Unit 1 FACT SHEET Wallace Wu

Regulatory Bodies

Regulatory bodies are the independent regulator in general and it is also an

organisation responsible for the setting and the standard. A regulatory body will
investigate any complaints from the audience about any issue, make judgments and
resolve issues.

IPSO stands for Independent Press Standard Organisation, this is the largest
independent regulator of the newspaper and magazine industry in the UK. Their
responsibility is to protect the public and the freedom of expression by uploading
high editorial standards.In 1990 they used to be a Press Complaints Commission
(PCC) organisation in the United Kingdom, but they have changed since 2014,
IPSO was established in 2014. IPSO is a self-regulatory organisation, which means
that all of their income comes from member publishers through the regulation of
funding companies. They help the audience to make complaints in newspapers,
magazines and also digital new sites.

https://www.ipso.co.uk/

How they do it:

The Editor’s Code of Practice is the UK press self-regulatory system. Their

responsibility is to make sure the advertisements all across the UK are following the
Code of Practice and also upload it in the agreement between IPSO and newspaper,
magazine and electronic news publishers. The purpose of this code is to balance
both the rights of the individual and the public's right to know.
Editors Code of practice:
file:///C:/Users/hw05265737/Downloads/ECOP-2021-IPSO-version-PDF.pdf
Code Application:

Discrimination
This code is to avoid any belittlement or bias by their race, colour, religion etc in
news, interview or content unless the topic is relevant to the story.
In magazine production, every company must adhere to ethical guidelines to prevent
discrimination based on race, skin color, physical or mental health conditions, and
other factors. This applies to both the workplace and the content they publish, except
when such topics are directly relevant to the story.

Harassment

This code addresses harassment by journalists and applies to editors as well. It

ensures that journalists must not engage in harassment or persistent pursuit in any
setting. Violating this code would be considered misconduct. Additionally, they are
prohibited from making unsolicited phone calls, pursuing individuals, or taking
photographs without permission. Editors must enforce these rules and ensure that
no non-compliant material is used.

This can also apply to magazine production, the magazine editors must not use any
source or material that is non-compliant. The magazine producers should also not
harass anyone by photo calls or taking pictures without permission.

Privacy
This code is about privacy in public and also private areas. This code includes family
life, physical or mental health, home etc. This code also applies to photographs. It is
not acceptable to take photos of people without their permission, no matter in public
or private places.

This can also apply to magazine production, the magazine producers shouldnt use
photos which are taken without permission, the editors should also beware if their
content that is written on the magazine is affecting people's privacy or not.

Judgement:

There isn’t any empire magazine judgement in the ruling, but I have found a
magazine ruling from 4th january,2021. The IPSO was Investigation of Tatler, In the
magazine, there is one article about social gatherings during covid-19 restrictions.
The complaint believes that the article breaks code 16 of the Editors' Code of
Practice, which does not allow any types of payment to criminals for information.

IPSO’s investigation checked the article after receiving the report request, but the
IPSO has made the conclusion that Tatler magazine didn't break the code.
ASA:

ASA stands for Advertising Standards Authority, The ASA responsibilities is to make
sure any advertisements across UK media follow the advertising rules, The ASA
have been administering the non-broadcast Advertising Code for over 60 years and
the broadcast Advertising Code for almost 20 years. They have extended their power
of administering non-broadcast advertising code in 2011 to include claims made by
companies on their own websites and in social media spaces under their control.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-
code.html

How they do it:

CAP code stands for Code of Non-broadcast Advertising and Direct Promotional
Marketing, all adverts and media must follow this code, the code is in charge by
advertising standards Authority, if any advert have break this code, this organisation
have the authority to remove or amend the advert, the purpose of this organisation is
to make sure that no one break the code.

CAP CODE:
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://
www.asa.org.uk/static/c6be0fb9-2c66-4248-ba5b824bf26fd3d3/112c0c05-a6f5-
41cd-84235a6a902a5548/The-CAP-Code.pdf
Code application

Misleading advertising

This code is focused on preventing misleading

advertising.This code makes sure that
advertisement must not mislead consumers
through false claims or missing some important information, such as the product
details. This code is aimed to protect the audience from being misled by the
advertising and ensures that the advert provides honest and also transparent
information to the consumers.

This can also apply to the magazine production, most of the magazine have
advertisement in their magazine content, they can make sure that the advert did not
mislead the consumers by missing some important information, if the advertisement
have been found any problem, the magazine company should make sure that the
advertisement have changed before publishing again to the public.

Harm and offence

This Code is about keeping advertisements safe and respectful. It lays out rules to
ensure that the marketing doesn’t cross lines that could hurt or offend people.
Adverts should steer clear of content that targets sensitive topics like age, race,
gender, or disability in ways that upset large audiences. Shocking or disturbing
material is banned unless there’s a clear reason for it, and advertisers shouldn’t
encourage violence, risky actions, or outdated gender stereotypes.These rules exist
to make sure ads don’t harm people or spread harmful messages.

This can also apply to magazine production, the magazine company can make sure
the advertisement in the magazine doesn't hurt or offend anyone before publishing
the magazine, it shouldn't also have any type of stereotypes (eg. age, gender, race)
appear in the magazine, if the advertisement has found any problem, the magazine
company should make sure that the advertisement has changed before publishing
again to the public.
Privacy
This code is about protecting people’s privacy in advertisements . This code makes it
clear that advert producers can’t use someone’s image, personal belongings, or
public reputation in ways that feel negative . This code ensures that ads respect
personal information and avoid crossing the line into privacy violations.

This can also apply to magazine production, the magazine production can check if
the advert have break this code before publishing the magazine, this include use
someone’s image, personal belongings, or public reputation in ways that feel
negative, , if the advertisement has found any problem, the magazine company
should make sure that the advertisement shouldnt appear in this form again to the
audience again.

Judgement:

There isn’t any empire magazine judgement in the ruling, but I have found a
complaint about an advert, the complaint appears in the Rugby Register magazine
advertisement. In one of the advertisements from the biohacking wellness clinic in
November 2022, the advert used words like "Reversing Ageing”, “Extending
Lifespan”. The complainant believes that this advert is misleading. The ASA
organisation fact checked the complaint and they agree this advert is misleading to
the audience, The ASA gave a warning to Helen Taylor Aesthetics Ltd to make sure
that their advert can't appear again in its current form.

This can also apply to magazine production, the magazine company should check
the magazine advertisement if there is any misleading to the audience by missing
some important information before publishing.

This can also apply to Empire magazine, Empire magazine normally have
advertisements in their magazine, it is really important to check if the magazine
advertisement have misleading information before publishing, if there is any problem
in the magazine advertisement, it might also affect Empire magazine reputation by
negligence the magazine advertisement.