5801/MBAAC11 NOVEMBER 2023

MANAGEMENT THEORY AND PRACTICES

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Mention the role of Managers (any two).
2. What is Decision tree?
3. What is line authority?
4. What do you mean by Induction?
5. What is feedback control?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Analyze the application of contemporary

management practices in a global business
environment.

Or
(b) Discuss the challenges faced by mangers in
implementing various management
approaches in today’s dynamic business
world.
7. (a) Explain various steps involved in decision
making process.

Or
(b) Discuss the limitations in planning and give
suggestions to overcome the limitations.

8. (a) Discuss the advantages and disadvantages of

delegation in the context of organizational
management.

Or

(b) Compare and contrast centralized and

decentralized organizational structures.

9. (a) Discuss the barriers of communication.

Or
(b) Explain various types of motivation with
example.

10. (a) Differentiate between various techniques

used in management control systems.

Or
(b) Discuss about the modern techniques of
control.

2 5801/MBAAC11
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the contributions of F.W. Taylor’s in the

evolution of management thoughts.

12. What is planning? Explain the steps involved in

planning.

13. Explain the concept of span of control. How does

it influence organizational structure?

14. State and explain the basic steps involved in a

typical selection procedure.

15. Discuss the role of effective communication in the

success of management control systems.

——————————

3 5801/MBAAC11
5802/MBAAC12 NOVEMBER 2023

ORGANISATIONAL BEHAVIOUR

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Organizational Behavior.

2. What do you mean by learning?

3. What are the elements of communication process?

4. What is charismatic leadership?

5. What is meant by Organisational Effectiveness?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the custodial and supportive model

of O.B in detail.

Or
(b) Discuss how for the O.B is an
interdisciplinary subject?
7. (a) Identify and analyze the basic factors that
influence interpersonal perception in a work
environment.

Or
(b) Evaluate the role of motivation in
influencing work behavior.

8. (a) Discuss the stages of group formation

contributed by Tuck man.

Or
(b) Evaluate the significance of interpersonal
relations in shaping a positive and
productive work environment.

9. (a) Discuss various leadership theories and their

applicability in different organizational
contexts.

Or
(b) How does the distribution of power influence
organizational behavior?

10. (a) Discuss the role of team building in

achieving organizational effectiveness.

Or
(b) Distinguish (i) Proactive Vs Reactive change
(ii) Stability Vs change

2 5802/MBAAC12
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the importance organizational behavior

study in a business organization.

12. Explore the components and formation of attitudes

in the workplace. How do attitudes influence
employee behavior, job satisfaction, and overall
organizational culture?

13. Discuss various control mechanisms and their

impact on employee behavior and performance.

14. Explore the role of leaders compared to managers

within an organization.

15. Analyze the factors affecting organizational

climate and its importance in shaping employee
behavior.

——————————

3 5802/MBAAC12
5803/MBAAC13 NOVEMBER 2023

MANAGERIAL ECONOMICS

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. What do you understand by Scarcity?
2. Explain autonomous demand.
3. What is production function?
4. Define monopoly.
5. What is international trade?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the factors influencing farm profits

and the impact of market structures on the
agricultural sector.

Or
(b) Discuss the factors influencing individual
demand and how they aggregate to form
market demand.
7. (a) Explain the concept of utility and how it
relates to consumer preferences.
Or
(b) Explore the concepts of economics of scale
and scope in production.
8. (a) Discuss the specification of short-run linear
and cubic production functions and the
challenges associated with estimating these
functions.
Or
(b) Explore the kinked demand model and
Cornell model is explanations for price
rigidity and interdependence among firms.
9. (a) Explore the challenges and strategies
involved in pricing multiple products within
a business.
Or
(b) With their overall business strategy and
long-term goals, consider the role of strategic
planning in capital budgeting and how firms
balance.
10. (a) Examine the strategic aspects of capital
budgeting decisions. Discuss how companies
align their capital investment decisions.
Or
(b) Discuss how government interventions
impact economic efficiency and address
issues of income distribution and
environmental sustainability.

2 5803/MBAAC13
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the concepts of price elasticity, income

elasticity, and cross elasticity of demand.

12. Discuss the relationships between production and

cost in the short run.

13. Define and discuss price discrimination, product

bundling, and peak load pricing as distinct pricing
strategies.

14. Explore the relationship between economic

efficiency, equity, environmental considerations,
and government policies.

15. How do governments formulate policies to ensure

price stability, and what are the challenges
associated with managing the macroeconomic
environment?

——————————

3 5803/MBAAC13
(6 pages)

5804/MBAAC14 NOVEMBER 2023

MANAGEMENT ACCOUNTING

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Management accounting.

2. What is subsidiary account?

3. What do you mean by BEP?

4. Define opportunity cost.

5. What is meant by overhead?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Distinguish Cost Accounting Vs

Management Accounting.

Or
 (b) The following are the balances extracted
from the books of Mr. Krishna as on
31-03-2022. Prepare Trail Balance.
Rs.
Capital 50,000
Opening stock 10,000
Machinery 20,000
Purchases 35,000
Purchases return 500
Sales 45,000
Sales return 500
Wages 1,000
Salaries 2,500
Office rent 1,000
Insurance 500
Debtors 25,000
Creditors 14,500
Cash 500
Bank Balance 14,000

7. (a) Describe the different methods of costing.

Or
(b) Write a proforma of cost sheet with
imaginary figure.

2 5804/MBAAC14
8. (a) Marginal costing is a valuable aid for
managerial decision”. Discuss.
Or
(b) Following information relating to XYZ
standard ltd.
Rs.
Total fixed cost 4,500
Total Variable cost 7,500
Total Sales 15,000
You are required to find out
(i) P.V.ratio
(ii) Break-Even Point
(iii) Profit
(iv) Margin of safety.
9. (a) Explain the different types of budgets.
Or
(b) Prepare a production budget for three
months ending March 31, 2022 for a factory
producing four products, on the basis of the
following information
Type of Estimated stock Estimated sales Desired closing
product ion Jan 1 2022 during Jan – March, stock March 31,
units 2022 units 2022 units
A 2,000 10,000 5,000
B 3,000 15,000 4,000
C 4,000 13,000 3,000
D 5,000 12,000 2,000
3 5804/MBAAC14
10. (a) From the following information compute
Material Variances.
Standard Actual
Quantity Unit Total Quantity Unit Total
(kilos) Price Rs. (Kilos) Price Rs.
Rs. Rs.
Material 10 2 20 5 3 15
A
Material 20 3 60 10 6 60
B
Material 20 6 120 15 5 75
C
Total 50 200 150
Or
(b) How to standard cost differ from estimated
cost? Explain.
PART C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Explain concepts of accounting.
12. From the following particulars prepare production
budget for three months ending 30th June 2023
Estimated sales
Rs.
April 1,40,000
May 1,60,000
June 1,30,000
July 1,20,00
It is the policy of the company to maintain 50% of
the month sales as opening stock.

4 5804/MBAAC14
[P.T.O.]
13. From the following data, forecast the cash position
at the end of April, May and June 2018
Month Sales Rs. Purchases Rs. Wages Rs. Mis.expenses Rs.
Feb 1,20,000 84,000 10,000 7,000
March 1,30,000 1,00,000 12,000 8,000
April 80,000 1,04,000 8,000 6,000
May 1,00,000 1,06,000 10,000 12,000
June 90,000 80,000 8,000 6,000

Additional information:
Sales: 20% realized in the month of sales, discount
allowed 2%. Balance realized equally in two
subsequent months.
Purchases: These are paid in the month following
the month of supply.
Wages: 25% paid in arrears following month.
Miscellaneous expenses: paid in a month in
arrears.
Rent: Rs. 1,000 per month paid quarterly in
advance due in April.
Income from investments: Rs.5,000 received
bi-monthly from April onwards.
Income tax First installment of advance tax
Rs.25,000 due on or before 15th June.
Cash in band: Rs.5.000 on 1st April 2018.

5 5804/MBAAC14
14. A factory which employed 100 workers on a job, all
are working for 50 hours a Week. The standard
rate is Rs. 10 per hour and standard output is 200
units per gang hour. During a week in June, 10
employees were paid at Rs. 8 per hour and 5 at
Rs. 12 per hour. Rests of the employees were paid
at the standard rate. Actual number of units
produced was 10,200. Calculate all labour
variances.

15. Explain various qualities of a good management

report.

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6 5804/MBAAC14
5805/MBAAC15 NOVEMBER 2023

QUANTITATIVE METHODS

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What do you mean by one variable and
two variable?
2. What is Geometric mean and weighted mean?
3. Write note on ‘Point estimate and interval
estimate’.
4. Write the difference between Correlation and
Regression.
5. What do you mean by seasonal variation? Give
example.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b).

6. (a) Explain the concept of derivatives, higher

order derivatives and their applications.
Or
(b) Find the maxima and minima for :
y = 5x 3 + 2 x 2 − 3 x .
7. (a) Prepare a histogram from the following
data :

0-10 10-20 20-30 30-40 40-50

13 17 15 13 10

Or

(b) Calculate A.M. for the following data :

1-100 101-200 201-300 301-400 401-500

19 27 15 34 5

8. (a) 100 Car Radios are inspected as they come

off the production line and number of defects
per set is recorded below :

No. of defects : 0 1 2 3 4

No. of sets : 79 18 2 1 0

Fit a Poisson distribution to the above data

and calculate the frequencies of 0, 1, 2, 3 and
4 defects.

Or

(b) Describe Bayes theorem.

2 5805/MBAAC15
9. (a) Find the regression lines using the given
data :

Sales in crs. 20 25 18 23 40 32
Advertisement expenditure in lakhs 4 6 5 6 8 8
Or
(b) Calculate the correlation coefficient for the
following weights of fathers X and their
sons Y.

X 65 66 67 67 68 69 70 72
Y 67 68 65 68 72 72 69 71

10. (a) What is trend line analysis? Bring out its

merits and demerits.
Or
(b) Discuss various issues in constructing an
index number.

SECTION C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Analyze the importance of maxima and minima in
solving business problems. Provide examples to
illustrate their applications.
12. Compute the standard deviation and mean
deviation from the following data :

Class (x) : 0-10 10-20 20-30 30-40 40-50 50-60 60-70

Frequency (f) : 8 12 17 14 9 7 4

3 5805/MBAAC15
13. The first bag contains 3 white balls, 2 red balls
and 4 black balls. Second bag contains 2 white,
3 red, 5 black balls and third bag contain 3 white,
4 red and 2 black balls. One bag is chosen at
random and from it 3 balls are drawn. Out of three
balls are white and one is red. What are the
profanities that they were taken from first bag,
second bag and third bag? Solve the problems
based on Baye’s theorem.

14. Obtain two regression equations of the following

information and find out the value of y where
x = 20 and the value x when y = 25 .

X 12 14 18 22 24
Y 16 20 26 30 32

15. Find the seasonal variations by simple average

method for the data given below.

Quarter
Year I II III IV
2012 30 40 36 34
2013 34 52 50 44
2014 40 58 54 48
2015 54 76 68 62
2016 80 92 86 82

———————
4 5805/MBAAC15
5806/MBAAC21 NOVEMBER 2023

HUMAN RESOURCE MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL the questions.

1. What is SHRM?

2. State any four sources of external recruitment.

3. Distinguish between promotion and transfer.

4. What do you mean by incentive?

5. What is separation?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, Choosing either (a) or (b).

6. (a) Explain the importance of HRM in present

day context.

Or
(b) Differentiate between line and staff
functions in the context of HR departments.
7. (a) Explain various steps in the HRP process.

Or
(b) Briefly explain the methods of Selection.

8. (a) Discuss on-the-job and off-the-job

development techniques and their impact on
organizational success.

Or
(b) Evaluate the practical implementation of
performance appraisal in organizations.

9. (a) Provide examples of incentive programs and

discuss their effectiveness in motivating
employees.

Or
(b) How insurance and retirement benefits build
employee commitment? Discuss.

10. (a) Explore the concept of employee health in

the context of labor welfare. How can
organizations promote a healthy work-life
balance for their employees?

Or
(b) Discuss the role of collective bargaining in
industrial relations.

2 5806/MBAAC21
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the changing environments of HRM in the

context of technological advancements and
globalization. How do these factors impact HR
practices in today’s organizations?

12. Discuss the significance of employment planning

and forecasting in human resource management.
How can organizations effectively plan for their
future workforce needs?

13. Describe the training process in organizations.

14. Discuss the practices of statutory and non-

statutory (voluntary) benefits in Indian
organizations.

15. Evaluate the importance and implications of labor

legislations in managing employee welfare.

——————————

3 5806/MBAAC21
5807/MBAAC22 NOVEMBER 2023

MARKETING MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What do you mean by marketing environment?

2. What do you mean by Positioning?

3. Define PLC.

4. What is store image?

5. List out the challenges involved in online

marketing.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) State and explain the importance of

marketing management in Indian economy.

Or
(b) What do you understand by the term
‘Marketing’? Explain the Core Concepts of
Marketing.
7. (a) What are the characteristics of a good
segment? Explain.

Or
(b) How does marketing to organizations differ
from marketing services? Discuss the unique
challenges and strategies associated with
each.

8. (a) Evaluate the factors influencing pricing

decisions.

Or
(b) Explain the process of developing new
products.

9. (a) Define marketing research and its

significance in decision-making.

Or
(b) Design a market research plan for the study
of brand preferences by the customers
towards smart mobile phone.

10. (a) Discuss with examples, how the internet has

empowered the customers.

Or
(b) Explore the role of social media in online
marketing. Provide examples of businesses
effectively utilizing social media for
marketing purposes.

2 5807/MBAAC22
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the concept of a customer-oriented

organization. How does it differ from a product-
oriented approach? Provide real-world examples.

12. Building customer satisfaction is crucial for

business success. Elaborate on the strategies and
practices that businesses can adopt to enhance
customer satisfaction.

13. Discuss the role of brand management in building

and sustaining a strong brand. Illustrate with
examples of successful brand management
strategies.

14. How can marketing research be applied to product

launching? Provide a step-by-step guide on how
businesses can use research for successful product
launches.

15. Compare and contrast the merits and demerits of

traditional and web based marketing.

——————————

3 5807/MBAAC22
5808/MBAAC23 NOVEMBER 2023

FINANCIAL MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is the concept of financial management?

2. What do you mean by capital budgeting?

3. What is meant by financial leverage?

4. What do you mean by working capital?

5. What is hire purchase asset?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Describe the scope of financial management.

Or
(b) Write about the classification of bonds.
7. (a) Explain ARR, IRR in capital budgeting.

Or

(b) How do you measure the overall cost of

capital?

8. (a) Describe the factors determining capital

structure.

Or

(b) State the significance of leverage.

9. (a) Explain the need of working capital.

Or

(b) Explain the types of inventory management.

10. (a) Describe the sources of long term finance.

Or

(b) Discuss in detail about the methods of

venture capital financing.

PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss in detail about the process of shares

valuation.

12. Explain the advantages of internal rate of return.

2 5808/MBAAC23
13. Explain briefly the Modigliani and miller
approach to capital structure.

14. Discuss the various sources of working capital.

15. Discuss the role of SEBI in regulating the working

of stock exchanges in our country.

——————————

3 5808/MBAAC23
5809/MBAAC24 NOVEMBER 2023

OPERATIONS MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define communication.

2. Write the factors to be considered for selecting

location.

3. Define EOQ.

4. What is method study?

5. Define Queue.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Examine the role and importance of POM

today’s scenario.

Or
(b) Discuss the types of Production
Management.
7. (a) Why layout of facilities is needed for
organization? Explain with an example.

Or

(b) Define and differentiate location and layout.

8. (a) How do Material Requirements Planning

MRP II systems contribute to effective
capacity planning in production? Explain.

Or
(b) Provide an overview of Enterprise Resource
Planning.

9. (a) Explain the concept of Dependent Demand

Inventory Models.

Or
(b) Write note on ‘ASRS’.

10. (a) “Time study contributes to assessing and

improving productivity”. Comment.

Or
(b) Discuss the application of work
measurement in white-collar jobs and the
concept of learning curves.

2 5809/MBAAC24
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Elaborate functions of operations management.

12. Discuss the critical factors influencing the

selection of a country, region, and site in facility
location decisions.

13. Discuss the different types of forecasting in

Production and Operations Management.

14. Explain how independent inventory models helps

in inventory management.

15. Explain how Work Measurement can be effectively

used to increase productivity in production
processes. Provide real-world examples to support
your explanation.

——————————

3 5809/MBAAC24
5810/MBAAC25 NOVEMBER 2023

MANAGEMENT INFORMATION SYSTEM

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What do you mean by line function?

2. What is career development?

3. Define ‘Compensation’.

4. What is Information System?

5. What is procedural control?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the concept of strategic human

resource management.

Or
(b) Discuss the pros and cons of staff functions.
7. (a) Briefly discuss the steps involved in the
training programme to be organized in the
large organization.
Or
(b) Discuss the importance of induction-
orientation programs for new employees.
How do they contribute to organizational
culture and employee performance?

8. (a) How should organizations handle employee

grievances to maintain a positive work
atmosphere?
Or
(b) Discuss the factors determining pay rate.

9. (a) Explore the various activities performed by

information systems in organizations.
Or
(b) Describe the framework for business users in
information systems.

10. (a) Explain with examples of DSS models and

software and their application in real-world
scenarios.
Or
(b) How can organizations align IT strategies
with business objectives? Explain.

2 5810/MBAAC25
 PART C — (3× 10 = 30 marks)

Answer any THREE questions.

11. Describe the role of HR managers.

12. Discuss various steps involved in the selection of

personnel.

13. Define and differentiate between labour relations

and industrial relations.

14. Discuss the diverse roles of information systems

within organizations. How do these roles
contribute to overall efficiency and effectiveness?

15. Discuss the security challenges associated with

information systems. How can organizations
address ethical concerns related to information
systems?

——————————

3 5810/MBAAC25
5811/MBAAC26 NOVEMBER 2023

RESEARCH METHODOLOGY

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is research hypothesis?

2. What is research design?

3. What is quota sampling?

4. Define correlation and regression.

5. What are the contents of executive summary?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Mention and discuss various types of

research with suitable examples from the
business management point of view.

Or
(b) Compare and contrast research questions
and research objectives.
7. (a) Explain the importance of internal and
external validity in research findings.
Or
(b) Explain the concept of variables in research.
provide examples and discuss their role in
designing and conducting research.

8. (a) Discuss the advantages and disadvantages of

survey and observation methods.
Or
(b) What are the determinants of optimal
sample size? Explain.

9. (a) Evaluate the role of statistical software in

data analysis. Discuss the advantages and
potential pitfalls associated with relying on
such software.
Or
(b) Discuss the key principles for ensuring
reliability and validity.

10. (a) Why is the executive summary considered a

crucial component of a research report?
Or
(b) Discuss the ethical considerations in
cauterization, emphasizing the importance of
maintaining integrity in reporting research
findings.

2 5811/MBAAC26
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the significance of viewing research in an

evolutionary perspective. How does understanding
the historical development of research contribute
to current methodologies?

12. Evaluate the types of experimental designs,

emphasizing their strengths and limitations in
different research scenarios.

13. Differentiate between primary and secondary

data, highlighting their respective advantages and
disadvantages. Provide examples to illustrate your
points.

14. Discuss the process of factor analysis and its

significance in data interpretation. How does it
contribute to a deeper understanding of research
findings?

15. Compare different types of research reports and

their structures.

——————————

3 5811/MBAAC26
5812/MBAAC31 NOVEMBER 2023

OPERATIONS RESEARCH

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)
Answer ALL questions.
1. Define operations research.
2. What are the steps of the least cost method?
3. What is the concept of cutting plane algorithm?
4. What is a decision making under uncertainty?
5. What is the group replacement method?
SECTION B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b).
6. (a) Solve the following LP using graphical
method.
Minimize Z = 20x1 + 10x 2
subject to
x1 + 2x 2 ≤ 40,
3x1 + x 2 ≥ 30
4 x1 + 3x 2 ≥ 60,
x1 , x 2 ≥ 0
Or
(b) What are the essential characteristics of a
linear programming model?
7. (a) Find the initial basic feasible solution of the
following transportation problem using
Vogel’s approximation method.

W1 W2 W3 W4 Capacity
F1 19 30 50 10 7
Factory
F2 70 30 40 60 9
F3 40 8 70 20 18
Requirement 5 8 7 14 34 (Total)
Or
(b) Explain the difference between stepping
stone method and Modi method.
8. (a) Describe the role of theory of games for
scientific decision making.
Or
(b) Solve by using dominance property, the
following game.

B
I II III IV V VI
1 4 2 0 2 1 1
2 4 3 1 3 2 2
A 3 4 3 7 –5 1 2
4 4 3 4 –1 2 2
5 4 3 2 2 2 2

2 5812/MBAAC31
9. (a) Explain the characteristics of dynamic
programming.
Or
(b) Use dynamic programming to solve the
following LPP :
Maximize z = 2x1 + 5x 2
subject to
2x1 + x1 ≤ 430
2x1 ≤ 460
3x1 + 2x 2 ≤ 18
x1 , x 2 ≥ 0 .
10. (a) Discuss the characteristics of queuing
system.
Or
(b) The following table gives the running costs
per year and resale price of certain
equipment, whose purchase price is
Rs. 5,000.

Year 1 2 3 4
Running cost 1500 1600 1800 2100
Resale value 3500 2500 1700 1200
Year 5 6 7 8
Running cost 2500 2900 3400 4400
Resale value 800 500 500 500

At what year is the replacement due?

3 5812/MBAAC31
 SECTION C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Find solution using dual-simplex method
MAX Z = − 2 x 1 − x 2
subject to
− 3x1 − x 2 <= − 3
− 4 x 1 − 3x 2 < = − 6
− x1 − 2x 2 <= − 3
and x1 , x 2 > = 0
12. Find the initial basic feasible solution of the
following transportation problem using North
West Corner method and Vogel’s approximation
method.
A1 B1 C1 D1 E1 Supply
Origin A 2 11 10 3 7 4
B 1 4 7 2 1 8
C 3 9 4 8 12 9
Requirement 3 3 4 5 6
13. Solve the game given below in Table after
reducing it to 2 × 2 game.
Player B
1 2 3
Player A 1 1 7 2
2 6 2 7
3 5 1 6
14. Discuss in detail about the difference between
minimization and maximization in simplex
Method.
15. Briefly discuss the Terminologies of Queuing
system.
———————

4 5812/MBAAC31
5813/MBAAC32 NOVEMBER 2023

BUSINESS ENVIRONMENT AND LAW

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Business Environment.

2. What is the basic concept of political philosophy?

3. Define business law.

4. What do you mean by TRIPS?

5. Define WTO.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Briefly explain the role of management

education in India.

Or
(b) What are the main features of Indian work
culture?
7. (a) Classify the types of government
administration.

Or
(b) Describe the Federal System of the
Government in India.

8. (a) What are the essential elements of a valid

contract?

Or
(b) Discuss the need and classification of
business law.

9. (a) Explain the role of world Trade

Organisation.

Or
(b) What is GATS? Explain the dumping and
anti dumping measures in WTO.

10. (a) Explain the principles of total quality

management.

Or
(b) Explain the benefits of technological
development for industries.

2 5813/MBAAC32
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss concept, need and importance of Business

Environment.

12. What do you understand by the regulatory role

played by the government?

13. Discuss the role and functions of TRIPS.

14. Explain the advantages and disadvantages of

privatization.

15. Discuss in detail about the processes of

benchmarking.

——————————

3 5813/MBAAC32
5814/MBAAT3A NOVEMBER 2023

MARKET RESEARCH

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Write any two importance of marketing research.
2. Name two basic methods for collecting secondary
data.
3. Describe two common techniques used for
measuring attitudes in marketing research.
4. Define sampling.
5. Write any two advantages of market
segmentation.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Explain the significance of market research

in modern business scenarios.

Or
(b) Discuss the strategic importance of
marketing research in shaping the long-term
vision and goals of a business.
7. (a) Provide examples to illustrate how adhering
to the scientific method enhances the
credibility and reliability of research
outcomes.

Or
(b) Discuss the strengths and limitations of
methods such as surveys, interviews, and
observations. Provide examples to support
your analysis.

8. (a) Assess the factors that influence the choice of

a particular data collection form in different
situations.

Or
(b) Explore the principles of designing effective
data collection forms.

9. (a) Discuss emerging trends and innovations in

data collection techniques in the field of
marketing research.

Or
(b) Elaborate on the importance of tabulation
and analysis techniques in marketing
research.

2 5814/MBAAT3A
10. (a) Provide examples of how businesses use
market research to understand consumer
behaviours and preferences within specific
segments.
Or
(b) Discuss the unique characteristics and
preferences that may define consumer
behavior in specific segments.

PART C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Explain how marketing research serves as a
valuable tool for management decision-making.
12. Explain the basic concepts that form the
foundation of marketing research. Discuss how
these concepts contribute to the overall
understanding and implementation of effective
research strategies in business.
13. Explain the importance of attitude measurements
in understanding consumer behavior.
14. Explore strategies for presenting marketing
research findings in a comprehensive and
impactful manner.
15. Discuss the importance of tailoring marketing
strategies to effectively target identified market
segments.
——————————

3 5814/MBAAT3A
5815/MBAAT3B NOVEMBER 2023

TRAINING AND DEVELOPMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What are the principles of learning?

2. What do you mean by training budget?

3. Write any two challenges associated with selection

of trainer.

4. What are the objectives of evaluation?

5. Write any four objectives of OD.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Evaluate the significance of selecting

appropriate training locations.

Or
(b) Explore the role of performance appraisal in
the learning process.
7. (a) Discuss the goals of a training laboratory
and the techniques used to achieve them.

Or
(b) Analyze the factors influencing the cost of
training.

8. (a) Discuss the benefits and challenges

associated with choosing external trainers.
How does external expertise contribute to
diverse perspective in training?

Or
(b) Explain the importance of tailoring trainee
selection criteria to the specific needs of an
organization. How can organizations
customize criteria to suit different role of
departments?

9. (a) Evaluate how tailoring training methods

contributes to the overall effectiveness of
training programs.

Or
(b) A trainer has to understand the culture of
trainees before conducting a training
programme. Comment.

2 5815/MBAAT3B
10. (a) Outline the steps involved in successfully
implementing OD programs.

Or
(b) Compare the objectives and methodologies of
organization development and management
development.
PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the importance of identifying training

needs in an organizational context.

12. Discuss how a well-planned training budget aligns

with organizational goals.

13. Discuss the advantages and disadvantages of

utilizing internal trainers. How does familiarity
with organization culture impact the effectiveness
of training.

14. Most of the in-house training programmes were

ineffective. Comment and suggest ways for
improvement.

15. Explore the adoption and adaptation of

organization development approaches in the
Indian context.

——————————

3 5815/MBAAT3B
5816/MBAAT3C NOVEMBER 2023

MANAGEMENT OF FINANCIAL INSTITUTIONS

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Call Market.

2. Mention the name of any four foreign banks.

3. Write any four functions of IRBI.

4. What are the objectives of insurance industry?

5. Define capital market.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss how capital markets facilitate the

flow of funds and support economic growth.

Or
(b) Discuss how the performance of money
market instruments reflects broader
economic conditions.
7. (a) Discuss the distinctive characteristics and
roles of each category of banks.

Or
(b) Provide an overview of cooperative banks,
emphasizing their structure and functions.

8. (a) Evaluate the impact on the growth of the

small-scale sector by SIDBI and SIDCO.

Or
(b) Explore the structure and function of
SIPCOT and ITCOT.

9. (a) Provide an overview of the new insurance

bill proposed before the Parliament.

Or
(b) Analyze the significance of GIC in providing
stability and risk mitigation in the Indian
insurance market.

10. (a) Provide a step-by-step explanation of how

NAV is calculated and its implications for
investors.

Or
(b) Discuss how mutual funds mobilize funds
from investors and invest in various
financial instruments.

2 5816/MBAAT3C
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Analyze the legal aspects and regulatory norms

governing stock markets, highlighting their
importance in ensuring fair and transparent
trading.

12. Discuss the functions and responsibilities of the

RBI in maintaining financial stability, controlling
inflation, and fostering economic growth.

13. Explore the structure, functions and management

issues of TIDCO.

14. Analyze the pros and cons of deregulation in

fostering innovation and market efficiency.

15. Analyze the differences and similarities between

UTI and private mutual funds.

——————————

3 5816/MBAAT3C
5817/MBAAT3D NOVEMBER 2023

TOTAL QUALITY MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. List few characteristics of quality.

2. Define TQM

3. What is team work?

4. State the Pareto principle.

5. Define Benchmarking.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b).

6. (a) Explain basic principles of TQM.

Or
(b) Explain the contributions of Juran to TQM.
7. (a) Identify and discuss the common barriers to
the successful implementation of TQM in
Organizations. How can these barriers be
overcome?

Or
(b) How do Deming’s principles contribute to
organizational success and quality
improvement?

8. (a) Explain the different types of Teams.

Or

(b) Explain in detail the concept of Employee

involvement for the success of TQM.

9. (a) Define Pareto diagram. Explain how to

construct it?

Or

(b) What are control chart for attributes?

Elucidate.

10. (a) Explain the benefits of EMS.

Or

(b) Explain the process of benchmarking with

the steps involved in it.

2 5817/MBAAT3D
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the dimensions of service quality.

12. Elucidate planning phase of TQM.

13. What is meant by motivation? Discuss various

type of motivating people.

14. Discuss the steps involved in the application of six

sigma.

15. Write a detail note on the process of QFD.

——————————

3 5817/MBAAT3D
5818/MBAAT3E NOVEMBER 2023

E-COMMERCE TECHNOLOGY AND MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is myths?

2. What are the basics of cryptography?

3. What is the concept of E-CRM?

4. What is a e-Check?

5. What is ECOM taxation?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) List some advantages of E-commerce.

Or
(b) Explain the characteristics of myths.
7. (a) List some software components of a web
server.

Or

(b) Explain the elements of WWW.

8. (a) Explain the benefits of e-mail marketing.

Or

(b) Discuss in detail about business oriented

e – commerce.

9. (a) Explain the types of electronic payment

system.

Or

(b) Explain the features of e- check.

10. (a) Explain how consumed are protected against

the internet fraud.

Or

(b) Explain the types of encryption in e

commerce.
2 5818/MBAAT3E
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain the advantages and disadvantages of

physical commerce.

12. Explain in detail the security protocols available

for online businesses.

13. Discuss in detail about the functions of SCM.

14. Explain the merits and de merits of e-cheque.

15. Explain the methods for protection in e-commerce.

——————————

3 5818/MBAAT3E
5819/MBAAT3F NOVEMBER 2023

PRODUCT MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is product? Give example.

2. What do you mean by product policy?

3. What are the nature of organization?

4. Define product testing?

5. Define the concept of commercialization.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss how the marketing mix should

evolve during the growth stage and the
strategies that businesses can employ.

Or
(b) Define the concept of the product life cycle
and its relevance to product planning.
7. (a) What are the steps involved in brand
building? Explain.

Or
(b) Discuss the role of promotion in the overall
product planning process.

8. (a) Discuss the organizational structures and

cultures that facilitate successful new
product planning and development.
Or
(b) Discuss the criteria and decision-making
processes involved in product elimination.

9. (a) Discuss the challenges associated with

coordinating and managing the product
planning and development process.

Or
(b) Explore different testing methods and their
role in identifying and resolving potential
issues before product launch.

10. (a) Evaluate the advantages and challenges

associated with market testing.

Or
(b) Explore the ethical considerations of
follow-up requirements, including customer
privacy and data security.

2 5819/MBAAT3F
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Analyze the changes in the marketing mix during

the maturity and decline stages of the product life
cycle, highlighting the key considerations for
product planning.

12. Discuss the role of promotion in the overall

product planning process.

13. Analyze how an organization’s size and industry

dynamics influence its approach to new product
planning and development, considering both
opportunities and challenges.

14. Define the exploration phase in the product

planning and development process and discuss its
role in generating new product ideas.

15. Discuss the importance of effective management

in the success of new product planning and
development. Explore the skills and qualities
required for managers overseeing the process.

——————————

3 5819/MBAAT3F
5820/MBAAT3G NOVEMBER 2023

ORGANIZATIONAL DEVELOPMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define organization climate

2. Write a short note on planned change.

3. Define MBO.

4. What do you mean by organizational culture?

5. How training contributes to the successful of OD?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Explain the characteristics of Organization

Development.

Or
(b) Offer a clear definition of organizational
climate and its significance within the
framework or Organizational Development.
7. (a) T-groups are probably the oldest OD
intervention. Explain the advantages and
disadvantages of using T – groups.

Or
(b) Explain Action Research model of OD in
detail.

8. (a) Evaluate the relevance of the Managerial

Grid in contemporary organizational
settings.

Or
(b) Examine the relationship between the
Managerial Grid and organizational culture.
How do leadership styles reflected in the grid
influence the development and maintenance
of organizational culture?

9. (a) How can organizations effectively integrate

OD strategies into their overall business
strategy, and what challenges may arise in
the process?

Or
(b) Identify and discuss the conditions that
create a favorable environment for the
successful implementation of Organizational
Development strategies.

2 5820/MBAAT3G
10. (a) Analyze the role of technology in enhancing
the effectiveness of OD techniques.

Or
(b) Discuss the methodologies for measuring the
success of OD techniques.

PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. How would you define OD? Why is it necessary?

What are the basic assumptions with which an OD
consultant begins an OD programme in an
organization?

12. Describe how organization diagnosis can be

conducted in the organization in which you are
studying or an organization you are familiar with.

13. Discuss the various leadership styles identified in

the Managerial Grid. How do these styles impact
organizational dynamics and employee
engagement?

14. Conduct a critical evaluation of common

Organizational Development strategies. What are
the strengths and weaknesses of these strategies?

15. The future of OD is bright, but only if the field

continues to evolve. “Discuss the statement.

——————————

3 5820/MBAAT3G
5821/MBAAT3H NOVEMBER 2023

INTERNATIONAL TRADE, FINANCE AND

DOCUMENTATION

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. Explain International Trade.
2. What is meant by Bill of lading?
3. What do you mean by spot prices?
4. Define International Monetary Fund.
5. What is LERMA?
PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b)
6. (a) Analyze the impact of foreign trade
transaction on a country’s economy. Discuss
the role of government policies in promoting
or hindering international trade.
Or
(b) Analyze the challenges and solutions related
to documentation errors in foreign trade.
7. (a) Explain the concept of Letters of Credit in
international trade. How do they provide
financial security for both buyers and
sellers?
Or
(b) Write short notes on deferred Payment
terms.
8. (a) Explain in detail the various determinants of
foreign exchange rate.
Or
(b) Discuss the advantages and disadvantages of
Post Exchange and Present Exchange
System.
9. (a) Explore the functions and significance of the
World Bank in supporting developing
nations.
Or
(b) Analyze the functions and objectives of the
International Monetary Fund.
10. (a) Describe the role of EXIM Bank in financing
the international trade of India.
Or
(b) Analyze the concept of the free float of
currencies in the international exchange
system. Discuss the advantages and
challenges associated with this approach.

2 5821/MBAAT3H
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. State and explain the various components of

Balance of Payments.

12. Explain in detail Pre-Shipment credit facility

offered by banks to Indian Exporters.

13. Compare and contrast Pre-Shipment Credit and

Post-Shipment credit.

14. Discuss the concept of Special Drawing Rights

(SDRs) and their role in the international
monetary system.

15. List the financial guarantees offered to Banks by

ECGC. Explain in detail.

——————————

3 5821/MBAAT3H
5822/MBAAT3K NOVEMBER 2023

PURCHASING AND INVENTORY MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is hedging?

2. What is purchase budget?

3. Mention any four need for vendor evaluation.

4. What is Bill of material? Mention its two types.

5. Write any four requirements of codes.

PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b).

6. (a) Analyze the role of transportation in the

procurement cycle.
Or
(b) What are the key objectives of incoming
inspection, and how does it contribute to
maintaining product quality and compliance
with established standards?
7. (a) Examine the role of purchase budgets in
procurement management.

Or
(b) Examine the significance of price analysis in
the procurement process.

8. (a) Examine the advantages of implementing a

vendor rating system.

Or
(b) What benefits do organizations gain from
systematically assessing and rating their
vendors, and what key parameters should be
included in a comprehensive vendor rating
framework?

9. (a) Discuss the advantages and disadvantages of

decentralized purchasing in material
management.

Or
(b) How can effective material management
contribute to turning the materials function
into a profit center, and what strategies can
organizations employ to achieve this?

2 5822/MBAAT3K
10. (a) Investigate the challenges and benefits of
international codification standards.
Or
(b) Discuss how coding simplifies complex
information, facilitates analysis, and
promotes consistency. Provide real-world
examples to support your arguments.

PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. How do stockless purchases help organizations

mitigate risks associated with price fluctuations
and ensure a stable supply chain? Explain.

12. Discuss the factors that influence the

determination of the right price in procurement.

13. Examine the relevance of having good suppliers in

the procurement process and what criteria should
be considered when identifying and selecting
reliable suppliers?

14. Examine the role of material management in the

overall efficiency and success of an organization.

15. Define the concept of the “right quantity” in

inventory management. Explore the Economic
Ordering Quantity model and its significance in
balancing inventory costs.

—————
3 5822/MBAAT3K
5823/MBAAT3L NOVEMBER 2023

DATA BASE MANAGEMENT SYSTEM

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Database Management System.
2. What is normalization?
3. What is atomicity?
4. What is distributed database?
5. What is visual database?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the key characteristics of databases

and how they differ from traditional file-
based systems.

Or
(b) Explore the significance of file structure and
indexing in database systems. How do they
enhance data retrieval efficiency?
7. (a) Illustrate the conceptual design process
using an ER diagram, emphasizing
relationships.
Or
(b) Describe the importance of normalization in
data management and system integration.

8. (a) Explain the key components of a client-

server architecture based on a Relational
Database Management System.
Or
(b) Discuss database transactions and the
principles of concurrency control, atomicity,
and recovery.

9. (a) Discuss the principles of distributed

databases, emphasizing their design
considerations.
Or
(b) Explain the modeling and conceptual design
of object-oriented databases using UML.

10. (a) Provide an overview of visual databases and

their significance.
Or
(b) Highlight the significance of certifications
such as Oracle Certified Professional in the
field of databases.

2 5823/MBAAT3L
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the functions, advantages, and

organizational aspects of Database Management
Systems.

12. Perform normalization on a given set of data and

explain the rationale behind each step.

13. Analyze and explain the SQL commands for data

creation, retrieval, and manipulation in a
relational database.

14. Compare and contrast the concepts of distributed

databases and object-oriented databases,
emphasizing their design principles.

15. Evaluate the conceptual design of

knowledge based databases and its impact on
business.

——————————

3 5823/MBAAT3L
5824/MBAAT3M NOVEMBER 2023

ADVERTISING AND SALES PROMOTION

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. What is rural advertising?
2. What is copywriting?
3. What do you mean by advertising agency?
4. Write the name of any four media research
agencies in India.
5. Narrate scope of sales promotion.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Explain the nature of advertising and its

significance in the business world.

Or
(b) Evaluate the effectiveness of various
advertising types in reaching target
audiences.
7. (a) Explore how the structure of an advertising
agency aligns with its functions.

Or
(b) Define creativity in the context of advertising
and its importance.

8. (a) Explore real-world examples of successful

advertiser-agency partnerships.

Or
(b) Discuss how advancements in technology
have influenced media types in advertising.

9. (a) Discuss how print media adapts to changing

consumer habits and preferences.

Or
(b) Discuss the methodologies used in assessing
the effectiveness of advertising before and
after implementation.

10. (a) Discuss the role of consumer sampling in

sales promotion.

Or
(b) Explain the steps involved in planning and
budgeting for sales promotion.

2 5824/MBAAT3M
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explore the relationship between advertising and

the economy, highlighting its effects during
economic fluctuations.

12. Compare and contrast creative production in print

and electronic media.

13. Discuss the conventional structure of

the advertisement used in Print Media.

14. Explain the importance of pre-testing and post-

testing in advertising campaigns.

15. What are the different types of advertising

agencies? Explain their role in Sales promotion.

——————————

3 5824/MBAAT3M
5825/MBAAT3N NOVEMBER 2023

HUMAN RESOURCE ACCOUNTING

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. What do you mean by HRD?
2. What do you mean replacement cost? Give
example.
3. What are the three classes of variables?
4. Mention the mode of valuation of Organizational
Human Resource?
5. What do you mean by survey method?
PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b)
6. (a) Explore the distinctions between Human
Resource and Physical Resource,
highlighting their roles in organizational
development.
Or
(b) Analyze the concept of computerized
accounting and its impact on the accuracy
and timeliness of financial reporting.
7. (a) Evaluate the concept of Human Resource as
an asset, focusing on the ownership
approaches and their impact on resource
management.

Or

(b) Evaluate the cost approach in Human

Resource Accounting, emphasizing its
significance in measuring the investment in
human resources.

8. (a) Discuss the Adjusted Discounted Future

Wages Method and its relevance in
measuring the economic value of human
assets.

Or

(b) Evaluate the Net Worth of an Organization

according to Likert and Pyle, emphasizing
the three classes of variables involved.

9. (a) Discuss the two focusing issued emerging

with regard to Human Resource Accounting
valuation in India.

Or

(b) Discuss the measurement elements in

Human Engineering.

2 5825/MBAAT3N
10. (a) Explore the significance of function analysis
and function allocation in optimizing human-
machine interactions in organizational
settings.
Or
(b) Explain the objectives of business research.
PART C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Evaluate the advantages and disadvantages of
computerized accounting programs, emphasizing
their impact on the efficiency of accounting
processes.
12. Compare and contrast different cost-based
methods in Human Resource Accounting,
highlighting their applicability in different
organizational contexts.
13. Compare and contrast Likert’s model with other
psychological or behavioral models.
14. Explore the personnel measurement process in
Human Engineering, focusing on its role in
aligning human capabilities with organizational
goals.
15. Evaluate the sources of data in business research.

——————————

3 5825/MBAAT3N
5826/MBAAT3P NOVEMBER 2023

INVESTMENT AND PORTFOLIO MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What do you mean by speculation?

2. What do you mean by Lagrangian function?

3. What do you mean by mutual funds?

4. Define Research hypotheses.

5. What do you mean by portfolio revision?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the significance of risk-return

attitude in investment decision-making.

Or
(b) Explore the concept of stochastic dominance
in portfolio analysis.
7. (a) Evaluate the practical implications of
Capital Market Theory in investment
decision-making.

Or

(b) How do foreign institutional investor’s

investment strategies and objectives differ
from domestic institutional investors?

8. (a) Discuss various schemes of investment

employed by financial institutions.

Or

(b) Conduct a literature review on different tests

used to evaluate the Efficient Market
Hypothesis.

9. (a) How do practical challenges impact the

application and success of APT in real-world
investment scenarios?

Or

(b) Evaluate the role of investment planning

horizon in multi-period wealth
maximization.
2 5826/MBAAT3P
10. (a) Discuss the role of computer applications in
investment management.

Or

(b) Discuss the challenges and ethical

considerations associated with the use of
computer applications in investment
management.

PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Compare and contrast simple diversification and

Markowitz diversification. Discuss the key
principle and limitations of each approach in
portfolio management.

12. Compare the investment approaches of different

institutional investors. How do UTI, LIC, GIC,
and private mutual funds differ in their
investment philosophies and strategies?

13. Compare and contrast fundamental and technical

analysis within the framework of the Efficient
Market Hypothesis.

3 5826/MBAAT3P
14. Explore the principles of selection and revision of
equity portfolios by Edward A. Mennis.

15. Explain the concepts of ex-post and ex-ante

security market line. How do these lines
contribute to assessing the risk and return of
investment portfolios?

——————————

4 5826/MBAAT3P
5827/MBAAT3R NOVEMBER 2023

SUPPLY CHAIN MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Supply Chain Management.

2. What is inventory cost?

3. What is EDI?

4. What do you mean by CPFR?

5. Define benchmarking.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Identify the major drivers of supply chain

performance.

Or
(b) Develop a relationship matrix highlighting
the connections between CRM strategies and
SCM decisions.
7. (a) Elaborate on the importance of inventory in
supply chain operations.

Or
(b) Analyze the various costs associated with
inventory management.

8. (a) Explore the tradeoffs organizations face

when choosing transportation modes.
Provide examples of how transportation
decision impact overall supply chain
efficiency.
Or
(b) Explore the factors that affect the
effectiveness of supply chain networks.

9. (a) Discuss the benefits of Enterprise Resource

Planning systems in integrating critical
business processes.
Or
(b) Explore the various supply chain
management software packages available.

10. (a) Discuss how organizations use the Balanced

Scorecard to measure and manage
performance across various dimensions.
Or
(b) Define ethical supply chains and their
significance in today’s business environment.
2 5827/MBAAT3R
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explore the different types of supply chains and

the factors that drive their design and operation.

12. Discuss the criteria for partner selection in

strategic sourcing. How can organizations develop
and maintain successful partnerships in the
supply chain?

13. Define Third-Party Logistics (3PL) and discuss its

advantages in supply chain management.

14. Analyze the impact of information systems on the

bullwhip effect in supply chains. Discuss how
accurate and timely information can mitigate the
bullwhip effect.

15. Discuss how e-business practices align with

ethical considerations in the supply chain. Provide
examples of companies that prioritize ethics in
their supply chain operations.

——————————

3 5827/MBAAT3R
5828/MBAAT3S NOVEMBER 2023

SOFTWARE DEVELOPMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What do you mean by software development life

cycle?

2. Define requirement analysis.

3. What is architectural design?

4. What is path testing?

5. Define quality metrics.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Identify and discuss the key challenges faced

in software development projects.

Or
(b) Explain the challenges and methodologies
related to project estimation in software
development.
7. (a) Discuss how requirements evolve throughout
the software development life cycle. How can
changes in requirements be effectively
managed to ensure the success of the
project?
Or
(b) How do techniques like use case diagrams,
activity diagrams, and sequence diagrams
contribute to a better understanding of
system requirements?

8. (a) Explain the role of abstraction in the design

process.
Or
(b) How does Object Oriented design paradigm
promote encapsulation, inheritance, and
polymorphism, and what benefits do these
concepts bring to software development?

9. (a) Explore how user interface design principles

are integrated into the coding process.
Or
(b) Explore the importance of code
documentation in software development.

10. (a) Define software quality assurance and

discuss its significance in the software
development life cycle.
Or
(b) What are the different types of software
maintenance activities? Explain.

2 5828/MBAAT3S
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explore the distinction between software

development process and product. How does the
chosen development process influence the quality
and characteristics of the final software product?

12. Discuss the importance of requirement analysis in

the software development life cycle.

13. Discuss the concept of modularity in software

design. How does the use of modules enhance the
maintainability, reusability, and
understandability of a software system?

14. Explain software configuration management role

in the software development process.

15. Explore different reliability models used in

software quality assurance. How do these models
help in predicting and improving the reliability of
software systems?

——————————

3 5828/MBAAT3S
5829/MBAAC41 NOVEMBER 2023

STRATEGIC MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is strategy?

2. Define ETOP?

3. What do you mean by OCP?

4. Define power.

5. What is non-profit organization? Give example.

PART B — (5× 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Identify and analyze the importance of

stakeholders in the business environment.
How do different stakeholder groups
influence strategic decision-making within
an organization?

Or
(b) Differentiate between vision, mission, and
purpose in a business context.
7. (a) Elaborate on the SWOT analysis framework.
Or
(b) How do the five forces shape the competitive
environment of an industry, and how can
organizations use this framework to gain a
competitive advantage?

8. (a) How do GE 9 cell model provides different

perspective on organizational effectiveness
and help guide strategic decision-making?
Or
(b) How does analyzing a portfolio of businesses
help organizations make informed decisions
about resource allocation and strategic
priorities?

9. (a) How do politics – Power and conflict

influence decision–making and execution,
and what strategies can organizations
employ to navigate political dynamics?
Or
(b) Discuss the significance of resource
allocation in strategic management.

10. (a) Identify and discuss the unique strategic

challenges faced by nonprofit organizations.
Or
(b) How can businesses strategically incorporate
new technologies into their operations to
enhance efficiency, productivity, and overall
competitiveness?
2 5829/MBAAC41
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explore the stages involved in the strategy

formation process.

12. Explain the importance of conducting an external

environment analysis for strategic management.

13. Define and discuss the four generic strategic

alternatives.

14. Discuss the challenges and considerations

involved in implementing strategic change within
an organization.

15. Explore the key principles and challenges of

innovation management.

——————————

3 5829/MBAAC41
5830/MBAAC42 NOVEMBER 2023

ENTREPRENEURSHIP DEVELOPMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Write any four characteristics of entrepreneur.

2. Write four names of successful entrepreneur.

3. Write any four sources from which entrepreneurs

can derive product ideas.

4. Define operations planning.

5. What do you mean by rehabilitation of business?

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Define entrepreneurship and discuss its

significance in the business ecosystem.

Or
(b) Discuss the motivations behind choosing
entrepreneurship as a career path.
7. (a) Discuss the impact of central and state
government industrial policies on the
business environment.

Or
(b) Explore the factors that influence businesses
to engage in international trade and
investment.

8. (a) Discuss the purpose and key components of a

pre-feasibility study.

Or
(b) Explore the key elements that should be
included in a project profile.

9. (a) Discuss the importance of finance in

entrepreneurship and the various sources of
funding available to entrepreneurs.

Or
(b) Define the roles of venture capitalists and
angel investors in the entrepreneurial
ecosystem.

10. (a) Discuss the unique challenges and

opportunities associated with managing
small businesses.

Or
(b) Analyze the challenges and benefits of
technology adoption in small business
management.
2 5830/MBAAC42
 PART C — (3× 10 = 30 marks)

Answer any THREE questions.

11. Define the concept of an entrepreneurial

personality and discuss the traits commonly
associated with successful entrepreneurs.

12. Discuss the components of business environment

and how it influences business operations.

13. Analyze how creativity and market insight play a

role in the ideation process and discuss examples
of successful business ideas that emerged from
unconventional sources.

14. Explore how entrepreneurs can identify and target

specific markets based on factors such as
demographics, consumer behavior, and
competition.

15. Discuss the common causes of business decline.

Explore preventive measures that entrepreneurs
and managers can take to avoid business sickness.

——————————

3 5830/MBAAC42
5831/MBAAT4A NOVEMBER 2023

CONSUMER BEHAVIOUR

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.

1. Brief the significance of consumer behavior.

2. What is consumer behavior according to

Engel-Kollat?

3. List out the determinants of personality.

4. What is diffusion of innovation?

5. What do you mean by dissonance?

PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b)

6. (a) Discuss the psychological, social, and

cultural factors that impact consumer
choices.
Or
(b) Analyze the ways in which knowledge of
consumer behavior can be applied in making
effective marketing decisions.
7. (a) Discuss the practical applications of Engel-
Kollat-Blackwell Model in shaping
marketing strategies.

Or
(b) Investigate the latest trends and
advancements in consumer behavior models.

8. (a) Define learning from the marketing point of

view. What are the essential features of
Classical Learning approach?

Or
(b) Discuss the significance of perception in
shaping consumer preferences.

9. (a) Explore the broader socio-cultural factors

that shape consumer behavior.

Or
(b) Discuss strategies for marketers to target
and appeal to different family structures.

10. (a) Analyze the online purchase decision

process.

Or
(b) Explore emerging issues in consumer
behavior related to sustainable and
eco-friendly purchases.

2 5831/MBAAT4A
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the factors that influence consumer

decision-making and how marketers can leverage
these insights.

12. Examine the Webster and Wind model of

consumer behavior.

13. How do different types of motivation influence

purchasing behavior? Provide examples of
marketing strategies that effectively tap into
consumer motivations.

14. How do businesses navigate cultural differences

when marketing their products globally?

15. Explore the diffusion of innovation theory and its

implications for consumer adoption of new
products or technologies.

——————————

3 5831/MBAAT4A
5832/MBAAT4B NOVEMBER 2023

SERVICE MARKETING

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define services marketing.

2. What is service market segmentation?

3. What do you mean by SLC?

4. What is marketing triangle?

5. Write any two strategies provided by hospitality

industry to attract customer.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) How would you evaluate the growth of

service sector marketing vs. goods
marketing?

Or
 (b) Service sector marketing faces vast reality
problems–justify your answer with
examples.

7. (a) Compare and contrast the traditional

marketing mix with the expanded marketing
mix for services.
Or
(b) Provide a detailed classification of services
based on different criteria.

8. (a) How does the approach to marketing and

delivering services change as a service
progresses through different stages of its life
cycle? Provide examples to illustrate.
Or
(b) Examine the SERVQUAL model and its
application in measuring service quality.

9. (a) Analyze the unique challenges associated

with pricing services How do factors such as
intangibility and variability influence the
pricing strategies of service providers.
Or
(b) Explore the various service channels
available to service providers. How do
companies choose and manage their service
channels to optimize customer access and
experience.
2 5832/MBAAT4B
10. (a) How do entertainment businesses engage
audiences, create memorable experiences,
and build brand loyalty?

Or
(b) Explain the process of formulating
marketing strategies for Tourism and
Hospitality products.

PART C — (3 × 10 = 30 marks)
Answer any THREE questions.

11. Trace the historical evolution of the service sector

and discuss key factors that have contributed to
its growth over time.

12. Explain the process of assessing market potential

for services.

13. Explore different methods of measuring service

quality. Discuss the challenges associated with
assessing intangible aspects of services.

14. Explore the role of digital marketing and social

media in integrated service marketing
communication.

15. Explore the challenges and strategies involved in

marketing logistics services.

——————————
3 5832/MBAAT4B
5833/MBAAT4C NOVEMBER 2023

RETAIL MANAGEMENT

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is retailing?

2. Distinguish Department store vs Supermarket.

3. Define the concept of retail positioning.

4. Differentiae brand image and store image.

5. What do you mean by complaints management?

SECTION B — (5 × 7 = 35marks)

Answer ALL questions, choosing either (a) and (b).

6. (a) Discuss the prevailing trends in the Indian

retail sector.

Or
(b) Analyze the opportunities available for
retailers in the global market.
7. (a) Discuss the challenges and benefits
associated with presence of MNCs in the
organized retail sector.

Or
(b) Analyze the growing trend of sustainability
in retail formats.

8. (a) Explain the importance of location decision.

Or
(b) Discuss the various factors that retailers
consider when making pricing decisions

9. (a) Discuss the importance of efficient inventory

management in retail.

Or
(b) Explore the evolution of online retail, from
early e-commerce platform to the current
state of mobile and social commerce.

10. (a) Explore the skill and qualities essential for

sales representatives in a retail setting.

Or
(b) Discuss the importance of effective
complaints management in retail.

2 5833/MBAAT4C
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Examine the short-term impact of the COVID-19

pandemic on global retail, including store closures,
supply chain disruptions, and changes in
consumer behavior.

12. Explore how emerging technologies, such as

augmented reality and artificial intelligence, are
shaping the future of retail formats.

13. Discuss the challenges faced by retailers in supply

chain management and explore innovative
solutions and technologies that enhance efficiency
and responsiveness.

14. Explore the significance of regular audits in retail,

including internal controls, fraud prevention, and
compliance with accounting standards.

15. Explore challenges related to the supply chain,

consumer ethics, and consumer dynamics in the
Indian retail sector.

———————

3 5833/MBAAT4C
5834/MBAAT4D NOVEMBER 2023

INDUSTRIAL RELATIONS AND EMPLOYEE

WELFARE

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Write any four natures of Industrial Relations.

2. What do you mean by collective bargaining?

3. State any four education and training scheme

implemented in India.

4. Write any two issues of child labour and its

implication.

5. List out the special considerations which are to be

provided by the employer for differently abled
labour.
 SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b).

6. (a) How do trade unions contribute to

representing the interests of workers and
negotiating with employers to achieve better
working conditions?

Or

(b) Discuss the significance of employers’

organizations in the industrial relations
landscape.

7. (a) Discuss the impact of economic liberalization

on trade unions.

Or

(b) How do conciliation, arbitration, and

adjudication processes contribute to
resolving conflicts between labor and
management, and what is the impact on
industrial relations?

2 5834/MBAAT4D
8. (a) Explore the rationale behind the need for
labor welfare measures. Why is it essential
for organizations to implement welfare
initiatives, and how do these measures align
with broader societal and organizational
goals?

Or
(b) Explore the role of labor-welfare funds and
education and training schemes in promoting
employee well-being.

9. (a) Explain the role and responsibilities of safety

and health professional regarding industrial
hygiene.

Or
(b) Discuss the statutory provisions and
regulations related to industrial safety.

10. (a) Explore the concepts of social assistance and

social security in the context of labor welfare.

Or
(b) Occupational hazards of workers of
BPO/KPO is in increasing trend. Comment
your views with applicable legal provisions.

3 5834/MBAAT4D
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explore the role of the International Labour

Organization in the field of industrial relations.

12. Discuss various types of strikes and methods of

prevention to avoid industrial disputes.

13. How does labor welfare contribute to the overall

well-being of workers, and what areas does it
encompass within the organizational context?

14. Explain occupational hazards and psychological

problems faced by employees of industrial units
and point out the statutory provisions available to
safeguard their interest.

15. Explain the welfare measures available to contract

labour and construction labour.

——–––––––––

4 5834/MBAAT4D
5835/MBAAT4E NOVEMBER 2023

HUMAN RESOURCE PLANNING AND AUDIT

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define Human Resource Planning.

2. Define work study.

3. Why need HRIS?

4. Write any four uses of job specifications.

5. What is compensation plan?

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b).

6. (a) Explain the importance of environmental

scanning in the early stages of HRP.

Or
(b) Analyze the impact of technological
advancements on HRP.
7. (a) Explore the role of efficiency metrics in
assessing workforce utilization and its
impact on HR planning decisions.
Or
(b) Discuss strategies for balancing the supply
and demand of human resources in an
organization.
8. (a) Outline the key steps involved in the
implementation of an HRIS.
Or
(b) Provide examples of specific HR challenges
that can be effectively addressed through the
implementation of an HRIS.
9. (a) Examine the limitations associated with job
evaluation processes.
Or
(b) Discuss how job analysis and job evaluation
work together in creating a comprehensive
human resource management system.
10. (a) Discuss the role of training plans in
enhancing employee skills and contributing
to overall productivity.
Or
(b) Explore the relationship between
compensation plans and employee
motivation, satisfaction, and retention.

2 5835/MBAAT4E
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss how organizations can effectively

implement workforce analysis in HRP.

12. Examine the challenges associated with shortage

and surplus of human resources.

13. Explore the challenges that organizations face in

managing HR-related data without an HRIS.

14. Explore how job descriptions and specifications

contribute to employee performance and
development.

15. Write detailed note on:

(a) Redundancy
(b) Retention

——–––––––––

3 5835/MBAAT4E
5836/MBAAT4F NOVEMBER 2023

COMPENSATION AND BENEFITS

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Write any four objectives of compensation.

2. What do mean by job contract?

3. Distinguish bonus and incentives.

4. What are the compositions of job evaluation

committee?

5. Define QWL.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) and (b).

6. (a) Analyze the impact of compensation on social

class dynamics within the workplace.

Or

(b) How do compensation programs vary across

different industries and job roles in India?
Explain.
7. (a) Explore the distinction between strategic
and tactical compensation issues.
Or
(b) How can organization ensure fair and
equitable compensation for employees with
different roles and responsibilities?
8. (a) Explore the connection between job
requirements identified through job analysis
and the determination of employee
compensation.
Or
(b) Analyze the key element that should be
included in a comprehensive job description.
9. (a) How can a well-structured committee
contribute to a fair and effective job
evaluation process within an organization?
Or
(b) Outline the steps involved in preparing for a
job evaluation survey.
10. (a) Discuss the concept of merit pay and its role
in recognizing and rewarding individual
performance.
Or
(b) Outline the essential components and
considerations in designing a fair and
transparent compensation system.

2 5836/MBAAT4F
 SECTION C — (3 × 10 =30 marks)

Answer any THREE questions

11. Explore the relationship between employee

compensation and lifestyle choices. How can
organizations design compensation packages that
enhance the well - being of their employees?

12. How does the legal frame work influence the

design and implementation of compensation
programs? Discuss specific examples from
different regions or countries.

13. How does job ranking contribute to the

establishment of a hierarchy within an
organization, and what are the potential
advantages and limitations of this method?

14. How point factor method assign values to various

job factors, and what role does it play in
determining the relative worth of different jobs
within an organization?

15. Analyze common issue in performance appraisal

and explore opportunities for improvement.

———————

3 5836/MBAAT4F
5837/MBAAT4G NOVEMBER 2023

STRATEGIC COST MANAGEMENT

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is curvilinear BEP?

2. What do you mean by Activity Based

Management?

3. What is meant balanced score card?

4. What do you understand from Bottom Line

pricing?

5. Define Total Cost Management.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) and (b)

6. (a) Discuss the modern dynamic of cost

structures in today’s business environment.

Or

(b) Explain the significance of cost analysis in

the decision-making process for
management.
7. (a) How does life cycle costing consider costs
across the entire product life cycle, from
design and production to maintenance and
disposal?

Or

(b) Explore how organizations strategically

integrate various cost management tools and
techniques.

8. (a) Balance Score Card is a strategic tool for

measuring and evaluating the performance
of an organization”. Justify this statement.

Or

(b) How can organizations ensure that divisional

performance metrics align with overall
corporate goals and strategies?

9. (a) How do considerations such as market

dynamics, Product life cycle, and strategic
goals differ in influencing pricing decisions
over different time horizons?

Or

(b) Discuss both the advantages and

disadvantages of government involvement in
pricing.

2 5837/MBAAT4G
10. (a) Define six sigma and its relevance to quality
improvement and cost reduction.
Or
(b) Discuss how benchmarking can be utilized as
a tool for identifying cost inefficiencies.
SECTION C — (3 × 10 = 30 marks)
Answer any THREE questions
11. Explain the concept of Cost - Volume - Profit
(CVP) analysis and its practical application in
business decision - making.

12. How do Activity Based Costing and Activity Based

Management differ from traditional costing
methods, and how can they enhance the accuracy
of cost allocation and resource utilization?
13. Discuss the importance of measuring total
business unit performance for organizational
success.
14. Explore the various factors that organizations
consider when deciding on pricing strategies.
15. Discuss the challenges and considerations
associated with implementing cost reduction
techniques.
———————

3 5837/MBAAT4G
5838/MBAAT4H NOVEMBER 2023

FINANCIAL MARKET TREASURY AND

RISK MANAGEMENT

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is Certificate of Deposits?

2. Expand (a) DFHI (b) SHCI

3. What do you mean by exchange rate risk?

4. Define inflation.

5. What do you know about IPO.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) and (b)

6. (a) Examine the functioning of the Capital

Market in India, with a focus on primary and
secondary Markets.

Or
(b) Explain the significance of commercial paper
as a financial instruments, in the money
Market.
7. (a) Analyze the role of Treasury Products in the
money Market for commercial banks.

Or
(b) Focus on instruments such as Treasury Bills
and other money market instruments, and
discuss how these products aid banks in
short - term liquidity management.

8. (a) Discuss how banks can hedge against

exchange rate risk and ensure stability in
cross - border transactions.

Or
(b) Discuss the objectives and components of
three pillars in the context of banking
regulation.

9. (a) Write note on (i) Leasing and Hire purchase

(ii) Mutual Fund

Or
(b) How does RBI ensure an effective grievance
redressal system and what impact does this
have on enhancing consumer confidence in
the banking sector?

2 5838/MBAAT4H
10. (a) Discuss the impact of securitization on risk
management for banks.

Or
(b) Examine the process of underwriting of
shares in the context of profit planning for
banks.

SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions

11. Discuss the functions and responsibilities of RBI

and SEBI in ensuring a well-regulated financial
environment.

12. Explore the various financial instruments traded

in the securities market and how banks utilize
them for investment and risk management
purpose.

13. Explore various methods employed by banks to

assess and mitigate credit risk, and how
regulatory guidelines influence credit risk
management practices.

14. Explore and analyze the recent trends in lending

and corporate banking in India.

15. Explain the book building process as a method for

pricing securities during public offerings.

———————
3 5838/MBAAT4H
5839/MBAAT4K NOVEMBER 2023

INTERNATIONAL FINANCIAL MANAGEMENT

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What is arbitrage?
2. Define equity market.
3. Write short not on Currency Swaps.
4. What is an SDR?
5. What do you mean by forfeiting?

SECTION B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) and (b).
6. (a) Examine Forward premium and Discount in
the context of Forex markets.
Or
(b) Explore the difference between spot and
Forward transactions and how they serve the
needs of businesses and investors involved in
international trade.
7. (a) Explore the regulatory framework and
considerations associated with ECBs.
Or
(b) Explore how offshore financial centers
operate, the motivations for companies to use
them, and the regulatory challenges
associated with these jurisdictions.
8. (a) Explore the methods of managing
Transaction Exposure in foreign exchange.
Or
(b) Discuss how futures contracts can be utilized
to mitigate the impact of currency
fluctuations on business operations.
9. (a) Outline the historical framework of various
exchange rate regimes on a global basis
highlighting the role of IMF.
Or
(b) Explore the objectives, functions, and role of
the World Bank in promoting economic
development and reducing poverty on a
global scale.
10. (a) Examine the financing of international trade
from an Indian perspective.

Or

(b) Discuss the exchange control requirements

for exports and imports in India
2 5839/MBAAT4K
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Explain and derive the international Fisher effect.

12. Discuss the issuance of American Depository

Receipts and Global Depository Receipts as
methods of raising capital in international
financial markets.

13. Provide an overview of Derivatives in the context

of hedging risks in foreign exchange.

14. How would low - income countries benefit from

and SDR allocation?

15. Explore the concepts of pre-shipment and post-

shipment finance in the context of Indian
international trade.

———————

3 5839/MBAAT4K
5840/MBAAT4M NOVEMBER 2023

PRODUCT DESIGN AND PROJECT MANAGEMENT.

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Define product.

2. Define production planning.

3. What is concept selection?

4. What is the meaning of project?

5. Define project monitoring.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) and (b).

6. (a) Classify the types of product.

Or

(b) Discuss briefly about product development

challenges.
7. (a) Explain the various objective of production
planning.

Or

(b) Explain the components of product

specification.

8. (a) Explain the various stages of concept

screening.

Or

(b) Explain the purpose of concept testing in the

product development process.

9. (a) List some critical functions of project

management.

Or

(b) Explain the stages of Project Management.

10. (a) Discuss the major types of project report.

Or

(b) Explain the types of project evaluation.

2 5840/MBAAT4M
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Differentiate between product design and product

development.

12. Discuss in detail about the process of new service

product development.

13. Explain the benefits of product architecture.

14. Explain the importance of project management.

15. Explain the methodology for project evaluation.

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3 5840/MBAAT4M
5841/MBAAT4N NOVEMBER 2023

COMPUTER INTEGRATED MANUFACTURING.

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. Give few element of CIM.
2. What is a communication matrix?
3. What are the drawing features of CAD package?
4. What is a flexible manufacturing system?
5. What is lean production?
SECTION B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) and (b)
6. (a) List the major functions of CIM.
Or
(b) Explain the types of manufacturing system.
7. (a) List some types of network architecture.
Or
(b) How do you maintain a manufacturing
database system.
8. (a) What is CAD? Explain the various design
related tasks performed by CAD.
Or
(b) What is the difference between NC and CNC
part programming?
9. (a) List the applications of FMSs.
Or
(b) Explain the functions of computers in FMS.
10. (a) Explain the various robotic applications.
Or
(b) Explain the role of expert system in CIMS.
SECTION C — (3 × 10 = 30 marks)
Answer any THREE questions.
11. Briefly explain the nature and role of the elements
of CIM system.
12. Explain the functions of communication matrix.
13. Write short notes on generative NC machining
based on solid modeling.
14. List and explain the functions of materials
handling system in FMS.
15. Classify the types of Automated Guided Vehicles.
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2 5841/MBAAT4N
5842/MBAAT4P NOVEMBER 2023

SUPPLY CHAIN AND LOGISTICS MANAGEMENT.

Time : Three hours Maximum : 75 marks

SECTION A — (5 × 2 = 10 marks)

Answer ALL questions.

1. List the drivers of supply chain management?

2. What is logistics?

3. Write the uses of decision tree?

4. What is bullwhip effect?

5. Define eSCM.

SECTION B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b).

6. (a) Highlight the importance of effective supply

chain management in enhancing business
performance and customer satisfaction.

Or

(b) Outline the fundamental components of a

supply chain and explain their
interdependencies
7. (a) Discuss different modes of transportation
and their suitability for various types of
goods.
Or
(b) Explore how effective packaging contributes
to product protection, transportation
efficiency, and sustainability.
8. (a) Explain the models and methodologies used
for determining the optimal location of
distribution facilities.
Or
(b) Explore how decision trees can help in
making strategic decisions related to facility
location, capacity planning and network
optimization.
9. (a) Explain the concept of safety inventory and
its importance in mitigating supply chain
uncertainties.
Or
(b) Discuss the factors that contribute to the
bullwhip effect and strategies to minimize its
impact.
10. (a) Define the e-business framework and its key
components.
Or
(b) Discuss how technology and digital platforms
are utilized in logistics processes to improve
speed, accuracy, and overall efficiency
2 5842/MBAAT4P
 SECTION C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Define the concept of supply chain management

and trace its evolution over the years.

12. Explore the importance of customer service in

logistics and its impact on overall customer
satisfaction.

13. What do you mean by network design in supply

chain? List various factors affecting the network
design decisions?

14. Discuss how organizations determine appropriate

levels of safety inventory and the factors
influencing these decisions.

15. Explore the critical role of the supply chain in the

context of e-business.

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3 5842/MBAAT4P
5843/MBAAT4Q NOVEMBER 2023

DECISION SUPPORT SYSTEM

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)

Answer ALL questions.

1. What are the advantages of DSS?

2. Define model directory.

3. What do you mean by query facility?

4. What is User Interface?

5. What do you mean by software? Give example.

PART B — (5 × 7 = 35 marks)

Answer ALL questions, choosing either (a) or (b)

6. (a) Explore the components of a Decision

Support System.

Or

(b) How does effective decision-making

contribute to the success of individuals and
organizations?
7. (a) How do languages like Unified Modeling
Language (UML) facilitate communication
and understanding among stakeholders in
the modeling process?
Or
(b) Explore the concept of a model directory and
Model Base Management System.
8. (a) How does the organization and management
of data in a database contribute to the
efficiency of decision-making processes?
Or
(b) Define a data directory and discuss its role in
managing data within a decision support
system.
9. (a) Explore the role of graphics in user
interfaces.
Or
(b) How do visual models aid users in
understanding complex systems and making
informed decisions.
10. (a) Define model acquisition and discuss its role
in the development of Decision Support
Systems.
Or
(b) How does training contribute to the
successful adoption and utilization of DSS in
an organizational setting?

2 5843/MBAAT4Q
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Discuss the key characteristics that distinguish

Decision Support Systems from other information
systems.

12. Explore the different types of models used in

decision support systems.

13. Explore the various sources of data for decision

support systems. How do internal and external
data sources contribute to providing valuable
information for decision-making?

14. Discuss the role of Natural Language Processing

in user interfaces. How does NLP enable more
natural and intuitive interactions between users
and computer systems?

15. Explore the process of dialog development in

Decision Support Systems.

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3 5843/MBAAT4Q
5844/MBAAT4R NOVEMBER 2023

ENTERPRISE RESOURCE PLANNING

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. Define ERP.
2. What do you mean by BPM?
3. Define Training.
4. Write any two causes for ERP failures.
5. Define SCM.
PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b).
6. (a) Discuss how technologies such as databases,
cloud computing, and integration
middleware contribute to the functionality
and efficiency of enterprise systems.
Or
(b) Explore the key design considerations
involved in developing ERP systems that
seamlessly integrate cross-functional
processes.
7. (a) Discuss the key features of ERP, and the role
they play in enhancing organizational
efficiency.

Or
(b) Highlight the role of business engineering in
optimizing processes for ERP integration.

8. (a) Explore the significance of training in the

successful implementation of ERP systems.

Or
(b) Analyze the challenges and strategies
associated with data migration during ERP
implementation.

9. (a) Examine the impact of ERP systems on the

industrial landscape.

Or
(b) Explore the common reasons for failure in
ERP implementation projects.

10. (a) Highlight the benefits and challenges of

implementing extended ERP systems.

Or
(b) Explore the role of data-driven decision-
making in enhancing organizational
performance and competitiveness.

2 5844/MBAAT4R
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Trace the historical evolution of enterprise

systems, highlighting key milestones and
technological advancements that have shaped
their development.

12. Examine the critical ERP modules of Accounting

and Finance.

13. Outline the stages of the ERP implementation life

cycle. Discuss each phase, from initial planning
and design to post-implementation support.

14. Discuss the importance of regular updates,

patches, and system optimization to ensure the
long-term effectiveness of ERP solutions.

15. Discuss the shift towards web-enabled ERP

systems and the benefits they offer in terms of
accessibility, collaboration, and real-time
information sharing.

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3 5844/MBAAT4R
5845/MBAAT4S NOVEMBER 2023

INFORMATION TECHNOLOGY FOR MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (5 × 2 = 10 marks)
Answer ALL questions.
1. What is E-business?
2. What do you mean by ubiquitous computing?
3. Define Web hosting.
4. Define virtual reality. Give example.
5. Write any two ethical issues.
PART B — (5 × 7 = 35 marks)
Answer ALL questions, choosing either (a) or (b)
6. (a) Highlight the major shifts and trends that
have shaped the role of IT managers in
organizations.
Or
(b) Discuss the advantages, challenges, and
potential risks associated with Internet
based business systems. Provide real-world
examples to illustrate your points.
7. (a) Discuss the major hardware issues that
organizations may face in the rapidly
evolving landscape of information
technology.

Or

(b) Examine the importance of data resources in

organizations.

8. (a) Provide an in-depth analysis of the World

Wide Web (WWW).

Or

(b) Differentiate between intranets and

extranets.

9. (a) Discuss the key functionalities of ERP

systems and their role in integrating
business processes across an organization.

Or

(b) Discuss the applications of virtual reality in

enterprise settings.

10. (a) Outline the factors involved in estimating

returns on IT investments.

Or

(b) Discuss the challenges and benefits of

implementing integrated global IT systems.

2 5845/MBAAT4S
 PART C — (3 × 10 = 30 marks)

Answer any THREE questions.

11. Compare and contrast different types of

information systems. Provide examples of how
each type contributes to organizational
functioning.

12. Discuss the key considerations in managing the

development of applications in an organizational
setting.

13. Discuss how advancements in communication

technology have influenced organizational
communication and collaboration.

14. Examine the expectations associated with

implementing e-business solutions and how they
impact customer satisfaction.

15. Define and elaborate on the concept of intellectual

synergy in the context of IT management.

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3 5845/MBAAT4S