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The document discusses the evolution of social media from the Gutenberg era to the Information Age, highlighting the transformative impact of the printing press on society and knowledge dissemination. It explores the positive and negative effects of the Information Age, including innovations in communication and the rise of online echo chambers. Additionally, it mentions privacy concerns and legislative measures like the Data Privacy Act of 2012 aimed at protecting personal information.

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27 views26 pages

3 STS Pre Final

The document discusses the evolution of social media from the Gutenberg era to the Information Age, highlighting the transformative impact of the printing press on society and knowledge dissemination. It explores the positive and negative effects of the Information Age, including innovations in communication and the rise of online echo chambers. Additionally, it mentions privacy concerns and legislative measures like the Data Privacy Act of 2012 aimed at protecting personal information.

Uploaded by

meljayryan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INFORMATION AGE

(Gutenberg Era to Internet Era)


What is social media?

Social media are interactive


technologies and digital
channels that facilitate the
creation and sharing of
information, ideas, interests,
and other forms of expression
through virtual communities
and networks.
Introduction
You may have thought social media was this…….

Yes, you were right.

These are today’s face of social media.

But they are not its beating heart.


“The beating heart of social media” is…
Introduction

In 1440, a German craftsman and inventor


Johannes Gutenberg built the first
moveable printing press.
Pre-Gutenberg
Before the printing press in 1440, books were written out by hand by
scribes, mainly monks in monasteries.

It could take one person six months or longer to write out a book, word
for word and page by page.
Pre-Gutenberg
Books were expensive to produce. Not meant for the common people.

If a book was to survive, it had to be copied over and over, every


generation and stored for safe keeping.
Pre-Gutenberg
What did this mean for society?
Religion Control via stories

Power Control via hierarchy


Gutenberg’s Printing Press
Then came Gutenberg.

He gave content a means of distribution.


Gutenberg’s Printing Press
• This printing press had pieces of metal type
that could be used over and over again to
print pages of text.

• Gutenberg mixed oil with soap together to make


ink.

• In 1456, he made 180 copies of the first printed


book; The Bible. So everyone could interpret the
bible themselves.

• As of today, only 49 copies of these Bibles


survived. The last time a Gutenberg Bible
sold, it went for
$ 2.4 million.
Gutenberg’s Printing Press
• Imagine what this knowledge meant to the common people. Instead of
having to take the Church’s or the King’s word on something, they could
learn to read and form their own opinion.
Gutenberg’s Printing Press
Which in turn created……………..
The Renaissance Science Mass Culture

The Enlightenment Mass Democracy The Media


Gutenberg’s Printing Press
Finally;

• Described as "one of the most recognized names in the world",a


team of US journalists voted Gutenberg as the "man of the
millennium" in 1999

• He established the union between content and distribution.


The Information Age
The Basic
• The Information Age began around the 1970s and is still going on today.

• It is also known as the Computer Age, Digital Age, or New Media Age.

• This era brought about a time period in which people could access
information and knowledge easily.
Influences of the past
• The Renaissance influenced the Information Age by creating the idea
inventions, while too advanced for the time, the basic idea was used to
develop modern inventions.
• The Renaissance also changed literature. At first, only books that told
stories of religion and religious heroes were written. During the
Renaissance, people began to write realistic books and not just religious
stories. It was no longer about what humans could do for God, but what
humans could do for themselves.

• The Intellectual Revolution changed the modern era by introducing


important scientists such as Copernicus, Darwin, Newton and Freud.
Their discoveries paved the way for modern tools, inventions and
innovations.
Inventions and Innovations of the Information Age
• There were many different inventions that came about because of the
Information Age, one of which was the computer. The Internet allowed
people to access information with the touch of a button.

• People can do everything online; like shopping, communicating,


paying bills, working, education, entertainment, even ordering food.

• This may be good, but some claim that it has also made people very lazy.
Changes of the Information Age

• The Internet changed the way people do everything. Some people claim that it
has made people lazier, but it also makes a large amount of the population
smarter.

• With online companies being some of the most successful and economically
stimulating businesses out there, economies receive more from them and
keep our world turning.

• Internet reshapes governments; having more advanced and effective militaries


and new laws had to be put in place to stop hacking, piracy, and identity theft.
Positive Impacts of the Information Age
• It brought about many new inventions and innovations. Many
communication services like texting, email, and social media developed
and the world has not been the same since.

• People learn new languages easier and many books have been
translated into different languages, so people around the world can
become more educated.

• Jobs have also became easier, and some jobs can even be done from
the comfort of your own home.

• The Information Age is also known as the Age of Entrepreneurship. Now


entrepreneurs can start and run a company easier than ever before.
Positive Impacts of the Information Age
• People with marginal views can see that they’re not alone. When these
people find one another via social media, they can do things – create
memes, publications and groups that can bolster their worldview,
sometimes even breaking into the mainstream.

• Social, ethical and environmental ills are granted visibility. Increased


visibility of issues has shifted the balance of power from the hands of a
few to the masses.
Negative Impacts of the Information Age

• The Information Age is not all good.

• Online groups run the risk of turning into echo chambers. By


participating in an echo chamber, people can seek out information that
reinforces their existing views without encountering opposing views,
potentially resulting in an unintended exercise in confirmation bias. Echo
chambers may increase social and political polarization and extremism.

• Lack of Privacy. Stalking, scams, identity theft and misuse of information


are some of the threats faced by users of social media.

• Cyberbullying.
Negative Impacts of the Information Age
• Huge criminal organizations rely on hacking into government systems
and obtaining confidential personal information to continue their way of
life.

• It also impacts our work ethics by distracting us and causing us to lose


interest in the task we are doing.

• One of the most evident concerns is the replacement of human labor by


computers that can do their jobs faster, cheaper, and more effective.
What has the country done to ensure privacy and data protection?

RA 10173 or the Data Privacy Act of 2012 (DPA):

“to protect the fundamental human right to privacy of communication while


ensuring free flow of information to promote innovation and growth [and] the
[State’s] inherent obligation to ensure that personal information in information
and communications systems in government and in the private sector are
secured and protected.”
In Conclusion……

• Literacy is the key connecting factor between the printing press and the
Internet. The impacts of the printing press has the same impacts of our
internet today. They both gave knowledge of areas among education,
history, communication, and many others. They both were a larger
impact on the world.
CYBERSECURITY
Substitution Cypher:
• A substitution cypher is a method of encrypting message in which the
letters of a plaintext are replaced with different ones in a systematic
manner.
Example (Caesar’s Cypher):
ABCDEFGHI J KLMNOPQRSTUVWXYZ

BCDEFGH IJ KLMNOPQRSTUVWXYZA
Reading (Watching) Assignment:

• Watch: Has Social Media Harmed These


Teens? | Middle Ground
• Listen to the questions and their responses.

• https://www.youtube.com/watch?v=jRkuf3usljM

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