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Course Curriculum

The document outlines the curriculum for the postgraduate course 'Business Research Methods' (Course Code: QAM603), which aims to equip students with the understanding and skills necessary for conducting research to support managerial decision-making. It includes course objectives, a detailed syllabus covering various research methodologies, data analysis techniques, and assessment criteria, along with recommended texts for further reading. The course emphasizes both theoretical knowledge and practical application through case studies and integrated projects.

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mack.o.roy2001
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12 views3 pages

Course Curriculum

The document outlines the curriculum for the postgraduate course 'Business Research Methods' (Course Code: QAM603), which aims to equip students with the understanding and skills necessary for conducting research to support managerial decision-making. It includes course objectives, a detailed syllabus covering various research methodologies, data analysis techniques, and assessment criteria, along with recommended texts for further reading. The course emphasizes both theoretical knowledge and practical application through case studies and integrated projects.

Uploaded by

mack.o.roy2001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Curriculam

Course Code: QAM603 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level PG 2 0 0 2 0 0 0 3
Course Title Business Research Methods

Course The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial
Description : decision making.

Course Objectives :

SN. Objectives
1 To understand the way in which systematic research can be conducted to describe, explain, and predict phenomena of interest.
2 To develop practical knowledge and skills to understand and carry out research projects
3 To develop understanding of the basic techniques and tools for conducting research.
4 To develop contents and organization of both the written report and oral presentation for which the research study was done

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

Modul
SN. Descriptors / Topics Weightage
e
Types of research: Exploratory, Conclusive (Descriptive and Causal), Research process and steps in conducting research;
Modul
1 Approaches of research: deductive, Inductive, qualitative and quantitative; Planning a research project: Problem 20.00
eI
identification and formulation. Research Design: Exploratory, Descriptive and Experimental.
Research modelling: Types, and Stages; Data collection methods: Survey, Observation and Questionnaire; Questionnaire
Modul Design: Steps in constructing a questionnaire, Types of questions, Attitude measurement; Scaling techniques: Ratio,
2 20.00
e II interval, ordinal and nominal ; Sampling Plan: Sampling frame, sample selection methods- Probability and non- probability,
sample size; Sampling and non-sampling errors; Editing, tabulating and validating of data, emerging trends
Data Analysis: Introduction to statistical softwares Analysis on Statistical Software’s: Descriptive statistics, Review of
hypothesis testing procedures: Parametric tests (z-test, t-test, and F-test, One-way and two- way ANOVA and Non-
Modul
3 parametric test (Chi-square test) Associative and Predictive analysis: Correlation and Regression- bivariate and multivariate 35.00
e III
(ordinary Least Square and logistic regression) Multivariate Techniques: Multi-Dimensional scaling, Data reduction: Factor
analysis and cluster analysis
Modul Pre-Writing considerations, Research report components, Common Problems encountered when preparing the Research
4 25.00
e IV Report. Presenting research report.

Course Learning Outcomes :

SN. Course Learning Outcomes


1 Analyze qualitative and quantitative data, and explain how evidence gathered supports or refutes an initial hypothesis.
2 Evaluate critically the quality of research by others
3 Formulate research questions designed to test, refine, and build theories
4 Identify and demonstrate facility in research designs and data collection strategies that are most appropriate to a particular research project
5 Formulate a complete and logical plan for data analysis that will adequately answer the research questions an probe alternative explanations
To develop integrated projects-based contents and organization of both the written report and oral presentation for which the research study was
6
done.

Pedagogy for Course Delivery :

SN. Pedagogy Methods


The course pedagogy will include combination of theoretical and case based styles. Case studies, active participation in team exercises, and
1
practical information by Industry experts reinforce learning.

Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

Attendance+CE+EE : 5+45+50

SN. Type Component Name Marks


1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal MID TERM TEST 15.00
4 Internal Viva 5.00
5 Internal CASE STUDY 5.00
6 Internal INTEGRATED PROJECT 20.00

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

N/A

List of Professional skill development activities :

No.of PSDA : 2
SN. PSDA Point
1 Conducting field survey
2 Developing projects on integrated multi-disciplinary models using business research method.

Text & References :

SN. Type Title/Name Description ISBN/ URL


• Cooper D R, Schindler P S and Sharma J
1 Book K (2012) ; Business Research Methods,
McGraw Hill Education
• Zikmund William G(2010); Business
2 Book Research Methods, Thomson South-
Western
• Bryman and Bell(2011); Business
3 Book
Research Methods, Oxford University Press
• Malhotra, Naresh (2007); Market
4 Book
Research, Prentice Hall of India
5 Book • Churchill, Gilbert A, Lacobucci, Dawn
(2008); Marketing Research:
Methodological Foundations, Sout
• Panneerselvam R(2006); Research
6 Book
Methodology, Prentice Hall of India
• Hastie, Trevor, et al. The elements of
7 Book statistical learning. Vol. 2. No. 1. New York:
springer, 20

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