TRUSTED BY 7,000+ CLIENTS SINCE 2006

WHO ARE WE?

Demand Metric is a global research & advisory firm helping SMBs and Large
Enterprises grow revenue by building in-house commercial capabilities.

The Growth PlatformTM contains the world’s most trusted set of practical tools & playbooks for Growth Strategy,

Strategic Marketing, Product Management, Sales & Commercial Excellence, Project Management, and Leadership.

Our experts work with Harvard, MIT, Stanford, Carnegie Mellon and US Olympic team (Master Coach) to unlock

peak performance, and we’ve licensed our “DIY Consulting Toolkit” to 7,000+ companies in 110 countries globally.

Strategic partnerships
PROBLEMS WE CAN HELP YOU SOLVE

1. Not hitting revenue growth targets set by the board

2. Less than expected ROI from new product introductions

3. Pipeline of new business is not growing fast enough

4. Customers don’t want to buy what R&D is building

5. Slow, chronically delayed product launches

6. Misalignment of priorities across functional leaders

7. CEO/Board are losing confidence in team’s ability to execute

OUR VALUE PROPOSITION

Imagine if McKinsey, Bain, and Boston Consulting Group provided clients with access to the
analysis tools, deliverable templates, slide decks, and resources they equip their consultants
with to deliver consulting engagements… that’s essentially what we’ve invested 10M+ to build.

ü We believe that building in-house commercial capabilities is the key to sustainable growth

ü Your people can execute more effectively with “DIY consulting” playbooks & toolkits

ü Our team of experts is here to provide coaching, guidance, and support - only if you need it

Some clients call us the “anti-consulting” firm – and we kinda like it.
HOW WE HELP YOU

ü Save time on projects with our professional DIY resources

ü Equip your team to punch above their weight class

ü Look brilliant to your boss, peers, and CEO/Board

ü Request new tools specific to your needs, and we’ll build them

ü Ask questions & get support with “office hours” 2x a week

ü Get benchmark data and stay current with our research studies
SUBSCRIPTIONS

FEATURES & BENEFITS TEAM CORPORATE ENTERPRISE

Unlimited access to 650+ customizable, “DIY Consulting”
Playbooks & Toolkits – save time and look brilliant!

300+ How-To Guides, Benchmarking Studies, and Reports –

stay current with trends & best practices!

2x Weekly “Office Hours” – expert support and coaching!

Dedicated Account Manager – concierge service 24/7/365!

Workshop – align your team and generate massive momentum!

Licensed Users – set up your entire commercial team! 1-10 11-25 Unlimited

Annual Investment – save a ton on consulting & training! $12,000 USD $24,000 USD $48,000 USD
“PAY IT FORWARD & GET PAID” PROGRAM

The world’s absolute BEST customer advocacy program!

Refer a friend, get a $12K - $24K USD Bonus*

HOW CAN YOU USE YOUR BONUS?

1) Credit – your subscription renewal (save your company money)

2) Donation – choose a cause, get a tax receipt (write-off in your name)
3) Cash – receive a check or wire transfer

*We give 50% of subscription revenue to customers who introduce us to new customers. Terms and conditions apply.
WHAT CLIENTS ARE SAYING…
 1,000+ PRACTICAL PLAYBOOKS & TOOLS

S I T U AT I O N
Prioritize & Assign Key Accounts Define Business Strategy
GROWTH

Develop Key Accounts Plans Assess Strategic Initiatives

Create Sales Forecast Review Sales Performance
GROW KEY S I T U AT I O N
Launch Account-Based Marketing Inspect Opportunity Pipeline
Execute Marketing Campaigns ACCOUNTS AWA R E N E S S Assess NPD / R&D Projects
Build Opportunity Pipeline Assemble Product Portfolio
GTM PLAN

Refresh Customer Journey Map Analyze Trends & Conditions

MARKET
Build Content & Sales Assets Assess Market Dynamics
Create Competitor Battlecards G O -T O - ASSESS Prioritize Market Segments
Define Positioning & Messaging MARKET MARKET Determine Key Applications
Design Sales Enablement Plan Identify Growth Opportunities
Develop Sales Playbook Summarize Market Strategy

CUSTOMER
S T R AT E G Y

Identify Problems & Challenges DEVELOP DEFINE Define Buyer Personas

Analyze Root Causes & ‘Crux’ Build VOC Research Plan
Prioritize Problems to Solve S T R AT E G Y SOLUTIONS Analyze Problems & Needs
Analyze Solution Options Assess Competitive Alternatives
Develop SCORPION Strategy Develop Customer Solutions
Set Objectives & Key Results Refine Product Roadmap
TOP SALES ENABLEMENT TOOLS

1. Sales Playbook Template

2. Sales Process Analysis Tool
3. Sales Rep Skills Assessment
4. Sales Operations Assessment
5. Key Account Plan Template
6. Key Account Planning Workbook
7. Growth Opportunity Canvas
8. Stakeholder Analysis Matrix
9. Bid / No-Bid Analysis Tool
10. Consultative Selling Playbook
11. Sales Enablement Roles Matrix
12. Competitor Battlecard
TOP GROW TH STRATEGY TOOLS

1. Growth Opportunities Canvas

2. Critical Problems Prioritization
3. Problem Solving Options Analysis
4. Skills & Capabilities Gap Analysis
5. Root Cause Analysis Tool
6. SWOT Analysis Tool
7. Scenario Planning Tool
8. Strategic OKR Project Plan
9. Key Decisions (Start, Stop, Continue)
10. Business Strategy Canvas
11. Strategy Execution Plan
12. Assumptions Validation Plan
TOP PRODUCT MARKETING TOOLS

1. Positioning & Messaging Framework

2. Value Proposition Analysis Tool
3. Unique Selling Proposition Tool
4. Product Launch Plan
5. Product Launch Checklist
6. Marketing Campaign Plan
7. Buyer Personas Worksheet
8. Ideal Customer Profile
9. Content Mapping Template
10. Copywriting Platform
11. Agency Management Playbook
12. Creative Brief Template
TOP PRODUCT MANGEMENT & NPD TOOLS

1. Product Development Process Diagram

2. Solution Business Model Canvas
3. Market Research Plan Canvas
4. Design Thinking Empathy Map
5. Customer Problems / Features Map
6. Market Segmentation Analysis Tool
7. Market Dynamics Analysis Tool
8. STEP Industry Analysis Tool
9. Market Requirements Document
10. Product Features Prioritization Tool
11. Product Vision & Roadmap
12. Product Positioning Worksheet
TOP CUSTOMER ENGAGEMENT TOOLS

1. CRM Maturity Assessment

2. CRM Requirements Roadmap
3. CRM Project Plan
4. CRM Playbook & Toolkit
5. Customer Journey Map
6. Customer Engagement Maturity Model
7. Customer Engagement Roles Matrix
8. Customer Engagement Strategy Plan
9. Customer Centricity Checklist
10. Customer Lifetime Value Calculator
11. Net Promoter Score Calculator
12. Voice of Customer Vendor Evaluation
650+ PRACTICAL TOOLS & TEMPLATES

Agreement Templates (9) How-To Guides (95) Project Charters (8)

Alignment Tools (5) Job Descriptions (34) Project Schedules (7)
Analytical Tools (42) Maturity Models (19) Report Templates (5)
Assessments (43) Metrics Dashboards (32) RFP & RFI Templates (49)
Benchmark Reports (9) Organizational Databases (16) ROI Calculators (15)
Best Practices Reports (18) Organizational Models (2) Skills Assessments (5)
Budget & Finance Tools (25) Plan & Goals Templates (28) Strategy Scorecards (23)
Business Case Templates (11) Policy Templates (10) Survey Templates (9)
Calendar Templates (12) Prioritization Tools (15) Team Roles Matrix (3)
Competitive Analysis Tools (12) Process Checklists (61) Vendor Evaluations (26)
Decision-Making Tools (7) Process Diagrams (4) Worksheets (12)
CORE TEAM

JESSE HOPPS Dr. PAUL STOLTZ

Founder & CEO, Demand Metric Founder & CEO, PEAK Learning

Creator of the Mindset, Skillset, Toolset (MST) Framework for sustainable Dr. Stoltz is considered the world’s leading authority on grit and resilience.
capability building in B2B enterprises. Jesse’s extensive library of Playbooks & Harvard Business School selected and incorporated his Adversity Quotient
Toolkits is licensed by the American Marketing Association (AMA) and (AQ) tools and methods into its MBA and Executive Education programs and
Association of National Advertisers (ANA), and he has consulted for many featured his work on GRIT on Harvard Business Review. Dr. Stoltz coaches the
Fortune 500 clients including Mitsubishi Chemical Group, Microsoft, and Esri. U.S. Olympic team and formerly served as faculty at MIT and Carnegie Mellon.

RON DENOO KURT FRIEDMANN

Growth Coach Growth Coach

After serving Mitsubishi Chemical Group for 30+ years in various leadership As a partner at Impact Learning Systems (now Miller Heiman Group), Kurt
roles (R&D, innovation, market strategy, CTO, GM), Ron retired and launched a designed and implemented sales and customer service training programs at
successful business in the music industry. As a Demand Metric Growth many of the world’s largest technology companies. As CEO of Mentored
Coach, Ron helps teams perform at their best by equipping them with Pathways, his team mentored 50,000+ students in 11 countries. Since retiring,
practical tools, unbiased and objective advice, and kind mentorship. Kurt has served as an advisor, investor, mentor, coach to over 700 companies.
OUR GROW TH COACHES

Benjamin Levine, Ricardo Vanegas Yvette Standberry Robert Trube Barnes Lam Sharon Harris Stephen Murray Steve Robitalle
PhD & Led Product Former Euronet & Former PWC, Cigna Former CMO Former executive Was CMO Jellyfish, Former ABB, Department Chair
Team at Google Heidrik & Struggles WellPoint Executive at Acrisure at Blackberry VP at Deloitte Xerox, Honeywell Briercrest College

Dina Light-McKneely Ross Marcoot Ken Demma Ghennifer Weeks Ken Falkowitz Ralph Estrada Mark Hyder Greg Bassett
Former Publicis and 4x General Did CX for AWS, VP Consultant to Former Thermo Led Risk & Program Was SVP at Was RVP Sales at
Omnicom Manager at GE Analytics at SAP Overstock & HP Fisher & DWK Management at Fluor Avalon Healthcare Architectural Surfaces

Mark Stockhowe Claude Walton Glover Johnson Matt Orlando Ron Denoo Desh Sharma Ann Marie O’Shea Steven Young
Former Ciber AVP Senior Manager Former Pfizer Was Market Director Former Mitsubishi Former VP Product PhD & Former CEO Former SAP and VP
Vision to Value at Yahoo! & Intuit AstraZeneca at Mitsubishi Chemical Chemical Group Dev. at TrustPoint at Vincera Institute Sales a OpenText
Don’t reinvent the wheel!
Empower your team with the world’s most trusted set
of playbooks, tools & templates, and training for Growth.

B U I L D YO U R I N - H O U S E C O M M E R C I A L C A PA B I L I T I E S