Scribd
Upload
53 views15 pages

The 7 Cs of Digital Marketing Presentation

The document outlines the importance of digital marketing for modern businesses and introduces the 7+ Cs framework, which includes Customer, Convenience, Competition, Communication, Consistency, Content, and Cohesion. Each element emphasizes understanding the target audience, enhancing user experience, analyzing competitors, effective messaging, maintaining brand uniformity, creating engaging content, and integrating marketing efforts. The goal is to build a strong online presence, foster customer loyalty, and drive sustainable growth.

Uploaded by

pct5193systel32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
53 views15 pages

The 7 Cs of Digital Marketing Presentation

The document outlines the importance of digital marketing for modern businesses and introduces the 7+ Cs framework, which includes Customer, Convenience, Competition, Communication, Consistency, Content, and Cohesion. Each element emphasizes understanding the target audience, enhancing user experience, analyzing competitors, effective messaging, maintaining brand uniformity, creating engaging content, and integrating marketing efforts. The goal is to build a strong online presence, foster customer loyalty, and drive sustainable growth.

Uploaded by

pct5193systel32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 15

THE 7 CS OF

DIGITAL MARKETING
IMPROVING YOUR ONLINE PRESENCE
WHY?
DIGITAL MARKETING IS ESSENTIAL FOR MODERN BUSINESSES &

THE 7 CS FRAMEWORK HELPS STREAMLINE AND ENHANCE DIGITAL STRATEGIES.

BUILD A STRONG ONLINE PRESENCE, FOSTER CUSTOMER LOYALTY, AND DRIVE SUSTAINABLE GROWTH.
THE 4 PS OF MARKETING
(MARKETING MIX)

PRODUCT, PRICE, PLACE, PROMOTION

“BUSINESS-CENTRIC”
“CUSTOMER-CENTRIC”

PRODUCT BECOMES “CONSUMER NEEDS/WANTS”

PRICE BECOMES “COST TO THE CONSUMER”

PLACE BECOMES “CONVENIENCE TO THE CONSUMER”

PROMOTION BECOMES “COMMUNICATION TO THE CUSTOMER”

THE 4 CS OF MARKETING
CONSUMER, COSTS, CONVENIENCE, COMMUNICATION
THE 7+ CS OF
DIGITAL MARKETING
CONTEXT COMPETITION CONTEXT CONTEXT

CONTENT CONTENT CONTENT CONTENT

CUSTOMER CUSTOMER CONNECTION CONVERSATION

COMMUNITY COMMUNICATION COMMUNITY COMMUNITY

CONVENIENCE CONVENIENCE CONVERSATION CHANNEL

COHESION COHESION COMMERCE CONVERSION

CONVERSION CONSISTENCY CONSISTENCY CONSISTENCY


THE 7+ CS OF
DIGITAL MARKETING
CUSTOMER CONVENIENCE COMPETITION COMMUNICATION

CONSISTENCY CONTENT COHESION


CUSTOMER
UNDERSTANDING YOUR TARGET AUDIENCE

CUSTOMER PERSONAS: DEMOGRAPHICS,


BEHAVIORS, NEEDS.

HOW? GOOGLE ANALYTICS, SURVEYS, ONLINE


REVIEWS

IMPORTANCE: TAILORS YOUR MARKETING


EFFORTS TO MEET CUSTOMER EXPECTATIONS.
CONVENIENCE
MAKE IT EASY FOR CUSTOMERS TO INTERACT
WITH YOUR BRAND.

USER-FRIENDLY WEBSITES, MOBILE-FRIENDLY


VS MOBILE-OPTIMIZED, 3-CLICK RULE.

IMPORTANCE: REDUCES BOUNCE RATE,


ENHANCES USER EXPERIENCE AND INCREASES
ENGAGEMENT.
COMPETITION
ANALYZING COMPETITORS TO STAY
AHEAD.

TOOLS: SWOT ANALYSIS, COMPETITIVE


BENCHMARKING, SERP RESULTS.

IMPORTANCE: IDENTIFIES OPPORTUNITIES


AND THREATS, INFORMS STRATEGY.
COMMUNICATION
EFFECTIVE MESSAGING TO CONNECT WITH
YOUR AUDIENCE.

CHANNELS: EMAIL, SOCIAL MEDIA, BLOGS,


THIRD PARTY SITES, CUSTOMER SUPPORT.

IMPORTANCE: BUILDS RELATIONSHIPS, TRUST,


AND BRAND LOYALTY.
CONSISTENCY
MAINTAIN A UNIFORM BRAND MESSAGE AND
EXPERIENCE.

CONSISTENT CONTENT POSTING SCHEDULES,


BRAND VOICE, AND VISUALS.

IMPORTANCE: BUILDS TRUST, REINFORCES


BRAND IDENTITY. A POSITIVE EXPERIENCE CAN
TRANSLATE INTO GOOD WORD-OF-MOUTH.
CONTENT
CREATING VALUABLE, ENGAGING CONTENT
FOR YOUR AUDIENCE.

TYPES: BLOG POSTS, VIDEOS, INFOGRAPHICS,


SOCIAL MEDIA UPDATES.

IMPORTANCE: DRIVES ENGAGEMENT, BOOSTS


SEO, ESTABLISHES AUTHORITY.
COHESION
INTEGRATING ALL DIGITAL MARKETING
EFFORTS FOR A UNIFIED STRATEGY.

ALIGNING GOALS, MESSAGING, AND


PAID/ORGANIC CHANNELS.

IMPORTANCE: ENSURES A SEAMLESS


CUSTOMER EXPERIENCE AND MAXIMIZES
IMPACT.
THE 7+ CS OF DIGITAL MARKETING

CUSTOMER
CONVENIENCE
BUILD A STRONG ONLINE PRESENCE
COMPETITION
COMMUNICATION FOSTER CUSTOMER LOYALTY
CONSISTENCY
DRIVE SUSTAINABLE GROWTH
CONTENT
COHESION
THANK YOU
DAVID GRIFFIN
WWW.GRIFFINANDCO.MARKETING

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy