KPI Fro Digital Marketer
KPI Fro Digital Marketer
important to align them with the overall business goals. Here are some effective KPIs to consider:
1. Website Traffic
o Total Visits: Measure the number of visitors to the hotel’s website.
o Unique Visitors: Track how many individual users visit the site.
2. Conversion Rate
o Booking Conversion Rate: Percentage of website visitors who complete a booking.
3. Revenue Metrics
o Total Revenue from Digital Channels: Measure the revenue generated from
bookings made through the website and paid campaigns.
o Average Daily Rate (ADR): The average price paid for rooms sold, calculating
revenue divided by the number of rooms sold.
o Click-Through Rate (CTR): The rate at which recipients click on links in the emails.
o Unsubscribe Rate: The percentage of subscribers that opt out of future emails.