Make the world your area of expertise

Executive Certificate Programme in

Global Business Management

11 Months | Blended | ₹2,42,500 + GST

A Times Of India Group Initiative

The Rise of Globalisation
The term ‘Globalisation’ describes how trade and technology have made the world
an interconnected and interdependent place with economic and social exchanges
happening between people and nations.
Though global trade has been in existence since the 1st century by way of trade
through the sea and over land (for example, The Silk Route), it accelerated in the
18th century with the development and evolution of transportation and
communication technologies. It boomed in the 20 th century when the world got
connected over the Internet and led to global integration of value chains.
Today we are hit by a new wave of globalisation – GLOBALISATION 4.0 – with the
cyber world and digital economy as the new frontiers, further enabled by Artificial
Intelligence. It has become a force to reckon with.

Global Business
Global or International Business is the production and sale of goods and services
between countries. There are THREE ways a company can go global:

Produce goods domestically

and sell domestically and
internationally

Produce goods in a GLOBAL Produce goods in a

different country and ORGANISATION different country but sell
sell domestically and domestically
internationally

Adapted from: online.hbs.edu

Growth in Global Trade
In 2021, all major trading countries saw a revival and rise of exports and imports
to the pre-pandemic levels, with the trade growing more strongly in the
developing world than the developed countries.

Global trade In July 2022,

hits record high Chinese exports
of $28.5 trillion amounted to
in 2021 around $333 India stands 13th
Global trade billion. This in terms of
rose to a record indicated a exports at
$7.7 trillion in 18 % increase in $496.5 billion
Q1, 2022 exports
compared to the
same period of
the previous
year.

Source: unctad.org, worldpopulationreview.com

Impact Of Globalisation
Offers greater opportunities to tap larger markets

Gives access to capital and technology

Opportunity for more efficient production at lesser cost

Cheaper imports and larger export markets

Gives the country/company a comparative advantage in the

world market

Even if your organisation is 100% local, the global market can still impact your
business through competition from domestic firms expanding into global
markets; competition from international firms entering domestic markets; and a
ripple effect of policy changes in other countries that impacts your local business.
Hence, one needs to gain a global business outlook to navigate this challenging
and ever-changing business world, while capitalising on expansion opportunities.
Demand for International Business Skills
A programme in international business offers you a diverse skill set and
strengthens your core competencies, which can amplify your career
opportunities. The skills one gains and the roles one can take up with a Global
Business Management certification are (but not limited to) the following:

SKILLS ROLES

• Cross-cultural Communication • Global Trade Analyst

• Adaptive Thinking • Conflict Analyst

• Networking Abilities • Global Services Consultant

• Emotional Intelligence • Tax Manager

• Resilience • Arbitrator

• Collaboration • Business Development

Manager
• Interpersonal Influence
• Financial Trader

• Supply Chain Manager

• International Marketing
Manager

Source: pentabell.com

A study of Global Business Management offers an understanding of

Macroeconomics and how it impacts the country’s economic health; cross-
cultural competency and etiquettes; a propensity to navigate the opportunities
and challenges offered by the global landscape; and the ability to craft global
business strategies. You will gain the skill set to embark on aborderless career.
Programme Overview
International and global business is shaped by the process of globalisation.
Global business management is critical to international investment and
economic transformation in today’s highly competitive, global environment.
As a result, businesses need professionals who can manage global projects
that take place across time zones, languages, cultures, and currencies.

IIM Lucknow’s Executive Certificate Programme in Global Business

Management will broaden learners’ view of business beyond borders and
will equip them with the skills, knowledge, and expertise to help them be a
leader in the global arena.

Programme Highlights

Contextually designed Campus immersion module

11-month programme of 2 days

Focus on real business IIM Lucknow Executive

use cases Education Alumni status
Learning Outcomes

At the end of this programme, the participants would be able to: -

Take business strategy global by understanding

customer needs, gathering business requirements,
and creating strategies and business plans to develop
and support the global business presence of a
company

Use industry-standard tools and techniques to

transform raw data into meaningful information to
support global business decision-making

Identify the risks and financial rewards of different

international investment alternatives
Programme Curriculum
Module 1: Introduction to Business Environment at Global Level

• Introduction to Domestic and International Business Environments

• Overview of Demand and Supply Dynamics
• Demand Elasticity and Pricing
• Firm’s Cost Structure
• Market Structure Analysis Application to International Markets

Module 2: Macroeconomic Environment and International Trade

• Measuring Macroeconomic Indicators: Circular Flow and National Income

• Aggregate Demand and Aggregate Supply: Short-run and Long-run
Growth
• Unemployment: Inflation Trade-off and Economic Policy
• Stabilising Short-run Economic and Business Fluctuations: Monetary and
Fiscal Policy tools
• Open-economy Macroeconomics: Balance of Payments, Trade, Capital
Flows, and Exchange Rates
• International Trade Theory and Foreign Direct Investment
• Regional Economic Integration
• Development of Institutions to Foster International Trade

Module 3: International Marketing

• Strategic Importance of International Marketing

• The International Marketing Environment and Foreign Market Entry
Strategy
• Social and Cultural Factors Affecting International Marketing

Module 4: International Financial System

• Introduction to International Financial Management

• International Financial Markets
• Managing International Financial Risk
• International Monetary System
• Forecasting Exchange Rates
Module 5: Managing International Operations

• Managing the International Supply Chain

• International
Selecting andFreight
ManagingandInternational
Inventory Management
Entry Modes
• Managing International
Competitive Strategies Distribution Networks
for International Markets; International Strategy
• Global
and Sourcing Decisions
Organisation
• Managing
Mergers Warehouses
and and
Acquisitions, JV,International Logistics
and Diversification
• Business Models from a Global Perspective
• Demystifying Disruptive Innovations
• Board and Corporate Governance

Module 6: Global Strategic Management

Module 7: Global Trade Law

• Contracts, Intellectual Property Protection, and Dispute Settlement

• Legal Implications of International Business Activities
• Legal Issues in E-commerce in International Business

Module 8: Managing People in Global Markets

• Global Context of Employee Management

• National Culture and Employee Engagement
• Introduction to International HRM
• Global HRM: Introduction & Implications
◦ International HRM Strategies Adopted by MNCs: Recruitment and
Selection; Expatriate Training; Compensation; Performance
Management and Repatriation
• Managing Multi-cultural Teams in International Joint Ventures
Module 9: Cross Cultural Communications

• Communication for Global Business Management

• Strategic Corporate Communication
• Cross Cultural Communication
• Exploring National Culture Dimensions in Communication

Module 10: International Information Technology and System

• Enabling Role of IT in International Problem-Solving and Decision-Making;

Winning in the Flat World: Role of IT in Overcoming Barriers Across Borders
• International Information System Strategy and Cyber Security
Security, Privacy, and Enterprise Risk Management: A Global Perspective
• Information Systems and International Business Value
• Working with Globally Distributed Teams: An Introduction to Agile
Methodology
• International Business Analytics: Leveraging Analytics for International
Expansion

Project: On-Campus Immersion

*Modules/topics are indicative only, and the suggested time and sequence may be
dropped/modified/adapted to fit the participant profile and programme hours.
Pedagogy
Learning by doing will be the dominant pedagogy of this highly experiential
programme. The participants would take part in role-plays, group discussions,
games and simulations, and various exercises. Lectures and case discussions
would support the exercise in concept-sharing.

Programme Delivery
The programme will be delivered through online live synchronous learning mode
through an Interactive Learning platform of TEEL and can be accessed through
desktop, laptop, or smartphone. Instructors facilitate learning via two-way
audio/video synchronous telecommunication mode from the studio set up at IIM
Lucknow campus. The technology allows the instructor to use slide presentations,
video, audio, whiteboards, etc., to effectively communicate ideas and interact with
participants.

Schedule*
Campus Immersion
Sunday:
There will be 2 days of campus immersion at IIM
03:30 pm to 06:30 pm
Lucknow at the end of the programme.

The in-campus modules are subject to the

Duration conditions that prevail at that point of time. These
conditions pertain to the pandemic or other
11 Months
unavoidable reasons. In case the on-campus
module is not confirmed due to COVID-19
*Some sessions will be
scheduled on Saturdays or on situation, the same will be included in the total
public holidays for timely number of online sessions.
completion of the programme.
 Eligibility Criteria
1. Diploma (10+2+3)/Graduate (10+2+3)/Postgraduate with
minimum 50% aggregate of all years
2. Minimum 2 years* of work experience* and aspiring to be a
part of global business operations
3. Working professionals in any sector (Production, Finance, SCM,
IT, Sales and Marketing, Logistics, etc.)

* Internships and trainee experiences are not considered as full-time

work experience.

Who Should Attend?

• Any professional who wants to examine international trade
and multinational business and the expanding global
economic integration
• Executives who are currently or likely to manage global
business operations, or evaluate and execute global
business strategies
• Both junior and senior level executives looking to
understand global business practices

Admission Criteria
Selection will be done on the basis of the
following:

• Application Form
• Statement of Purpose (min. 100
words) submitted along with the
application
• Telephonic interview conducted by the
Programme Directors, if needed
Attendance Criteria
Participants are expected to attend all sessions of a given course. However, a 75%
minimum attendance requirement would be considered for the final grading.

Evaluation
There are periodic evaluations built-in throughout the duration of the course.
Assessment may be held in the form of a quiz, written tests, assignments,
classroom exercises, online exams, presentations, and project report. The
evaluations are designed to ensure continuous student engagement with the
course and encourage learning.

Weightage: 25%
Class Participation

50%
End Term
Examination
25%
Project
Project
Present ations

Certification & Alumni Status

• Participants who successfully meet the evaluation criteria of COPM (Cumulative
Overall Percentage of Marks) 50% and above; and satisfy the requisite
attendance criteria of 75% and above; will be awarded a ‘Certificate of
Completion’.

• Participants who are unable to clear the evaluation criteria but have a minimum
attendance of 40% and above, will be awarded a ‘Certificate of Participation’ (No
certificate will be awarded if attendance is less than 40%).

• Successful participants will also be accorded IIM Lucknow Executive Alumni

status (optional – on payment of ₹10,000 towards Alumni Fee).
 In#$%n Ins($()(* +f -%n%g*/*n( 0)12n+3
Mana$%&%nt )%*%+op&%nt P/o$/a&&%
Thi$ i$ &o ()*&i+y &ha&
!!!!!!!!!!!!!!!!!!

ha$ $u(()$$+u//y (o01/)&)2

!Pr$%r&mm( *&m(+
h)/2 2u*i34 !Du$%&i()*+

Program Director Program Director Chairperson - MDP

*Programme delivery in blended online mode.

#The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.
##IIM Lucknow reserves the right to change the certificate an d specifications at any time without notice.

In#$%n Ins($()(* +f -%n%g*/*n( 0)12n+3

Mana$%&%nt )%*%+op&%nt P/o$/a&&%
Thi$ i$ &o ()*&i+y &ha&
!!!!!!!!!!!!!!!!!!

ha$ $u(()$$+u//y (o01/)&)2

!Pr$%r&mm( *&m(+
h)/2 2u*i34 !Du$%&i()*+

Program Director Program Director Chairperson - MDP

*Programme delivery in online live synchronous mode.

#The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.
##IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Alumni Benefits
• Receipt of all programme brochures and newsletters from IIM Lucknow (MDP
Office)

• Details of souvenirs available with the MDP office can be shared

• Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

• Access to the IIM Lucknow Campus Library (onsite access)

• IIM Lucknow Executive Alumni Fee (Optional) – ₹10,000 + GST

Disclaimer: The certificate shown above is for illustration purposes only and may not
be an exact prototype of the actual certificate. IIM Lucknow reserves the right to change
the certificate and specifications at any time without notice.
Programme Director

A graduate from ISM, Dhanbad, and a fellow of IIM

Bangalore, Prof. Ashutosh’s research in Corporate
Strategy lies in mergers and acquisitions with a focus on
emerging economies. He currently takes the ‘Strategic
Management’ and ‘Mergers and Acquisitions Strategy’
courses at IIM Lucknow and had extensively taught
participants of different organisations in IIM Lucknow’s
Prof. Ashutosh Management Development Programmes.
Kumar Sinha
Faculty, IIM Lucknow

Prof. Debdatta Pal is an Associate Professor in the

Business Environment area with the Indian Institute of
Management Lucknow. He earned his doctorate degree
from IIM Ahmedabad. He served Indian Bank, IIM Indore,
and IIM Raipur before joining IIM Lucknow.
He conducts empirical research in the domain of Natural
Resource Economics, Financial Economics, and Choice
Prof. Debdatta Modelling. His research has been published in Energy
Pal Economics, World Development, the Journal of Business
Faculty, IIM Lucknow Research, Economic Modelling, Empirical Economics, the
Journal of Policy Modeling, the Journal of Choice
Modelling, and the Economic and Political Weekly.
Programme Fee

Particulars Amount (₹)*

Application Fee 2,500

Programme Fee 2,40,000

Total Fee 2,42,500

(Including Campus Fee and Application Fee)

1. *GST as per prevailing rate is applicable & will be collected additionally from
the candidate/participant Current GST rate is 18%.
2. Collection of all above fees, will be done by TEEL.
3. IIM Lucknow Executive Alumni Fee (Optional) is ₹10,000.
4. At the time of application, a Processing Fee of ₹10,000 is charged, which
includes ₹2,500 towards the Application Fee and ₹7,500 towards the total
Programme Fee. Processing Fee of ₹10,000 is refundable in case the
participant’s profile is rejected by IIM Lucknow.

Please Note: The Processing Fee shall not be refunded in the following
circumstances:
• In case the candidate rejects the offer issued by the Institute; and
• In case the application is rejected due to submission of incomplete
documents and/or providing incomplete information and/or eligibility criteria
not fulfilled.

Note - For Foreign candidates, the cost of dispatching study material will be
borne by them.
All Fees are payable by corporate/student directly to TEEL.
Instalment Schedule

Instalment Date Amount (₹)*

At the time of application 10,000

I

Within one week of the offer rollout 62,500

II 10th April, 2023 70,000

III 10th July, 2023 50,000

IV 10th October, 2023 50,000

*GST is added as applicable.

Programme Timelines

Application Closure Date 17th Dec., 2022

Programme Start Date 19th February, 2023

Programme End Date January 2024

APPLY NOW
 INDIAN INSTITUTE OF
MANAGEMENT LUCKNOW

The Indian Institute of Management Lucknow (IIM Lucknow) is one of the

premier business schools in India. Spread across a sprawling 185-acres campus
(approximately), the institute offers a world-class education in major management
areas. It provides an ambience for genuine intellectual pursuit, excitement, and
professional growth. The institute's carefully designed and high-impact
Management Development Programmes train business leaders, senior executives,
and practicing managers from various sectors of the economy in all disciplines of
management education and thought. The institute provides cooperation and
support to industry and the Government through its large number of prestigious
Consulting Assignments and Research Projects. The institute has well-equipped
air-conditioned Lecture Rooms, Library, Computer Centre, and comfortable on-
campus air-conditioned boarding and lodging arrangements for the Management
Development Programme participants at both campuses.

The Lucknow campus is located about 20 km away from the Railway Station and 30
km from the Airport, on the Lucknow-Sitapur highway and Hardoi-Sitapur bypass.
The Noida campus is located at Plot No. B-1, Sector 62, Noida, near the Delhi-
Ghaziabad highway (NH-24) about 25 km away from New Delhi Railway Station
and about 40 km from the Domestic Airport.
IIM Lucknow has collaborated with various Business Schools in Europe, Australia,
Canada, etc., for Faculty and Students Exchange. IIM Lucknow has been placed at
sixth rank by the National Institutional Ranking Framework (NIRF), Ministry of
Human Resource Development, Government of India (2022) ranking among the
business schools in India. The Association of MBAs (AMBA) has accorded
accreditation to the institute's PGPM, IPMX and WMP programmes. IIM Lucknow
broke into the 151-200 rankings of the QS Global MBA Ranking 2021. IIM Lucknow
has the prominent AACSB International Accreditation for a global network of
business schools.

National Rankings:

6th 4th 8th 4th

NIRF Rankings Outlook ICARE Economic Times Business Today
2022 Rankings 2021 B-School Rankings 2021 Rankings 2021
 !"#$%&'$"()
>! *+,-."%"/0#1")2/3#/")45',)678 )
>! *'0")9/'3:0#0);78 )
>! <.+=">&)?"-+.&)'/@)<."0"/&'&#+/)A78)
)

TimesPro, the award-winning EdTech initiative of The Times Of India Group, was
established in 2013 to cater to the diverse learning needs of Indians with
aspirations of career growth.

Taking the rich legacy of trust, knowledge, and learning of The Times Of India
Group forward, TimesPro strives to embody the values of Education 4.0 –
learner-centric, industry-relevant, role-specific, and technology-enabled – in its
executive education programmes.

Ranging across industries and domains, these programmes are curated and
offered in collaboration with premier national and global educational institutions
to fulfil the aspirations of millions of professionals by equipping them with the
right knowledge and skills.
TimesPro, 18th Floor, G-02 Wing,
Lotus Corporate Park, Off Western Express Highway,
Jogeshwari (E), Mumbai – 400 063, India.

1800-120-2020
admissions@timespro.com
www.timespro.com