Scribd
Upload
6K views23 pages

Honda Strategy Presentation

This document provides an overview of Honda Ltd., including its history founded by Soichiro Honda, current business segments, strategies at the enterprise, corporate, business, and operational levels, organizational culture emphasizing respect for individuals and innovation, and approach to managing people through environmental training and diversity. It outlines Honda's strategic management and global operations.

Uploaded by

Hai Le
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
6K views23 pages

Honda Strategy Presentation

This document provides an overview of Honda Ltd., including its history founded by Soichiro Honda, current business segments, strategies at the enterprise, corporate, business, and operational levels, organizational culture emphasizing respect for individuals and innovation, and approach to managing people through environmental training and diversity. It outlines Honda's strategic management and global operations.

Uploaded by

Hai Le
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 23

Welcome to Honda Ltd.

HCM International University


Strategic Management for Global
Group 8
Outline
• Introduction
• Five levels of strategy
• Decision maker
• The six external environments
• Global challenges
• Analyze the firm’s structure
• Organizational process
• Social responsibility
• Managing people
• Evaluations and controls
• Conclusion
• References
The Power of Dream
• Soichiro Honda (1906-1992) was
Japanese engineer and industrialist,
and founder of Honda Co.,Ltd.
• In 1937, Honda began producing
piston rings-used in motorcycles.
• In 1948, Honda stared producing
complete motorcycles.
• In 1949, Takeo Fujisawa joined the
Honda ( one of the most person lead
to Honda’s success )
• In 1968, Launching the Honda 1300-
Honda’s first small car.
Describe the firm today
• 4 main segments following:
– Motorcycle business
– Automobile business
– Financial service business
– Power product and other business
• More than 167.231 associates in the
Global scale.
• Stand the largest motorcycle
manufacturer and the 7th automobile
manufacturer in the world.
• On the march, 2008, Honda was
ranked as the best car in US by
Consumer Reports.
The five levels of strategy
Enterprise Strategy
• The Mission Statement of Honda is try to
maintain a global point of view, with the
dedication to supply the highest quality
products at a reasonable price for worldwide
customer satisfaction. Moreover, taking new
challenges with the pursuit of Initiative,
Technology and Quality, Honda is pursuing
their 2010 Vision: Striving to be a company
society wants to exist through creating new
value, globalization, and commitment for the
future.
Corporate Strategy
• Automobile Industry
– Superior Fuel economy
– Optimum safety
– Driving Pleasure
– World wide
• Motorcycle Industry
– Build product close to customer
– 28 plant, 21 countries, R&D 6 countries
• Power Business
– First business of Honda
– Expanded
– 11 plant, 9 countries, sold 156 countries, used by 5.5M people
– ASIMO
– Honda jet
Business Strategy
• R&D System
– Approach:
• Durability
• Reliability
• Focus Foundation
– Dimensions:
• Economical
• Environmental
• Social Issues
Business Strategy
• Globalization Characteristic
Business Strategy
• “The Joy of Selling” - Dealership
– Create inspiring experience for its customers
– Response to changing value
– Increasingly complicated needs of customers

– => Improve customer relations


• Friendly and attentive sales
• Responsive service support
• Thorough maintenance and repair
– => “Life with Honda”
Operational Strategy
• Divide 6 administrative regional group
• Pursue independence of local management
and sales operations
• Operate under conduct guidelines => keep
evaluating and risk managing
• High level of transparency
Individual Strategy
• “The Three Joy”
– The Joy of buying
– The Joy of Selling
• Not only relationship
• But feel pride by positive relationship
– The Joy of Producing
• Pride in exceeding the customer expectation
Organizational Process
– Organization culture
– Innovation Management
Organization culture
Respects for the Individual and The Three Joys
Organization culture
• “Respects for the Individual”
• “The Three Joys”
“Respects for the Individual”
• Initiative: Encouraging creative thinking
• Equality: Fairly treating.
• Trust: Good relationship between
employees
“The Three Joys”
• The Joy of Buying
• The Joy of Selling
• The Joy of Producing
Innovation Management
• Developing new technologies of
manufacturing system
• Building environmentally responsible and
people-friendly plants.
Managing People
Managing people
• Environmental training
• Ensuring diversity in employment
Environmental training
• Part of Honda’s training curriculum
• Deepen associates’ understanding about Honda’s policy toward
environmental
• Training programs are continuously provided to associates
• Promote activities focusing on energy and resource conservation and
recycling
Ensuring diversity in employment
• Provide human rights education, based on Honda’s principal of respect
for individual
• Opendoor employment policy, hiring based on individual merit
• Employ people with disabilities
• Reemploy retirees, create opportunities for those who reach the
retirement age of 60

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy