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Mid Term Assignment

The assignment requires a comprehensive case study on an e-commerce brand, focusing on its strategies, challenges, successes, and competitive analysis. Students must select a brand, analyze its online presence, marketing strategies, and financial performance, and provide lessons learned and recommendations. The final submission should be a well-organized PDF document of 1,500 to 2,000 words, adhering to plagiarism guidelines.

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Madiha Faisal
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12 views

Mid Term Assignment

The assignment requires a comprehensive case study on an e-commerce brand, focusing on its strategies, challenges, successes, and competitive analysis. Students must select a brand, analyze its online presence, marketing strategies, and financial performance, and provide lessons learned and recommendations. The final submission should be a well-organized PDF document of 1,500 to 2,000 words, adhering to plagiarism guidelines.

Uploaded by

Madiha Faisal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Midterm Assignment

Assignment Title: E-commerce Brand Case Study

Assignment Description:

In this assignment, you will conduct a comprehensive case study on an e-commerce brand of your
choice. This assignment aims to gain a deeper understanding of the e-commerce industry, analyze
the strategies and practices of a specific brand, and draw meaningful insights that can be applied to
other e-commerce businesses.

Assignment Tasks:

Select an E-commerce Brand: Choose an e-commerce brand that interests you. It could be a well-
established brand like Amazon, a niche brand, a local e-commerce business, or even a startup. Ensure
that there is sufficient information available about the brand for your analysis.

Introduction to the Brand: Provide a brief introduction to the chosen e-commerce brand. Include its
history, mission, and a summary of its product or service offerings.

E-commerce Strategies and Practices:

• Analyze the e-commerce strategies employed by the brand. Consider aspects like business
model, pricing strategy, product selection, and target audience.
• Evaluate the brand's online presence, including its website design, user experience, and
mobile compatibility.
• Discuss the digital marketing and promotional strategies used by the brand, including social
media, email marketing, and SEO.
• Examine the brand's approach to customer service, including support channels and policies.

Challenges and Successes: Identify the major challenges the e-commerce brand has faced and how it
has addressed them. Also, highlight its significant successes and milestones.

Competitive Analysis: Compare the chosen brand to its competitors in the e-commerce industry.
How does it differentiate itself, and what competitive advantages does it have?

Impact of Technology and Trends: Discuss how the brand has leveraged technology and current e-
commerce trends to its advantage. Consider aspects like mobile commerce, AI, personalization, and
sustainability.

Financial Performance: Provide insights into the financial performance of the e-commerce brand.
Include factors such as revenue growth, profitability, and market capitalization.

Lessons Learned and Recommendations: Summarize the key lessons that can be learned from the
case study. Based on your analysis, provide recommendations for other e-commerce businesses
looking to improve their strategies and practices.

Assignment Format:

• The case study should be well-organized and professionally written.


• Include citations and references for any external sources used in your research.
• The length of the case study should be approximately 1,500 to 2,000 words.
• Plagiarism must not exceed 13%.

Submission Guidelines:

• Submit your case study as a PDF document through the course management system by the
specified deadline.
• Add the Screen shot of the plagiarism report at the end of the Case Study.

Evaluation Criteria:

Your case study will be evaluated based on the depth of analysis, clarity of presentation, relevance of
information, and the quality of recommendations.

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