A STUDY ON CONSUMER SATISFACTION TOWARDS

ON HERO TWO WHEELERS IN TIRUPUR

A Project report submitted to Bharathiar University, Coimbatore

in partial fulfilment of the requirements for the award of the Degree of

BACHELOR OF COMMERCE WITH

COMPUTER APPLICATIONS

Submitted by

SUDALAI VEL PANDI .K

(Reg.No:202AC2861)

Under the Guidance of

Ms. N. MALATHI M.COM (CA)., M. Phil.,
Assistant Professor in Commerce CA

Shree Venkateshwara
Arts and Science (Co-Education) College,
Othakuthirai– 638 455
APRIL-2023

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 CERTIFICATE

This is to certify that the project report entitled, “A STUDY ON CONSUMER SATISFACTION TOWARDS
ON CITY HERO TWO WHEELERS IN TIRUPUR” is submitted to the BHARATHIAR UNIVERSITY in
partial fulfilment of the requirements for the award of the Degree of BACHELOR OF COMMERCE WITH
COMPUTER APPLICATIONS is a record work done by SUDALAI VEL PANDI K(Reg.No:202AC2861)
during the period from 2022-2023 study in the Department of Commerce CA, Shree Venkateshwara Arts and
Science (Co-Education) College, Othakuthirai under my Supervision and Guidance and the project report has not
formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or similar title to any candidate
of any University.

Signature of the Guide Head of the Department

Principal

Viva-voce examination held on ______________

Internal Examiner External Examiner

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 DECLARATION

I hereby declare that the project entitled, “A STUDY ON CONSUMER SATISFACTION TOWARDS ON CITY
HERO TWO WHEELERS IN TIRUPUR” is submitted to the BHARATHIAR UNIVERSITY, Coimbatore in
partial fulfillment of the requirements for the award of the Degree of BACHELOR OF COMMERCE WITH
COMPUTERAPPLICATIONSis a record of original project work done by during the period 2022-2023 under the
supervision and valuable guidance of Ms. N. MALATHI M.COM (CA)., M. Phil.,Assistant Professor, Department of
Commerce with Computer Applications, Shree Venkateshwara Arts and Science (Co-Education) College, Othakuthirai,
and it has not formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or other similar title
to any candidate of any University.

SIGNATURE

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 ACKNOWLEDGEMENT
I extend my grateful thanks to Thiru. K. C. KARUPANAN Secretary, Shree Venkateshwara Arts and Science (Co-
Education) College, Othakuthirai, for giving me an opportunity to study in this esteemed institution.
I extend my grateful thanks to Thiru. P. VENKATACHALAM Chairman, Shree Venkateshwara Arts and Science
(Co-Education) College, Othakuthirai, for supporting me to study in this great institution.
I sincerely thank Dr. A. MOHANASUNDARAM Principal, Shree Venkateshwara Arts and Science (Co-Education)
College, Othakuthirai, for his inspiration and Permission to undergo this project.
I would like to express my warm thanks to Dr. M. S. GOMATHI Head of the Department, Department of Commerce
CA, Shree Venkateshwara Arts and Science (Co-Education) College, Othakuthirai for granting this valuable opportunity to do
this project work.
I express my deep sense of gratitude to my guide Ms. N.MALATHI M.Com (CA)., M.Phil., Assistant Professor,
Department of Commerce CA, Shree Venkateshwara Arts and Science (Co-Education) College, Othakuthirai, for her
overwhelming encouragement and valuable support for.
I thank all the Teaching and Non-Teaching faculty members of Department of Commerce (CA) for their help and
support during the course of the project.
I would like to take this opportunity to record my gratitude to all those persons who have enthusiastically assisted me
during all the phases of project.

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 CONTENTS

CHAPTER NO TITLES PAGE NO

I Introduction

II COMPANY PROFILE

III Review of Literature

IV Data Analysis and

Interpretation

V Finding, Suggestion
and Conclusion

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 CHAPTER – 1

1.1 INTRODUCTION
An internship program is the opportunity for the student to obtain realist in
awareness about the topic of the chosen study. The internship path provides ground
knowledge in topic of study. The internship is for a phase of 6 weeks and was held during
the4thsemesteroftheMBA.
The project is found on analysing consumer approval with Hero MotoCorp Ltd. In
recent years, companies.. The weight is how to keep customer’s then attract new customers. It
is trouble-free to focus for fresh clients and then keep old patrons. Therefore, companies are
tough to centert his aspect of patron satisfaction.
The trade of a manufactured goods doesn’t finish with the sale transaction, but
thepoint at which the novel marketing concept begins. The seller must see if
customer’sisfulfilledwiththatparticularproduct/serviceIfthereiscognitivedifferenceinthemindof
the clients, then itis an adequate amount to lose a client. With this in mind, firms begiveextra
valuetobuyersatisfaction.
Thework of this projectwas carriedouttolocateaway if aclientis happy orunhappy,
moreover to determine the point of customer pleasure and offer this reaction
tocompany.Theinitialchapterof thetaskinvolves gatheringinformationfrom clients
tointerpretthecharacteristicsaccordinglytowhomthebuyersensesatisfiedordissatisfied.
This in a row is composed when preparing the prepared survey. The feedback
formconsistofopenquestion.surveyisintendedinsuchamodetofacilitateauserfeelscapableof
responding. The in sequence collected The outcome are designed and suggested to
decidetroublesthatarephase.

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1.2 INDUSTRY PROFILE

TheIndiantwo-wheeledvehiclebringsthehighestvolumeamongallothersubdivisionof
automotivesdiligence.Thetwo-wheeledvehicleis avery diversemotorvehicle devise to outfita
differentpurpose option. The displacementto the intensity ofextended distance, cruising,
includes race and off road. The motorcycle is a connected socialmovementlikeunionamoto-
rcycleunionandattendingamotorcyclerally.In1895,Hildebrand and Wolfmuller become the
initial motor-cycle of production of sequence, andwill be called Motor. In 2014,3 best
motorcycle producers in world for an amount
wereHonda,Yamaha,botharefromJAPANandHeroMotocorpLtd(INDIA).

India is the subsequentbiggest product of 2 wheels, segment of 2 wheels contributethe

main volume among all segments, in the automotives commerce. The industry is rising to30%
each year, sell 2-wheeled vehicles in the 2008-2009 period was 785.7548, which was
anadvance of 12%. The Indian 2-wheeler industry is 54 years old, Bajaj automobile
beginimporting scooter import and view in 1948. Until the 1980s here be just 3 main
motorcycleproducts in India such as RAJDOOT, ESCORT & ENFIELD. And the 2-wheel
marketplacewasreleasemanufacturers.

Whilethesegmentscangenerallybeintegratedaddicted3sub-segmentthroughmotorcycles,
mopeds and scooters and several stages induce in Indian market, a mixture oftwo-wheeled
segment mainly because the organisations has a strange relationship through
thefamousfirm(Japanese).Exceptthatthebestcomponentofcorporationiscurrentlyestablishing a
100% subsidiary during India and the expected growth is larger then
17%achievementinprecedent10years.

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TWOWHEELER AND IT’S ROLE IN INDIAN CONTEXT

The 2-wheeler diligence currently plays vital responsibility in the Indian wealth,
withanyearlyrevenueofRs.10000croresingle thatatpresenttransport.
The 2-wheeler trade essentially includes motor-cycles, scoters and mopeds.
Mopedsare basic basic products intended for low / middle income groups, offering
companies. Thiscategory is subjugated through TVS SUZUKI, which today has a 50% main
competitors insectioncontainKINETICENGG,BAJAJAUTO andHEROMOTORS.
Scoters, which set. However, it faces hard opposition of LML the domain of this
classhasdecreasedunpaidthemodifyincustomerspreferences.
Motorized scooters that also grow at a speedy rate are ever more supposed as
superiorchoice offering urban comfort and style to town customer’s. This class, the TVS
scooty hasleadingmarketdivideup.
With a revenue of additional than 3.5 million vehicle, India is following 2-
wheelermarketplacein earth.The vehiclebecomes a necessary elementforeveryday
life.Withaccelerate business and commercial motion liberalize environment, however, partial
purchasecontrol and themore price of automobiles,mostmiddle-class automobile user desire
2-wheeledvehicles.throughsaleofmoreonemillionvehicle’s,Indiaisnext2-wheelerpromote about
51% of market in Asia, India, and added key with shares of 18%,10%, 9%and5%respectively.

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MOTORCYCLES GROWTH

Notsurprisingly,triestocomeintothemotorbikeadvertisetoacquireelementof
cake.

HeroMotocorpLtdisundisputeddirectorwitha38%stake,followednexttocomprise
announce tactics for production of motorcycles, which will probably hit the
marketafterthatyear.Theclashshouldbefierce, exceptthebuyerwillrealthebiggestbeneficiary.
HeroMotocorpis atthemomenttheworld'sbiggestmanufacturer of 2-wheeledvehicles.
The corporation have benefit starting the transform in demand for the bike, as itspotlight on
product segment. With petroleum effectiveness and driving relieve as the moreimperative
promotion points, HMCbe clever tolook largemarketandstrong sales
growth,yetpastitsdisconnectionsince themainJapaneseHero.
The upcoming year will observe a growing rivalry appropriate to equality of product and
theirprice.The only differentiating elements willpowerexistthe technology,the
quality,thediversity of productand the relationships. Everythingbringing door.currently the
consumerisRE.
HeroMotocorpLtd(HeroMotors Ltd) is themajormakerof 2-wheeledvehicles base in
India. In 2000, the company reached converted place of creature the leading2-wheel built-up
band "World No. 1" in 2-wheeler business in provisions of sales per unit
inscheduleyear.HeroMotocorpLtd.carryonholduntiltoday
.HeroMotocorpLtdbenefitfromtheenormousvalueofthebrandinthemotor-cycle
sector.

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1.3 COMPANY PROFILE

Hero Motocorp Ltd (previously Hero Motors Ltd) is the planet biggest two-wheel
producer base in India. In 2000, the company achieve desirable place of individual themajor
2-wheel built-up corporation in India and also the "Number 1 in the world" in 2-
wheelgroupsalesperschedule.HeroMotocorpLtd.LaunchedonAugust17,2011,itisheadquartered
inNew-Delhi,Indiaandcontinueonthewaytogripthispositiontodate.
In the present day, each instant bicycle sell in the dominion is Hero bike. each
30secondssomebodyinIndia buythebest-sellingHerobike.
Hero Motocorp has 3 developed vegetation based in Dharuhera, Gurgaon in
Haryanaand Haridwar in Uttarakhand. Together, preserve make 3 million bicycles a year.
more than3,100 dealers throughout India. Hero have a buyer faithfulness course from the
timewhen2000,the Hero permitseries.
The company believed it have returns of $ 12 billion a capacity of 12 million 2-
wheelers for 2017-18. along through the fresh country wherever they can nowadays
marketthere 2-wheelers after Hero, Hero Motocorp plans to get 10% of its profits
worldwidemarkets and plans to start sale in Nigeria between the finish of 2012 and the
beginning. 2013.In addition, to fulfill the new request of half a decade, the company operates
in agreement"Respect for the individual" and "The three joys", shopping, The happiness the
Sale and JoyCreate.
Hero is a world leader thanks to its excellent workmanship, proven track
record,widespread seller system, capable deliver sequence and world-class products with
state-of-the-art technology, Japan. collaboration and promise are manifest at the maximum
stage of customer satisfaction this helps strength then your leadership position.

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0
 Hero is the variety. The business of the production of two-wheeled bicycles initially
in progress in the 40s and today has become the biggest maker of cycles in world. Hero, is a
first name identical with 2-wheels in India today. The Munjals rotate their steels, produce
critical components for the free wheel and have diversify into unusual design projects for
similar products .The philosophy of Hero Group is to give outstanding shipping to the
ordinary man at reasonably price and offer movement. The idea of the Hero collection is to
construct permanent interaction through everybody(customer’s ,worker’s ,retailers and
sellers). The Hero collection the passion to set superior values the of engineering main, the
lifestyle and the customs of team work.

President and General Manager’s of engines. Heeled an association between the

Munjal relatives and his engine company. HM's statement meaning is that we constantly
strive to attain a synergy among expertise, will meet the aspirations company. to the client. In
this mode, we maintain maximum values of ethics and social responsibility, in products and
processes and expand team that maintain to brilliance in fresh .This association become single
of then early all booming combined ventures in India in1999,when HMC's announcement
caused HM's collection cost to fall 30% on the same day. Munjal devise some new strategic
decisions , since input components a greater HM.

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1.4 PROMOTERS/DIRECTORS
Founder Director and Chairman – Dr. Brij mohan Lall
Munjal Managing Director and CEO–Mr. Pawan Munjal

BOARDOFDIRECTORS

Name of the Directors Nature of the Office

Mr. Toshiaki Nakagawa Joint Managing Director

Mr. Sunil Kant Munjal Non Executive Director

Mr. Suman Kant Munjal Non Executive Director

Mr. Takashi Nagai Non Executive Director

Mr. Paul Edgerley Non Executive Director

Mr. Yuji Shiga Non Executive Director

Mr. Pradeep Dinodia Director

Gen.(Retd)V.P. Malik Director

Mr.Analjit Singh Director

Dr.PritamSingh Director

Mr .M. Damodaran Director

Mr. Ravinath Director

Dr .Anand C. Burman Director

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1.5 VISION MISSION AND QUALITY POLICY

VISION

The history Hero Honda begin with easy idea: the idea of portable phone India with
power, determined by its two-wheeled vehicle. The new identity of Hero Moto corp Ltd
.Company reflect its pledge to offering first category mobility solution converted focus on
mounting the company's incidence in the over all arena.

 To survive world's biggest seller of 2-wheeled vehicles with yearly sales level of extra than
5.1 Million motor cycles by2030.

MISSION

Hero Moto Corp's commitment is be trans for med into a worldwide company that
meets the mobility requirements and ambition of it’s customer’s, establishing benchmarks in
conditions of knowledge, method and superiority guarantee its customer’s defend their brands
will provide an attractive surroundings for its employees to appreciate their true potential. It
resolve carry on to focus on creating rate and lifelong associations a long co-workers.

QUALITYPOLICY
SuperiorityinexcellenceistheessentialworthoftheHeroMotocorpbeliefs.
We strive to realize tall superiority in the whole thing,
especiallyservicesthatgatherandexcedcustomers'increasingaspirationthrough:

 Modernization in products, process and services.

 Constant progressing our whole superiority administration systems.
 Team work and duty.
 Integrate protection and fitness trouble Sinaloa
1.6 PRODUCTS/SERVICES
Hero MotoC0rpLtdofferswidepickof2-wheelerproductsthat contain Motor cycle and
Scoters, and has locate the industry principles across all the promote segments.

BikeCategory–100cc

PleasureMaest
roSplendor
PlusSplendor
NXGSplendor
ProPassion
ProPassion
XProHFDawn
HFDeluxe

BikeCategory–125cc

Glamour
SuperSplendor
Ignitor
GlamourPGMFI

BikeCategory–150cc

AchieverKariz
maKarizmaZ
MRImpulse
Hunk
1.7AREAS OF OPERATION
Hero MotoC0rp Ltd. has 3 built-up undergrowth stand in Dharuhera, Gurgaon in
Haryana and Uttarakhand mutually these plants are bright to produce 3.5 million.
HeroMotoC0rp Ltd has vast sales and repair network with more than 3,000 dealer and check
spot all over India

Headquarter

Hero Moto corp. Ltd.

34,CommunityCentre,BasantLok,VasantVihar,NewDelhi–110057,India.

ZONALOFFICES
Eastzone

West
BengalBihar
JharkhandK
olkataOrissa
PatnaBhuvane
shwar

Westzone
Mumbai
Pune
Raipur
Gujarat
Rajasthan
Goa
Amritsar
Chandigarh
NORTHZONE
NewDelhi
Lucknow
Jaipur
Kanpur
Ghaziabad
Haridwar
Dharuhera

SOUTHZONE
Bangalore
Chennai
Kerala
Hyderabad
Telangana
Mysore
Mangalore
Kalaburgi
Bidar
1.7 INFRASTRUCTURE FACILITIES
 The Kailash Hero Moto corp Ltd. Showroom has high-quality and relaxed
seating facility & with air condition in gwaiting hall.
 The showroom has excel en the art and outdoor design.
 And also available good and large parking space facilities.
 The showroom has high-quality spares parts and service department.

 The showroom has electronically network, and available Wi-Fi facilities.

 The showroom allocated cabins to lower and higher level managers separately

.
1.8 COMPETITORS INFORMATION

1. HONDA

2. BAJAJ

3. TVS

4. SUZUKI

5. YAMAHA

6. MAHINDRA

7. KAWASAKI

8. ROYALENFIELD

9. MOTORLML( Lohia Machinery Limited)

10. OTHERS
1.9 SWOTANALYSIS

STRENGTHS

No.1biggest Company in 2 Wheelers in Indian

Market Huge Brand Equity
Well built Brand Image
Excellent Distribution
Wide Variation in Products
Awards and Recognition
Brilliant Allotments Over3000 Dealer-ships and check point

WEAKNESSES
Strong Competition
Lack of Innovation
Explore & growth is not Secure to the Hero Producing
OPPORUNITIES

Growing Industry

2-Wheeler Segment is on top of the majority Rising Trade

Sell Aboard of Motor bikes is Imperfect i.e.Untouched World wide Market

THREATS

Honda is the Cut Throat Competitor for the Hero Motocorp

Betterment of Public Transport will Change 2Wheeler Sales
Tough Contest from India as healthy as Worldwide
1.9 FUTUREGROWTHANDPROSPECTS
FUTUREGROWTH
The Firm aims of achieve revenue of $12 Billion and Volumes of 12 Million 2-
wheelers by 2017-2018.
Hero Moto corph opetor each 10% of the income as of International markets.
Hero MotoC0rp has achieved a earnings of 29,000 million rupees in the ancient times
year and expect storealize a turn over of 60,000 crores by2020.
When they go from beginning to end new mark ets by 2050 ,the country must
constrain humanity encompassing 611million vehicles on the public mode.
Hero MotoC0rp is now absolutely gratis of all sell overseas limitations it have to
lookin the preceding days, which we keep in mind to be HERO HONDA days of its
pastHonda Japanpromoters.
To assemble the new require, the group would manufacture its 4th factory in South
and its fifth fix in India.
1.10 FINANCIAL STATEMENT OF KAILASH MOTORS , BIDAR

Particulars March2015 March 2016 March 2017

Total Income
Income 33,00,000 32,00,000 40,00,000
Excise duty - - -
Net sale 33,00,000 32,00,000 40,00,000

Other income 50,000 80,000 80,000

Total 33,50,000 32,80,000 40,80,000

Expenditure
Raw material 28,00,000 28,00,000 32,00,000
Cost of employment 70,000 80,000 1,00,000
Admin and selling expenses 4,000 7,000 9,000
Other manufacturing
5,000 8,000 10,000
Expenses
Fuel cost 20,000 20,000 40,000
Miscellaneou sexpenses 36,000 38,000 50,000
Adjustment of stock -5,600 -1,300 -2,400
Depreciation 10,000 11,000 18,000

Operating profit 29,39,400 29,62,700 34,24,600

Total expenses
Profit 26,000 1,37,000 2,36,000
Tax rate 8,20,000 5,11,000 5,58,000
Interest 25,000 55,000 1,80,000

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CHAPTER – 2
THE ORETICAL BACKGROUND OF THE STUDY
INTRODUCTION TO CUSTOMER SATISFACTION:

DEFINITION

Cocotte, Woodruff and Jenkins (1987) define Customer Satisfaction "conceptualized

asasensation residential by an estimate of experience".
In a genera1 concurrence Kotler "customer pleasure is the intellect of pleasure of a
person as a effect of the comparison among the supposed performance of a product in family
element to his opportunity".
If the presentation match the hope, the customer’s is pleased. If the pieces go beyond
prospect, the customer’s is more satisfied and joyful. If the services do not meet the out look,
the customers is not pleased. Satisfactions is the sentiment of happiness of a person
offrustration deriving from the comparison among the supposed performance of a
product(result) in family member to its expectations. The connection among customer
satisfaction and customer loyalty is relative.

MEANING
Customer satisfaction is commercial phrase, it calculate the provide by a gather buyer
hope. It is deliberate a type routine pointer within company piece of four tables of the
reasonable score sheet.
In a aggressive market where the trade has been finished for the customer, customer
fulfillment is seen solution feature of isolation and gradually more becomes means part of
commerce approach. Customer satisfactions force the sensation of the classified sector.

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Customer satisfaction is high presentation companies have residential main beliefs

and strategies to reach customer satisfaction. This object present construction develop the
superiority respons equalifications and the chance to services supply public sector in
defenseless community are personal.

You are pleased with obtain or not. If you don’t, you're not Customers repeatedly
recognize it as significant as the core product or service accessible by their organisation.
Examine what implies 3rd diverseanglas, view point of an organization that wants to
appreciate and compute how satisfied the customer is he receives from it. The second is
summit of observation of a invited to get advice in selling.

Customer satisfaction has happen to them any important goals set for product services.
The satisfaction survey is becoming the main tool for evaluating this portion of customer
service. Customer satisfaction surveys provide a snapshot of customers' opinions about the
product. "One of key goals of organizations is that customers and families are satisfied their
experience in visiting their customers. The purpose of an organization is to calculate, examine
and report the measure to which they achieve this goal within of your organization.

Customer satisfaction survey can help identify customs to recover the product.
Because customers actively appraise what happ to them during the customer service
experience, customer satisfaction is double: "an needle of product value and a quality product
constituent". The decision of customer’s is very personal: it stand on sensitivity that the
answer responds to the "individual needs" of the clients, fairly than to a universal code of
norms. When customers positively recognize reasons, statement, compassion and decision,
they will respond more positively to the product.

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Customer satisfaction investigation can show that a practice focuses on quality and
improvement of the recent service. In the end, with customer’s satisfaction inspection, they
help produce improved worth products and happier customers. lastly consider the problem
from position vision of clients participating in surveys, including selling regulars and
associate with universal community.

The outline suggests that people living in hard locality can be maintain during
customer/satisfaction tactic to develop into sanction people whose educated perspective
authority judgment as regards are presented.

MEASURING CUSTOMER SATISFACTION

Customer Grievances
Customer Focus
Customer Feedback
Customer Property
Special requisite of Customer
Timely Supply

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IMPORTANCE

It expenses at slightest 7 period most to locate fresh customer and then keep the
offered. A fulfilled customer counts 6-8 nation year, while a dis-satisfied customer’s in forms
15-16.

 Regulars who include the ability to file a maintain have a 95% chance of
continuing to do dealing with you.
 Company can increase profits anywhere from 27%to120% while retain in only
6% most of their thrilling customers.
 Pleased customer’s are 7 time extra likely to use the services and congratulate
satisfied customer’s.
 Customer’s has terrible sympathetic with you and doesn’t protest have
only 37% option of long-term to do trade with you.

FACTORS
1. Services of quality.
2. The method service reserved its guarantee.
3. Reliability of service.
4. Appreciative of the workers.
5. The method of services handle any trouble openness of staff.
6. How sensitive employees were to needs.
7. Speed of enquiries.
8. Creature set as idel earned of progress.

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2.1 LITERATURE REVIEW

The 2-wheeler is going has developed always, but the to slow down. The impact was
really felt in subsequently year when largely growth was only 2%. Mopeds have a capacity of
around 21%. Planning the future to reach the long term aim is much needed to survival
andgrowthofallbusinesses.Today'sstrategicplanningmusttakeintoreporttherapidtechnological
changes, the increase in spirited and the turbulent business environment, also with the fact
that the world appropriate big global village.
India has the leading no of 2-wheeled vehicles in world with 42.7 million
vehicles.40% of cars 72% 2-wheeled vehicles. Hero was founded on April 13, 1984. The
Indian 2-wheeler production can be generally classify as scooters, motorcycles and mopeds.
In the past10 years, national 2-wheeler vehicles have seen a structural load. This can observe
from changes in the composition of 2-wheel sales, where motorcycle have expand promote
shares in the scooter segment.
The license existing between the '40s and' 80s in India allocate other to come inn
advertise Introduce were strictly controll.

Cocotte, Woodruff and Jenkins(1987)

Customer satisfaction "conceptualizeasa feeling develops from valuation of experience".

Philip Kotler(2013)

"Customer satisfaction is predetermined based upon customer’s expectations."

Armstrong(2011)
"Customer satisfaction is sophisticated word, which is made-up of broad diversity off actors."

Brown

"The state which product services of need, desire and expectation of the client are satisfied to
overcome the out coming repetition of purchase ,loyalty and favorable value of the mouth".

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Jones and Sasser

The basic element are Customer Satisfaction are products or services, basic support services
, are covery process to counter negative experiences and extraordinary services.
Oliver(1997)
Satisfaction is judgment of consumers that productre commend pleasure compliance levels
related to consumption.

Parasuraman(1988)

Customer satisfactions define the superiority of services as the organization's ability to

gather or surpass customer expectations.
Marsha Peter(2014)
Satisfaction is customer's response to all the experienceere ported with a company, its
productsorits service.

JoanL Giese(2000)
Customer satisfaction is customer's reaction to implementation supposed difference among
amount of customer’s or percentage of previous products to be receive dafter
consumption.
David J Reibstein(2010)
Customer satisfaction is the percentage of total customer class, the total experience of the
relationship with a company ,its productor its services with specific satisfaction goals.
Heidi Cohen
"Customer satisfaction is feeling of people, the complete relationship of enjoyment or distress
deriving from the evaluation of a product in relative to expectations".
Julie Barile

Satisfaction is probability. If the presentation match the potential, customer’s meets the
opportunity and definite show of reported experience.

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CHAPTER – 3

3.1 STATEMENT OF THE PROBLEM

This internship is all to measures the Customer’s Satisfactions towards Hero Motor
corp. From last few year’s every companies is difficult to fulfill their customer’s. The
emphasis is on way of retaining of customer’s, then by attracting fresh customer’s. thus
company’s are believing in spotlight on portion of customers satisfactions.

This project-work have doing to discover exposed whether customer’s are satisfied
ordis-satisfied, and also for measuring the levels of the customer’s satisfaction with offer this
response to company.

3.2 NEED FOR THE STUDY

Market begins without identify need’s consumer’s split within satisfies their wanted.
Objectives of marketers attracts fresh customer’s by promise with superior worth and
keepsregularcustomer’sbydeliveryofsatisfactionsbased-uponthepreferencesonsave them.

customer’s regards with advanced in today’s markets, the satisfaction level is based-
upon their first choice must be eagerly studies. The 2-wheeler industry have been rapidly
expands. The time while possesses a 2-wheeler was notice as lavishness. Now-days, it is
analysis purpose.

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3.3 OBJECTIVES OF THE STUDY

 To determine customer’s level of satisfactions in Hero Moto corpLtd.

 To knows the fact or which influencies on following transaction examine of

Hero Moto corp Ltd.
 For measuring whether the dealers render after-sale service, how
better the consumer’s is satisfied within it.
 To recognize whether all problems are resolved completely at check location.

 For knowing whether a vehicle is transport on instant at service’s stations.

 To understand 2-wheeler sector’s in India.

3.4 SCOPE OF THE STUDY:

 These revise help the organizations for increasing services and

product’s quality foundation procession corporation.
 The range is extremely restricted because attitude of public change based to
time. This study is conducted for twelve weeks.
 The study was restricted for minimum are as that could not results in accurate
about Kailash Motors, Bidar.

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3.5 RESEARCH METHODOLOGY

Research is the arrangement structures with strategies for investigation conceived for
answers to researched questionnaires with control1ed be composed since which basis by on
top of reveal information in the primary data and secondary data.

METHODOLOGY STRUCTURE AND RESEARCH

Research Region : Bidar Research
Approach : Survey system
Sampling procedure : Random sample
Contact technique : Personal
Sample Component : Users of HERO BIKES
Research Instruments: Questionnaires
Sample size : 50

RESEARCH DESIGN

The lessons commence to way in the following deal service and customer’s
satisfaction in the direction of Hero Moto corp Ltd.

RESEARCH PROCEDURE
The questions are arranged for the studies in the structure and disguise within nature.
It consist of various choice and short question.

Page33
c

DATA
Informations which through the facilitate of questionaire system with convention
diverse bikes possessor Hero MotoC0rp Ltd. The data has collected from 50 customers, in the
topic of basic random sampling.
Secondary data is composed form the company annual-reports, journal, publication,
broachers and websites etc.

SAMPLEDE SIGN
The sample unit confined to ending consumer of products i.e. Hero Moto corp Ltd.
Owners knows there satisfaction levels based on performances of motors and services.

SAMPLE UNIVERSE
The assessment was done in KailashMotors , Bidar according to my convenience it is
not gives the exact result of Karnataka or India.

PERIOD OF STUDY
Study is done during the year 2018.

SAMPLE PROCEDURE:
The sample-size is 50 consumer’s only. The illustration consists of Businessman,
Doctors, Engineers, Officers and Contractors etc. The analysis was analyised in-form an
consultation surrounded by accidentally special sample of 50 regulars of Hero MotoC0rp Ltd
customer’s model amount form the trader casual.

ANALYTICAL METHOD
Basic percentages methods have to use for identifying purpose.

DESCRIPTIVE STUDIES
In descriptive studies, when a research person is awareness to knows the character of
sertain grouping as era, sex, educational levels, employment of incomes, the expressive
revise is necessary. Descriptive study are well structure. therefore, it nessary that pollster
objectives of a study to answer under investigation.

Page34
c

3.7 LIMITATIONS OF THE STUDY

 To Few customer’s refuse to cooperate and does not dis- close their genuine option.
 Customer’s data is more confidential, so organization doesn’t dis-close it properly.
 Source of data is collects from customer’s and dealer’s only.
 Respondent’s might answer for influences or bias.

 Make of appointment to Management personnel is tough work, because of

busy scheduled.
 Even through vary commencing the people.
 Time been a limited factors which has not for sufficient to make opinion from
majorities of users, which form fraction of universally sample.
 The samples which drawn are purpose on studies doesn’t represent the whole sec.

Page35
c

3.8CHAPTER SCHEME

The project includes the following chapters

Chapter-1:Introduction

In this first chapter we have to study of Introduction, Industry profile and company
:Promoters, Vision, Mission & Quality policy, Product/ Services profile, areas of operation
,infrastructure facilities , competitor’s information , SWOT Analysis , Future growth and
prospects and Financial Statement.

Chapter-2:Conceptual background and Literature

The oretical background of the study , Literature review with
research gap (With minimum 20 literature reviews).

Chapter-3:Research Design
Statement of the problem, Need for study, Objective, Scopes of the study, Research
methodology, Hypotheses, Limitations, Chapter scheme .

Chapter-4:AnalysisandInterpretation
Analysis and interpretation of the source–collected with relevant tables and graphs.
Results obtained by the using statistical tool must be included.

Chapter-5:Findings,ConclusionandSuggestions
Summary off inding, Conclusions and Suggestion/Recommendation

Page36
 CHAPTER – 4

DATA ANALYSIS AND INTREPETATION

4.1 FOR WHAT PURPOSE YOU BUY HERO BIKE?

PARTICULARS RESPONDENTS PERCENTAGE

(%)
OFFICAL 15 30%
BUSINESS 19 38%
HOUSEHOLD 13 26%
ANYOTHER 3 6%
TOTAL 50 100%

INTERPETATION
Above the table shown that for what purpose you buy Hero bike respondents is responded official
is30%,Business is38%,Household is26%andanyother is6%

Page37
 PERCENTAGE
40

35

30

25

20

15

10

0
OFFICAL BUSINESS HOUSEHOLD ANYOTHER

Page38
4.2 HOW DO YOU COME TO RECOGNIZE ABOUT HERO MOTO CROP?

PARTICULARS RESPONDENTS PERCENTAGE

(%)
TVADVERTISEMENT 12 24%
NEWSPAPERS 27 54%
FRIENDS 5 10%
OTHERS 6 12%
TOTAL 50 100%

INTERPETATION
Above the table shown that how do you come to recognize about hero moto crop respondents is
responded TV advertisement is24%, Newspaper is54%,Friends is10% and Others is12%.

Page39
 PERCENTAGE
60

50

40

30

20

10

0
TVADVERTISEMENT NEWSPAPERS FRIENDS OTHERS

Page40
4.3 HOW DO YOU RATE THE BODY FASHION, DESIGN AND LOOK OF
HERO MOTOR BIKE?

PARTICULARS RESPONDENTS PERCENTAGE

(%)
EXCELLENT 17 34%
GOOD 16 32%
AVERAGE 10 20%
POOR 7 14%
TOTAL 50 100%

INTERPETATION
Above the table shown that how do you rate the body fashion ,design and look of hero motor bike
respondents is responded Excellent is34%, Good is32%, Average is20% and Poor is14%.

Page41
 PERCENTAGE
40

35

30

25

20

15

10

0
EXCELLENT GOOD AVERAGE POOR

Page42
4.4 HOW DO YOU RATE THE PRESALESSER VICE OFFER BY HERO
MOTOR CORPORATION LTD?

PERCENTAGE
PARTICULARS RESPONDENTS
(%)
EXCELLENT 16 32%
GOOD 22 44%
AVERAGE 3 6%
POOR 11 22%
TOTAL 50 100%

INTERPETATION
Above the table shown that how do you rate the presale service offer by Hero motors corporation ltd respondents
is responded Excellent is 32% ,Good is 44%, Average is 6% and Poor is 22%.

Page43
 PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
EXCELLENT GOOD AVERAGE POOR

Page44
4.5 DOESTHEWORTHOFHEROMOTORCORPORATIONSUITSYOURBUD
GET?

Particulars
Respondents Percentage

YES 28 56
NO 22 44
TOTAL 50 100

INTERPETATION
AbovethetableshownthatdoestheworthofheromotorscorporationsuitsyourbudgetYesis 56%andNois44%.

Page45
 PERCENTAGE
60

50

40

30

20

10

0
YES NO

Page46
4.6 WHICHQUALITYOFTHEHEROBIKEATTRACTSYOUTHEMOST?

PARTICULARS RESPOND PERCEN

ENTS TAGE
DESIGNING 19 38
FUELEFFICIENCY 21 42
PRICE 5 10
LOWMAINTAINANC 5 10
E
TOTAL 50 100

INTERPETATION
Abovethetableshownthatwhichqualityoftheherobikeattractyouthemost.Designis36%,Fuelefficiencyis42%,Pri
ceis10%andLowmaintainanceis5%

Page47
 PERCENTAGE
45
40

35

30

25

20

15

10

0
DESIGNING FUELEFFICIENCY PRICE LOWMAINTAINANCE

4.7 HOWWOULDYOURATETHEFOLLOWINGSALESERVICEOFHEROMO
TO CORPLTD?

PARTICULARS RESPOND PERCEN

ENTS TAGE
COMPLETELYSATISF 18 36

Page48
IED
SATISFIED 16 32
FAIR 4 8
DIS-SATISFIED 7 14
COMPLETELYDIS- 5 10
SATISFIED
TOTAL 50 100

PERCENTAGE
40

35

30

25

20

15

10

0
COMPLETELY SATISFIED FAIR DIS-SATISFIED COMPLETELY
SATISFIED DIS-SATISFIED

INTERPETATION
Above the table shown that How would you rate the following sale services of
HeroMotoCorpLtdCompletelySatisfied is 36%,Satisfied is 32%,Fair is 8%,Dis-Satisfied is 14% and
CompletelyDis-Satisfiedis 10%

Page49
Page50
4.8 DOYOUFINDTHEINFORMATIONFROMTHESERVICECONSULTANTONTHE
SERVICES TOBECARRYOUT?

PARTICULARS RESPOND PERCEN

ENTS TAGE
COMPLETELY 17 34
ADEQUATE 25 50
PARTIALL 3 6
TOTAL 50 100

PERCENTAGE
60

50

40

30

20

10

0
COMPLETELY SATISFIED FAIR
SATISFIED

INTERPETATION
AbovethetableshownthatDoyoufindtheinformationfromserviceconsultantontheservicestobe

Page51
carryoutCompletelyis34%,Adequate is50%andPatrtiallis6%

Page52
4.9 WHETHERTHEDEALERISPROVIDING3TIMESFREESERVICE ORNOT?

PARTICULA RESPO PERC

RS NDENT ENTA
S GE
YES 27 54
NO 23 46
TOTAL 50 100

PERCENTAGE
55

54

53

52

51

50

49

48
YES NO

INTERPETATION

Page53
AbovethetableshownthatWhethertheDealerisProviding3timesfreeserviceornotYesis 54%andNois 46%

Page54
4.10 HOWWASTHECO-OPERATIONOFTHESTAFFDURINGSERVICES?

PARTICULARS RESPOND PERCENT

ENTS AGE
EXCELLENT 16 32
GOOD 20 40
FAIR 13 26
BAD 1 2
TOTAL 50 100

PERCENTAGE
45
40

35

30

25

20

15

10

0
EXCELLENT GOOD FAIR BAD

Page55
INTERPETATION
Abovethe table shownthatHowwasthe Co-operationofthestaffduringservices

Page56
4.11 THROUGHTOUT
SERVICINGOFVEHICLETHEENTIREYOURCOMPLAINTSBEADDR
ESSEDAPPROPRIATE?

PARTICULARS RESPOND PERCEN

ENTS TAGE
YES 22 44
NO 28 56
TOTAL 50 100

PERCENTAGE
60

50

40

30

20

10

0
YES NO

Page57
INTERPETATION
AbovethetableshownthatThroughoutservicingofvehicletheentire
yourcomplaintbeAddressedappropriatelyYesis 44%andNois56%

Page58
4.12 WHICHFACTORYOUWILLBELIEVEMAINLYWHILEGIVEVEHICLEFO
R SERVICEATHEROMOTOCORPLTD?

PARTICULARS RESPOND PERCENT

ENTS AGE
GOODSERVICE 19 38
TIMELYDELIVERY 12 24
STAFFBEHAVIOUR 12 24
AVAILABILITYOF 0 0
SPAREPARTS
OTHERS 7 14
TOTAL 50 100

Page59
 PERCENTAGE
40

35

30

25

20

15

10

0
GOODSERVICETIMELYDELIVERSYTAFFBEHAVA
IOILUARBILITYOFSPAREPAROTSTHERS

INTERPETATION
AbovethetableshownthatWhichfactoryouwillbelievemainlywhilegive vehiclefor
serviceatHeroMotoCorpltdGoodserviceis38%,Timelydeliveryis24%,Staffbehavioris24%
,Availabilityofsparepartsis0%and Othersis14%

Page60
4.13 DIDTHEYDELIVERYOURVEHICLEONTIME?

PARTICULARS RESPOND PERCEN

ENTS TAGE
YES 27 54
NO 23 46
TOTAL 50 100

PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
YES NO

INTERPETATION

Page61
AbovethetableshownthatdidtheydeliveryourvehicleontimeYes is54%andNois46%

Page62
4.14 HOWTHEYAREPROVIDNGSERVICESOFYOURBIKEATHEROMOTORCOR
[PORATION LTD?

PARTICULARS RESPOND PERCEN

ENTS TAGE
CHEAP 23 46
MODERATE 20 40
COSTLY 7 14
TOTAL 50 100

PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
CHEAP MODERATE COSTLY

Page63
INTERPETATION
Fortheabovetableshownthathowtheyareprovidingservicesofyour
bikeatheromotorcoporationltdCheapis46%,Moderate is 40%andCostlyis14%.

Page64
4.15 DOYOUDESIRETOPREFERFORFUTUREPAIDSERVICESATHEROMOT
OR CORPORATIONLTD?

PARTICULARS RESPOND PERCEN

ENTS TAGE
YES 27 54
NO 23 46
TOTAL 50 100

PERCENTAGE
50
45
40
35
30
25
20
15
10
5
0
YES NO

Page65
INTERPETATION
AbovethetableshownthatdoyoudesiretopreferforfuturepaidservicesatHeromotorCorporationLtdYesis
54%andNois 46%

Page66
CHAPTER – 5

5.1 SUMMARYOFFINDINGS

 MorenumberofpurchaserareprofessionalsandproductionpeopleusingtheHeroM
otoC0rpLtdbikes.
 94%ofcustomer’sacquirenewbikesmerely.

 Nearlyabout86%oftheconsumersconsidercostaofvehicleisreasonable.
 BrandiconHeroisbetterinmarketlaterthandividewithHonda, 72%peoples
havelikedthevariety“HERO”.
 Excellence,Prices,product andFue1effectivenessisbeingpaidlikeimport
insatisfactionslevel.
 HeroMotoC0rpIndia’sNumber 12-wheeler
companyhaspositionexpansionof11.38%inMay2013comparativetoMay20
12.
 Understandingabilitiesofcustomer’sneedandwants,maintenancecostis1ow
est.
 Thepurchaseofconsumer’sareinfluencebyfriendsandfamily.
 63%ofrespondentfeltthatallover performancesofvehicleisgood,9%and
22%ofrespondentfeltthatpresentationofvehiclesisbrilliantandokay.

Page67
5.2 CONCLUSION

Customers Satisfaction is the tool of marketing with a exact charge extra help. It
issupposed bycustomer’ssignificantasprimeyourorganisationrecommend.
“The worldwide business surroundings is energetic with a single important issue
ofbuilding a competitive edge by creating and retaining with huge no of customers than
theirgoods and services every organization is therefore sized of task establishing sustaining
itsworthtothecustomer,whoasbeenunpredictabledbycompetition”.
Theneverybusinesisbuildingeffortsattaincustomers loyalty.

In short it is total organizational culture with brand equity, which face challenge. So their
ispersistenteffortbetweenorganizationstomaintainexistenceinthemarketplace,andtherefore in
order tothesustain solidopposition the companies take-upmarketexplorerecurrentlytomake
outmodifyrequirements andpartialityofthecustomers.
Thismayhelpinre-frameof thepoliciesinprovidingsatisfy thecustomerby callousboundarytools
toretainhimforalife-time.

Page68
5.3 SUGGESTIONSANDRECOMMENDATIONS:

 CustomersSatisfactionisfordiversepeopleat different circumstances.

 HeroMotoCorpdesirestoprovide
moreconsequenceintheirservicepartsitscontainsuitable
service,andservicequality.
 Heromotorswantstoexportmarketwithinincreaseandenlargeextrasupportf
orseveraldesignslike sportbike andgear-lessscooter.
 Togivebetterservicetocustomersatworkshopandincreaseplacesforpar
king.TocreatevehicleextrahardworkwithinandImprovementcomfortn
essvehicle.
 Enginecapabilitymustboost,thesedirecttoraise mileageandpick-up.
 Skilled with experience person must be supply at examine centre,
so problem ofautomobilemustbedetermined entirely.

Page69
 BIBLIOGRAPHY

BOOKS

 PrinciplesofMarketing–PhilipKotler&GaryArmstrong
 MarketingResearch–G.C.Beri
 ServicesMarketing–AdlarianPalmer

ARTICLES

Auto
IndiaBusiness
TodayGearupO
verdrive
Easy
RiderWhee
locity

WEBLIOGRAPHY

www.heromotocorp.comwww.kail
ashmotors@yahoo.comwww.autofi
nlimited.comwww.slideshare.com
www.wikipedia.comwww.google.c

Page70
om

Page71
 ANNEXURES
QUESTIONNAIRE

DearSir,

I amSUDALAI VEL PANDI KstudentofB.COM(CA),SHREE VENKATESHWARA ARTS AND

SCIENCE (CO-
EDUCATION)COLLEGE,OTHAKUTHIRAIconductingasurveyonCustomerSatisfactiontowardsHeroMotoCorp
Ltd.Please giveyourprecious feedbackregardingHeroMotors.

Name:……………………………. Address:…………………………

1. ForwhatpurposeyoubuyHerobike?
a) Official b)Business c)Household d)Anyother

2. HowdoyoucometorecognizeaboutHeroMotoCorp?
a) TVadvertisement b)Newspaper c)Friends d)Others

6. WhichqualityoftheHerobike attractyouthemost?

a.Designing b)Fuelefficiency c)Price d)Lowmaintainance

7. Howwouldyou ratethefollowing saleservicesofHero MotoCorpLtd?

a.CompletelySatisfied b) Satisfied c) Fair d)Dis-Satisfied

e)CompletelyDis-Satisfied

Page72
4.How do you rate the pre sale service offer by Hero MotoCorp
Ltd?a)Excellent b)Good c)Average d)Poor

3. How do you rate the body fashion, design and look of Hero
Motorbike?a)Excellent b)Good c)Average d)Poor
4. DoestheworthofHeroMotoCorpsuitsyourbudget?a)Ye
s b)No
8. Doyou findtheinformationfromserviceconsultant ontheservicesto
becarryout?a)Completely b)Adequately c)Partiall

9. WhethertheDealerisProviding3timefreeServices
ornot?a)Yes b)No

Page73
10. How was the Co-operation of the staff during
services?a)Excellent b)Good c)Fair
d)Bade)Verybad

13.Did theydeliveryour
vehicleontime?a)Yes b)No

11. Throughout servicing of vehicle the entire your complaints be

Addressedappropriately?
a.Yes b)No

12. Whichfactor youwillbelieve

mainlywhilegivevehicleforServiceatHeroMotoCorpLtd?
a.Goodservice b)TimelyDelivery c)Staff
Behaviord)Availabilityofspareparts e)Others

13. How they are providing services of your Bike at Hero MotorCorp
Ltd?a)Cheap b)Moderate c)Costly

14. Do you desire to prefer for future paid services at Hero MotorCorp

Page74
Ltd?a)Yes b)No

Page75
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12,June 2021,Page157-169Availableat:https://irejournals.com/formatedpaper/1702792.pdf
36. BhadrappaHaralayya."RatioAnalysisatNSSK,Bidar"IconicResearchAndEngineeringJournals,Volum
e 4,Issue12,June 2021,Page170-182Availableat:https://irejournals.com/formatedpaper/1702793.pdf
37. BhadrappaHaralayya."FinancialStatementAnalysisofShriRamCityUnionFinance"IconicResearchAndEn
gineeringJournals,Volume 4,Issue 12,June 2021,Page183-196Available
at:https://irejournals.com/formatedpaper/1702794.pdf
38. BhadrappaHaralayya."EmployeeJobSatisfactionatBigBazaar"IconicResearchAndEngineeringJourna
ls,Volume 4,Issue 12,June2021,Page197-206Available
at:https://irejournals.com/formatedpaper/1702795.pdf
39. BhadrappaHaralayya."EffectofBrandingonConsumerBuyingBehaviouratVijayBharatMotorsPvtLtd,
Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 207-
222Available at:https://irejournals.com/formatedpaper/1702796.pdf
40. BhadrappaHaralayya."StudyonCustomerPerceptionsGuruBasavaMotors,Bidar"IconicResearchAndEngine
eringJournals,Volume 4,Issue 12,June2021,Page 223-231Available
at:https://irejournals.com/formatedpaper/17027972.pdf

41. BhadrappaHaralayya."StudyonLoansandAdvances for DCCBankMainBranchNayakaman,Bidar"Iconic

Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 232-242 Available
at:https://irejournals.com/formatedpaper/1702798.pdf

42. BhadrappaHaralayya."WorkLifeBalanceofEmployeesatKaranjaIndustriesPvtLtd,Bidar"IconicResearc
h And Engineering Journals, Volume 4, Issue 12, June 2021, Page 243-254 Available
at:https://irejournals.com/formatedpaper/1702799.pdf

43. BhadrappaHaralayya."WorkingCapitalManagementatTVSMotors,Bidar"IconicResearchAndEngine
ering Journals,Volume 4,Issue 12,June 2021,Page 255-265Available
at:https://irejournals.com/formatedpaper/1702800.pdf

44. Haralayya,Dr.Bhadrappa,Testing Weak FormEfficiencyofIndianStockMarket– AnEmpiricalStudy

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 on NSE (April 30, 2021). Emerging Global Strategies for Indian Industry (ISBN: 978-81-910118-7-
6),2021,AvailableatSSRN:https://ssrn.com/abstract=3837488

45. Haralayya,Dr. Bhadrappa, Top10WaystoImprovetheCommunicationSkills(JUNE 20,

2016).Availableat
SSRN:https://ssrn.com/abstract=3844410orhttp://dx.doi.org/10.2139/ssrn.3844410

46. Haralayya, Dr. Bhadrappa, Multi-Inter-Trans Disciplinary Research Towards Management and
Commerce(July25,2016).AvailableatSSRN:https://ssrn.com/abstract=3847404

47. BhadrappaHaralayya."AdvertisingEffectivenessWithReferencetoBigBazaar"IconicResearchAndEngine
eringJournals,Volume 5,Issue1,July2021,Page101-110Available
at:https://irejournals.com/formatedpaper/1702831.pdf

48. BhadrappaHaralayya."AnalysisofNonPerformingAsset
onUrbanCooperativeBankinIndia"IconicResearch And Engineering Journals, Volume 5, Issue 1,July
2021, Page 111-121 Available at:https://irejournals.com/formatedpaper/1702832.pdf

49. BhadrappaHaralayya."RationAnalysis
WithReferencetoDCCBank"IconicResearchAndEngineeringJournals,Volume5,Issue 1,July2021,Page122-
130Availableat:https://irejournals.com/formatedpaper/1702833.pdf

50. BhadrappaHaralayya."Consumer
BuyingBehaviorWithReferencetoBajajAutoLtd"IconicResearchAndEngineeringJournals,Volume
5,Issue 1,July2021,Page 131-140Available at:https://irejournals.com/formatedpaper/1702834.pdf

51. BhadrappaHaralayya."SalesPromotionWithReferencetoYamahaMotor"IconicResearchAndEngine
eringJournals,Volume 5,Issue 1,July2021,Page 141-149Available
at:https://irejournals.com/formatedpaper/1702835.pdf

52. BhadrappaHaralayya."FinancialStatementAnalysisUsingCommonSizeonMahindraSindolMotors"Iconic
Research And Engineering Journals, Volume 5, Issue 1, July 2021 , Page 150-159 Available

Page83
 at:https://irejournals.com/formatedpaper/1702836.pdf

53. BhadrappaHaralayya."LoansAndAdvanceswithReferencetoPKGBBank"IconicResearchAndEngine
eringJournals,Volume 5,Issue 1,July2021,Page 160-170Available
at:https://irejournals.com/formatedpaper/1702837.pdf

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54. BhadrappaHaralayya."StudyonTrendAnalysisatJohnDeere"IconicResearchAndEngineeringJournal
s,Volume5,Issue1,July2021,Page171-
181Availableat:https://irejournals.com/formatedpaper/1702838.pdf

55. Haralayya B, Aithal PS. Study on Cost Efficiency in Indian and Other Countries Experience. Journal
ofAdvancedResearchinHR andOrganizationalManagement2021;8(1&2):23-30.

56. Haralayya B, Aithal PS. Study on Theoretical Foundations of Bank Efficiency. . Journal of
AdvancedResearchinOperationalandMarketingManagement2021;4(2):12-23.

57. HaralayyaB,AithalPS.StudyonProfitabilityEfficiencyinIndianandOtherCountriesExperience.Journal
ofAdvancedResearchinQualityControlandManagement2021;6(2):1-10.

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