Ayushi Goel BBA BA (NIIT) Assignment
Ayushi Goel BBA BA (NIIT) Assignment
Job category
White collar 1955
Blue Collar 1049
Others 1010
Gender
Female 1849
male 2165
Region
England 2159
Northern ireland 211
Scotlnad 1124
Wales 520
Region Count of Customer ID
England 2159
Northern Ireland 211
Total
Scotland 1124
Total Result
Wales 520
Total Result 4014
Wales
Scotland
Northern Ireland
England
Count of Customer ID
Axis Title
23 46 100 Co
24 58 80
25 67 60
26 76 40
20
27 96
0
28 104 15 20 24 28 32 36 40 44 48 52 56 60 64
29 139
Axis Title
30 125
31 163
32 161
33 167
34 185
35 163
36 183
37 166
38 159
39 126
40 132
41 125
42 133
43 121
44 105
45 117
46 91
47 93
48 84
49 67
50 65
51 75
52 77
53 66
54 49
55 47
56 42
57 34
58 45
59 34
60 29
61 31
62 10
63 11
64 15
(empty)
Total Result 4014
otal
Count of Customer ID
8 52 56 60 64
Gender Count of Customer ID
Female 1849 Total
Male 2165
(empty)
Total Result 4014
Fe
Ma
(em
Female
Male
(empty)
Job Classification Count of Customer ID
Blue Collar 1049 Total
Other 1010
2500
White Collar 1955
(empty)
Total Result 4014 2000
1500
1000
500
0
Blue Collar Other White Collar (empty)
Total
Count of Customer ID
01.Feb.15 4 70
01.Jul.15 5
60
01.Jun.15 10
01.Nov.15 34 50
Count of Cu
01.Oct.15 12 40
01.Sep.15 12
30
02.Apr.15 8
02.Aug.15 9 20
02.Dec.15 17 10
02.Jul.15 11
02.Jun.15 7 0
01.Apr.15 07.Apr.15 12.Jul.15 18.Aug.15 23.Oct.15 29.Jul.15
02.May.15 6
02.Nov.15 11
02.Oct.15 15
02.Sep.15 7
03.Apr.15 4
03.Aug.15 13
03.Dec.15 39
03.Feb.15 3
03.Jul.15 8
03.Jun.15 8
03.May.15 8
03.Nov.15 18
03.Oct.15 20
03.Sep.15 13
04.Apr.15 1
04.Aug.15 10
04.Dec.15 13
04.Jul.15 10
04.Jun.15 10
04.May.15 9
04.Nov.15 6
04.Oct.15 15
04.Sep.15 7
05.Apr.15 23
05.Aug.15 10
05.Dec.15 20
05.Jan.15 1
05.Jul.15 6
05.Jun.15 10
05.May.15 8
05.Nov.15 22
05.Oct.15 9
05.Sep.15 14
06.Apr.15 12
06.Aug.15 8
06.Dec.15 14
06.Jan.15 1
06.Jul.15 17
06.Jun.15 7
06.May.15 23
06.Nov.15 7
06.Oct.15 20
06.Sep.15 12
07.Apr.15 6
07.Aug.15 8
07.Dec.15 29
07.Jan.15 1
07.Jul.15 15
07.Jun.15 8
07.May.15 12
07.Nov.15 11
07.Oct.15 10
07.Sep.15 18
08.Apr.15 5
08.Aug.15 12
08.Dec.15 8
08.Feb.15 1
08.Jan.15 1
08.Jul.15 11
08.Jun.15 4
08.May.15 8
08.Nov.15 20
08.Oct.15 20
08.Sep.15 7
09.Apr.15 1
09.Aug.15 12
09.Dec.15 6
09.Jan.15 2
09.Jul.15 9
09.Jun.15 3
09.Mar.15 1
09.May.15 15
09.Nov.15 15
09.Oct.15 19
09.Sep.15 17
10.Apr.15 4
10.Aug.15 15
10.Dec.15 31
10.Jul.15 11
10.Jun.15 8
10.Mar.15 1
10.May.15 8
10.Nov.15 16
10.Oct.15 10
10.Sep.15 15
11.Apr.15 4
11.Aug.15 13
11.Dec.15 7
11.Jan.15 3
11.Jul.15 14
11.Jun.15 7
11.May.15 8
11.Nov.15 26
11.Oct.15 18
11.Sep.15 20
12.Apr.15 10
12.Aug.15 9
12.Dec.15 15
12.Feb.15 27
12.Jan.15 6
12.Jul.15 22
12.Jun.15 5
12.May.15 24
12.Nov.15 12
12.Oct.15 16
12.Sep.15 17
13.Apr.15 7
13.Aug.15 14
13.Dec.15 28
13.Jul.15 18
13.Jun.15 9
13.May.15 14
13.Nov.15 14
13.Oct.15 20
13.Sep.15 14
14.Apr.15 9
14.Aug.15 16
14.Dec.15 19
14.Jan.15 3
14.Jul.15 14
14.Jun.15 11
14.May.15 9
14.Nov.15 30
14.Oct.15 13
14.Sep.15 13
15.Apr.15 6
15.Aug.15 6
15.Dec.15 17
15.Jan.15 2
15.Jul.15 15
15.Jun.15 11
15.Mar.15 1
15.May.15 20
15.Nov.15 13
15.Oct.15 20
15.Sep.15 15
16.Apr.15 6
16.Aug.15 6
16.Dec.15 36
16.Jan.15 1
16.Jul.15 13
16.Jun.15 9
16.Mar.15 36
16.May.15 14
16.Nov.15 14
16.Oct.15 17
16.Sep.15 19
17.Apr.15 34
17.Aug.15 10
17.Dec.15 17
17.Jul.15 9
17.Jun.15 8
17.May.15 10
17.Nov.15 33
17.Oct.15 15
17.Sep.15 15
18.Apr.15 2
18.Aug.15 14
18.Dec.15 8
18.Jan.15 2
18.Jul.15 8
18.Jun.15 11
18.May.15 16
18.Nov.15 8
18.Oct.15 21
18.Sep.15 21
19.Apr.15 7
19.Aug.15 5
19.Dec.15 23
19.Jan.15 1
19.Jul.15 9
19.Jun.15 8
19.Mar.15 1
19.May.15 45
19.Nov.15 9
19.Oct.15 8
19.Sep.15 23
20.Apr.15 3
20.Aug.15 12
20.Dec.15 21
20.Jan.15 1
20.Jul.15 13
20.Jun.15 32
20.May.15 13
20.Nov.15 10
20.Oct.15 18
20.Sep.15 13
21.Apr.15 4
21.Aug.15 18
21.Dec.15 16
21.Jan.15 1
21.Jul.15 11
21.Jun.15 11
21.May.15 10
21.Nov.15 24
21.Oct.15 13
21.Sep.15 14
22.Apr.15 7
22.Aug.15 11
22.Dec.15 8
22.Jul.15 47
22.Jun.15 4
22.May.15 14
22.Nov.15 7
22.Oct.15 17
22.Sep.15 9
23.Apr.15 7
23.Aug.15 42
23.Dec.15 40
23.Jan.15 1
23.Jul.15 11
23.Jun.15 8
23.May.15 15
23.Nov.15 15
23.Oct.15 15
23.Sep.15 24
24.Apr.15 8
24.Aug.15 15
24.Dec.15 14
24.Feb.15 1
24.Jul.15 6
24.Jun.15 9
24.May.15 14
24.Nov.15 23
24.Oct.15 18
24.Sep.15 67
25.Apr.15 2
25.Aug.15 12
25.Dec.15 15
25.Jan.15 2
25.Jul.15 19
25.Jun.15 6
25.Mar.15 1
25.May.15 8
25.Nov.15 13
25.Oct.15 13
25.Sep.15 19
26.Apr.15 5
26.Aug.15 14
26.Dec.15 16
26.Jul.15 13
26.Jun.15 7
26.May.15 16
26.Nov.15 13
26.Oct.15 53
26.Sep.15 20
27.Apr.15 7
27.Aug.15 23
27.Dec.15 16
27.Jan.15 1
27.Jul.15 20
27.Jun.15 9
27.May.15 14
27.Nov.15 45
27.Oct.15 12
27.Sep.15 18
28.Apr.15 9
28.Aug.15 12
28.Dec.15 10
28.Jan.15 2
28.Jul.15 13
28.Jun.15 12
28.Mar.15 1
28.May.15 15
28.Nov.15 18
28.Oct.15 16
28.Sep.15 24
29.Apr.15 7
29.Aug.15 15
29.Dec.15 19
29.Jan.15 1
29.Jul.15 18
29.Jun.15 13
29.May.15 20
29.Nov.15 10
29.Oct.15 34
29.Sep.15 22
30.Apr.15 5
30.Aug.15 13
30.Dec.15 12
30.Jan.15 1
30.Jul.15 13
30.Jun.15 13
30.May.15 18
30.Nov.15 29
30.Oct.15 20
30.Sep.15 18
31.Aug.15 16
31.Jan.15 6
31.Jul.15 11
31.Mar.15 5
31.May.15 11
31.Oct.15 18
(empty)
Total Result 4014
Total
Count of Customer ID
23.Oct.15 29.Jul.15
Bank Customer Data Das
200
Total Result 180
160
Wales 140
120
Scotland 100
Count of Customer ID
80
Northern Ireland 60
40
England 20
0
0 500 1000 1500 2000 2500 3000 3500 4000 4500 15 19 22 25 28
Graph: Region
Insight: (i)Northern ireland has least customers and therefore a huge number of Insight: (i)More polici
potential customers so we should focus more on this area
(ii)No. of customers in scotland are increasing so we can go for acquiring small (ii)Senior Citize
banks and opening new branches in that area policies with le
46% Female
Male
54% (empty)
Graph: Gender
Insight:Need for an awareness campaign and introduce more offers to attract
female customers
2500 80
70
2000
60
2500 80
70
2000
60
50
1500
Count of Customer ID 40
1000
30
20
500
10
0 0
Blue Collar Other White Collar (empty) 01.Apr.15 06.Apr
180
160
140
120
100
Count of Customer ID
80
60
40
20
0
15 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64
Graph:Age
Insight: (i)More policies should be introduced to attract more customers aged 15 to 18
(ii)Senior Citizens are reducing so we should come up with some user friendly
policies with less hustle so that they can be attracted to invest with our bank
e offers to attract
80
70
60
80
70
60
50
40 Count of Customer ID
30
20
10
0
01.Apr.15 06.Apr.1510.Mar.1515.Dec.1519.Nov.15 24.Jun.15 29.Aug.15