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Semifinal Coverage

The document discusses the importance of sales letters, outlining their objectives, advantages, and essential elements such as headlines and calls to action. It also covers various types of sales letters, including introductory and thank you letters, as well as the role of memos and emails in business communication. Additionally, it highlights email etiquette and the advantages of using email over traditional postal mail.

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11 views4 pages

Semifinal Coverage

The document discusses the importance of sales letters, outlining their objectives, advantages, and essential elements such as headlines and calls to action. It also covers various types of sales letters, including introductory and thank you letters, as well as the role of memos and emails in business communication. Additionally, it highlights email etiquette and the advantages of using email over traditional postal mail.

Uploaded by

pairessherie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEMIFINAL COVERAGE

A sales pitch is a salesperson's script or lines to move the listener or audience to


buy the product being sold or avail of services offered. You should be quick and
make sure to grab the attention of the audience. The same is true in business
letter writing. The aim is to sell or reach out to customers in the most effective
way possible. Let's learn more about this.

Lesson 1: Sales Letters


Sales letters are a convenient and effective way of securing business. A single
letter is often duplicated and sent out by the thousands or the tens of thousands.
These are letters written to communicate to make sales. In other words, it is a
form of communication to present a product or service to a specific group by
grabbing their attention and creating the need to do some action. It is like a
salesman in person.

Objectives of Sales Letter


• To reach the target reader to buy the product.
• To give an idea on the presence of the product in the market
• To touch base potential customers
• To expand the market.

Advantages of Sales Letter


• is cost-efficient
• is time-efficient
• reaches the client or audience where a salesman cannot
• makes clear all necessary details
• convenient, efficient, and comprehensive.

Elements of Sales Letter


• Headline: This is the part where the writer should catch the attention of the
reader and gives the main reason for sending such a letter
• Introduction: The introductory paragraph gives the necessary information and
specific details of the product or services to be availed.
• Body: This the part where the writer expands more on the worth of the product
or services offered. He can build his credibility by giving a list of satisfied
customers or positive feedback from customers.
• Call to Action: This is the closing part of the letter where the writer asks for the
reader's response. This part should end with a note of gratitude.
Sales Letter Format
Heading/Headline
Organization Letterhead

OR Sender's Name
Name of the Organization Address

Date

Name of the Client Address

Greetings/Salutation (i.e., dear, to whom it may concern)

The introductory paragraph (attention-seeking paragraph for the introduction of


service or product)

Second paragraph (like the limited offer, discounts)

Third paragraph (contact details)

Closing

Salutation
Signature Line

Lesson 2: Types of Sales Letter


Every sales letter has a specific function. Let us look at them closely.
• Introductory. When a company introduces a certain product, usually a new
brand or a variant from existing products, companies write introductory letters
to their sales partners. This letter gives all the necessary details about the new
product or services offered. The main function of this letter is to make the reader
attentive and interested so that appropriate positive action may be done.
• Product Update. As the name suggests, this type of letter is to give additional
details of the new products compared to the older ones. In this letter, the writer
may include discounts that may be availed and other limited offers being set by
the company.
• Selling Incentive. This letter should build excitement for the readers and should
compel them to buy the products offered. It presents the many reasons why the
product must be bought, the benefits they get should they avail of what is being
offered.
• Thank You. Companies send this type of letter to show how they value
customers and clients, making them feel important in their business.
• Invitation. An invitation letter makes customers feel significant as they are
invited to any company celebration. This is also an opportunity for the company
to advertise further its other products and services.
Lost Customer. Some customers may have been inactive, so companies write
this type of letter to reach out and continue to make sales. With this, good deals
are done and relationships are rebuilt.

Memo
A memo is an internal working letter written to share information among a group
working in the same organization or department. It is a bit informal since the
writer, usually, the head of the office or the department may use jargon and
abbreviations understood by the members of the group. Most memos give out
directives or information. They always have numbers or codes to create a paper
trail for future reference. In this age of technology, many companies have made
use of e-mail where memos are sent in soft copies.
Writing memos
 Always remember who the readers are. Align the tone and as much as
possible sound conversational.
 It is best to make a short memo with a single topic. Do not squeeze
other topics into one long memo. Having a single topic keeps focus.
 Provide a subject line to direct the readers' attention to the agendum of
the memo.
Be direct to the point. Include background details only when necessary.
If there is a need to refer to previous conversations or documents,
always specify the date, or memo number if provided and the gist of the
exchange.

Lesson 3: E-mail and Webpages

Email
In this age and time, most of us are very familiar with e-mail. It is a message that
contains text, images or files, and also other attachments that are sent via the
Internet network. E-mail is the shorter term for electronic mail since it is sem
electronically over telecommunications.
Ray Tomlinson sent an electronic mail to himself as a test. It was the first e-mail
transmitted via ARPANET.
Advantages of e-mail
Many would opt for the usage of e-mail versus postal mail because of several
reasons. First of all, it is free of charge when one sends an e-mail, except for the
cost of Internet service. Unlike the postal mail, where you buy stamps when
sending letters, e-mail is virtually free. Aside from this, you can send e-mail to
anywhere around the world: meaning it is global. It makes the world smaller by
getting in touch with people from different parts of the country and the world.
What is even more interesting is that the message is delivered instantly and
received instantly as well. Adding to the list of advantages is the long-term
storage of e-mails. Since it uses electronic telecommunications, the storage can
be over long periods. There is no need to worry about the physical keeping of
letters and documents since everything is virtual. Using e-mail is also very
environmentally friendly because it does not require paper
(paperless), cardboard, or packing tape; thus, it can save up resources.
E-mail Etiquette
• Keep your tone professional.
•The subject line must be short and clear.
• Make sure to use a professional email address.
• It is not necessary to hit 'Reply All'.
• Use professional and appropriate salutations.
• Be cautious with humor; not everyone can connect with it.
• Be conscious of the turn around time of your reply.
• Proofread every message before sending
• Make sure you have selected the correct recipient.
• Avoid fancy fonts; the classic always works.
• Write accordingly with all considerations reflected upon.

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