COR 016: MEDIA AND INFORMATION LITERACY

4TH QUARTER- AT
MODULE #15: Recognizing Opportunities, Challenges, 2. CHALLENGES
and Power of Media and Information: Economic, - Using social media is a tool for making a political
Educational, Social and Political standpoint on a massive scale will not necessarily
guarantee a favorable outcome.
 OPPORTUNITY
- a set of circumstances that makes it possible to do ECONOMIC
something.
1. OPPORTUNITY
- Examples are job hiring, freedom of expression,
- Commercial institutions and costumers from all over
informing and keeping the mass up to date, and
the world can now transact with each other online.
empower citizen.
E-commerce is the conducting of business activities
 CHALLENGES
such as buying, selling, marketing, and servicing of
- are something new and difficult which requires
products or services. E- commerce comes into 3
great effort and determination.
forms, B2C, B2B and C2C.
- It includes illegal content, cybercrime, copyright,
2. CHALLENGES
infringement, identity theft.
- New issues also arise with the onset of e-commerce
 POWER
such as identity theft. It is when someone uses your
- the capacity or ability to direct or influence
personally identifying information like your name,
the behavior of others or the course of
social security number, or credit card number
events.
- examples of power in media: influence,
distribution of information, and avail names.
MODULE #16: Recognizing Opportunities, Challenges,
EDUCATIONAL ASPECT and Power of Media and Information: Social and
Political
1. OPPORTUNITY
- E-learning is a new method of learning where a SOCIAL
student may take classes online or via an interactive
software installed in computers and handled -Any website allows social interaction in considered a
devices. social media sit, including social networking sites. This
2. CHALLENGES site gives entertainment and communication and has
- The lack of physical activity may cause boredom grown recent years.
especially for young students who may have to sit in -Social Media communication is about conversations,
front of computers for several hours. community connecting with the audience and building
SOCIAL ASPECT relationships

1. OPPORTUNITY -Freedom of expression, communication and tourism

- It can be the support system that social networking POLITICAL
site members provide each other.
2. CHALLENGES -New political media are form of communicating that
- Thieves can easily use the information they get facilitate the production dissemination and exchange of
online such as birthdates and ID numbers to access political content on platform and within network that
bank and government accounts. accommodate interaction and collaboration

POLITICAL ASPECT -New around the clock, the Impact of polls. Direct
interaction with politicians,
1. OPPORTUNITY
- People have now acquired more opportunities to -Demographic and Targeting
express their political views and participate in
political gatherings.
COR 016: MEDIA AND INFORMATION LITERACY
4TH QUARTER- AT
MODULE #17: Recognizing Opportunities, Challenges, - Stalking happens when an individual gets into the
and Power of Media and Information: Threats, Risks, course of conduct with the idea to harm the
Abuse and Misuse opponent physically or mentally.
3. PRIVACY LOSS
THREATS
- Individual privacy is lost with social media
- Seeing violent media content can enable a person to networking websites and is one of the greatest
behave in a similar manner. problems faced these days.
- This may include exposure to inappropriate content, - Social networking websites these days, request for
data breaches and so on. personal information to be filled and this is easily
1. RISK accessible by people across the globe.
- Media influencing other unhealthy or risky behavior 4. TIME DEPLETION
including smoking, drinking, etc. - The biggest disadvantage of social media
- Even with the tight security setting, hackers can still networking is that it takes up a lot of students’ time
hack your personal information on social sites. and is addicting.
- This may include fake accounts, spams and - The Digital entertainment survey of 2008 in Great
malwares. Britain mentions about one-third of students under
2. ABUSE age 15 to 19 allocate less timing for homework and
- Abuse typically involves actions that cause harm, more time on social media sites such as Facebook,
manipulation, or damage to individuals, Twitter, Instagram, etc.
communities, or the public through various
MODULE #18: Current and Future Trends of Media and
channels, such as digital platforms, traditional
Information: Massive Open Online Content, Wearable
media, or communication technologies.
Technology, and Ubiquitous Learning
- Examples: spreading disinformation, cyberbullying,
privacy violations, and the dissemination of hate  MASSIVE OPEN ONLINE CONTENT
speech. - is an online course, content, or other resource
3. MISUSE aimed at unlimited participation and made available
- Misuse implies actions that go against ethical in an open access forum using the web.
standards, responsible practices, or the intended - This content is available to anyone in the form of
purpose of communication channels, technologies, massive open online content (MOOC). Not only is all
or content. the content offered for “free”, but it is designed with
- Examples: Fabrication of information, selective the distance learner in mind, empowering users to
reporting, plagiarism, and engaging in biased learn using a flexible and self-directed approach.
reporting.  WEARABLE TECHNOLOGY
- electronics that can be worn on the body, either as
SOCIAL MEDIA MISUSE CONSEQUENCES
an accessory or as part of material used in clothing.
1. CHILD PORNOGRAPHY One of the major features of wearable technology is
- To produce, print, procure or possess child its ability to connect to the Internet, enabling data
pornography is an offence under the criminal act of to be exchanged between a network and the device.
1958.  UBIQUITOUS LEARNING
- A publication, photograph, computer game, or film - learning is anytime and anywhere. Whatever one
that represents the sexual activity of any person listens to, may it be a radio program, a public
under the age of 18 is termed child pornography. announcement, or even a conversation coming from
2. STALKING strangers,learning can take place. This is something
- Under the crimes act, 1958 stalking is mentioned as that people cannot escape from because the society
a criminal offence. is full of information, ready to be consumed
COR 016: MEDIA AND INFORMATION LITERACY
4TH QUARTER- AT
While the differences between augmented, virtual and
mixed reality are subtle, each type of technology
Types of Advertising Media
interacts differently with the real and virtual worlds.
Offline advertising media include the following
 Virtual Reality: Virtual reality, or VR, removes
channels:
people from the real world and fully immerses them
in a virtual world using a head-mounted display or  newspaper advertising;
headset. In that virtual world of imagery and  TV advertising;
sounds, users can move around in all directions,  radio advertising;
manipulate objects, and more. VR is often used in  leaflets and flyers;
healthcare, architecture, and education.  brochures;
 Augmented Reality: AR enhances, or augments, the  posters;
real world with digital information. While  direct mail;
augmented reality apps work through mobile  business cards;
devices such as smartphones or tablets, in  different types of guerrilla marketing (ambush
manufacturing and industrial settings where it marketing, ambient marketing, undercover
benefits the user to have their hands free, glasses or marketing, experiential marketing).
headsets are the best gateways to the AR
experience. The advertising industry is constantly evolving, and the
 Mixed Reality: MR blends imagination and reality so past few years have seen some significant changes.
that users can both see and interact with the real There has been a shift toward digital advertising. As
world and the virtual environment simultaneously. more and more people spend time online, businesses
Think of playing a virtual video game while drinking increasingly turn to the internet to reach their target
real coffee and offering an imaginary character audiences. This has led to new trends such as
some of your coffee in your game – you're mixing programmatic advertising, which uses sophisticated
realities. algorithms to target ads to the right people.

MODULE #19: Current and Future Trends of Media and With the new digital advertising models, technological
Information: Defining Advertisement progress, and various creative ways to promote a
product – let’s not delay and dive into recent trends in
Advertising in the media is crucial for every brand. Each the advertising of products.
channel is an intermediary between a brand and its
customers. Finding a perfect channel allows brands to  Programmatic advertising is a form of online
present their product successfully, communicate their advertising that uses technology to automate the
value, and maintain trustful relationships with the target purchase and placement of ads. It has
audience. revolutionized the online advertising industry by
making it more efficient and effective. Through
With the correct channel and well-thought-out programmatic advertising, advertisers can reach
advertising message, companies build brand awareness, their target audience more accurately and reduce
create buzz around their brand, showcase and costs. In the coming years, its importance will only
demonstrate the benefits of their products, increase grow.
their sales volume and revenue, and collect clients’  Targeted online ads are advertisements served to
personal information that allows them to craft highly users based on their personal information, such as
relevant and personalized offers. their age, location, gender, interests, and browsing
history. These ads are designed to be more
To reach these goals, you need to choose the best
relevant and exciting to the user than traditional
channel or a mix for your brand. So, let’s discover the
ads, which are served indiscriminately to all users.
types.
While targeted ads can be helpful for businesses
COR 016: MEDIA AND INFORMATION LITERACY
4TH QUARTER- AT
that want to reach a specific audience, they can
also be seen as invasive or manipulative.
 Artificial intelligence (AI) is changing the
landscape of advertising. With the ability to collect
and analyze vast amounts of data, AI provides new
insights into consumer behavior and preferences.
This, in turn, is helping advertisers to create more
targeted and effective campaigns. Additionally, AI
is being used to automate some aspects of
advertising, such as media buying and creative
optimization. As AI continues to evolve, it will
likely be increasingly used to drive decisions in
advertising, resulting in more personalized and
effective campaigns to engage consumers better.
 As the world increasingly transitions to mobile
devices, it is more important than ever for
businesses to adopt a mobile-first advertising
strategy. This means designing ads optimized for
small screens and touchscreens and the unique
ways people use mobile devices.
 Omnichannel advertising is a new approach to
marketing that uses multiple channels to reach
consumers. Unlike traditional advertising, which
relies on a single track, such as television or print,
omnichannel advertising uses numerous channels,
including the Internet, social media, and mobile
devices.
 As the saying goes, a picture is worth a thousand
words. In today’s age of mass media, that adage
has never been more accurate. The power of
visual advertising is vast and far-reaching, able to
transcend language barriers and engage viewers
on an emotional level. A single image can tell a
story, evoke feelings, and create a lasting
impression. It is no wonder that so many
businesses have put visual advertising at the
forefront of their marketing campaigns.

Creating an effective advertisement can be surprisingly

easy with the knowledge of how advertising works. To
have an effective ad, consider what factors influence
consumer behavior when making a purchase. Recent
trends in advertising products can provide some clues.
By keeping tabs on the current trends, you can ensure
your ad is fresh and relevant.