1 Define Services.

2 What is meant by Services Marketing?

3 List the unique characteristics of Services.

4 Contrast goods and services.

5 Identify a few issues in Services Marketing.

6 Demonstrate goods – services continuum.

7 Explain about service economy in short.

8 Recall the factors influencing Services Marketing.

9 Explain about variability feature of Services.

10 How do you Maximize the degree of Customer contact?

11 Write a short note on Labour Intensiveness in Service Sector

12 Illustrate the scope of services.

13 What are the essential skills for a service provider?

Develop couple of solutions for the various issues in services marketing.
14

15 Compare the tangibility and intangibility nature of services.

16 Explain inseparability characteristics of service products

17 Services are variable in nature’ – Explain

18 Define Perishability.

19 Can you state the myths about Services?

20 Write Short note on : Heterogeneity

21 What do you mean by core service product?

Q.NO UNIT - I - PART - B - QUESTION

1 Summerise the growth of services sector with its contribution to the economy.

2 Illustrate the unique characteristics of services with examples.

3 Interpret the Issues and challenges of services marketing.

Interpret the contribution of service sector in the growth of economies of the

 4 world.
Explain the reasons which have stimulated the growth of Services in India.
5

6 Discuss the nature and scope of services marketing

7 Elaborate on scope of services in terms of employment and contribution to GDP.

8 Distinguish Services from tangible goods with examples.

9 Interpret issues and challenges of service Marketing

10 Recommend solutions for the issues and challenges of services.

11 Discuss in detail the key issues and challenges in online education Industry.

Q.NO UNIT - II - PART - A - QUESTION

1 What is meant by Market Potential?

2 State the importance of assessing market potential.

3 Explain Service Marketing Mix in brief.

4 What do you mean by expanded marketing mix in services?

5 Write a brief note on service marketing environment.

6 What is meant by Target Marketing?

7 Outline the process of Market Segmentation.

8 List out the various bases in segmentation.

9 State the components of services marketing mix?

10 Discuss in brief Psychographic Segmentation

11 Explain customer centricity in in service marketing.

12 What is meant by Service Positioning Strategy?

13 State the requirements for effective segmentation.

14 Give suitable examples for geographic and demographic segmentation.

15 Give a brief outline on Differentiated Marketing.

16 What is meant by Concentrated Marketing?

17 State the difference between micro and macro Environment.

 18 Outline the significance of Services Marketing Environment.

19 Infer in current trends in service sector.

20 List out the basis for classification of Services.

Q.NO UNIT - II - PART - B - QUESTION

1 Describe Service Market Potential? And explain the methods of assessing

Market Potential?
2 Describe in detail the elements of the services Marketing Mix and explain how
each element is different from that of the Marketing Mix of Goods.
3 Explain the Classification of Services giving suitable examples for each
category.
4 Give a detailed account on Services Marketing trends and environment.

5 How do you differentiate a market segment and a target segment. What are the
criteria considered while segmenting a market in Service marketing arena?
6 Discuss the process of Market Segmentation

7 Give a detailed account of the various bases of segmentation used in the context
of services
8 Give a detailed account on Services Market Targeting and positioning

9 Elaborate the Marketing Mix for Services

10 Enumerate the STP (segmentation, targeting & Positioning) approach in Services

Marketing.
Q.NO UNIT - III - PART - A - QUESTION

1 What is service life cycle?

2 Explain Augmented Service.

3 Outline the New Service Development Process.

4 What is meant by Service Blueprinting?

5 Explain the concept of Service Quality?

6 Define Capacity Planning.

7 Explain Benchmarking in services

8 What are Core Services?

9 Define Service Quality Function Deployment (SQFD).

10 List out the dimensions of Service Quality.

 11 Write the components of Service Blueprinting.

12 Write a short note on SERQUAL Model.

13 List the five dimensions of Service Quality

14 Define Servicescapes

15 Define Service Ambience

16 Write down the significance of Service Blue Printing

17 What are the various stages in Service Life Cycle?

18 What is SERVQUAL?

19 What is SERVUCTION?

20 What is meant by Market Share Building? (or ) Market Consolidation

21 What position statement?

Q.NO UNIT - III - PART - B - QUESTION

1 Explain services blueprint? Prepare a blue print for a hospital?

2 What are the strategies adopted during the Growth stage of the service life cycle?

3 Explain the stages in new services development process.

4 Explain the various stages in Service Life Cycle with an example.

5 Discuss the various Strategies for different stages of Service Life Cycle.

6 What is SERVQUAL Model of service quality? Explain with example.

7 How will you measure and evaluate Service Quality? What are the benefits of
using Service Quality Function Development approach?
8 Explain product – line extensions with suitable example?

9 Can you recall about application of SQFD with suitable example?

10 Elaborately discuss the steps and stages in Service Blue Printing.

11 Describe the role of physical evidence in marketing a service.

Q.NO UNIT - IV - PART - A - QUESTION

1 How would you define Service Delivery Framework?

2 Explain internal marketing.

3 Explain interactive marketing.

 4 Explain external marketing

5 Can you list out the elements of promotion mix?

6 State your understanding of Service Channel.

7 Summerise your opinion about Penetration Pricing.

8 What is Services Delivery?

9 Can you list out the objectives of Service Pricing?

10 What is service marketing triangle?

11 What is Moment of Truth?

12 What is Zone of Tolerance?

13 What do you mean by word of mouth communication?

14 Write short note on Multichannel Distribution

15 What do you mean by Channel Squeeze?

16 What is Service Package?

17 What is Service Culture?

18 What is Services Marketing Trilogy?

19 What is Positioning Map?

20 Define Service Delivery

21 Define Service Recovery

22 Define Customer Delight

23 What position statement?

24 What is service encounter?

25 Mention the advantages of Electronic Channel

Q.NO UNIT - IV - PART - B - QUESTION

1 Explain the Employee role in service delivery

2 Explain the channel design process in detail

3 Explain promotion mix for services in detail

4 Explain the role of Integrated Service Marketing Communication in service

delivery and promotion
 5 Discuss in detail – Pricing of service product and Method of service pricing.

6 Explain services marketing triangle in detail.

7 Analyse the functions of channel intermediaries and role of intermediaries

8 Can you explain strategies for effective service delivery through intermediaries?

9 What is meant by Communication Mix? Explain the factors to be considered

while designing the promotion compaign of a service
10 Explain the pros and cons of using a multichannel distribution strategy in service
marketing.
11 What do you mean by franchising of Services? What are the pros and cons of
francising?
12 Outline the positioning strategies for service brand of your choice.

Q.No Unit - V - Part - A - Question

1 What are service marketing strategies?

2 List couple of public utility services.

3 List a few brands in entertainment services.

4 Bring out the nature of hospitality services in short.

5 Briefly explain about healthcare market in India

6 Name few segments in entertainment industry.

7 State the current trend of tourism industry after Corona.

8 Show your understanding of hospitality industry

9 Suggest a marketing strategy for hospitality industry.

10 State the potential of Tour and Travel industry in India.

11 Interpret on the characteristics of transportation services.

12 Illustrate consultancy services.

13 Illustrate tourism industry.

14 State the nature of financial services.

15 Briefly explain insurance services in India.

Q. No Unit - V - Part - B - Question

1 Analyse the impact of globalization in tourism industry In India?

2 Explain the services marketing opportunities in the hospitality and tourism
sector.
3 Develop Marketing strategy for logistics industry.

4 Construct STP for banking industry.

5 Apply Marketing Mix for Mutual fund services.

6 Build a services marketing strategy for an insurance Company.

7 Discuss marketing segmentation for education industry.

8 Explain in detail about Telecom service and its pricing strategies

9 Explain Market Segmentation in Entertainment Services.

10 Explain in detail about IT services and their marketing strategies.

11 Explain Hospitality industry in detail.

12 Give a critical evaluation on Public Utility Services in

India.
13 Can you outline the impact of globalization in education
services in India?
14 What are the key considerations that you would need to examine while designing
promotional efforts for a logistics services