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Decisions on Location
Contents
The Importance of Business Location
The Impact of the Internet on Location Decisions
Legal Factors & Location
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Businesses consider factors such as proximity to the market, labour, suppliers and competitors when
choosing a suitable location
Your notes
In many cases, businesses remain in the location in which they were initially set up
Business owners want to remain loyal to the communities in which their business were able to grow
Moving the business could involve significant upheaval and affect business continuity
Incentives may be available to remain operating in a particular location, e.g. subsidies, grants or
tax benefits
Explanation of Factors Influencing the Choice of Business Location
Proximity to the Distance between the business location A luxury car dealership may
market and the target market locate its showroom in a wealthy
city suburb
Locating near the market reduces
transportation costs and increases
accessibility to potential customers
Proximity to Availability of raw materials and supplies A brewery may be located close
materials needed for the business to a reliable water source to
ensure a continuous, high-
Locating close to key resources helps quality supply of a key
minimise transportation costs ingredient
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Infrastructure Location close to major road or rail A law firm may require central
networks allows businesses to receive office locations with good
supplies and distribute products access to public transport
Good transport links are attractive to
potential employees
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E-commerce sales grew significantly in 2023, requiring many businesses to reconsider their location
needs
(Source: Statista)
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Consumer law Descriptions of products To tackle rising levels of obesity in Brazil, the
government introduced a law banning the
Right to refund or advertisement and sales promotion of ultra-
replacement processed food products
Product safety
Advertising & sales
promotion
Selling credit products
Each subsequent type of trading bloc has increased levels of economic integration
Examples of trade blocs include the EU (European Union), USMCA (United States, Mexico, Canada) and
ASEAN (Association of Southeast Asian Nations) Your notes
A free trade area is a bloc in which countries agree to abolish trade restrictions between themselves
but maintain their own restrictions with other countries
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Your notes
Mexico, Canada and the USA have a free trade agreement but can deal individually with Cuba as they
see fit
In the diagram above, Mexico, Canada and the USA have reduced or eliminated many trade
restrictions between themselves
The USA refuses to trade with Cuba and has placed a complete ban on all exports/imports to Cuba
Canada trades with Cuba but imposes tariffs on all imports
Mexico trades freely with Cuba
Businesses may look to locate their operations in a trade bloc country in order to avoid paying tariffs
or other restrictions such as quotas
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