Case Competition

TEAM 1

We hook the crowd, you feel the sound

Event Marketing Team

CONCERT marketing strategy creativity solutions

Meet the crew behind the curtains

Pranshu Sanchit

Prakhya Jiya

Avantika Nimisha
CONCERT marketing strategy creativity solutions

Hey, music maniacs!

We’re your Event Marketing A-Team, here to throw

a concert so epic, your grandkids will hear about it!
Imagine Coldplay meets Karan Aujla, and Diljit
jamming with Dua Lipa—all in a multi-city musical
fiesta hitting Mumbai, Delhi, Lucknow, and Indore.

Expect mind-blowing visuals, insane sound, and

regional twists that make every city feel special.
Plus, exclusive merch for the die-hard fans! But
pulling this off? That’s where we shine: Cracking
the marketing code, filling up venues, and making
this the concert of the year!

So, warm up those vocal cords—let's make history!

CONCERT marketing strategy creativity solutions

Cigarettes After Sex is set to perform in a Tier-2 city for the first time, but limited
awareness about their genre and a preference for local or upbeat music among the audience
have resulted in slow ticket sales. With a tight budget and a need to engage the local
community, how would you effectively market this niche concert and ensure strong
attendence?
CONCERT marketing strategy creativity solutions

Posters behind Trucks and Autos

Ever seen quirky messages on the back of
vehicles, like “Stay off my bumper, or I’ll
deploy my airbags'?”

That’s exactly the kind of creative touch we

can use to capture the attention of the local
audience and build excitement for the
concerts.

#CASUnwind Challenge
Encourage users to share moments where
they relax (rainy evenings, night drives,
cozy book readings) while playing CAS
songs. Best entries get free tickets or
exclusive merchandise.
CONCERT marketing strategy creativity solutions

Collaborations with artists/local shops

Partner up with local shops and bookstores to
offer them free goods or small discounts on
purchases for those who are holding tickets.

Partner with local influencers/artists and create

reaction videos of them experiencing CAS for
the first time.

Cringey hashtags
We're adding a fun twist by using playful,
over-the-top hashtags to grab attention
and spark conversations. The goal is to
turn "cringe" into something catchy and
memorable that people can't help but talk
about.
CONCERT marketing strategy creativity solutions

In large-scale concerts, audiences are often divided into sections such as VIP, front-row,
and back-row seats, with those in the back often struggling to see the performance clearly.
This division highlights economic disparities and can lower morale among attendees in less
premium sections.
How would you justify the high ticket prices for premium sections while
creating value for back-row audiences to ensure an inclusive and satisfying experience for all?
CONCERT marketing strategy creativity solutions

Back-Row Performances—Bringing Golden & Mystery Mic—Fans

the Show Closer Get a Chance to Shine

Artists and bands can surprise fans by We can randomly select lucky fans in the
performing a short acoustic set or special back rows and give them the “Mystery Mic”
song at the back of the stadium at the end. for a few moments. They could sing along to
This unexpected treat will give back-row a song or get a shoutout. For those in the
fans an up-close experience and make them front, we introduce “Golden Mic” , that
feel important as those in the front rows. It allows the audience to interact with the
also adds an element of surprise and artist, creating value for those in front while
excitement to the concert! not forgetting those in the back.
CONCERT marketing strategy creativity solutions

Special Cam Moments – Big Screen Circular Stadium Design—Better Views

Shoutouts for Everyone

A special camera team can focus on fans in the Instead of a traditional stage setup, we can
back rows and display their reactions, dance explore a circular stadium design where the stage
moves, and energy on the stadium’s giant is in the center. This way, every fan, no matter
screens. During the break of artists, this can where they are seated, gets a great view of the
help maintain the energy of the audience. This performance. It ensures a more immersive
will make them feel more involved and experience and eliminates the feeling of being “too
connected to the main event, creating fun far” from the action. These ideas will help make
moments for everyone to enjoy. concerts more inclusive, fun, and unforgettable for
all fans, no matter where they are seated!
CONCERT marketing strategy creativity solutions

Black marketing of concert tickets has led to skyrocketing prices,

making it difficult for
genuine fans to attend. As part of the event's marketing team, how
would you tackle this issue, ensure fair ticket distribution, and maintain
the trust of the audience?
CONCERT marketing strategy creativity solutions

1. Dynamic Quantum QR Code (Q³R) 2. Screenshot & Recording Lockdown

Our QR code changes every 30 seconds. Forget trying to screenshot your ticket. Our
Good luck trying to copy it! app locks that down instantly.
Only works when you hold your phone at Your ticket pops up in augmented reality
the right angle. No sneaky screenshots. only when your face is detected—talk about
Each ticket has a hidden signature that’s futuristic!
tied directly to YOU—making it completely If someone tries to record it? It just turns to
unique. static—instant fail for them.
CONCERT marketing strategy creativity solutions
CONCERT marketing strategy creativity solutions

Inspired by Coldplay's sustainable concert initiatives, how would

you design an ecofriendly concert for a band/singer of your choice?
What strategies would you implement to ensure it aligns with their
identity and engages the audience, and how would sustainability
influence the concert's overall success?
CONCERT marketing strategy creativity solutions

Green Travel Reuse & Revamp Merchandise

We can encourage sustainability by Existing merchandise will be recycled

having artists themselves use public for minimizing waste, with the call of
transport and providing shuttle sustainability being directed towards
services for fans to reduce traffic and the fans.
emissions.
The unused or reused merchandise
Artists using public transport like from previous concerts or tours will
metro or electric buses will inspire be used as a limited-edition material
fans, with media coverage and live that can be sold at cheaper prices.
social updates boosting engagement.
Through social media, the artists will
We will also offer pre-booking and involve the fans and encourage them
perks that will be supported by in up-cycling challenges while raising
collaboration with transport services, awareness for partnerships with
eco-friendly brands, and ride-sharing sustainable brands and through
apps and their digital campaigns. digital campaigns.
CONCERT marketing strategy creativity solutions

Using eco - friendly material

1 Ticket = 1 Tree
during preparation

Each concert ticket sold will fund the

Artists can promote sustainability by
planting of one tree by forming an
using eco-friendly materials like
alliance with an environmental NGO.
recycled wood, plastic, and scrap
metal to build concert stages.
As concerts unite people, this initiative
will turn that energy into positive
This reduces waste, lowers costs, and
environmental actions and over time,
creates a unique visual appeal while
it may even contribute to
minimizing the event’s
reforestation, cleaner air, and a
environmental impact.
healthier planet-all through the love
of music.
Through their concerts, artists can
influence the music industry to create
This is just how music and
a ripple effect of greater thinking
sustainability can come together—one
about eco-friendliness.
concert, one ticket, and one tree at a
time!
 CONCERT marketing strategy creativity solutions

happy
customers
Customers after attending a
concert by
“HOOKED ON HOOKS”
(really satisfied, trust us)

Pur
eo
NO rigi
CO nal
PU s
CAG
T
Ba
Sw lle B
ad a
aa lle!
ga
ya

lue for
va S!
T
rokda TS
BES s ool
av a
pais
jsjsjs
CONCERT marketing strategy creativity solutions

123 456 789

www.hookedonhooks.com

hookedonhooks@gmail.com

WHERE THE CROWD’S HEART LIES

CONCERT marketing strategy creativity solutions