For a Zomato CEO's dashboard, the focus should be on key metrics that reflect the

company's performance across user engagement, restaurant partnerships, delivery

logistics, and overall business health. Here's an ideal dashboard structure for Zomato's
CEO:

1. Business Overview

• Gross Revenue: Total revenue generated in real-time, compared to last

month/quarter.

• Order Volume: Total orders placed, segmented by categories (food, groceries,

dining-out).

• Gross Merchandise Value (GMV): Total transaction value through the platform.

• Active Users: Number of monthly active users (MAUs) and daily active users
(DAUs), along with growth trends.

• Active Restaurants: Number of active restaurant partners, segmented by

regions and categories.

2. User Engagement & Retention

• Repeat Order Rate: Percentage of users placing multiple orders within a set
period.

• Customer Retention Rate: Percentage of users who returned after their first
order.

• User Acquisition Costs: Cost of acquiring a new customer vs. Lifetime Value
(LTV) of a customer.

• Churn Rate: Percentage of users who have stopped using Zomato's services.

3. Logistics & Delivery

• Average Delivery Time: Average time taken to deliver orders, segmented by

region and time of day.

• Delivery Partner Network: Total number of delivery partners, including new

hires and churned partners.

• Order Fulfillment Rate: Percentage of successfully fulfilled orders (no

cancellations or returns).

• Cost per Delivery: Average cost of delivering one order, factoring in operational
and logistics costs.

4. Customer Satisfaction
 • Net Promoter Score (NPS): Customer satisfaction score indicating user loyalty.

• Customer Support Metrics: Average response time, ticket resolution rate, and
the number of unresolved tickets.

• App Ratings & Reviews: Real-time feed of app store ratings and reviews across
platforms (iOS, Android).

5. Financial Performance

• EBITDA Margin: Profitability measure, factoring in operating expenses.

• Profit per Order: The average margin per order after operational costs.

• Cost Breakdown: Detailed breakdown of fixed and variable costs, including

marketing, delivery, and tech costs.

• Ad Revenue: Revenue from ads by restaurants and featured listings.

6. Market Expansion & Growth Metrics

• New City Launches: Cities where Zomato has recently launched operations and
their initial performance.

• International Expansion: Growth metrics from non-domestic markets, if

applicable.

• Partnership Growth: Number of new partnerships with restaurants and strategic

partners.

7. Innovation & Product Development

• New Features Adoption: Metrics showing how many users are engaging with
newly launched features (e.g., dine-out, premium subscriptions).

• App Updates & Bug Fixes: Number of app updates released and bugs resolved
per month.

• Tech Performance: Uptime, app crashes, and user load on the platform.

8. Sustainability & Corporate Responsibility

• Sustainability Metrics: Metrics tracking eco-friendly initiatives like plastic-free

packaging, electric delivery fleets, and carbon emissions.

• Corporate Social Responsibility (CSR): Initiatives related to supporting local

restaurants, food donations, and community engagement.

9. Competitor Benchmarking
 • Market Share: Zomato’s market share compared to key competitors (e.g.,
Swiggy).

• Competitor Analysis: Insights on competitor pricing, promotions, and service

levels.

The dashboard should be interactive, allowing the CEO to drill down into each metric for
deeper insights, regional performance, or specific timeframes. Additionally, having real-
time data alerts and trends would be key for quick decision-making.

Would you like further elaboration on any specific section?

You said:

Now what will be the metrics that you will add to a Product Manager's Dashboard?

ChatGPT said:

ChatGPT

For a Product Manager's dashboard at Zomato, the focus should be on more granular
metrics that reflect product performance, user behavior, operational efficiency, and
feature adoption. This dashboard will enable the product manager to monitor the health
of the platform, track user interactions, and identify areas for product improvements.

1. User Engagement & Behavior

• Daily Active Users (DAU) / Monthly Active Users (MAU): Tracks the
engagement ratio over time.

• User Cohorts Analysis: Segmentation based on new, returning, and churned

users. Track behavior changes across time.

• Session Duration: Average time users spend on the platform (per session),
segmented by actions (browsing, ordering).

• Bounce Rate: Percentage of users leaving the app or website without taking
significant actions (e.g., adding items to the cart).

• Funnel Conversion Rates: Tracks the key stages from app open → search → add
to cart → checkout → payment → order placed.

2. Feature Adoption & Usage

• New Feature Engagement: Percentage of users interacting with newly launched

features (e.g., dine-out options, premium subscriptions, or loyalty programs).

• Feature Retention: Tracks whether users who engage with a new feature come
back and use it regularly.
 • Search & Filter Usage: Insights on how often users use the search bar, filters,
and sorting options to find restaurants/food items.

• Customizations & Preferences: Percentage of users personalizing their orders

(e.g., choosing extra toppings, changing ingredients).

3. Order Metrics

• Order Frequency: Average number of orders placed per user, tracked

daily/weekly/monthly.

• Cart Abandonment Rate: Percentage of users adding items to the cart but not
completing the checkout process.

• Repeat Purchase Rate: Tracks how many users reorder within a specific
timeframe (weekly, monthly).

• Average Order Value (AOV): The average value of completed transactions.

• Order Success/Failure Rate: Percentage of orders successfully placed vs. failed

due to issues (payment failures, restaurant cancellations).

4. Retention & Churn

• User Retention Rate: Percentage of users who return after their first order,
segmented by time periods (weekly, monthly).

• Churn Rate: Percentage of users who stop using the app after a certain period of
inactivity.

• Re-engagement Metrics: Effectiveness of campaigns (push notifications,

emails, offers) in bringing back dormant users.

5. Customer Feedback & Satisfaction

• Customer Satisfaction Score (CSAT): Tracks overall satisfaction based on post-

delivery surveys.

• App Ratings & Reviews: Real-time updates on app store ratings and feedback.

• NPS (Net Promoter Score): Measures how likely users are to recommend the
platform to others.

• Feedback Trends: Analyze common feedback themes from reviews, support

tickets, or surveys (e.g., delivery times, food quality).

6. Product Performance

• App Load Times: Average time taken for the app to load across different
devices/platforms (iOS, Android, Web).
 • Crash Rate: Frequency of app crashes or technical failures.

• Uptime: Tracks server and app uptime, especially during peak hours.

• Page Speed & Latency: Measures how fast users can interact with various parts
of the app (menus, cart, payment gateways).

7. A/B Testing & Experimentation

• Experiment Success Rate: Success rates of ongoing A/B tests (e.g., different
landing pages, promotions, UI changes).

• Variant Performance: Track user engagement and conversion metrics across

different test variants (e.g., different designs or workflows).

• Impact on Metrics: Monitor key product metrics (e.g., order frequency,

conversion) for each experiment.

8. Operational Metrics

• Restaurant Onboarding Rate: Number of new restaurants being onboarded,

segmented by region and category.

• Order Fulfillment Time: Average time between order placement and delivery
completion.

• Restaurant Response Times: Time taken by restaurants to accept and start

preparing orders.

• Delivery Partner Metrics: Metrics like average delivery partner rating, delivery
times, and number of orders per partner.

9. Monetization & Revenue

• Average Revenue Per User (ARPU): Revenue generated per user, segmented by
user type (regular, premium, new).

• Revenue Breakdown: Revenue split across delivery orders, dine-out features,

advertisements, and partner fees.

• Subscription Metrics: Number of users on Zomato Gold or Pro, churn rate for
subscribers, and revenue contribution from memberships.

• Ad Click-Through Rate (CTR): Engagement with in-app restaurant ads and

sponsored listings.

10. Referral & Growth Metrics

• Referral Rate: Percentage of new users acquired through referral programs or

word-of-mouth.
 • Organic Growth Rate: Growth in new users acquired without paid marketing
efforts.

• Campaign Effectiveness: Conversion rates from marketing campaigns (e.g.,

promo codes, discount offers) and their ROI.

11. Customer Support & Issue Resolution

• Support Ticket Volume: Number of support tickets raised by users (segmented

by issue type, e.g., delivery, payment, food quality).

• Average Ticket Resolution Time: Time taken to resolve customer complaints or

queries.

• Unresolved Tickets: Number of unresolved or escalated tickets, with trends

over time.

12. Competitor Benchmarking

• Competitor Feature Analysis: Track features and metrics that competitors are
excelling in (e.g., delivery times, loyalty programs).

• Market Share Movement: Insights into how Zomato’s share of the market is
growing or shrinking relative to competitors.

The dashboard should allow drill-downs into each of these metrics for further analysis,
broken down by regions, user demographics, and order types. Product Managers can
use these insights to optimize user flows, improve feature adoption, and ensure the
product aligns with customer needs and market trends.

Would you like to focus on any particular section of the Product Manager’s dashboard?

You said:

Create a CEO dashboard and a PM dashboard for pixis.ai

ChatGPT said:

ChatGPT

Creating CEO and Product Manager dashboards for Pixis.ai, an AI-powered marketing
platform, would focus on both high-level business metrics and detailed product
performance. Here's a breakdown:

CEO Dashboard for Pixis.ai

The CEO’s dashboard will emphasize overall business performance, market positioning,
and strategic KPIs related to customer acquisition, retention, and revenue growth.

1. Business Overview
 • Annual Recurring Revenue (ARR): Total recurring revenue from existing clients.

• Monthly Recurring Revenue (MRR): Real-time revenue generated per month,

with growth trends.

• Customer Lifetime Value (CLTV): Average revenue earned from each customer
over their lifecycle.

• Customer Acquisition Cost (CAC): The cost incurred to acquire new customers.

• CAC vs. LTV Ratio: Tracks the balance between customer acquisition costs and
lifetime value, indicating business efficiency.

2. Client Metrics

• Active Clients: Number of clients currently using Pixis' platform, segmented by

size (e.g., SMBs, enterprises).

• Client Retention Rate: Percentage of clients who renew their contracts with
Pixis over a given period.

• Net Revenue Retention (NRR): Measures revenue growth or churn among

existing clients (expansions, downgrades, and churn).

• Churn Rate: Percentage of clients discontinuing the use of Pixis’ services.

• Customer Segmentation: Insights into client industry verticals (e.g., retail,

healthcare, e-commerce).

3. Market Expansion & Competitive Position

• Market Share: Pixis' current market share in the AI marketing space.

• Competitor Analysis: Real-time updates on competitor movements (new

features, pricing changes).

• New Market Penetration: Number of new regions or industries Pixis has

entered.

• Global Client Growth: Number of clients in new markets (geographically) or new

industries.

4. Revenue Growth & Profitability

• Total Revenue: Real-time revenue generation, segmented by product offerings

(e.g., AI-powered marketing platform, custom solutions).

• Profit Margin: Operating profit margins, factoring in expenses related to tech

infrastructure, sales, and marketing.
 • Revenue by Region: Breakdown of revenue by geographical areas, highlighting
key regions and growth opportunities.

• Upsell/Cross-Sell Success: Revenue generated from upselling or cross-selling

new services or features to existing clients.

5. Product Performance & Innovation

• Feature Adoption Rate: Tracks how often clients are using new features
released in the platform.

• Time to Market for New Features: Measures how quickly Pixis can roll out new
features or updates.

• R&D Investment: Percentage of total revenue invested into research and

development, focusing on AI model improvements.

• Client Satisfaction with Product: Average product satisfaction scores or

feedback based on client surveys.

6. Operational Efficiency

• Average Sales Cycle Length: Time taken to close a deal from initial contact to
signing.

• Employee Productivity: Revenue or output per employee across departments.

• Operational Costs: Breakdown of fixed and variable costs, especially

infrastructure (e.g., AI model training, cloud costs).

7. Customer Success Metrics

• Net Promoter Score (NPS): Measures client loyalty and satisfaction.

• Support Ticket Resolution Time: Tracks average time to resolve customer

issues.

• Client Engagement Rate: Number of interactions with Pixis support and

customer success teams.

Product Manager Dashboard for Pixis.ai

A Product Manager dashboard should focus on product performance, feature

adoption, and user engagement with the Pixis AI platform. It should help track the
health of the platform, feature efficacy, and areas for improvement.

1. User Engagement & Behavior

• Daily Active Users (DAU) / Monthly Active Users (MAU): Real-time usage data
segmented by client size or industry.
 • Feature Usage: Metrics showing which platform features are most or least used
by clients (e.g., AI campaign creation, predictive analytics).

• Time Spent on Platform: Tracks how long clients spend using the Pixis platform
in each session.

• Retention Rate by Feature: Measures how many clients repeatedly use specific
features, tracking feature stickiness.

2. Feature Adoption

• New Feature Adoption Rate: Percentage of users utilizing new features (e.g.,
updated AI models, new campaign templates).

• Feedback on New Features: Client feedback post-launch to assess the impact

and utility of new features.

• Feature Success Metrics: Tracks the impact of a feature on customer outcomes

(e.g., increase in conversions or lower customer acquisition costs for clients
using a particular feature).

• A/B Testing Results: Metrics from ongoing experiments to test new UI/UX
designs or workflows.

3. Customer Success & Support

• Support Ticket Volume by Feature: Number of customer support tickets

generated from specific features, helping identify friction points.

• Average Response Time: How quickly customer success or support teams

respond to issues, segmented by feature-related queries.

• Onboarding Success Rate: How many new customers successfully onboard

and start using the platform without significant issues.

4. AI Model Performance

• Model Accuracy: How well the AI models perform in predicting outcomes (e.g.,
customer segmentation, campaign success).

• Model Training Time: Time taken to train or retrain AI models after incorporating
new datasets.

• Model Recommendations Usage: Percentage of clients actively using AI-

generated recommendations for campaigns.

• Model Update Frequency: Tracks how often AI models are updated with new
data or algorithms.

5. Platform Performance
 • System Uptime: Uptime of the platform, especially during peak campaign
seasons (e.g., holidays).

• Load Time by Feature: Performance data on how fast different features of the
platform load and operate.

• Bug Tracking & Resolution: Number of reported bugs and average time to
resolve them.

• API Performance: If clients use Pixis APIs, track API request success rates and
response times.

6. Client Insights & Feedback

• Client Satisfaction by Feature: Customer feedback on individual features

through surveys or product interactions.

• NPS by Feature: Net Promoter Scores specifically for certain features to

understand their impact on client satisfaction.

• Client Onboarding Feedback: Insights into how smooth the onboarding

experience is for new clients, helping reduce friction.

7. Revenue by Feature

• Feature-Based Revenue: Revenue breakdown based on specific features or

modules clients use (e.g., core AI platform vs. premium offerings).

• Upsell Opportunities: Identifies clients who are not using certain high-value
features, highlighting opportunities for upselling.

8. Customer Retention & Churn

• Churn Rate by Feature: Tracks if clients are leaving due to issues with specific
features or underperforming functionalities.

• Client Engagement Metrics: Tracks how frequently clients log in and interact
with different features of the platform.

• Contract Renewal Rate: Percentage of clients renewing their contracts,

segmented by those using core features vs. advanced/premium features.

Comparison & Collaboration Points

• Both dashboards will feature high-level engagement, revenue, and customer

success metrics, but while the CEO Dashboard focuses more on overall
business health and strategic growth, the Product Manager Dashboard zooms
in on feature adoption, product performance, and user behavior to ensure that
the platform delivers tangible value to clients.
Would you like to refine any particular aspect of these dashboards for deeper insights?

You said:

Create a CEO Dashboard and Product Manager Dashboard for ESPNcricInfo.

ChatGPT said:

ChatGPT

Here are CEO and Product Manager dashboards for ESPNcricInfo, focusing on the
distinct needs of the CEO for high-level business metrics and the Product Manager for
detailed product performance, user engagement, and feature optimization.

CEO Dashboard for ESPNcricInfo

The CEO's dashboard will center around business growth, revenue generation, content
engagement, and market positioning. The focus will be on high-level metrics to ensure
strategic decision-making and company growth.

1. Business Overview

• Monthly Active Users (MAU) / Daily Active Users (DAU): Tracks the total
number of engaged users on the platform.

• Average Time Spent per User: Monitors the time users spend interacting with
ESPNcricInfo, broken down by mobile app, desktop, and mobile web.

• Revenue by Source: Total revenue segmented by key sources such as:

o Advertising Revenue: Revenue generated from display ads, video ads,

and sponsored content.

o Subscription Revenue: Revenue from premium content or subscription

services like Insider Access or premium stats.

o Merchandising & Affiliate Revenue: Revenue from selling branded

merchandise or affiliate partnerships.

2. Content Performance

• Top Articles and Pages: Identifies the highest-performing articles, blogs, match
reports, or player profiles by views, shares, and time spent.

• Video Content Engagement: Metrics for video views, average watch time, and
engagement on match highlights, interviews, and live streaming.

• Live Match Engagement: Real-time user engagement metrics for live match
updates, including ball-by-ball commentary and score updates.
 • User Sentiment: Analyzes user comments, feedback, and engagement on
articles, videos, and forums to gauge audience mood and interests.

3. User Growth & Retention

• User Acquisition Growth: Tracks new users acquired over time, segmented by
geography, platform (app/desktop/mobile), and user type (new vs. returning
users).

• Churn Rate: Percentage of users who disengage from the platform or app over a
specific period.

• User Retention Rate: Retention rate over time, segmented by active users and
subscribers.

• Subscription Conversion Rate: Tracks the percentage of free users converting

into paying subscribers, showing the effectiveness of premium offerings.

4. Global Reach & Market Share

• Geographical Breakdown of Users: Tracks the user base across key regions
(e.g., India, UK, Australia, South Africa) to identify growth opportunities.

• Market Share: ESPNcricInfo’s position relative to competitors like Cricbuzz in

key regions.

• International Expansion Metrics: Number of new countries or regions showing

significant user growth or potential market entry opportunities.

5. Monetization & Profitability

• Ad Inventory Fill Rate: Percentage of available ad space that’s being utilized by

advertisers, indicating ad revenue efficiency.

• Cost per Thousand Impressions (CPM): Average revenue earned per 1000 ad
impressions.

• Customer Lifetime Value (CLTV): The average revenue generated per user over
their lifetime, factoring in subscription and ad revenue.

• Revenue from Partnerships: Income from sports leagues, event sponsorships,

and affiliate deals (e.g., tie-ups with cricket leagues like IPL, BBL).

6. Operational Efficiency

• Site/App Uptime: Uptime of ESPNcricInfo during critical events like live matches
or major cricket tournaments.

• Infrastructure Costs: Operational costs for content delivery, live match

streaming, and server maintenance.
 • Ad Inventory Sold: The percentage of advertising inventory that has been sold or
utilized, showing how effectively ad space is being monetized.

7. Audience Engagement & Brand Loyalty

• Net Promoter Score (NPS): Measures audience loyalty and their likelihood of
recommending ESPNcricInfo.

• Social Media Reach: Total followers, engagement (likes, shares, comments),

and reach across platforms (Twitter, Facebook, Instagram, YouTube).

• Community Engagement: Active participation in forums, live commentary

discussions, and fan-driven content.

Product Manager Dashboard for ESPNcricInfo

The Product Manager's dashboard should focus on detailed user behavior, feature
adoption, content performance, and product optimization to ensure a smooth and
engaging experience for users.

1. User Engagement Metrics

• Daily/Weekly Active Users (DAU/WAU): Tracks the number of users engaging

with ESPNcricInfo on a daily and weekly basis.

• Average Session Duration: The average time spent per user session, indicating
the level of user engagement.

• Bounce Rate: Percentage of users who leave the website/app after viewing only
one page or interacting with a single feature.

• Funnel Conversion Rate: Tracks the user flow from landing on the platform to
engaging with key features (e.g., reading articles, watching videos, subscribing to
premium content).

2. Feature Adoption & Usage

• Feature Usage Metrics: Measures how frequently users engage with specific
features such as:

o Ball-by-Ball Commentary: Engagement levels for live commentary

pages.

o Fantasy League: Adoption rate and user interaction within the fantasy
cricket platform (if applicable).

o Statistics & Player Profiles: Usage of detailed stats, player performance

metrics, and historical data.
 • New Feature Adoption Rate: How often users are adopting and using newly
released features (e.g., interactive scorecards, AI-driven player insights).

• Live Score Push Notifications: Tracks how many users opt-in for push
notifications and engage with live score updates.

3. Content Performance

• Top Content by Engagement: Measures the performance of articles, blogs,

match reports, player interviews, and user-generated content (UGC) by views,
shares, and time spent.

• Video Consumption Metrics: Views, average watch time, and user interaction
on video content like highlights, analysis, and interviews.

• Content Personalization Success: Tracks how personalized content

recommendations (based on user preferences) are performing in terms of user
clicks and engagement.

4. Live Match Performance

• Live Match Engagement Metrics: Real-time data on user engagement with live
matches (e.g., number of users viewing live updates, interacting with scorecards,
and following commentary).

• Peak Engagement Times: Tracks the highest engagement times during a live
match (e.g., boundary moments, wickets).

• Live Streaming Performance: For platforms that offer live streaming, metrics
like stream load times, buffering rates, and user drop-offs.

5. Subscription & Monetization

• Subscription Conversion Funnel: Tracks the number of users entering the

subscription flow and those converting to paid subscribers.

• Churn Rate for Subscribers: Percentage of premium subscribers canceling their

subscriptions over a given period.

• In-App Purchases (IAP): If applicable, measures revenue generated from

additional in-app services, such as ad-free experiences or exclusive content.

• Ad Engagement Metrics: Click-through rates (CTR), impressions, and

conversion rates for in-platform advertisements (banner ads, video ads,
sponsored articles).

6. User Feedback & Support

 • Support Tickets Raised by Feature: Identifies which features are generating the
most user support requests or complaints.

• Feedback on New Features: Client feedback collected through in-app surveys

or direct feedback mechanisms on newly released features or updates.

• App Ratings & Reviews: Real-time data from app store reviews and ratings (iOS
and Android).

7. Technical Performance

• Site/App Uptime: Measures the platform's uptime, especially during key events
like live matches or major cricket tournaments.

• Page Load Time: Average time it takes for key pages (e.g., live scores, match
highlights) to load, segmented by platform (mobile vs. web).

• Bug Tracking: Number of bugs reported, resolved, and average time to fix bugs
across different features.

8. A/B Testing & Experimentation

• Test Variant Performance: Tracks A/B tests for user interface (UI) changes, new
features, or workflows to see how different versions perform in terms of user
engagement and retention.

• Feature Impact on Engagement: Measures how each new feature or product

update affects user engagement and interaction on the platform.

9. Audience Demographics

• User Segmentation: Breakdown of users by age, location, and interests to help

tailor content and marketing strategies.

• Geographic Engagement: Region-specific data on content consumption,

feature usage, and match engagement.

• User Preferences: Tracks preferences for different types of content (e.g., match
highlights vs. in-depth articles) and sports formats (ODI, T20, Test cricket).

Comparison & Collaboration Points

• CEO Dashboard focuses on overarching business metrics such as revenue,

growth, market share, and brand engagement, while the Product Manager
Dashboard dives deeper into the performance of specific features, user
engagement, and technical efficiency.
 • Collaboration between both dashboards can happen by aligning feature
performance metrics with business goals, ensuring that feature adoption
translates into higher user engagement and revenue growth.

Would you like more details on any specific section or additional metrics?