DATATHON

COMPETITION GUIDELINES
Unleashing the Power of Data: Microstrategy x International Business Engineering Program
Datathon Competition 2023

A COLLABORATION BETWEEN
MICROSTRATEGY AND INTERNATIONAL BUSINESS ENGINEERING
CONTENTS

CONTENTS 2
COMPETITION INTRODUCTION 3
PROJECT ELEMENTS 4
REQUIREMENTS 5
COMPETITION TIMELINE 6
EVALUATION 7
SUBMISSION 8

Copyright Ⓒ 2023. All Rights Reserved 2

COMPETITION INTRODUCTION

Welcome to the Datathon Competition 2023, organized by the International Business Engineering (IBE)
Program at Petra Christian University. As one of Indonesia's most prestigious business engineering
programs, IBE aims to equip students with the knowledge and skills to become leaders in business
analytics and intelligence.

The Datathon Competition 2023 is the most exciting global analytics competition of the year! We
provide a platform and competitive atmosphere while you bring innovation and creativity. And this year,
we're taking it up a notch by collaborating with the leading business intelligence company,
MicroStrategy!

For this year's Datathon Competition, we want you to make full use of MicroStrategy's modern stack. So
we're challenging you to build and publish your dossier exclusively using MicroStrategy Workstation &
Library. And the best part? You are offered six different datasets for you to choose from and you may
combine them with your datasets if you want! That's right; any dataset is fair game; the more creative
your analysis, the better! In addition, you'll also receive exclusive access to MicroStrategy's online
training program. By acing the test, you'll unlock the opportunity to earn a coveted MicroStrategy
Analyst Certification.

We have upped the ante this year, with a total prize of Rp25.000.000,00 up for grabs, so bring your
A-game. Following the guidelines below, creatively share the story of the data and show us what you've
got!

So what are you waiting for? Join us in the MSTR – IBE Datathon Competition 2023 and take your data
analysis skills to the next level. Let's make this year's competition one for the books!

Copyright Ⓒ 2023. All Rights Reserved 3

PROJECT ELEMENTS

To compete in the Datathon, you'll be submitting two deliverables for evaluation: a file to your dossier
in MicroStrategy and a link to a demo video. But this is no ordinary dossier - we're challenging you to
use MicroStrategy Workstation to create a cutting-edge, modern stack dossier that will blow us away.
Don't worry, we'll provide you with all the guidelines you need to make sure your dossier is top-notch.

1. Dossier — A dossier is a collection of reports, charts, and other visualizations that are used
to present data in a comprehensive and user-friendly format. In the context of the Datathon
Competition, a dossier refers to a data analysis project created using MicroStrategy
Workstation.

A dossier typically includes a wide range of data visualizations, such as bar charts, line
graphs, and scatter plots. It can also include tables, maps, and other interactive elements
that allow users to explore the data in different ways. The goal of a dossier is to provide a
clear and concise view of the data and to help users draw insights and make informed
decisions based on that data.

2. Demo Video — Prepare a video (5 - 10 minutes long) showcasing your MicroStrategy

experience and how you utilized elements of the MicroStrategy modern stack in your
project.

Copyright Ⓒ 2023. All Rights Reserved 4

REQUIREMENTS

It's essential to comply with the guidelines. Following these guidelines will lead to better outcomes and
opportunities for learning, making it easier for others to review and evaluate your work. So, take the time
to review and understand the guidelines provided to create a successful and impactful project.

1. MicroStrategy Dossier with optional End-to-End Experience — To really impress the

judges, we recommend that your project features a full, end-to-end MicroStrategy user
experience. In addition to your required Dossier, we strongly recommend you showcase
HyperIntelligence, Collaboration, Mobile, and Insights.

2. Suggested Visualizations and Features —- Include as many of the following features, in a

way that demonstrates appropriate use:
a. Compound grid
b. Sankey diagram
c. Waterfall Chart
d. Multi-metric KPI or Comparison KPI
e. Panel stack
f. Rich text box
g. Linking between pages inside Dossier
h. Geometric shapes
i. Metrics / Attributes selectors
j. Different types of filters
k. Thresholds

3. Demo Video — Please create a short video that demonstrates all the components of your
project. The video should cover your complete MicroStrategy user experience and feature.
You have the challenge to showcase your dossier and the optional end-to-end
MicroStrategy experience within five to ten minutes. Please make sure that your video is
engaging yet precise, and it should not exceed ten minutes in length. The evaluations will
be primarily based on the video you submit. Note that the video must display only the
modern stack of interface products: Workstation, Library, or Hyper. Please do not
demonstrate Web or Developer in your presentation.

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COMPETITION TIMELINE

● Registration for this competition will close on 25th April 2023. There is an early bird
registration period from 26th March 2023 to 11th April 2023, which offers a discounted price
compared to the original price.
● A valid university email address is required to access the online training program, which
will be given right away after event registration.
● The Microstrategy environment will be available on 26th April 2023
● The data upload, opening ceremony, and technical meeting will be held on 26th April 2023.
Further information regarding these events will be provided later.
● The deadline for submission is 6th May 2023, and the top 6 finalists will be announced on
13th May 2023. The finalists will present their presentation on 20th May 2023, and the top 3
winners will be announced at the event.

Copyright Ⓒ 2023. All Rights Reserved 6

EVALUATION

All submissions must comply with the aforementioned requirements and will be evaluated based on
three primary criteria: use of data, product utilization, and innovation.

1. ANALYSIS GOALS

The analysis goals involve enabling users to specify the business inquiries they wish to
address with the Dosier visualization, emphasizing the appropriate use of data and
visualization.

2. DOSSIER FEATURES

The Dosier features assessed include the range of visualizations used, the total number of
distinct features employed, advanced filtering, page-to-page targeting, thresholds and
linking features, title and container formatting and design, and other Dosier capabilities
displayed.

3. CREATIVITY AND INNOVATION

Creativity and innovation will be measured based on the ability to generate original insights
from data or additional data, and creatively present the dashboard's chapters, pages, and
navigation, incorporating visual elements, color schemes, and additional text, such as
images, videos, or web links, and highlighting any other capabilities, such as integration
with AI/ML.

4. BUSINESS VALUE

Lastly, applicants will be required to articulate a business value proposition for their
submission, outlining how it will impact business users positively.

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SUBMISSION

Follow the steps below to submit your project, the downloadable dossier file. You must submit your
project by 11;59 PM WIB on May 6th, 2023. Note that if you work with others, only one submission per
team is necessary.

Finalize and upload your dossier (Further information will be explained in the Technical Meeting):

1. Please ensure that your team name is clearly indicated on the landing page of your dossier
submission for easy identification by the judges. Kindly refrain from including team member
names or universities to avoid any subjectivity and ensure fairness in the competition.
Non-compliance with this regulation may result in disqualification.

2. Save your dossier with the applicable naming convention:

TeamName_DC2023

If you have created a Hyper Card, kindly indicate it in your dashboard's name by adding "-
with Hyper" to your dossier filename. Additionally, please do not forget to fill in the
description field with the phrase "Hyper Card Created".

3. Record and Publish your video by sending us your video link to the email address
aluo@microstrategy.com.

4. Upload your dossier in the My Reports folder.

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We’re looking forward to seeing you in Datathon Competition 2023! If you have any questions, please
reach out to:

1. Our official email address: ibe-23@petra.ac.id

2. To our contact person Tamara Regina

a. WhatsApp number: +6287860130997
b. Line Id: tamararegina.

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