INDUSTRY ANALYSIS

1.1 Business Analytics

Today, businesses are moving forward in a fast-paced environment. Newer technological
solutions are offering more effective solutions for organizations than ever before. Business
Analytics is one of the significant factors that has contributed significantly to guiding
businesses towards more success. The analytics field has evolved from just displaying the
facts and figures into more collaborative business intelligence that predicts outcomes and
assists in decision making for the future.
Business Analytics may be defined as refining past or present business data using modern
technologies. They are used to build sophisticated models for driving future growth. A
general Business Analytics process may include Data Collection, Data Mining, Sequence
Identification, Text Mining, Forecasting, Predictive Analytics, Optimization, and Data
Visualization.
Every business today produces a considerable amount of data in a specific way. Business
Analytics now are leveraging the benefits of statistical methods and technologies to analyse
their past data. This is used to uncover new insights to help them make a strategic decision
for the future. Business Intelligence, a subset of the Business Analytics field, plays an
essential role in utilizing various tools and techniques such as machine learning and artificial
intelligence technologies to predict and implement insights into daily operations.
Thus, Business Analytics brings together fields of business management, and computing to
get actionable insights. These values and inputs are then used to remodel business procedures
to generate more efficiency and build a productive system.

At its core, business analytics involves a combination of the following:

 Identifying new patterns and relationships with data mining.

 Using quantitative and statistical analysis to design business models.

 Conducting A/B and multi-variable testing based on findings.

 Forecasting future business needs, performance, and industry trends with

predictive modelling.

 Communicating your findings in easy-to-digest reports to colleagues,

management, and customers.

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According to a 2020 New Vantage Partners report, 64.8% of Fortune 1000 companies
surveyed have invested at least $50 million into their business analytics efforts, and 91.5%
attempted to implement artificial intelligence (AI)-based technologies in some form. While
these figures appear to illustrate progress, the other side of the coin is only 14.6% of all
responding businesses used these technologies across their operations. Beyond the
technologies and capabilities, themselves, making accurate decisions based on facts and past
performance remains at the core of business analytics. As the counterpart to this, decisions
relying on gut instinct (or, until roughly a decade ago, limited data) result in costly
investments, be it strictly in terms of money or the hours put into developing new initiatives
that go nowhere. Within this general framework, the insights gleaned ultimately help
optimize and streamline business processes, eliminating any estimates and grey areas in the
process.
Technologies have been used as a measure to improve business efficiency since the
beginning. Automation has played a considerable role in managing and performing multiple
tasks for large organizations. The unprecedented rise of the internet and information
technology has further boosted the performance of businesses. With advancement today, we
have Business Analytics tools that utilize past and present data to give businesses the right
direction for their future.
Business analytics techniques can be segmented in the following four ways:
1. Descriptive Analytics: This technique describes the past or present situation of the
organization's activities.
2. Diagnostic Analytics: This technique discovers factors or reasons for past or current
performance.
3. Predictive Analytics: This technique predicts figures and results using a combination
of business analytics tools.
4. Prescriptive Analytics: This technique recommends specific solutions for businesses
to drive their growth forward.
A complete business analytics life cycle starts from raw data received from the devices or
services, then collecting data in an unstructured type, then processing and analysing data to
draw actionable insights. These are then integrated into business procedures to deliver better
outcomes for the future.
Business Analytics has been applied to a wide variety of applications. Descriptive analytics is
thoroughly used by businesses to understand the market position in the current scenarios.
Meanwhile, predictive and prescriptive analytics are used to find more reliable measures for

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businesses to propel their growth in a competitive environment. In the last decade, business
analytics is among the leading career choices for professionals with high earning potential
and assisting businesses to drive growth with actionable inputs.
1.2 Business Analytics Market – Growth, Trends
The Business Analytics Market was valued at USD 67.92 billion in 2020 and is expected to
reach USD 103.65 billion by 2026 and work at a CAGR of 7.3% over the forecast period
(2021-2026). Strategic decisions in many organizations were traditionally powered by
business analytics that relied on big, centralized-managed data servers or data warehouses.
However, things have been changing recently, and business analysts are pulling data from
dozens of heterogeneous data sources. Organizations had to be patient with the slow
development and deployment of BI, analytics and supporting data management solutions.
However, smarter, faster, and more automated technologies, along with flexible development
methods, are helping to reduce delays.

 Another key trend in 2019 and likely to continue across 2020 is the use of augmented
analytics. Here, the insights that are most important or critical to a business are
focused upon. Also, augmented data preparation is expected to gain popularity among
business users as they will be able to pursue data-testing tasks without IT staff's help.
Back in 2018, as businesses were exposed to smart data discovery and augmented
analytics platforms, to interpret massive volumes of data. In traditional Business
Intelligence (BI) and Analytics systems, over 80 % of this data remained unused or
underutilized, severely restricting the usefulness of the analytics systems. Augmented
data management as a process overlooks automatic data refinement by using machine
learning and artificial intelligence techniques.

 With hosted BI platforms and IoT devices pouring out diverse types of data, advanced
data cataloging tools are gaining traction. For instance, Alation, a start-up focused on
cataloging data in the enterprise, in December 2019, launched an analytics application
within its Data Catalog offering to extend stewardship and better governance for its
clients. Visualization and explorative data analysis for business users have evolved
into one of the most critical trends in the business analytics market. A host of major
industries are also leveraging the power of business analytics to make strategic
business decisions. While business analytics helps in supply chain management,

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 inventory management, measure performance of targets, as well as risk mitigation
plans, in manufacturing, it is extended to include fraud detection and defence as well.

 As traditional business analytics tools have been lacking in excellent data storage
facilities or proper data visualization tools, the modern ML-powered business
analytics platforms offer improved data visibility and comprehension. Moreover,
increasing data has led start-ups to emerge in the space against blue-chip companies
by building customized and superior analytics offering. This is evident as large
organizations have been observed to acquire start-ups. Additionally, start-ups have
revamped data management processes to automate the process of data circulation and
optimize the course of further analysis. With salesforce .com acquiring Tableau, the
latter in September 2019, launched new Data Management capabilities with Tableau
Catalogue while introducing its Server Management Add -On.

 Businesses across the whole world are struggling to respond to the COVID-19 impact.
Managers must make rapid decisions about controlling costs and maintaining liquidity
and need to define the proper priorities while staying active and adjusting their
decisions quickly to ongoing changes. According to a recent survey that included 300
analytics professionals across the United States conducted by Burch Works and the
International Institute for Analytics, 43 % of respondents stated that analytics is at the
front of their activities, helping their organizations make major decisions in response
to the COVID-19 crisis. More than 26 % of the respondents said that they were
dealing with a substantial number of requests related to COVID-19, and more than
10% were asked to focus exclusively on the analytics associated with the impact of
coronavirus.

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1.2.1 Scope and Future of Business Analytics Industry
Business analytics has a wide scope and will serve as a great career path if you are planning
to take it up. At least 2 quintillion bytes of data are generated by companies on a daily basis
proving that they cannot function without business analytics. This means that business
analytics is high in demand and will never go out of it as it plays a vital role in the planning,
strategizing, and decision-making of a company. More than 50% of companies have
incorporated data analytics in their day-to-day operations, and even small-scale companies
have started using analytics after COVID-19 hit the world.

India’s fast paced economy, positioned as globally fifth largest, requires data driven decision
making based on Analytics, Machine Learning and Artificial Intelligence to be in the top
three economies in the time to come. By enabling an analytics culture in the organizations,
decision makers can improve performance, monitor key performance indicators, identify
business opportunities, and make informed decisions. Business Analytics has moved beyond
generating reports through Business Intelligence System to using machine learning
algorithms for making decisions. Analytics combined with Machine Learning and Artificial
Intelligence is poised to change the way of doing business. The applications of these
technologies span across every sector and industry. Growing digitization shall lead to the
formation of new data sources. The information extracted from these data sources using
Analytics, will reshape the interaction between the organization and the customers, help to
market the products more effectively and drive more revenue.

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Looking at the business analytics trends 2022, the future of business analytics in India seems
to be full of opportunities. Many businesses have realized the importance of business analysis
in their growth and proper working. Here’s how business analytics will change the future of
businesses:

Decision Intelligence:

Decision intelligence is a discipline that is rapidly growing popular among businesses. A lot
of companies have started to depend on automation to organize and analyse their data with
increased accuracy and speed. Decision intelligence helps businesses understand issues and
come up with strategies to deal with them.

Big Data Automation:

Companies are now looking to automate their data as they are large and lengthy to
comprehend. Big data automation will help businesses organize, comprehend, and store data
in a comparatively easy and faster way. It will store different data from various sources in a
single storage platform and help the company access and analyse it in an easy way.

The future of business analytics is bright. That’s partly because people generate a massive
amount of digital data every day. In 2020, people consumed a whopping 64.2 zettabytes of
data, according to Statista. To put that number in perspective, just 1 zettabyte provides

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enough storage for 30 billion 4K movies, 60 billion video games, or 7.5 trillion songs in MP3
format. This number is poised for growth, too: It’s projected that the data consumed globally
will reach approximately 181 zettabytes in 2025.

It’s therefore not surprising that students earning a degree in business analytics will enter a
market with ample opportunity. According to the U.S. Bureau of Labour Statistics, the
employment of market research analysts is growing much faster than average — by a
projected 22% between 2020 and 2030. The job outlook is also above average for related
positions, such as management analyst (14%) and operations research analyst (25%). These
numbers demonstrate the need for qualified professionals to manage all that digital
information and convert it to meet business goals.

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 2. COMPANY PROFILE

Company Name: StoryCast Media

Type: Digital Marketing

Established: 2020

Founder & CEO:

Sourabh Aswale

StoryCast Plot No 11, CTS-4836/12,

Adress:
Second Main, 1st Cross Rd,
Sadashiv Nagar, Belagavi, Karnataka 590006

Website: https://www.storycast.in/index.php

2.1.1 MISSION & VISION OF THE COMPANY:

The Mission is to, “To provide engaging, informative, and entertaining digital content to audiences
worldwide, leveraging the power of technology and innovation to connect, inspire, and empower
individuals in an ever-evolving digital landscape''

The Vision is, “vision is to be the foremost innovator and leader in digital media, redefining
storytelling and engaging audiences across platforms in a rapidly evolving digital landscape. We
aim to create immersive, impactful content that resonates with diverse audiences globally,
leveraging cutting-edge technologies to deliver compelling narratives and experiences.”

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 BACKGROUND STUDY

We believe that moving culture should also deliver great business

results, that being digital first is how everything works and that being
strategically driven is how great creative is made. We started as a
small team of freelancers skilled in different areas of design,
development, videos, and animation. Passion turned into a profession
and here we are today

SERVICES OFFERED

We help businesses tell their stories in a way that engages and

connects with their target audience.

 Digital Content Creation

 Media Planning and Buying

 Influencer Marketing

 Product Photography

 Video Production

 Website Application & Development

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 3. RESEARCH TITLE
“Study on User Engagement Analysis: A Data Analytics Study”

Brief: Investigating factors influencing user engagement on digital media

platforms. This could involve analyzing user behavior, content preferences, and
platform features to optimize engagement metrics.

PURPOSE

By analysing user engagement patterns, content creators can gain insights into
what types of content are most effective at capturing and maintaining audience
attention. This can help them tailor future content to better meet the needs and
preferences of their audience.

Research Objectives

1. To Identify Key Engagement Metrics

2. Understand User Behaviour Patterns
3. Predict User Engagement Trends
4. Optimize Content Strategy
5. Improve User Interface and Experience

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 4. RESEARCH METHODOLOGY:
Here the information is collected as primary data through direct observation, one-on-one interview.
Primary research is defined as a methodology used by researchers to collect data directly, rather than
depending on data collected from previously done research. Technically, they “own” the data.
Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Businesses or organizations can themselves conduct primary research or can employ a third party to
conduct research on their behalf. One major advantage of primary research is, this type of research is
“pinpointed”, research is carried around only a specific issue or problem and all the focus is directed
to obtain related solutions.
In this technology-driven world, meaningful data is more valuable than gold. Organizations or
businesses need highly validated data to make informed decisions. This is the very reason why many
companies are proactive to gather their own data so that the authenticity of data is maintained and
they get first-hand data without any alterations

a. RESEARCH DESIGN: Exploratory Research

Here exploratory research design is preferred, through qualitative research method which includes
decision makers, feedback from observations.
Exploratory research is defined as research used to investigate a problem which is not clearly
defined. It is conducted to have a better understanding of the existing problem
For such research, a researcher starts with a general idea and uses this research as a medium to
identify issues, that can be the focus for future research.
An important aspect here is that the researcher should be willing to change his/her direction
subject to the revelation of new data or insight

b. SOURCES OF DATA:

● Primary data
Collection of first-hand data (primary data) to understand the awareness of the brand and its
active/existing customers

Primary data information is collecting for first time to know the average of possession Secondary data
Primary Data.

1. Interviews (face-to-face):
Conducting interviews is a qualitative research method to collect data and has been a popular method

for ages. These interviews can be conducted in person (face-to-face). Interviews are open-ended

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method which involves dialogues or interaction between interviewer (researcher) and interviewee

(respondent).

Conducting face-to-face interview is said to generate a better response from respondents as it is a

more personal approach. However, the success of face-to-face interview depends heavily on

researcher’s ability to ask questions and his/her experience related to conducting such interviews in

the past. The types of questions that are used in this type of research are mostly open-ended questions.

These questions help to gain in-depth insights into opinions and perceptions of respondents.

Personal interviews usually last up to 30 minutes or even longer depending on the subject of research.

If a researcher is running short of time conducting telephonic interviews can also be helpful to collect

data.

.
c. MEASUREMENT TOOLS & TECHNIQUES:
To collect the relevant data from the target population a questionnaire in the form of a Google
form is prepared to understand the awareness of the brand/company amongst the target
audience.
The Survey consists of questions which generally intends at collecting data such as,
● Personal Information, such as email, age & name
● Past experiences
● Preferences
The questions included in the survey are:
● Open-ended questions: for collecting Personal information and personal experience related
information.
● Likert scale: for collecting their experience from past rented services.
● Dichotomous questions: It allows the respondents to answer with Yes/No, which will help
in collecting and classifying the data based on their different responses.
● Multiple-choice question (with multiple answers & single answers): this allows the
respondents to choose multiple answers which are relevant to them or can choose any one
which is relevant to them.

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d. SAMPLING:
This mainly includes the target population from whom the data is to be collected.
● Sample Frame: This includes an 18 to 65 years and above group of individuals including
family, working professionals, teenagers and so on.
● Sample unit: This includes the people available at the time of the research and also the
people who provide correct information.
● Extent: People of sampling units who are in Belagavi region.
● Sampling Method: Simple Random Sampling
● Sample Size: 100

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 5. DATA ANALYSIS & INTERPRETATION
Q1. Your gender.

Row Labels Count of Gender

Female 41
Male 59
Grand Total 100

Interpretation: The pie chart illustrates a diverse distribution of gender. The

majority of them are male with 59% and females with 41%.

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Q2. Your occupation.

Count of
Row Labels Occupation
Employee 23
Retired 2
Self employed 7
Student 68
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that majority of them are students with number of 68 and employees are 23 of
them and rest all are retired or self employeed in very low numbers

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Q3. Which platforms do you regularly use for social media? (Check all that
apply)
Count of Which platforms do you
regularly use for social media? (Check
Row Labels all that apply)
Instagram 22
Instagram, Facebook, LinkedIn 2
Instagram, Facebook, LinkedIn, Snapchat 6
Instagram, Facebook, Snapchat 3
Instagram, Facebook, Twitter, LinkedIn, Snapchat 2
Instagram, Facebook, Twitter, LinkedIn, Snapchat,
Pinterest 4
Instagram, LinkedIn 6
Instagram, LinkedIn, Pinterest 2
Instagram, LinkedIn, Snapchat 8
Instagram, LinkedIn, Snapchat, Pinterest 13
Instagram, Pinterest 4
Instagram, Snapchat 10
Instagram, Snapchat, Pinterest 6
Instagram, Twitter, LinkedIn, Snapchat 4
Instagram, Twitter, LinkedIn, Snapchat, Pinterest 2
LinkedIn 4
Pinterest 2
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents use almost all the social media apps,
especially Instagram, twitter & snapchat have the highest number of users.

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Q4. Count of How often do you visit these social media platforms per day?
Less than once a day

Count of How often do you visit these social media platforms per day?
Row Labels Less than once a day
1-3 times a day 23
4 - 6 times a day 35
More than 6 times a
day 42
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents visit these social media platforms more than
6 times a day or atleast 4-6 times per day.

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 Q5. What factors influence your decision to engage with content on social
media platforms?

Row Labels Count

of
What
factor
s
influe
nce
your
decisi
on to
engag
e with
conte
nt on
social
media
platfo
rms?
Content relevance 12

Content relevance, Personal connection (family/friends) 4

Content relevance, Personal connection (family/friends), Source credibility 2

Content relevance, Personal connection (family/friends), Timelines (freshness of content)

Content relevance, Personal connection (family/friends), Timelines (freshness of content), Engagement 2

behaviour

Content relevance, Source credibility 2

Content relevance, Timelines (freshness of content) 4

Content relevance, Timelines (freshness of content), Source credibility 4

Content relevance, Visual appeal (images/videos), Personal connection (family/friends) 2

Content relevance, Visual appeal (images/videos), Personal connection (family/friends), Timelines (freshness 6

of content)

Content relevance, Visual appeal (images/videos), Personal connection (family/friends), Timelines (freshness 10

of content), Source credibility, Engagement behaviour

Content relevance, Visual appeal (images/videos), Source credibility, Engagement behaviour 3

Content relevance, Visual appeal (images/videos), Timelines (freshness of content), Source credibility 2

Content relevance, Visual appeal (images/videos), Timelines (freshness of content), Source credibility, 2

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Engagement behaviour

Personal connection (family/friends) 8

Personal connection (family/friends), Timelines (freshness of content) 2

Source credibility 6

Timelines (freshness of content) 6

Timelines (freshness of content), Source credibility 2

Visual appeal (images/videos) 13

Visual appeal (images/videos), Engagement behaviour 2

Visual appeal (images/videos), Personal connection (family/friends) 2

Visual appeal (images/videos), Personal connection (family/friends), Timelines (freshness of content) 2

Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents influence their decision to engage with
content on social media platforms based on content relevance, visual appeal,
timelines and personal connection.

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Q6. How often do you like/react to posts on social media?

Row Labels Count of How often do you like/react to posts on social media?
Always 18
Frequently 29
Occasionally 29
Rarely 24
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents with 29% of them frequently like/react to
posts on social media and 18% of them always react to posts on social media.

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Q7. Do you share content on social media? If yes, what motivates you to
share content?

Count of Do you share content on social media? If yes, what

Row Labels motivates you to share content?
Entertaining 2
Entertaining, Personal interest 2
Informative 8
Informative, Entertaining 2
Informative, Entertaining, Personal
interest 5
Informative, Personal interest 2
No 27
Personal interest 16
Yes 14
Yes, Entertaining 8
Yes, Informative, Entertaining 2
Yes, Informative, Entertaining,
Personal interest 2
Yes, Informative, Personal interest 2
Yes, Personal interest 8
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents do not like to share content as they just
watch as audience and other than them the majority of the respondents like to
share content of their personal interest.

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Q8. How likely are you to comment on posts or participate in discussions on
social media?

Count of How likely are you to comment on posts or participate in

Row Labels discussions on social media?
Likely 31
Neither likely nor
unlikely 26
Unlikely 43
Grand Total 100

INTERPRETATION: The information presented in the above pie-chart

reveals that the majority of the respondents 43% of them are unlikely to
comment or participate in discussions on social media on the other hand 31% of
them would like to comment/participate.

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Q9. How satisfied are you with the user experience of your favourite social
media platforms?

Count of How satisfied are you with the user experience of your favourite social
Row Labels media platforms?
Dissatisfied 2
Satisfied 77
Very
dissatisfied 4
Very satisfied 17
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents are satisfied with the user experience of
your favourite social media platforms.

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Q10. What features or aspects of social media platforms do you find most
engaging?

Count of What features or aspects of social media platforms

Row Labels do you find most engaging?
Discovery and Exploration 11
Discovery and Exploration, Visual Content 4
Educational Content 8
Educational Content, Discovery and
Exploration, Visual Content 2
Educational Content, Real-Time Updates 8
Educational Content, Real-Time Updates,
Discovery and Exploration 6
Educational Content, Real-Time Updates,
Discovery and Exploration, Engagement
Metrics 2
Educational Content, Real-Time Updates,
Discovery and Exploration, Engagement
Metrics, Visual Content 8
Educational Content, Real-Time Updates,
Discovery and Exploration, Visual Content 2
Educational Content, Real-Time Updates,
Visual Content 2
Real-Time Updates 25
Real-Time Updates, Discovery and
Exploration 6
Real-Time Updates, Discovery and
Exploration, Visual Content 6
Real-Time Updates, Visual Content 4
Visual Content 6
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents find REAL TIME UPDATES most
engaging aspect on social media
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Q11. On a scale of 1 to 10, how would you rate your overall engagement
with social media platforms?

Row Count of On a scale of 1 to 10, how would you rate your overall engagement with social
Labels media platforms?
1 2
2 2
3 4
4 4
5 12
6 16
7 25
8 18
9 8
10 9
Grand
Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents rated 7/10 and only 9 of them rated 10/10.
While the second highest rating are for 8/10.

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Q12. Features or improvements you would like to see in social media
platforms to enhance user engagement?
Count of Features or improvements you
would like to see in social media platforms
Row Labels to enhance user engagement?
Enhanced Data Privacy and Security 14
Enhanced Data Privacy and Security, Enhanced Privacy Controls 4
Enhanced Data Privacy and Security, Quality Content Filters 5
Enhanced Data Privacy and Security, Quality Content Filters,
Enhanced Privacy Controls 8
Enhanced Privacy Controls 16
Environmental and Social Responsibility Initiatives 17
Environmental and Social Responsibility Initiatives, Enhanced
Data Privacy and Security, Enhanced Privacy Controls 8
Environmental and Social Responsibility Initiatives, Enhanced
Data Privacy and Security, Quality Content Filters, Enhanced
Privacy Controls 16
Environmental and Social Responsibility Initiatives, Enhanced
Privacy Controls 2
Quality Content Filters 10
Grand Total 100

INTERPRETATION: The information presented in the above table reveals

that the majority of the respondents would like to have Enhanced Data Privacy
and Security, Enhanced Privacy Controls and Environmental and social
responsibility initiatives.

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 FINDINGS
1. Age group: The majority of respondents fall within the age group 18-24 (80%)
indicating a significant portion of young adults as they have spending capacity.

2. Among them 59% of them are males and the remaining are females.

3. 68% of them are students and 23% of them are employees, the rest are either self
employeed or retired.

4. It is found that majority of them regularly use social media apps Instagram, twitter
and snapchat.

5. Among them 42% of the respondents visit these apps more than 6 times a day

6. Content relevance and visual appeal play the most vital role which respondents like
to engage with social media content.

7. 58% of the respondents say they would like to like/react on a social media post.

8. The majority of the respondents do not like to share content as they just watch as
audience and other than them the rest of the respondents like to share content of
their PERSONAL INTEREST.

9. 43% of the respondents are unlikely to comment or participate in a discussion on a

social media post while 31% of them are interested.

10. 77% of the respondents are satisfied with user experience of social media
platforms.

11. Real time updates, educational content and discovery and exploration are the
aspects that majority of the respondents would like to engage with on social media.

12. 25% of the respondents which is the highest, rated 7/10 for their overall
engagement with social media platforms

13. Enhanced Data Privacy and Security, Quality Content Filters, Enhanced Privacy
Controls are the features and improvements majority of the respondents would like
to see in social media platforms to enhance user engagement

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 SUGGESTIONS

 Know Your Audience: Understand the demographics, interests, and

behaviors of your target audience on each social media platform. This
knowledge will help you create content that resonates with them.

 Consistent Branding: Maintain a consistent brand identity across all

social media platforms. Use consistent colors, fonts, and messaging to
reinforce your brand image and make it easily recognizable.

 Create Compelling Content: Produce high-quality, engaging content that

adds value to your audience. This could include informative articles,
entertaining videos, stunning visuals, and interactive polls or quizzes.

 Use Visuals: Visual content tends to perform better on social media

platforms. Incorporate eye-catching images, videos, infographics, and
memes into your posts to capture users' attention as they scroll through
their feeds.

 Encourage User-Generated Content (UGC): Encourage your audience to

create and share content related to your brand. This could be through
contests, challenges, or simply by asking users to share their experiences
with your products or services.

 Be Responsive: Actively engage with your audience by responding to

comments, messages, and mentions in a timely manner. This shows that
you value their input and are listening to their feedback.

 Use Hashtags Wisely: Utilize relevant hashtags to increase the visibility

of your posts and reach a larger audience. Research popular hashtags in
your industry and incorporate them into your content where appropriate.

 Leverage Influencers: Partner with influencers or micro-influencers who

align with your brand values and have a similar target audience. Their
endorsement can help increase your brand's credibility and reach on
social media.

 Run Contests and Giveaways: Organize contests, sweepstakes, or

giveaways to incentivize engagement and reward your followers. Make
sure the prizes are appealing to your target audience to maximize
participation.

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 Utilize Live Video: Experiment with live video streaming on platforms
like Instagram, Facebook, or YouTube. Live videos are great for hosting
Q&A sessions, behind-the-scenes glimpses, product launches, and
exclusive events, fostering real-time interaction with your audience.

 Optimize Posting Times: Analyze your audience's behavior to determine

the optimal times for posting content on each platform. Tools like
Facebook Insights, Instagram Insights, and Twitter Analytics can provide
valuable data on when your audience is most active.

 Monitor Analytics and Adjust Strategies: Regularly monitor your social

media analytics to track the performance of your posts and campaigns.
Use this data to identify trends, understand what content resonates with
your audience, and make informed decisions to optimize your social
media strategies.

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 CONCLUSION

In conclusion, the study on social media platforms to enhance user

engagement for a digital media company underscores several key
findings. Firstly, it's evident that strategic utilization of diverse
platforms tailored to specific audience demographics is essential for
maximizing engagement potential. Secondly, fostering authentic
interactions through personalized content, interactive features, and
timely responses is paramount for sustaining user interest and loyalty.
Additionally, leveraging data analytics to track user behaviour and
preferences enables targeted content delivery and optimization of
engagement strategies. Finally, continuous adaptation and
experimentation based on evolving trends and user feedback are
crucial for maintaining relevance and competitiveness in the dynamic
landscape of social media. By implementing these insights, digital
media companies can effectively enhance user engagement and
cultivate a thriving online community. By prioritizing user
preferences, staying abreast of evolving trends, and cultivating
meaningful connections, digital media companies can not only
amplify their online presence but also foster sustained user loyalty
and brand advocacy. Thus, embracing a multifaceted approach
tailored to the unique dynamics of each platform emerges as a
cornerstone for optimizing user engagement and driving
organizational growth in the digital landscape.

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 BIBLIOGRAPHY

https://www.storycast.in/index.php
https://www.google.com/
https://sproutsocial.com/insights/
https://buffer.com/resources/
https://blog.hootsuite.com/
https://www.socialmediaexaminer.com/
https://blog.hubspot.com/marketing
https://moz.com/blog

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ANNEXURE

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 QUESTIONNAIRE

Study on User Engagement Analysis Questionnaire

Introduction:

Thank you for participating in our study on user engagement analysis. Your
feedback is valuable in helping us understand how users engage with various
platforms and services. Please take a few minutes to complete this questionnaire
honestly and to the best of your ability. Your responses will remain anonymous
and confidential.

Demographic Information:

1.Name

2. Contact number

________________________________________________________________
_____________________

3. Age:

Under 18

18-24

25-34

35-44

45-54

55-64

65 or older

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4. Gender:

- Male

- Female

- Non-binary/third gender

- Prefer not to say

5. Occupation:

________________________________________________________________

Platform Usage:

6. Which platforms do you regularly use for social media? (Check all that
apply)

- Facebook

- Instagram

- Twitter

- LinkedIn

- Snapchat

- TikTok

- Pinterest

- Reddit

7. How often do you visit these social media platforms per day?

Less than once a day

1-3 times a day

4-6 times a day

More than 6 times a day

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8. What factors influence your decision to engage with content on social
media platforms?

Content relevance

Visual appeal (images/videos)

Personal connection (friends/family)

Timeliness (freshness of content)

Source credibility

Engagement Behavior:

9. How often do you like/react to posts on social media?

Rarely

Occasionally

Frequently

Always

10. Do you share content on social media? If yes, what motivates you to
share content?

Yes

No

Motivations (e.g., informative, entertaining, personal interest)

11. How likely are you to comment on posts or participate in discussions on

social media?

Not likely

Somewhat likely

Very likely

User Experience:

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12. How satisfied are you with the user experience of your favorite social
media platform(s)?

- Very satisfied

- Satisfied

- Neutral

- Dissatisfied

- Very dissatisfied

13. What features or aspects of social media platforms do you find most
engaging?

- Visual Content

- Engagement Metrics

- Discovery and Exploration

- Real-Time Updates

- Educational Content

14. Features or improvements you would like to see in social media

platforms to enhance user engagement?

- Enhanced Privacy Controls

- Quality Content Filters

- Enhanced Data Privacy and Security

- Environmental and Social Responsibility Initiatives

Overall Engagement:

15. On a scale of 1 to 10, how would you rate your overall engagement with
social media platforms?

_______________________________

Thank you for your participation!

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