Ilkogretim Online - Elementary Education Online, 2020; Vol 19 (Issue 3): pp.

4408-4423
http://ilkogretim-online.org
doi: 10.17051/ilkonline.2020.03.735592

A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd,
Chennai
Dr.S.Sankar* , Seethalakshmi.P** , Ms. G.Bhagyalakshmi*** , MD.Saiful Islam**** ,
V.Manjula*****

*Associate Professor/MBA, Sri Sairam Engineering College, Chennai.

**Student, Sri Sairam Institute of Technology, Chennai
*** Associate Director, CFB Advisors Pvt. Ltd, Chennai
**** Senior Lecturer, Faculty of Business Administration, National University, Gazipur,
Bangladesh.
*****Assistant Professor, Sri Sairam Engineering College, Chennai.

ABSTRACT

The study to understand the behaviour of individual in systematic investment plan,

specially their attitude and perception with respect to the systematic investment plan, a
survey is conducted to collect data relating to the above project.

The primary objective of the study id to study the investor’s perception towards systematic
investment plan. For accomplishing the objective of the study, a survey was conducted by
preparing a structure questionnaire, which contains open ended, close ended and ranking
questions.

The research design for the study is descriptive in nature. The descriptive study helps
researchers to find out various characteristics of the population. Conveniences sampling
technique was adopted for selecting sample units for the population. A sample size of 174
respondents was selected for analyzing the data.

The statistical tools used for the study may include percentage analysis, Mann Whitney U
test, Chi-square, Kruskal wallis H test. The analyse data is presented with the help of
different charts to make a pictorial and diagrammatic representation, findings, suggestions
and conclusion have been drawn from the opinion and suggestions given by the
respondents it is found maximum investors are investment in Mutual Funds and minimum
4408 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
investors are invested in Insurance. Most of the investor prefer for the Flexible SIP. Thus
the study made above helps us to suggest Navia Market Ltd to improve its customized
products for lending against systematic investment plan.

Form the conclusion part it is clearly understood that the nature of investment differs from
individual to individual and is unique to each one because it depends on various
parameters like future financial goals, the present and future income model, capacity to
bear the present & future income model, capacity to dear the risk, the present requirement
and lot more.

INTRODUCTION OF THE STUDY

A study on Mutual fund is a pool of money, collected from investors and is invested
according to certain investment objectives with a common financial goal. A Mutual Fund is
created when investors put their money together. The most important characteristic of a
mutual fund is that the contributors and the beneficiaries of the fund are the same class of
people, namely the investors. The money thus collected is invested by the fund manager in
different to debentures to money market instruments. The income earned by these
instruments and the number of units owned by them. Thus a mutual fund is the most
suitable investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed portfolio at a relatively low cost.

SYSTEMATIC INVESTMENT PLAN (SIP)

A systematic investment plan (SIP) commits the investor to invest a specified amount
every month (or every quarter) in the units of a funds equity scheme. The number of units
bought each month for the investor under the plan will depend on the ruling price: fewer
units are bought when the price is high, and more units are bought when price is low. This
is a built-in advantage of SIPs. It averages out investors buying price over the entire period
of holding. The SIP resolves a dilemma often facing investors due to ups and downs in the
market price. The investor finds it difficult to decide when to invest in the equity scheme.
The monthly or quarterly amount to be invested can be as small as Rs. 500 or Rs. 1000.
Mutual funds specify the schemes for which SIP is allowed by them. Some funds charge a
lower entry load under SIP than for one-time investment, but others don’t make any such
distinction. An exit load under SIP is charged if the investor leaves the scheme before a
specific period of time. Why invest using SIP? Investing through SIP in a mutual fund
indubitably is the key solution in order to avoid or prevent the loopholes of equity
investment and yet, continually enjoy the high returns of investment. Isn’t it great
therefore to invest using this effective strategy of SIP? Obviously, yes! And not only that, it

4409 | Dr.S.Sankar A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd, Chennai
makes all the more sense today when the stock markets are booming and are tempting to
really invest.

Investing through SIP in a mutual fund indubitable is the key solution in order to avoid
or prevent the loopholes of equity investment and yet, continually enjoy the high returns of
investment. Isn’t it great therefore to invest using this effective strategy of SIP? Obviously,
yes! And not only that, it makes all the more sense today when the stock markets are
booming and are tempting to really invest. Tension free investment: Experts and other
well versed people in this business who will definitely manage the investor’s money and
other forms of investment is one of the key advantages of investing through a mutual fund.
They regularly carry out extensive research – on the company, the industry and the
economy – thus ensuring informed investment. This then is one big advantage in view of
investing one’s hard earned money. In addition to that, they regularly track the market.
Thus, for many of us who do not have the desired expertise and are too busy with our
vocation to devote alternative. Therefore, indubitably this type of business is indeed, a
tension-free form of investment. Putting eggs in different baskets: Another advantage of
investing through mutual funds is that, even with just small amounts we are able to enjoy
the benefits of diversification. Huge amounts would be required for an individual to
achieve the desired diversification, which would not be possible for many of us. It’s all
transparent and well-regulated: It is interesting to note that the mutual fund industry is
well regulated both by SEBI (securities and Exchange Board of India) and AMFI
(Association of Mutual funds in India). They have, over the year, introduced regulations,
which ensure smooth and transparent functioning of the mutual funds industry. Moreover,
the mutual fund can be changed time by time, switch in different mutual funds this is one of
the big profit. Does not affect one’s monthly budget: Furthermore, with SIP small amount
(Rs. 500 – Rs. 1,000) can be invested periodically in Mutual funds as against larger one-
time investment required to buy directly from the market. In this way, an investment does
not appear to be a burden every month. On the other hand, to prevent losses in volatile
markets, investing in SIPs is the best option as every month there may be an opportunity to
buy at lower levels. Rupee cost averaging: This is especially true for investments in
equities. When you invest the same amount in a fund at regular intervals over time, you
buy more units when the price is lower. Thus, you would reduce your average cost per
share (or per unit) over time. This strategy is called ‘rupee cost averaging’. With a sensible
and long-term investment approach, rupee cost averaging can smoothen out the market’s
ups and downs and reduce the risks of investing in volatile markets. Discipline: The
cardinal rule of building the corpus is to stay focused, invest regularly and maintain
discipline in investing pattern. A few hundred’s set aside every month will not affect the
monthly disposable income. It will be easier to part with a few hundred’s every month,
rather than set aside a large sum for investing in one shot. Power of compounding:
4410 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
Investment gurus always recommend that one must start investing early in life. On the
main reasons for doing that is the benefit of compounding. Helps to fulfil one’s dreams:
Finally and the best of all is the fact that with the use of SIP, it will make one’s dreams come
true. The investments that are made are ultimately for some objectives such as to buy a
house, children’s education, marriage etc. And many of them require a huge one-time
investment. As it would usually not be possible to raise such large amounts at short notice.
It would be necessary to build the corpus over a longer period of time, through small but
regular investments. This is what SIP is all about. Small investments, over a period of time,
result in large wealth and help fulfil one’s dreams and aspirations. Convenience: This is a
very convenient way of investing. The investor has to submit cheques along with the filled
up enrolment form. The mutual fund will deposit the cheques on the requested date and
credit the units to one’s account and will send the confirmation for the same. Other
advantages: There are no entry or exit loads on SIP investments. Capital gains, wherever
applicable, are taxed on a first-in, first-out basis.

REVIEW OF LITERATURE

HEMENDRA GUPTA (2015) This study focuses on the problem of mutual fund selection
by investing the secret ‘striking it rich’ and high potential return funds among equity based
mutual funds Systematic Investment Plan (large cap, small and mid cap, diversified equity,
thematic_x0002_infra, ELSS etc), choice of fund based on performance and reputation of
funds remains to be probed. Hypothetical assumption of that the Systematic Investment
Plan is the best way to build up capital over a period of time for those who don’t have lump
sum amounts to invest as the risk will be reduced in to investing long term equity based
systematic Investment Plan in mutual fund

ANICH UDDIN (2016) Have discussed that “the stock market provides higher returns than
any of the investment options available in the financial market. A prudent investor can
earn a lot from the stock market operations. But there is a chance of high risk and
uncertainty. As we know, higher the return, higher will be the risk. Those investors with
lack of knowledge and expertise may lose their money while investing in financial assets,
especially in securities. This is where mutual funds come into picture. Mutual fund is the
most suitable investment for a common man as it offers an opportunity to invest in a
diversified professionally managed basket of securities at a relatively low cost. A mutual
fund is an investment company or a trust that pools the resources of a large number of its
shareholders and invest on behalf of them in diversified portfolios to attain the objectives
of the investors which in return achieve income or growth or both.

BYJU.K (VOL-1 ISSUE-3 2016) The study is confined to the factors considered by investors
by selecting mutual funds for their various investments. The level of awareness about SIP,
4411 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
source of information, factors influencing decision making are studied. The above said
factors are compared with demographic factors such as age, marital status, occupation and
gross annual income of the respondents to analyze “the awareness of investment
opportunities in mutual funds-special significance of SIP”

SAUDAGAR GODASE (2017) This study focuses on the problem of mutual fund selection
by investing the secret ‘striking it rich’ and high potential return funds among equity based
mutual funds SIP (large cap, small and mid cap, diversified equity, thematic-infra, ELSS etc),
choice of fund based on performance and reputation of funds remains to be probed.
Hypothetical assumption is that the Systematic Investment Plan is the best way to built up
capital over a period of time for those who don’t have lump sum amount to invest as the
risk will be reduced in to investing long term equity based mutual funds SIP.

DR.J K. RAJU, MR. B. MANJUNATH, MR. SACHIN (FEBRUARY 2018) Mutual funds as an
investment avenue provides a platform to the investor who do not want to take high risk
on their hand earned investment. In India, mutual fund industry is growing rapidly and
this industry has emerged as an important segment of financial market of India, especially
in channelizing and mobilizing the savings of millions of individuals into the investment in
equity and debt instruments. Mutual fund investment is less risky than investing directly
in stocks and is therefore a safer option for risk averse investor. A competent fund
manager should analyze investor behaviour, perception, and attitude and understand their
needs and expectations to gear up the performance to meet investor expectations and
requirements. Investment in mutual fund is affected by the attitude of investors and hence
the objective of the study is to identify the investor’s attitude on mutual fund as an
investment avenue and the major findings reveal the factors that influence buying
behaviour of mutual fund investors. The study aims at finding out the attitude of the
investors towards investment on mutual funds in Davangere city with 100 respondents
who are likely to be investors.

AINAPUR, (2018) The study reveals that awareness about mutual fund among the people
is less. It is also found that those who have invested in mutual fund are satisfied and
earned good profit.

RAJU, BR, & H, (2018) The study aims at finding out the attitude of investors in mutual
fund in Davangare city. The study shows that mutual fund investors have only partial
knowledge about mutual fund which prevent them to invest in mutual fund to avoid risk
bearing factor and fear of losing money.

MRS. JAYALAKSHMI, DR. K. P. SARASWATHY AMMA (NOV 2019) in this paper

demographic factors on investor’s attitude towards systematic investment in mutual funds
4412 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
have been studied. For analysing the data chi-square (X2) test has been used. Ranking was
done on the basis of weighted score and scoring was also done on the basis of scale. The
main objective of the study was to examine the relationship between risk perception of
investors in Kerala and their investment decision in mutual funds. The investment
decisions of investors were influenced by risk perception. They analysed that investors
were aware of the principle that higher the risk the return will be higher. They also
revealed that investors were aware that diversification reduces risk.

DR. R. PRAGYA PRASHANT GUPTA VOLUME NO.9 (2019) this paper especially studies
about various saving and investment and how the investment in mutual funds through
Systematic Investment Plan (SIP) can gain momentum and increase percentage of income.
In the present study has studied the various factors of investment and also considered by
investors in selecting a Systematic Investment Plan. The purpose of the study is to find out
the motivating factor to invest in a Systematic Investment Plan and it also aims at exploring
the potential of SIP in India with all problems, complexities and variables and suggesting
the means and ways of meeting the challenges for developing the mutual funds in tandem
with its potential of economic growth. This study is based on secondary data which also
identify and analyze the challenges and opportunities for a Systematic Investment Plan.

S. SRIMAAN RAMACHANDRA RAJA (JANUARY 2019) Mutual funds over the years have
gained immensely in their popularity. Apart from the many advantages that investing in
mutual funds provide like diversification, professional management, the ease of investment
process has proved to be a major enabling factors. However, with the introduction of
innovative products, the world of mutual funds nowadays has a lot to offer to its investors.
With the introduction of diverse options, investors needs to chose a mutual fund that meets
his risk acceptance and his risk capacity levels and has similar investment objectives as the
investors.

DR. K. SOUNDARARAJAN, MR. S. BALAMURUGAN, VOLUME IX ISSUE V, (MAY 2020)

This research paper focused attention on number of factors that highlights investors
perception about Systematic Investment Plan of mutual funds. It was found that SIP of
mutual funds were not that much known to investors, still investor rely upon bank and
post office deposits, most of the investor used to invest in mutual fund for not more than
three years and they used to quit from the fund which were not giving desired results. It
was also found that maximum number of investors did not analyse risk in their investment
and they were depend upon their broker and agent for this work. This study analyses the
impact of different demographic variables on the behaviour of investors towards SIP of
mutual funds.

PROBLEM STATEMENT
4413 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
 The study will be basically focusing on Systematic Investment Plan which is a popular
method of investing in Mutual funds, the conceptual framework and SIP offered by Navia
Markets. In few years Mutual Fund has emerged as a tool for ensuring one’s financing well
being. Systematic Investment Plan helped families to tap into the success of Indian
industry. Therefore in the study an attempt is made to find out how to invest in Systematic
Investment Plan safely and securely. The major players in the Mutual Fund Industry with
special focus on investing through SIPs online as in today world everybody is too occupied
so investing from the comfort of their homes in most preferred today. Systematic
Investment plan is one of the most desirable investments for small investor because they
offer the opportunity to invest in relatively low-cost diverse and professionally managed
investment. While selecting the mutual funds for Systematic Investment Plan investors
should set some selection criteria which facilitate the selection of best mutual fund. First of
all the size of the Asset under Management matters the most, so, the investor understand
the truly to overcome the problem in Systematic Investment Plan. OBJECTIVES OF THE
STUDY

To study on investor perception towards Systematic Investment Plan

To understand the concept of Systematic Investment Plan in mutual fund and to study the
benefits of Systematic Investment Plan in mutual fund.

RESEARCH METHODOLOGY

Research Design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in
procedure it is conceptual structure with which the research is conducted. Descriptive
research is used to describe characteristics of a population or phenomenon being studied.
Descriptive research includes surveys and fact-findings enquiries of different kinds. The
major purpose of descriptive research is description of the state of affairs as in exists at
present.Sampling is the act, process, or technique of selecting a representative part of a
population for the purpose of determining the characteristics of the whole population. In
other words, the process of selecting a sample from a population using special sampling
techniques called sampling. It should be ensured in the sampling process itself that the
sample selected is representative of the population. The sample size is selected for the
study of investor. The techniques of sampling unit in this study are convenience sampling.
Sample size =174. Primary data is one which is collected by the investigator himself for the
purpose of a specific inquiry or study. Data collected by a researcher is known as primary
data. It is collected by a person for his own use obtained from findings. This is considered
as first hand information. This is that data which is collected by us to meet our own
specific purpose. It can be accomplished through various methods, including
4414 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
questionnaires and telephone interviews in market research or experiments and direct
observations in the physical sciences, amongst others.

RESULTS AND DISCUSSION

MANN WHITNEY U-TEST

Null Hypothesis H0: There is no difference between incomes spend and average
investment period.

Alternate Hypothesis H1: There is no difference between incomes spend and average
investment period.

INCOME SPEND 31 69 44 16 14
AVERAGE INVESTMENT PERIOD 22 28 22 18 84

R1= 27 R2= 28

µu = n1 n2

= 5*5/2 = 5

σ2u = n1 n2 (n1+n2+1)

12

= 5*5 (5+5+1)

12

= 22.92

σu = √22.92

= 4.79

u1 = n1 n2 + n1(n1+1) – R1

= 5*5 + 5(5+1) – 27

2
4415 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
u1 = 13

u2 = n1 n2 + n2(n2+1) – R2

= 5*5 + 5(5+1) – 28

u2 = 12

U = min (u1, u2)

= min (13, 12)

Minimum value = 12

Null Hypothesis H0: µ1 = µ2

Alternate Hypothesis H1: µ1 ≠ µ2

Z=U-µ

σu

= 12 – 12.5

4.79

= - 0.1044

Calculated value │Z│= 0.1044

Value of Z α/2 at 5% level of significance is 1.96

Calculated value < Table value

0.1044 < 1.96

Hence, Accept H0

KOLMOGOROV SMIPNOV TEST

Null Hypothesis H0: Data follows Uniform Distribution

Expected Frequency (Ei) = ∑Oi = 174 = 34.8

4416 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
 n 5

Observed 58 31 36 20 29
Frequency
Expected 34.8 34.8 34.8 34.8 34.8
Frequency

Observe Expected
Observed Observed Expected
relative Expected relative
Frequenc Cumulativ Frequenc
Frequenc Frequenc Frequenc | p-q |
y e y (cum
y y (Ei) y
(Oi) (cum Oi) Ei)
(p) (q)
58 58 0.33 34.8 34.8 0.2 0.13
31 89 0.51 34.8 69.6 0.4 0.11
36 125 0.72 34.8 104.4 0.6 0.12
20 145 0.83 34.8 139.2 0.8 0.03
29 174 1 34.8 174 1 0

Level of significance

α = 0.05 d.f = 5

KS = max │p - q│

Calculated Value = 0.13

Table value = 0.565

Calculated value < Table value

0.13 < 0.565

Hence, Accept H0

CHI – SQUARE TEST FOR ATTRIBUTES

Null Hypothesis H0: Risk and Return under SIP Investment are Independent

Alternative Hypothesis H1: Risk and Return under SIP investment are not Independent

4417 | Dr.S.Sankar A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd, Chennai
 Very
ASSOCIATES High Moderate Low Very Low TOTAL
High
RISK 31 45 53 26 19 174
RETURN 62 58 33 16 5 174
TOTAL 93 103 86 42 24 348

Level of significance = 0.05

χ2= ∑(Oi – Ei)2

Ei

Row wise data

E(31) = 174*93/348 = 46.5

E(45) = 174*103/348 = 51.5

E(53) = 174*86/348 = 43

E(26) = 174*42/348 = 21

E(19) = 174*24/348 = 12

Column wise data

E(62) = 174*93/348 = 46.5

E(58) = 174*103/348 = 51.5

E(33) = 174*86/348 = 43

E(16) = 174*42/348 = 21

E(5) = 174*24/348 = 12

(Oi – Ei)2
Oi Ei (Oi – Ei)2
Ei
31 46.5 240.25 5.1667
45 51.5 42.25 0.8204
53 43 100 2.3256
26 21 25 1.1905
19 12 49 4.0833
4418 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
 62 46.5 240.25 5.1667
58 51.5 42.25 0.8204
33 43 100 2.3256
16 21 25 1.1905
5 12 49 4.0833
∑(Oi – Ei)2
27.173
Ei

Degree of freedom

C=5 R=2

C–1=4 R–1=1

d.f = C-1*R-1

= 4*1

=4

Calculated Value = 27.173

Table value = 9.488

Calculated value > Table value

27.173 > 9.488

Hence, Reject H0

Risk and Return under SIP Investment are not Independent

CHI-SQUARE TEST FOR ATTRIBUTES

Null Hypothesis H0: Gender and Returns received under SIP Investment are Independent

Alternate Hypothesis H1: Gender and Returns received under SIP Investment are not
Independent

DIVIDENT DIVIDENT
ASSOCIATES GROWTH NAV TOTAL
PAYOUT REINVESTMENT
MALE 57 24 22 103
FEMALE 23 36 12 71
4419 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
 TOTAL 80 60 34 174

Level of significance = 0.05

χ2= ∑(Oi – Ei)2

Ei

Row wise data

E(57) = 103*80/174 = 47.36

E(24) = 103*60/174 = 35.52

E(22) = 103*34/174 = 20.13

Column wise data

E(23) = 71*80/174 = 32.64

E(36) = 71*60/174 = 24.48

E(12) = 71*34/174 = 13.87

(Oi – Ei)2
Oi Ei (Oi – Ei)2
Ei
57 47.36 92.83 1.96
24 35.52 132.71 3.74
22 20.13 3.4969 0.17
23 32.64 92.9296 2.85
36 24.48 132.7104 5.42
12 13.87 3.4969 0.25
∑(Oi – Ei)2
14.39
Ei
Degree of freedom

C=3 R=2

C–1=2 R–1=1

d.f = C-1*R-1

= 2*1 = 2
4420 | Dr.S.Sankar A Study On Investor Perception Towards Systematic
Investment Plan With Reference To Navia Markets Ltd, Chennai
Calculated Value = 14.39

Table value = 5.991

Calculated value > Table value

14.39 > 5.991

Hence, Reject H0

Gender and Returns received under SIP Investment are not Independent.

CHI-SQUARE TEST FOR HOMOGENEITY

Null Hypothesis H0: There is no difference between Oi & Ei

Alternate Hypothesis H1: There is difference between Oi & Ei

FEATURE NO. OF RESPONDENTS

SAFETY 43
BETTER RETURN 49
REGULAR INCOME 39
LOW TRANSACTION COST 23
TAX BENEFITS 20
TOTAL 174

X2= ∑(Oi – Ei)2

Ei

n=5

Ei = 34.8

(Oi – Ei)2
Oi Ei (Oi – Ei)2
Ei
43 34.8 67.24 1.93
49 34.8 201.64 5.79
39 34.8 17.64 0.51
23 34.8 139.24 4.00
20 34.8 219.04 6.29

4421 | Dr.S.Sankar A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd, Chennai
 ∑(Oi – Ei)2
18.52
Ei
Level of significance

α = 0.05

d.f = n-1 = 4

Table value = 9.488

Calculated Value = 18.52

Calculated value > Table value

18.52 > 9.488

Hence, Reject H0

There is difference between Oi & Ei

CONCLUSION

It is concluded that most of the respondents are make Investment for Liquidity, since more
number of respondents have moderate level of awareness about Investment so the advisor
and brokers should promote more knowledge about Investment. In overall, this study
examines the impact on good return, flexibility, liquidity; tax benefits and investment for
child education and to grow money are committed towards organization in SIP Investment.
This study shows that most of the respondents are satisfied with the funds invested with
the firm and the study also shows the satisfaction level of the investors towards the charges
levied by the firms. All the result and statistic data shows these five independent variables
have significant relationship with organizational commitment in SIP and null hypothesis
will be rejected. This study has provided readers with a better understanding of tools to
know about the investors view about the investment through best techniques available.

REFERENCES:

1. C Padma Prabha, K Maran, CR Senthilnathan (2021), Performance analysis of

securities markets with reference to asian stock markets.
2. K Maran, L Sujatha, TP Kumar (2017), Impact of foreign direct investment on
automobile sector: an empirical study with reference to India, International Journal
of Economic Research, Volume 14, Issue 11, PP:187-196.

4422 | Dr.S.Sankar A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd, Chennai
 3. K Maran, R Anitha (2015), Impact of Foreign Direct Investment on Power Sector:
An Empirical Study With Refrence to India - East Asian Journal of Business
Economics (EAJBE), Volume 3, Issue 1, PP:8-16.
4. P Venkatesh, DS Revathi (2020), A Study on Performance Analysis of Selected
Mutual Fund Schemes in India - Solid State Technology, Volume 63, Issue 2S.
5. R Udhayasankar, K Maran (2018), Mutual fund investors perception in india-a study
- International Journal of Engineering & Technology, Volume 7, Issue 1.1, PP: 60-63.
6. S Sankar, K Maran (2015), Performance Evaluation of Select Leading Public Sector
Banks in India - EDITORIAL ADVISORY BOARD, Volume 6, PP:326

4423 | Dr.S.Sankar A Study On Investor Perception Towards Systematic

Investment Plan With Reference To Navia Markets Ltd, Chennai