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Airline Revenue Management

The Airline Revenue Management Course covers principles, strategies, and tools essential for maximizing airline revenue, including pricing, demand forecasting, and inventory control. Students will learn through modules that explore historical context, technology integration, and real-world applications, culminating in a capstone project. Assessment includes participation, assignments, group projects, quizzes, and a final project.

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55 views3 pages

Airline Revenue Management

The Airline Revenue Management Course covers principles, strategies, and tools essential for maximizing airline revenue, including pricing, demand forecasting, and inventory control. Students will learn through modules that explore historical context, technology integration, and real-world applications, culminating in a capstone project. Assessment includes participation, assignments, group projects, quizzes, and a final project.

Uploaded by

Mahboubeh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Airline Revenue Management Course Syllabus

Course Overview

This course explores the principles, strategies, and tools used in airline revenue management
(ARM). Students will gain an understanding of pricing, demand forecasting, inventory control,
and optimization techniques that airlines use to maximize revenue.

Course Objectives

By the end of this course, students will:

1. Understand the fundamentals of airline revenue management and its importance in the
aviation industry.
2. Learn techniques for demand forecasting, pricing strategies, and inventory optimization.
3. Explore the use of technology, data, and algorithms in airline revenue management
systems.
4. Apply revenue management strategies to real-world airline scenarios and challenges.

Course Outline

Module 1: Introduction to Airline Revenue Management

 History and evolution of revenue management in the airline industry


 Key concepts: Yield management, load factor, and RASM (Revenue per Available Seat
Mile)
 Overview of airline business models and their impact on revenue strategies

Module 2: Demand Forecasting in Airlines

 Principles of demand forecasting


 Forecasting tools and techniques (e.g., historical data analysis, seasonality, and trends)
 Challenges in predicting demand for different market segments

Module 3: Pricing Strategies in Airline Revenue Management

 Dynamic pricing: Strategies and examples


 Fare structures: Classes, fare rules, and restrictions
 Price elasticity of demand and customer segmentation

Module 4: Inventory Management


 Capacity control and seat inventory optimization
 Overbooking strategies and risk management
 The role of cancellation and no-show policies in revenue management

Module 5: Revenue Management Systems and Technology

 Overview of airline revenue management software (e.g., PROS, Amadeus)


 Algorithms and optimization techniques used in ARM systems
 Integration of revenue management with airline operations and marketing

Module 6: Ancillary Revenue and Non-Ticket Revenue Management

 Importance of ancillary revenue streams (e.g., baggage fees, onboard sales, and seat
selection)
 Strategies for maximizing non-ticket revenues
 Bundling and unbundling of services

Module 7: Challenges and Emerging Trends in Airline Revenue Management

 Revenue management during crises (e.g., COVID-19 pandemic)


 The impact of low-cost carriers and market disruptors
 The role of Artificial Intelligence (AI) and machine learning in ARM
 Sustainability and environmental considerations in pricing

Module 8: Case Studies and Real-World Applications

 Analysis of airline revenue management successes and failures


 Competitive strategies among major airlines
 Hands-on simulation: Implementing revenue management strategies in a hypothetical
airline

Assessment and Evaluation

 Class Participation and Discussions: 10%


 Assignments (Forecasting Exercises, Pricing Scenarios): 20%
 Group Projects (Revenue Management Strategy Development): 25%
 Quizzes and Exams: 25%
 Final Capstone Project (Comprehensive Airline Revenue Plan): 20%

Learning Resources

1. Key Texts:
o Revenue Management for the Hospitality Industry by David K. Hayes and Allisha
A. Miller
o Airline Operations and Scheduling by Massoud Bazargan
o Yield Management: Strategies for the Service Industries by Ian Yeoman and Una
McMahon-Beattie
2. Supplementary Materials:
o Research articles and industry reports on airline revenue management trends
o Case studies from airlines such as Delta, Ryanair, and Emirates
o Software tools for ARM simulations
3. Industry Insights:
o Guest speakers from airlines and revenue management professionals
o White papers and reports from IATA and other aviation organizations

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