No, The Lensa AI App Technically Isn't Stealing Artists' Work - But It Will Majorly Shake Up The Art World
No, The Lensa AI App Technically Isn't Stealing Artists' Work - But It Will Majorly Shake Up The Art World
1. The following text is an article by Brendan Paul Murphy, published by the online news organisation
The Conversation.
The Lensa photo and video editing app has shot into social media prominence in recent weeks,
after adding a feature that lets you generate stunning digital portraits of yourself in contemporary
art styles. It does that for just a small fee and the effort of uploading 10 to 20 different photographs
of yourself.
5 2022 has been the year text-to-media AI technology left the labs and started colonising our visual
culture, and Lensa may be the slickest commercial application of that technology to date.
It has lit a fire among social media influencers looking to stand out – and a different kind of fire
among the art community. Australian artist Kim Leutwyler told the Guardian she recognised the
styles of particular artists – including her own style – in Lensa’s portraits.
10 Since Midjourney, OpenAI’s Dall-E and the CompVis group’s Stable Diffusion* burst onto the
scene earlier this year, the ease with which individual artists’ styles can be emulated has sounded
warning bells. Artists feel their intellectual property – and perhaps a bit of their soul – has been
compromised. But has it?
To really grasp the positives and negatives of Lensa, it’s worth taking a couple of steps back to
understand how artists’ individual styles can find their way into, and out of, the black boxes that
20 power systems like Lensa.
Lensa is essentially a streamlined and customised front-end for the freely available Stable Diffusion
deep learning model. It’s so named because it uses a system called latent diffusion to power its
creative output.
25 Lensa takes user-supplied photos and injects them into Stable Diffusion’s existing knowledge base,
teaching the system how to “capture” the user’s features so it can then stylise them. While this can
be done in the regular Stable Diffusion, it’s far from a streamlined process.
Although you can’t push the images on Lensa in any particular desired direction, the trade-off is a
wide variety of options that are almost always impressive. These images borrow ideas from other
30 artists’ work, but do not contain any actual snippets of their work.
The Australian Arts Law Centre makes it clear that while individual artworks are subject to
copyright, the stylistic elements and ideas behind them are not.
Nonetheless, the fact that art styles and techniques are now transferable in this way is immensely
35 disruptive and extremely upsetting for artists. As technologies like Lensa become more mainstream
and artists feel increasingly ripped-off, there may be pressure for legislation to adapt to it.
For artists who work on small-scale jobs, such as creating digital illustrations for influencers or
other web enterprises, the future looks challenging.
However, while it is easy to make an artwork that looks good using AI, it’s still difficult to create a
40 very specific work, with a specific subject and context. So regardless of how apps like Lensa shake
up the way art is made, the personality of the artist remains an important context for their work.
It may be that artists themselves will need to borrow a page from the influencer’s handbook and
invest more effort in publicising themselves.
It’s early days, and it’s going to be a tumultuous decade for producers and consumers of art. But
45 one thing is for sure: the genie is out of the bottle.
– How and to what effect is figurative language used in shaping the meaning of this text?
2. This comic strip was drawn by Dave Roman and published on the Reading with Pictures website.
HEY!INIGWATHSAT! THIS IS
BABY
READ STUFF!
ALL THESE
LITTLE
DRAWINGS!
SWIPE!
Tug
THESE LAYOUTS ARE
TOO CONFUSING!
… BUT THEN I READ IT WELL, DON’T EXPECT TO BE
A FEW MORE AS SMART AS ME
UNLESS YOU GRADUATE TO
TIMES. “REAL” BOOKS SOON.
OKAY. I’LL
KEEP THAT
IN MIND.
NOW IT’S MY
FAVORITE BOOK
EVER! END
– How and with what effect do written text and images create meaning for the reader?