Critical Disourse Analysis CDA
Critical Disourse Analysis CDA
Example: Political speeches often frame issues in a way that supports the policies of the
ruling party and diminishes the importance of opposition viewpoints.
Example sentence: "The government has done everything in its power to secure the nation’s
prosperity." This sentence reinforces the idea that the government is acting in the best
interest of the nation, potentially ignoring the perspectives or needs of marginalized groups.
In the context of the media, framing a protest as a 'riot' rather than a 'demonstration' can
influence how the public perceives the event, painting it as violent and chaotic rather than a
legitimate form of protest.
- **Textual Context:** What is said or written (the words and structures used in the
discourse).
- **Situational Context:** The physical, social, and cultural situation in which discourse
occurs.
- **Intertextuality:** How one text references or draws on other texts, such as news stories
or political speeches influencing one another.
A media report about refugees might use different language depending on the context:
"Desperate refugees fleeing violence" vs. "Illegal migrants attempting to cross borders."
These two representations reflect different ideological stances and evoke different
emotions in the audience.
Example:
News reports often represent women in stereotypical roles (e.g., nurturing mothers or
victims) while representing men as strong, independent figures. Such representations can
reinforce traditional gender roles and expectations.
Discursive Practices: CDA analyzes how people, institutions, and media create and maintain
hegemony through repetitive and widely accepted discourses.
Example: The discourse around capitalism in mainstream media often frames it as the
natural, efficient system for economic growth, obscuring alternative economic models.
6. Power Relations in Discourse
CDA is concerned with how power relations are established, maintained, and contested
through language. It focuses on the ways in which those in power control or influence
discourse and, consequently, social dynamics.
Example:
Politicians may use euphemisms (e.g., 'enhanced interrogation techniques') to make actions
like torture sound more acceptable, shifting the discourse around human rights and ethics.
7. Critique of Neutrality
CDA challenges the notion that language is neutral or objective. Instead, it stresses that all
discourse is shaped by the values, assumptions, and biases of the speaker or writer.
Example:
A history book written from the perspective of colonial powers may present colonization as
a civilizing mission, while overlooking the perspectives of colonized peoples.
- **Lexical Choices:** What words are used? Do they have positive or negative
connotations?
- **Pronouns:** Who is included or excluded by the use of pronouns like “we,” “they,” or
“us”?
- **Metaphors:** What metaphors are used to shape understanding (e.g., framing an issue as
a 'battle' or 'crisis')?
- **Grammatical Structures:** How are sentences structured? Who is given agency, and who
is acted upon?
3. **Analyze the Context:** Consider the social, historical, and political context of the
discourse.
4. **Identify Power Relations and Ideologies:** Examine how the discourse reinforces or
challenges power relations and ideologies.
5. **Critique the Discourse:** Evaluate the potential effects of the discourse on public
opinion, social relations, and power structures.
Example of CDA Analysis: Media Representation of Immigrants
1. **Lexical Choices:** The media might use words like 'illegal' or 'invasion' to describe
immigration, which can create a negative connotation and frame immigrants as criminals or
a threat to the country.
2. **Pronouns:** Immigrants might be referred to as 'they,' distancing them from the reader
or listener, who is positioned as the 'us.'
4. **Grammatical Structures:** The use of passive constructions can minimize the role of the
government or society in creating the conditions that drive immigration (e.g., 'The country
was invaded' rather than 'The government failed to address the economic crisis that led to
migration').
2. **Teun A. van Dijk:** Focuses on the cognitive aspects of discourse, including how
ideologies are formed and maintained through discourse.
3. **Ruth Wodak:** Known for her work on the discourse-historical approach, which
focuses on the historical and social context of discourse.