Ratio Horizontal Analysis
Ratio Horizontal Analysis
Overview
Horizontal analysis
Vertical analysis
Impact of specific transactions on ratios
7.1 Overview
Financial statement analysis is the process of analysing a company's past, current and projected
performance for decision-making purposes
Financial statement analysis allows analysts to identify trends by comparing ratios across multiple
periods and statement types to allow analysts to measure liquidity, profitability, company-wide
efficiency, and cash flow.
Financial statement analysis is of the following types:
Horizontal analysis
Vertical analysis
Ratio analysis (already explained in above sections)
%age change
2018 2017
from 2017 to 2018
Rs. in millions
Sales 86,320 75,200 14.79
Cost of Sales (44,618) (40,900) 9.09
Gross Profit 41,702 34,300 21.58
Distribution costs (19,597) (15,380) 27.42
Administrative expenses (2,339) (2,053) 13.93
%age change
2018 2017
from 2017 to 2018
Rs. in millions
Other operating expenses (1,322) (1,052) 25.67
Other income 1,488 1,000 48.80
Profit before interest 19,932 16,815 18.54
Finance cost (343) (300) 14.33
Profit before taxation 19,589 16,515 18.61
2018 2017
------------------ Rs. in millions ------------------
Assets
Non-Current Assets
Property, plant & equipment 15,000 42.33% 12,000 32.71%
Intangibles 500 1.41% 600 1.64%
Long term investments 120 0.34% 100 0.27%
Long term loans 200 0.56% 150 0.41%
Long term deposits and
prepayments 70 0.20% 180 0.49%
15,890 44.84% 13,030 35.51%
Current Assets
Stores and spares 650 1.83% 585 1.59%
Stock in trade 6,000 16.93% 5,500 14.99%
Trade debts 2500 7.05% 1200 3.27%
Loans and advances 800 2.26% 300 0.82%
Short term deposits and 750 900
2.12%
prepayments 2.45%
Other receivables 350 0.99% 175 0.48%
Cash and bank balances 8,500 23.98% 15,000 40.88%
19,550 55.16% 23,660 64.49%
Total assets 35,440 36,690
2018 2017
Liabilities
Non-current liabilities
Current liabilities
Carnations Ltd
Profit & Loss Account
For the year ended December 31, 2018
2018 2017
S. Measures
Ratios
No.
(i) (ii) (iii) (iv) (v)
Gross profit %
(a) Increase* Decrease Decrease* No effect No effect
Gross Profit / Sales
Net profit %
(b) Increase Decrease Decrease Increase Increase
PAT / Sales
Current ratio
(c) Increase No effect Decrease Increase Increase
Current assets / Current liab.
Stock turnover (times)
(d) Decrease* Increase No effect Increase No effect
Cost of Sales / Inventory
Return on non-current assets
(e) Increase No effect Decrease Increase Increase
PBIT / Non-current assets
Quick ratio
(f) Increase Increase Decrease Increase Increase
(RA + Cash) / Current liab.
*The settlement discount is deducted from revenue or cost of purchases.
Window dressing is the adaptation of the rules and practices to present financial statements in a
way that business situation appears better than it actually is. This manipulates the financial
information and misleads the users of financial statements.
Examples
Some of the ways in financial statements may be manipulated include:
Delay in paying suppliers, so that the period-end cash balance appears higher.
Using lower estimate for allowance for doubtful debts.
Capitalize smaller expenditures that would normally be charged to expense, to increase
reported profits.
Offer customers an early shipment discount, thereby accelerating revenues from a future
period into the current period.
Lower depreciation expense by using higher useful lives or residual values, etc.
Example 02
2: Wasim Pvt. Ltd
Question: Wasim Pvt. Ltd. is an importer and retailer of vegetable oils. Extracts from the financial
statements for this year and last are set out below:
Income statements for the years ended 30 September
Year 7 Year 6
Rs.000 Rs.000
Revenue 2,160 1,806
Cost of sales (1,755) (1,444)
----------------- -----------------
Gross profit 405 362
Distribution costs (130) (108)
Administrative expenses (260) (198)
----------------- -----------------
Profit before tax 15 56
Income tax expense (6) (3)
----------------- -----------------
Profit for the period 9 53
----------------- -----------------
Current assets
Inventories 106 61
Trade receivables 316 198
Cash - 6
----------------- -----------------
422 265
----------------- -----------------
Total assets 500 337
----------------- -----------------
Net profit % =
Net profit 9 53
x 100 x 100 = 0.4% x 100 = 2.9%
Sales 2,160 1,806
Sales
Asset turnover = x 100
Share capital and reserves + Long- term debt capital
2,160 1,806
= 8.8 times = 9.5 times
246 190
Liquidity Ratios
Current ratio =
Current assets 422 265
Current liabilities = 1.7 times = 1.8 times
254 147
Quick ratio =
Current assets excluding inventory 422 - 106 265 - 61
Current liabilities 1.2 times 1.4 times
254 147
Inventory turnover =
Inventory 106 x 365 61 x 365
x 365 22 day s = 15 day s
Cost of sales 1,755 1, 444
Amir Mo
Rs. Rs.
Revenue 150,000 700,000
Cost of sales (60,000) (210,000)
------------------- -------------------
Gross profit 90,000 490,000
Interest payable (500) (12,000)
Distribution costs (13,000) (72,000)
Administrative expenses (15,000) (35,000)
------------------- -------------------
Profit before tax 61,500 371,000
Income tax expense (16,605) (100,170)
------------------- -------------------
Profit for the period 44,895 270,830
------------------- -------------------
Assets
Non--current assets
Property - 500,000
Plant and equipment 190,000 280,000
------------------- -------------------
190,000 780,000
Current assets
Inventories 12,000 26,250
Trade receivables 37,500 105,000
Cash at bank 500 22,000
------------------- -------------------
50,000 153,250
------------------- -------------------
Total assets 240,000 933,250
------------------- -------------------
Required:
Calculate profitability ratios, liquidity ratios and working capital ratios for Amir and Mo to make
comparison.
Answer:
Profitability ratios
Amir Mo
Gross profit % =
Gross profit 90,000 490,000
x 100 x 100 = 60% x 100 = 70%
Sales 150,000 700,000
Net profit % =
Net profit 44,895 270,830
x 100 x 100 = 30% x 100 = 39%
Sales 150,000 700,000
Mo 371,000 +12,000
x 100 = 47%
565,580 + 250,000
Sales
Asset turnover = x 100
Share capital and reserves + Long - term debt capital
Amir 150,000
= 0.7 times
207,395 + 10,000
Mo 700,000
= 0.85 times
565,580 + 250,000
Liquidity Ratios
Amir Mo
Current ratio =
Current assets 50,000 153,250
Current liabilities = 2.2 times = 1.3 times
22,605 117,670
Quick ratio =
Current assets excluding inventory 50,000 - 12,000 153,250 - 26,250
Current liabilities = 1.7 times = 1.1 times
22,605 117,670
Inventory turnover =
Inventory 12,000 26,250
x 365 x 365 = 73 day s x 365 = 46 day s
Cost of sales 60,000 210,000
Current liabilities:
Taxation 40 30
Creditors 180 344
Bank overdraft - 42
Dividends 20 24
240 440
Net Current assets 380 64
840 424
Required:
Compute the current ratio, acid test ratio, creditors ratio and collection period for each of the
companies and carry out the comparative analysis of the companies based on the computed ratios.
Answer:
Liquidity Ratios
The comments on comparative analysis of both companies based on the ratios computed above
are as under:
(i) In terms of working capital and liquidity, Alpha Limited is in a better position to honor its
obligations as they fall due because its current ratio and acid test ratio are higher than those
of Omega Limited.
(ii) Omega Limited’s payment period is better than that of Alpha Limited’s because Omega
Limited uses supplier’s funds to finance its operation.
(iii) Omega Limited’s collection period is also better than that of Alpha Limited. It extends shorter
credit period to its customers than Alpha Limited.
(iv) Omega Limited’s credit policy is better than that of Alpha Limited. This is because there is 30
days difference between its payments period and collection periods compared with Alpha
Limited that had a longer collection period than its payment period.
Example 05
5: Boom Limited (BL)
Question: Boom Limited (BL) is a manufacturer of sports goods. Following financial statements for
the year ended 31 December 2017 have been submitted to the Chief Executive Officer (CEO)
Statement of profit or loss
Rs. in ‘000
Revenues 21,000
Cost of sales (17,500)
Gross profit 3,500
Operating expenses (1,900)
Finance cost (450)
Profit before tax 1,150
Taxation (345)
Profit after tax 805
Rs. in ‘000
Property, plant and equipment 7,500
Current assets 1,500
9,000
Share capital 4,000
Reserves 1,000
Non-current liabilities 3,000
Current liabilities 1,000
9,000
Although performance of BL has improved from the last year, CEO wants to compare the results
with other companies operating in sports manufacturing industry. In this respect, following industry
data has been gathered:
Answer:
Ratios (a) BL's ratios Industry's (b) Reasons for variation from industry
ratios
Gross profit 16.67% 23.50% Lower than industry
margin Purchase of raw material at higher prices
as compared to its competitors
Inability to obtain economies of scale in
production as compared to its competitors
Higher production costs due to
inefficiencies
Deliberately keeping selling prices
lower to gain the market share
Net profit 3.83% 7.70% Lower than industry
margin 805 BL’s gross profit margin is 6.8% lower than
x 100
21,000 industry (16.6% Vs 23.5%) whereas net
profit margin is only 3.9% lower which
indicates that BL’s operating expenses as
a percentage of sales are approximately
2.9% lower than the industry
Example 06
6: Progressive Steel Limited
Question: Progressive Steel Limited (PSL) commenced business in 2015. The following
comparative data pertains to the year ended 30 June 2017:
PSL Industry
Description
2017 2016 2017
Gross profit margin 13% 13% 16%
Net profit margin 8% 7% 10%
Return on shareholders’ equity 22% 18% 25%
Current ratio 1.2 1.6 1.5
Debt to equity ratio 40:60 30:70 50:50
Cash operating cycle in days 119 135 118
Required:
For each ratio/data give possible reasons for variation from comparative and industry data.
Answer:
Reasons for fluctuation with
Ratios Reason for fluctuation with Industry
previous year
Gross profit In line with previous year. Lower than industry
margin No variation. The company is in initial phase and may
have kept the selling prices lower than
the industry to gain the market share.
The company may not have been able
to purchase raw material at prices
which is available to its competitors.
The company may not have been able
to obtain economies of scale in its
production which may have been
obtained by its competitors.
Possibility of higher production costs.
Net profit Higher than previous year: Lower than industry however, the difference
margin Tight control over is mainly attributed to lower gross profit
operating costs. margin.
Increase in other income.
Decrease in fixed cost per
unit due to increase in sale.
Return on Higher than previous year: Lower than industry
shareholder's Reduction in tax rates. Lower gross profit and net profit
equity margins.
Reduction in interest
rates. Lower leverage.
Decrease in equity Higher net assets resulting in higher
might be due to equity.
buyback of shares.
Distribution of profits
from previous year
which resulted in
decrease in equity.
Industry
Ratio 2016 2015 2014
average
Profit margin % 11% 10% 8% 10.45%
Quick ratio 1.38 1.40 1.42 1.52
Current ratio 1.84 1.67 1.59 1.73
Days purchases in payables 80 91 89 82
In the latest annual report to the shareholders, Directors of DFL have claimed that liquidity position
of the Company has improved significantly.
Required: Critically analyse and discuss whether you agree with the claim.
Answer:
While analyzing liquidity positions of DFL, it is noted that current ratio has steadily increased over
the years and is better than industry average. However, the quick ratio has steadily declined and is
even lower than industry average. This is a clear evidence that the increase in liquidity is caused by
an increase in inventory.
Further, by considering the nature of highly perishable inventories kept by a dairy food company, it
is a possibility that DFL may bear high inventory losses due to short expiry. Based on the above, I
do not agree with the claim of DFL’s directors.
Example 08
8: Comparison
Question: Extracts from latest financial statements of two companies are as follows;
Extracts from statements of financial position
A B Assets A B
Equity & Liabilities
Rs. in millions Rs. in millions
51,690 72,114 Fixed assets 34,460 48,076
Equity & reserves
- 36,057 Stock in trade 21,700 20,000
Long term loan
35,790 45,135 Trade debtors 24,470 44,030
Trade creditors
12,000 8,500 Cash and bank 18,850 49,700
Other payables
99,480 161,806 99,480 161,806
A B
Rs. in million
Required:
Analyze the profitability, liquidity and working capital ratios of both the companies.
Answer:
Profitability ratios A B
Return on asset employed (Profit before interest and tax ÷ 16.69% 15.92%
assets)
Company B's gross profit and net profit ratio is slightly higher as compared to Company A. The
difference is not significant and may be on account of higher level of sales resulting in lesser fixed
costs per unit.
Company A’s return on capital employed ratio and return on asset employed ratio are better than
Company B, because Company B has accumulated large balances of cash despite of availing long
term loan. Had Company B had used its cash balances to pay off the long term loan; it would have
both of these ratio better than Company A.
Liquidity Ratios A B
Company B has better current and quick ratio. However, it appears that these ratios are better than
Company A due to substantially high amount of trade debts in term of percentage of sales as sales
days. It also represents a risk that these trade debts may prove irrecoverable. Moreover, they may
be indicative of inefficient in debt collection as well.
Stock turnover days (Stock ÷ Cost of goods sold × 365) [A] 58.60 40.44
Creditor turnover days (Creditor ÷ Cost of goods sold × 365) [C] 96.65 91.26
Stock turnover of Company B is better than that of Company A. Company B is turning over its stock
9 times whereas company A is doing it 6 times a year.
Company A is more effectively collecting its debtors than Company B. This could also be due to the
fact that Company B is following a lenient credit policy to attract more revenue. This fact is also
supported from higher stock turnover ratio of Company B.
Company A have availed better credit facility from its creditors but it may have forgone some
settlement discounts which might have resulted in lower gross profit ratio than that of Company B.
Overall cash operating cycle of Company A is better than Company B. Furthermore, Company B has
accumulated large balances of cash despite the fact that it has also availed long term loan. Excess
cash balance should have been used to pay off the long term loan to reduce the finance cost.
SL TL
Required:
Compute relevant ratios for SL and TL to assess which company seems to:
(i) give more incentives to its customers to pay on time
(ii) avail extended credit terms from its suppliers
(iii) be more efficient in the use of capital
(iv) keep lower selling prices to gain the market share
(v) have better liquidity position
(vi) have higher ability to convert its assets into profit
(vii) control operating expenses more efficiently
(viii) have higher ability to raise bank loan in future
Answer:
Relevant ratios SL TL
Debtors collection period (i) 59.01 days 32.99 days
Debtors 2,700 3,200
= ×365 = ×365 = ×365
Sales 16,700 35,400
TL is giving more incentives to its customers to pay on time.
Relevant ratios SL TL
Current ratio (v) 2.29 2.29
Current assets 8,700 11,100
= = =
Current liabilities 3,800 4,850
Quick ratio 1.03 0.82
Current assets-inventory 8,700 െ 4,800 11,100 െ 7,100
= = =
Current liabilities 3,800 4,850
SL has better liquidity position