Micro Perspective
Micro Perspective
BEVERAGES
SECTOR
PRESENTED
BY
GROUP 4
OBJECTIVES:
Trace the history of the Describe the different
food and beverage industry types of restaurants
HISTORY OF THE FOOD
AND BEVERAGE SERVICE
Food and drink services have been around since ancient times. People used to
cook together, and early inns provided basic meals. In Ancient Rome, food was a
big part of life, with places serving bread, meat, and wine. After Rome fell, castles
and inns started providing food to travelers.
In the 1200s, shops in London began selling ready-made food. In medieval
Europe, food showed social class—rich people had fancy table settings, while
others ate simply. By the 1500s, British inns started serving meals at set times. In
the 1700s and 1800s, French food became the most popular and respected in
Europe.
HISTORY OF THE FOOD
AND BEVERAGE SERVICE
In the U.S., taverns were common, and famous restaurants like
Delmonico’s opened. In the early 1900s, new foods like
hamburgers (1904) and root beer stands appeared. Immigrants
also brought new flavors, making American food more diverse.
World War II changed food, leading to frozen and canned food
for easier storage. In the 1960s, fast food became popular. Today,
different cuisines like French, Chinese, Mexican, and Japanese
are enjoyed everywhere, and food is a big part of tourism, helping
people experience new cultures.
DIFFERENT
TYPES OF
RESTAURANTS
PRESENTED
BY
GROUP 4
FASTFOOD RESTAURANT
Fast food restaurants are the original quick-service
restaurant. In the industry, they are often just referred
to as QSRs. A defining factor of fast food businesses is
that the menu can be prepared very quickly, usually
taking only minutes. Many ingredients are precooked or
frozen and only need to be reheated. Orders are served
packaged in disposable food wrap and takeout boxes.
This style of mass-produced cuisine is called "fast food".
CAFES
Also known as coffee shops, these establishments are
characterized by their simple and cozy decor, creating a
relaxed and comfortable atmosphere for customers.
They are designed to provide quick and efficient
service, allowing people to enjoy a cup of coffee, tea, or
light snacks without long wait times. Coffee shops are
often popular gathering places for friends, students,
and professionals looking for a casual space to work,
socialize, or take a break from their busy schedules.
Many of these shops also offer a variety of beverages,
pastries, and light meals, catering to different tastes
and preferences.
CASUAL RESTAURANTS
A casual restaurant offers full-service dining,
where guests are seated and waited on by the
server staff. But unlike more formal dining
rooms, casual restaurants provide roomy,
comfortable seating and a laid-back
atmosphere. Menus contain comfort foods and
items that are tried and true. You won't find
experimental cuisine and trendy decor at a
casual restaurant. Diners, mom-and-pops, and
many popular chain restaurants are considered
casual dining restaurants.
FINE DINING RESTAURANT
Fine dining establishments like Michelin-starred
restaurants occupy the peak position when it comes to
formality and price. The style of fine dining service is an age-
old tradition with many rules and nuances. There are extra
little touches that you won't find in any other type of
restaurant, like when a server "crumbs" the table to remove
any crumbs from the tablecloth. Even guests are expected to
follow a dress code when dining out at an upscale
establishment. This gives fine dining an exclusive feel and
makes it a treat reserved for special occasions, such as an
anniversary, a birthday, or a wedding. A fine dining menu
will feature items that you wouldn't eat every day, like caviar,
steak tartare, or foie gras.
BUFFET RESTAURANTS
Guests serve themselves from a variety of dishes arranged on a table, allowing them to
choose their preferred portions and selections. This self-service style is commonly seen in
buffet restaurants, hotel dining areas, and catered events, where a wide range of food options
is provided. It offers flexibility and convenience, as guests can sample different dishes at their
own pace. This dining setup is popular for social gatherings, celebrations, and casual dining
experiences, ensuring that everyone can enjoy a meal according to their taste and appetite.
ETHNIC RESTAURANTS
These establishments specialize in serving food from a
specific region or country, offering an authentic taste of that area's
culinary traditions. They focus on traditional recipes, cooking
techniques, and ingredients unique to the culture they represent.
Examples include Italian restaurants featuring pasta and pizza,
Japanese eateries serving sushi and ramen, and Mexican
restaurants offering tacos and burritos. These dining places allow
customers to experience the flavors and essence of different
cultures without having to travel, making them popular among
both locals and tourists seeking a taste of international cuisine.
GOURMENT RESTAURANTS
These establishments require a higher initial investment due to
their luxurious decor, high-quality furnishings, and carefully
designed ambiance. They often feature elegant interiors,
sophisticated lighting, and premium materials to create a refined
and upscale dining experience. Fine dining restaurants, high-end
hotels, and exclusive lounges fall into this category, as they aim to
provide a premium atmosphere that attracts affluent customers.
The investment also includes top-tier kitchen equipment, skilled
chefs, and exceptional service staff to maintain the high standards
expected by their clientele. Despite the costly setup, these
establishments can generate significant revenue through premium
pricing and exclusive offerings.
FAMILY RESTAURANTS
These establishments offer a wide variety of affordable food options and are commonly located
near residential areas to cater to everyday dining needs. They focus on providing budget-friendly
meals that appeal to a broad range of customers, including families, workers, and students.
Common examples include casual diners, local eateries, and neighborhood restaurants that serve
breakfast, lunch, and dinner. Their menus often feature comfort food, staple dishes, and familiar
flavors, making them a convenient choice for regular dining. With a relaxed atmosphere and quick
service, these places are ideal for people looking for satisfying meals without spending too much.
INSTITUTIONAL
RESTAURANTS
These food service establishments operate within institutions such
as hospitals, schools, corporate cafeterias, and other large
organizations. They are designed to provide convenient and
affordable meals to students, employees, patients, and visitors.
Unlike traditional restaurants, these facilities focus on efficiency,
nutrition, and large-scale meal preparation to serve a high volume
of people daily. Institutional food services often offer a set menu or
buffet-style dining with a variety of options, catering to different
dietary needs. They play a crucial role in ensuring that individuals
within these institutions have access to balanced and readily
available meals throughout the day.
SUPER CLUB RESTAURANT
Upscale restaurants offering live music, dancing,
and fine dining in an elegant atmosphere.
FOOD TRUCK
Mobile restaurants serving a variety of street foods,
often at events or festivals.
RAW BAR RESTAURANTS
specializing in raw or lightly cooked seafood, often
with a focus on sushi or oysters.
DESSERT RESTAURANT
Restaurants specializing in sweet treats, such as
cakes, pastries, and chocolates.
SPECIALTY RESTAURANT
Restaurants focusing on specific types of cuisine,
such as vegetarian, vegan, gluten-free, or halal-
MOBILE RESTAURANT
Restaurants operating from vehicles, such as
food trucks or catering vans.
INDEPENDENT RESTAURANT
Unique, locally owned restaurants with their own
distinct character and cuisine
CHAIN RESTAURANT
Restaurants with multiple locations, often with
standardized menus and branding
GASTROPUB RESTAURANT
serving high-quality, creative pub food and craft
beers
POP UP RESTAURANT
Temporary restaurants operating for a limited time,
often with a unique concept or menu.
RECREATION
AND LEISURE
PRESENTED
BY
GROUP 4
RECREATIONAL
The dictionary defines recreation as the process of giving new life to
something, of restoring something. It is an activity that someone engages
in during their free time to refresh, relax, or enjoy themselves, often
involving hobbies, leisure pursuits, or physical activities done for
pleasure, not as part of their primary work or responsibilities; it's about
actively "recreating" a sense of well-being or enjoyment in small
moments.
LEISURE
Leisure is defined as the productive, creative, or
contemplative use of free time. Leisure time also refers
to the period when individuals are not engaged in
work or necessary daily activities, allowing them the
freedom to pursue hobbies, relaxation, and personal
interests.
MOTIVATION FOR
RECREATIONAL PARTICIPATION
Enjoyment and Fun – Engaging in recreational activities provides pleasure and
entertainment, helping individuals unwind from daily stress.
Physical Health – Many people participate in recreation to improve or maintain
physical fitness, reduce health risks, and stay active.
Mental Well-Being – Recreational activities help reduce stress, anxiety, and depression
while enhancing overall mood and cognitive function.
Social Interaction – Many recreational activities involve group participation, allowing
individuals to connect, make friends, and strengthen relationships.
Skill Development – Some people participate in recreation to learn new skills or
improve existing ones, such as playing an instrument, painting, or playing a sport.
MOTIVATION FOR
RECREATIONAL PARTICIPATION
Personal Challenge and Achievement – Many enjoy pushing their limits, setting personal
goals, and experiencing a sense of accomplishment.
Escape and Relaxation – Recreational activities provide a break from daily routines,
offering an opportunity to escape from work or personal pressures.
Cultural and Community Engagement – Participation in recreational activities, like
festivals, dance, or traditional games, fosters a connection with one's culture and
community.
Exploration and Adventure – Activities like hiking, traveling, and outdoor sports
provide opportunities to explore new places and experience adventure.
Self-Expression – Some recreational activities, such as art, music, or writing, allow
individuals to express themselves creatively
THANK
YOU!
SEE YOU
NEXT
PRESENTATION