St.

PAUL’S DEGREE & PG COLLEGE

(Affiliated to Osmania University)
Street No. 8, Himayathnagar, Hyderabad. Ph.No: 27602533

BBA (Sem III)

Multimedia
Multimedia is the use of a computer to present and combine text, graphics, audio, and video with links
and tools that let the user navigate, interact, and create; and multimedia is used to represent information
in an interesting and interactive manner. It combines text, audio, video, graphics, and animation. It uses
media in an interactive manner to provide information in multiple ways.
Definition:
Multimedia is the use of a computer to combine text, audio, video, graphics, and animation in
an interactive way to convey information. Multimedia can include links and tools that allow
users to navigate, interact, create, and communicate.
Multimedia uses computers to present and combine text, graphics, audio,
and video with links and tools, allowing the user to navigate, interact,
create, and communicate. It has 5 key elements:

• Text

• Audio

• Animation

• Graphics

• Videos

Devices Of Multimedia:
1. Smartphones: Smartphones are Multimedia devices that allow users to access and
create Multimedia content. They typically come equipped with high-quality cameras,
microphones, and speakers, which allow users to capture and share photos, videos,
and audio recordings.
2. Digital Cameras: Digital cameras are designed specifically for capturing high-quality
photos and videos. They are equipped with advanced features such as zoom, image
stabilization, and high-resolution sensors, which allow users to take stunning images
and videos.
3. Video Cameras: Video cameras are designed specifically for capturing high-quality
videos. They come equipped with features such as autofocus, manual exposure
control, and image stabilization, which allow users to create professional-quality
videos.
4. Computers: Computers are Multimedia devices that allow users to create, edit, and
view Multimedia content. They typically come equipped with software applications
that allow users to create Multimedia presentations, edit photos and videos, and
record audio.
5. Gaming Consoles: Gaming consoles are Multimedia devices that allow users to
play video games, watch movies, and stream music. They typically come equipped
with high-quality audio and video hardware, which provide an immersive gaming and
Multimedia experience.
 6. Smart TVs: Smart TVs are Multimedia devices that allow users to stream content
from various sources such as the internet, cable TV, and external devices. They
typically come equipped with advanced features such as 4K resolution, HDR, and
voice control, which provide a high-quality Multimedia experience.

Multimedia Format
Audio format:
An audio file format is a file format for storing digital audio data on a computer
system. The bit layout of the audio data (excluding metadata) is called the audio
coding format and can be uncompressed, or compressed to reduce the file size,
often using lossy compression.
 WAV: This is an uncompressed audio format developed by
Microsoft and IBM. WAV documents include raw, lossless PCM
(Pulse Code Modulation) audio statistics—high audio incredible
but huge record sizes.
 MP3: MP3 is the most famous compressed audio layout. uses
lossy” compression, doing away with inaudible sounds to reduce
the file duration significantly while maintaining brilliant audio
Widely supported.
 FLAC (Free Lossless Audio Codec) It also lossless compresses
audio records without dropping the first-rate; however, the
documents are larger than MP3s. Used wherein better
pleasantness is preferred.
 WMA (Windows Media Audio) Compressed audio layout was
advanced via Microsoft as an alternative to MP3. Contains DRM
duplicate protection capabilities.
 AAC (Advanced Audio Coding) A standardized and improved
version of MP3 Used through Apple’s iTunes shop. Can produce
more wonderful than MP3 at comparable bit expenses.
 AIFF (Audio Interchange File Format) An uncompressed audio
layout is superior to the useful resources of Apple. Contains first-
rate audio.
 Ogg Vorbis is a free, open-source compressed audio format.
Alternative to MP3 and AAC.
 MIDI: Stores virtual sheet music facts in preference to audio
waveforms. Used for virtual music and computer-generated songs.

Video Format:
Whenever a video file is saved it contains two file in it. One is the container and other
is codecs. Container defines the structure of the video file and which codecs will be
used. Codecs is used to compress and decompress video file. Some of common
container format are:
 Flash Video Format (.flv) This video format is very popular due to the
availability of flash player for cross platform. These video files are supported
by almost every browser making suitable for web. This format is compact and
 support progressive and streaming download. Some users of this format are
Youtube, Yahoo! Video, VEVO etc.
 AVI format (.avi) Audio Video Interleave which can contain both audio and
video data. It was developed by Microsoft. It uses less compression can
contain almost any codecs. It is popular among internet user due to multiple
codecs support. This means that even if AVI files may look similar on the
outside are different from one another on the inside All windows OS support
this format including another player for other platform exist.
 MP4 (.mp4) This format is used to store to store audio and video stream
online. MP4 file format was created by Moving Picture Experts Group (MPEG)
as a multimedia container format store audiovisual data. It used different
compression technique for video and audio.
 3GP (.3gp) This is both audio and video file format which was designed to
transmit data between 3G phones and the internet. It is most commonly used
to capture video from the phone and upload it online. Both Windows and Mac
support the format.
 WMV (Windows Media Video) This format was developed by Microsoft. It
was designed for web streaming applications. WMV files are the very small in
size over the Web, as their file size decreases after compression, due to
which results in poor video quality. But this make it only file format which can
be send through e-mail.
 QuickTime Format (.mov) This format was developed by Apple.It can store
multiple tracks(for different language), text file(subtitle) and effects. MOV files
are of high quality and are usually big in file size. It is supported both by
Windows and Apple.

COMPRESSION of Multimedia
Compression is the way of making files to take up less space. In multimedia
systems, in order to manage large multimedia data objects efficiently, these data
objects need to be compressed to reduce the file size for storage of these objects.
Compression tries to eliminate redundancies in the pattern of data.
For example, if a black pixel is followed by 20 white pixels, there is no need to store
all 20 white pixels. A coding mechanism can be used so that only the count of the
white pixels is stored. Once such redundancies are removed, the data object
requires less time for transmission over a network. This in turn significantly reduces
storage and transmission costs.

Decompression Of Multimedia
Decompression is the process of restoring compressed data to its original form. Data
decompression is required in almost all cases of compressed data, including lossy
and lossless compression. Similar to compression of data, decompression of data is
also based on different algorithms. Decompression is considered important, as
compressed data needs to be restored back to standard state for usage.
Decompression is widely used in data communications, multimedia, audio, video and
file transmissions. Decompression is also known as uncompression.