Sampling Techniques
Sampling Techniques
Systematic Sampling
Definition: A method where you select every nth individual from a list after choosing a random
starting point.
Examples:
- Selecting every 5th person from a class roster for a survey.
- Checking every 10th product on an assembly line for quality control.
Stratified Sampling
Definition: The population is divided into subgroups (strata), and random samples are taken from
each group.
Examples:
- Selecting students from each grade level to answer a school survey.
- Choosing employees from different departments in a company for training feedback.
Cluster Sampling
Definition: The population is divided into groups (clusters), and entire clusters are randomly
selected.
Examples:
- Selecting two sections in a school and surveying all students in those sections.
- Choosing three branches of a company and surveying all employees in those branches.
Convenience Sampling
Definition: A sampling method where participants are chosen based on ease of access.
Examples:
- Surveying your classmates because they are nearby.
- Interviewing people in a mall for a quick research study.
Quota Sampling
Definition: A method where researchers select a specific number of participants from different
subgroups.
Examples:
- Surveying 50 men and 50 women for a study on fashion preferences.
- Selecting 20 participants each from different age groups for a health study.
Snowball Sampling
Definition: A technique where existing participants refer others to join the study, useful for
hard-to-reach populations.
Examples:
- Asking recovering addicts to refer other participants for a drug rehabilitation study.
- Interviewing underground musicians who then introduce other artists for the research.