 Rubin – Dada & Surrealism.

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII
Course Code Title L T P C Type Hours
FPF- CC 712 Product Campaign Design - - 3 3 PR 90
Courses of study:

Size: As per requirement Medium: Any Medium

I. Introduction to advertising campaigns, Use of appeals and USP in designing
advertising campaigns for products and services, knowledge of the
principles and stages in designing campaigns.

No. of assignments:
 No. of Product Campaigns: 2 magazine ad
As per Product campaign requirement of work.(computer print/mannualwork)

UNIT: I
Press ad /magazine ad
UNIT: II
T.V. AD
UNIT: III
Poster ad /hording ad
UNIT: IV
Pop advertisement
Reference books
1. Packaging Design : Graphics , Material Technology – Steven Sonsino.
2. Making a Good Layout – Lorisieber & Lisa Balla
3. Applied Art Handbook – Prof. S.K. Luthra
4. Graphic Designing end Reproduction Techniques – Peter Croy.
5. foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
6. foKkiu dyk % ,ds’oj izlkn gVoky

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII
Course Code Title L T P C Type Hours
FPF -CC 713 Printing & Photography - - 3 3 PR 90

Courses of study
Size: 8” x12” (Student will have to submit 2 photographs according to given
subject by Advance work for advertising in Photography And Printing.

No. of assignments: 8
o 2 -Photography for advertising.
 o 2-Photography for modeling /Fashion photography.
o 2-Product Photography.
o 2-Digital Manipulation.

Course of Study: Photography:-Photography as per the requirement of the Communication

Design Classes.
 Portraiture, different lighting effects.
 Product Photography of simple objects.
 Dark-room practice, Enlarging, Bromide Printing,
 Photographs Reduce & Toning.

No. assignment:-10

Reference books
 1Packaging Design : Graphics , Material Technology – Steven Sonsino.
 The Image and the Eye – E.H. Gombrich
 Applied Art Handbook – Prof. S.K. Luthra
 Letter Assembly in Printing – D. Wooldridge
 Graphic Designing end Reproduction Techniques – Peter Croy.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu dyk % ,ds’oj izlkn gVoky
 पोटोग्रापी तकनीक एिंप्रमोग- नये न्द्र स हं मादि
 भािनव पोटोग्रापी- ए.एच. हाशभी

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII
Course Code Title L T P C Type Hours
FPF-SE 714 Illustration, - - 3 3 PR 90
Courses of study
Exercises of illustration with the different media on stories, poems & myths for
designing of books for kids.
No. of assignments: Illustration of four Book s

UNIT: I –
Stories book only water color-2
UNIT: II-
Poems books (all Designing of Illustrator.)-2
UNIT: III-
Myths book.-2
UNIT: IV-
Photo illustrated book-2

Reference books
1. Sign Design : Graphics, Materials & Techniques – Mitzi Sims
2. Paste up for Graphic Arts Production – Kenneth F. Hird
3. Making a Good Layout – Lorisieber & Lisa Balla
4. The Image and the Eye – E.H. Gombrich
5. Applied Art Handbook – Prof. S.K. Luthra
6. Letter Assembly in Printing – D. Wooldridge
7. Graphic Designing end Reproduction Techniques – Peter Croy.

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII

Course code title L T P C Type Hours

FPF-SE 715 ADVERTISING PFOFESSION &PRACTICE 3 - - 3 TH 90
UNIT -1

1. Campaigning planning , appeal: use of appeal in campaign planning ,

objectives, continuity, different kinds of campaigns ,:social ,product
 2. Corporate image and corporate identity (logo , symbol , type ,insignia etc.)
market research & analysis
UNIT -2

1. Types of copy and design approach of campaigning

2. Marketing communication and its type barriers in good communication
UNIT -3

1. Advertising and consumer behavior

2. Growth of interest in consumer behavior
3. The consumer decision process and overview , individual factor, social factor, cultural factor
UNIT -4

1. Advertising and marketing , what is market and marketing , the marketing concept , marketing
function ,
2. Prominence of product, the package, the brandname , the trade character , the image of
product and brand
UNIT - 5
1. Government and the product , planning of advertising campaign ,kinds of campaign ,
advertising campaign

References Book

Reference books
 A Hand book of Method & Materials- Ray Smith.
 Advertising management – Mohan, Manendra,-Tata Mcgraw- Hill
Publishing Company Ltd, New Delhi,
 Brand Management , - Dr. SL Gupta , Himalaya Publishing house
Delhi.
 Designing Brand Identity- wheeler Alina, - john Wiley & Sond , United
state .
 Effective Advertising- J Grand Tellis- Response Books , New Delhi
 The Advertising Handbook, Helen Powell – Routledge Publisher,
London& Newyork.
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 foKkiu izca/k& ujsUnz flag ;kno
 foKkiu rduhd ,oe~ fl}kar& ujsUnz flag ;kno
 QksVksxzkQh rduhd ,oe~ iz;ksx& ujsUnz flag ;kno
 xzkfQd fMtkbu& ujsUnz flag ;kno
 foKkiu izca/k& MkW- ih-ih HkkxoZ
 ekMUkZ QksVksxzkQh dkslZ& ,-,p-gk’keh
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII
Course Code Title L T P C Type Hours
FPF-SE 716 Drawing - - 2 2 PR 60

Course of study: - Size- Full sheets& Quarter sheet, Medium:- Pencil, pen, charcoal.

DRAWING & SKETCHING:

Study from antique and life. (No. of Assignments: 6)
.Basic understanding of sketching techniques. Out-door sketching and the observation of
animal and plant life. (No. of Assignments: 200)

STILL –LIFE:
Study in pencil: simple shapes like cube, sphere, cone etc. (No. of Assignments: 2).

1.Study in Pencil of various objects. (No. of Assignments: 2)

 2.Study in Pencil color of various objects. (No. of: Assignments 2)

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VII
Course Code Title L T P C Type Hours
FPF-SE 717 Print Making - - 2 2

Course of study :-
Anticipatory and imaginative use of gathering impressions.Fundamentals of
various methods of taking prints. Observation of intrinsic texture of various surfaces and
the textures of natural and man-made things. Assignments in: Rubbing, potato prints,
mono print, Lion cut, wood cut. Techniques of taking prints in: -Mono color and two
color\Experience of printing of different types of surfaces: Rice Paper, Handmade paper
various types of fabrics (cloth)Experience of Hand printing with wood blocks, printing
through press, Methods of Printing.
No. of Assignments: 20
 monoprint-5
  Leno cut, wood cut -5
 Rubbing, potato print -5
 Different types of surfaces print-5

Department of Fine Arts and Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHLEOR OF FINE ARTS (BFA) 2019-20
Specialization Start from Third Semester
(Specialization in Applied Arts)

SEMESTER-VIII

COURSE CODE TITLE L T P C TYPE HOURS

FPF-CC 811 HISTORY OF ARTS 4 2 - 6 TH 90
Courses of study

UNIT -1 ASTHETICS (WESTERN)

  Theories related to works of art : form and content , organic structure
,expressiveness B.marx ,croce,herbertread
UNIT -2

 Theories relating to the aesthetic response and appreciation physical

distance ,empathy , pleasure , anti-aesthetic and art
 Contemporary Indian art (sculpture and ceramic art)
 Indian sculpture : the academic and revaivalist tradition contemporary
trends in Indian sculpture
 Ceramic art : studio potters and their contributions
UNIT -3
 Globalization in art, art and environment
UNIT -4

 Calcutta group –paritosh sen, bikash bhattacharya, prodosh das gupta ,

 Madras and south:KCSpanniker , sultan ali , nandgopal,PT reddy
 Dehli shilpin chakra , group 1890 &narrative group , baroda , b.
independene developments and some contemporary trends in Indian art.
UNIT -5
 Expressionism munch , nolde , paul klee, Kandinsky. B.dada and surrealism
:Duchamp, dali , miro. C.abstractionism , Jackson Pollock , vasareily , david
hockney. D.eminent ,sculptors of modern period : Rodin.

Reference Books

 Bartiya chitra kala ka itihas- avinash bhadur varama.

 Yuropiyan chitra kala ka itihas-
 Bhartiya Chitrakala evam moorti kala ka itihash- Dr. Rita Pratap.
 Bhartiya Moorti Silp evam sthaptya kala- Dr. Minakashi Kaslivala.
 Pashchatya kala- Dr. Rita Pratap.
 Yorope ki Adhunika Kala- Dr. Mamta Chturvedi
 Fundamental of plastic Arts- Dr. Griraj Kishor Agrawal.
 Herbert Read: (i) Modern Sculpt
 Herbert Read: (ii) Art of Sculpture
 William Vaughan – Romantic Art.
 European Modern Movements in Encyclopedia of World Art.
 Leymarie – Impressionism (Skira).
 J. Rewald – History of impressionism – Museum of Modern Art, New York.
 J. Rewald – Post Impressionism (Both these books are
indispensable for the respective periods).
 Herber Read – Surrealism (Mainly documents)
  Rubin – Dada & Surrealism.

Department of Fine Arts & Performing Arts.

Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF -CC 812 Social Campaign Design - - 3 3 PR 90
Courses of study

Size: As per requirement Medium: Any Medium Collection of data regarding social issues and
problems designing advertising campaigns on these Issues and problems, designing campaigns
for creating social awareness.
No. of assignments:
1 Social Campaign and 4 individual
assignments as per social
campaign requirement media
Press ad
T.V. AD
Poster ad / H ording ad
Magazine ad

Reference books
 Packaging Design: Graphics, Material Technology – Steven Sons no.
 foKkiu *rduhd ,oa fl}kUr* % ujsUnz ;kno
 foKkiu fMtkbZu % ujsUnz ;kno
 Foundation of Advertising (Theory and Practice) – SA Chunawala & KC Sethia
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan
 Advertising and Sales Management – Mukesh Trehan & Ranju Trehan (Hindi
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF -CC 813 Printing & Photography - - 3 3 PR 90
Courses of study:
Size: 8” x12” (Student will have to photography according to given subject.)
No. of assignments:
Minimum 5 photos for each category
Advance work for advertising in Photography.
o Travel Photography
o Photography for Journalism
o Black & White photography
o Photo series / Photo essay (based on a particular theme) & Photography
for illustration /Story Board.

Reference books
 Paste up for Graphic Arts Production – Kenneth F. Hird
 Applied Art Handbook – Prof. S.K. Luthra
 Letter Assembly in Printing – D. Wooldridge
 Applied Art Handbook – Prof. S.K. Luthra
 Graphic Designing end Reproduction Techniques – Peter Croy.
 पोटोग्रापी तकनीक एिंप्रमोग- नये न्द्र स हं मादि
 भािनव पोटोग्रापी- ए.एच. हाशभी
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF -CC 814 IIIustration (story books) - - 3 3 PR 90
Courses of study
Exercises of illustration with the different media on stories, cartoon
Characterization designing of books for kids.
No. of assignments:
Illustration for Book – 4
UNIT: I - 1 Reams books.
UNIT: II - 1 story books.
UNIT: III- 1 myth books.
UNIT: IV- 1 comic book.

Reference books
 Sign Design : Graphics, Materials & Techniques – Mitzi Sims
 Paste up for Graphic Arts Production – Kenneth F. Hird
 Making a Good Layout – Lorisieber & Lisa Balla
 Applied Art Handbook – Prof. S.K. Luthra
 Letter Assembly in Printing – D. Wooldridge
 Graphic Designing end Reproduction Techniques – Peter Cory.
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF -SE 815 Advertising Profession & Practice 3 - 3 TH 90

UNIT -1

 Introduction to marketing , 4p’s of marketing

 Different functions of advertising business. research and motivational
research –present and future action .
 Importance of marketing and consumer behavior in advertising
UNIT -2

 Print media and electronic media potential –television and radio in the light
of mass communication. Future of advertising career options in internet
advertising web .
 Planning of advertising campaign
 Kinds of campaign
UNIT-3
 Advertising campaign
 Institutional
 Consumer research
 Consumer s group
UNIT_4
  Product analysis
 Defining target market or market analysis.
UNIT _5

 Budgeting for advertising and promotion

 Approach of budgeting
 Use of sales forecast in budgeting
 Budgeting influences
 Consideration in preparing retail budget

Reference books
 A Hand book of Method & Materials- Ray Smith.
 Advertising management – Mohan, Manendra,-Tata Mcgraw- Hill
Publishing Company Ltd, New Delhi,
 Brand Management , - Dr. SL Gupta , Himalaya Publishing house
Delhi.
 Designing Brand Identity- wheeler Alina, - john Wiley & Sond , United
state .
 Effective Advertising- J Grand Tellis- Response Books , New Delhi
 The Advertising Handbook, Helen Powell – Routledge Publisher,
London& Newyork.
 fp=.k lkexzh MkW- vkj-ds- flag
 foKkiu izca/k& ujsUnz flag ;kno
 foKkiu rduhd ,oe~ fl}kar& ujsUnz flag ;kno
 QksVksxzkQh rduhd ,oe~ iz;ksx& ujsUnz flag ;kno
 xzkfQd fMtkbu& ujsUnz flag ;kno
 foKkiu izca/k& MkW- ih-ih HkkxoZ
 ekMUkZ QksVksxzkQh dkslZ& ,-,p-gk’keh
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF -SE 816 Presentation Display & Training - - 2 2 PR 60

Courses of study;
Medium: Clay, Plaster of Paris, Paper, metal foil sheet etc.
 Learning to see, experience and study of natural or manmade objects involving
perception, analysis of perceptual elements and understanding of their
relationships. In round-Natural or man-made objects, in relief most familiar
areas of contact.
 Introduction to sculpture-basic elements and their relationships-Sculptural
exercises based on Studies from nature, human figures or other areas of contact.
 Exercises in sculptural expression-manipulation of space and volumes using
different materials.
 No. of assignments: 20
 Natural objects -5
 Human figures-5
 Sculptural different materials-5
 Different types of surfaces print - 5
 Department of Fine Arts & Performing Arts.
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
(A Central University)
BACHELOR OF FINE ARTS (B.F.A.) 2018-19- Onwards
(Specialization Starts from Third Semester in Applied Arts

Semester- VIII
Course Code Title L T P C Type Hours
FPF-SE 817 Typography - - 2 2 PR

Course of study

 Typography: Different kinds of printing processes and their characteristics. Necessity of

reproduction. Kinds of papers generally used in printing and their sizes. Simple
composition with use of different size of types, justification and make up of the
composed matter, and locking up into machine chase. Pre-make ready of machine and
printing with one or more colour.

 Typography : General out – line of the of the type-case layout, equipments &
precautions, simple composing, proofing & distribution. (No. of Sessionals : 4)

 Composing according to the layout for press advertising etc.

 Use of line and half tone blocks within types in composition.
 Multiple in justification and make-up
 Printing of two or more colors and ink mixing.

No. of assignment: 4
,
Syllabus Contant by Suprabha Das Assistant Professor Department of Fine Arts &Performing Arts