Media and Information Literacy Reviewer (1st Qtr) c.

Sound – tone, pace, and volume Media Literacy

Module 1: Communication Process Types of Communication (Purpose and Style) - Assess, analyze, evaluate, create, and act
using all forms of communication.
What is Communication Process? 1. Formal Communication – mostly takes place
- Cares about how people comprehend,
in professional settings (meetings,
- Said to be dynamic in nature, it can be simple interpret, analyze, and compose media
conferences, seminars, etc.)
as having f2f conversation by two people or it messages.
2. Informal Communication – most commonly
can become complex like communicating to used form of comm. Takes place in our daily Media Messages - Values and ideas that are
large group of audience using various media. interaction with one another. promoted by the media
- Sender -> Information -> Receiver
Role of Media and Information in effective Media Effects - Their influences and
^^ Media ^^ communication consequences on audiences
Two Components of Effective Communication 1. It makes the world a smaller place Information Literacy
1. Development of Information 2. It makes communication convenient
- set of integrated abilities encompassing the
2. Selection of Media to be Used 3. It shapes public opinion
reflective discovery of information
Media Media Producer - Recognize when information is needed
- Identify, Locate, Think Critically, Evaluate, Use
- Tool used by the source to disseminate - Someone who oversees projects from
information to solve a problem
information to the receivers. conception to completion and may also be
involved in the marketing and distribution Digital Literacy
Cambridge Academic Content Dictionary
Media User - ability to access, manage, understand,
- Communication is thee process by which integrate, communicate, evaluate and create
messages or information is sent from one - Refers to the audience or consumers of
information safely
place to another or the message itself. media
- Presentation, Evaluation, Organization of
Types of Communication Purpose – to inform, to educate, to entertain, to information
advocate, to promote business, to increase - Usage of tools and digital resources
1. Verbal Communication – message is network
transmitted verbally Technology Literacy
a. Oral Comm – spoken words are used Module 2: Media, Information, and Literacy
- Ability to use, manage, understand, and
b. Written Comm – written signs or symbols Media - main means of mass communication assess technology
are used to communicate - when an individual is proficient in using
2. Non-Verbal Communication – sending or Information – facts provided or learned about computers and other digital devices to
receiving wordless messages access the Internet
Literacy – state of being able to read and write
a. Appearance – way he or she looks
b. Body Language – way one acts
Multicultural Literacy Mass Media - Mainframe Computer (1960s)
- Personal Computer (Late 1960s)
- refers to the aptitudes of looking, and - Channels of communication that involve
- Overhead Projector (1950s-1960s)
understanding something without any transmitting information in some way, shape
- Sound Film (1894)
cultural biases or form to large number of people.
Information Age – the internet paved the way for
Multimodal Literacy Media Demassification
faster communication and the creation of social
- promises a synthesis of multiple modes of - divide or break up into its component part network
communication
Module 3.2: Evolution of Media - Web Browser
Module 3.1: Importance of Media - Search Engines
Prehistoric Age – discovered fire, developed paper - Blogging Sites
Media from plants, and forged weapons and tools - Social Networks
- Foundation of democracy, window of the - Cave Paintings (Pictographs and - Microblogging
people to see and to be aware of the Petroglyphs)[35 000 BC] - Photo and Video Sharing Sites
important happenings in the social, political, - Papyrus in Egypt (2500 BC) - Instant Messaging and Video Conferencing
and economic scenes that would greatly - Clay Tablets in Mesopotamia (2400 BC) - Portable Computer
affect their lives. - Acta Diurna in Rome (130BC) - Mobile Phones
- Dibao in China (2nd Century) DID YOU KNOW?
Importance of Media (John Vivian)
- Printing Press Wood Blocks (220 AD)
a. Pervasiveness – present or noticeable part of a. Social Media User Count – 4.2 Billion People
Industrial Age – used the power of steam and b. Philippines – highest social media usage rate
a thing or a place.
developed machines at 60% and over four hours average daily
b. Information Source – The internet has
become everyone’s go-to place whenever - Printing Press (19th Century) Module 4: Information Literacy – Elements/Stages
they need to know something. - London Gazette (1665)
c. Entertainment Source – the wide selection of - Typewriter (1800) Information Literate – people that are those who have
choices made available by media ensures - Telegraph (1840s) learned how to learn
that there is content suitable to anyone’s - Telephone (1876)
Information Literacy – ability to find, evaluate,
liking. - Motion Pictures (1890)
organize, use, and communicate information in all its
d. Persuasion Forum – the media has the power - Sound Film (1894)
various formats
to persuade people.
Electronic Age – invention of the transistor and power
e. Binding Influence – people rely on media in Information – defined as facts or details about a
of transistors
their daily lives. Whether academic, or food, subject. Today, information is just at the tip of the
the media has become a part of everyone’s - Transistor Radio (1950) user’s fingertips.
mundane lives. - Commercial TV (Early-Mid 1940s)
- Large Electronic Computers (Late 1940s to
Early 1950s) [EDSAC & UNIVAC]
Skills to be Information Literate 3. Practice due Diligence – due diligence allows e. Brochure – small, think book or magazine
a buyer to gain a much more detailed that usually has many pics and info about a
a. Recognize the Need for Information
understanding of the business and confirm product or place.
b. Ability to Locate and Access
that the acquisition is a good idea f. Press Release – official statement that gives
c. Able to access and evaluate
4. Respect everyone’s Privacy – 8th Rule of info to newspaper, magazines, TV news
d. Ability to use the needed information
Netiquette programs, and radio stations
effectively
5. Separate Facts from Opinion – facts can be
Characteristics of Print Media
An information literate individual is able to: verified by evidence, while opinions are
statements of belief, etc. 1. Proponent of Literacy – print media is
- Determine the extent of information needed 6. Plagiarism – using other people’s words and essentially written media
- Access the needed information effectively ideas 2. Portable – print media is the most portable
and efficiently 7. Common Knowledge – facts that can be found and people carry it everywhere
- Evaluate information and its sources in numerous places and are likely to be 3. Independent Form of Media – print does not
critically widely known require a separate medium or technology to
- Incorporate selected information into one’s 8. Interpretation – must document facts that are transmit or receive info
knowledge base not generally known, or ideas that interpret 4. Structure – correct grammar and a proper
- Use information effectively to accomplish a facts sentence construction
specific purpose 9. Quotation – using someone’s words directly
- Understand the economic, legal, and social 10. Paraphrase – using someone’s ideas but Broadcast Media
issues surrounding the use of information, rephrasing them in your own words - Radio and TV mediums, broadcasting – refers
access the use of information ethically and
Module 5: Types of Media to airborne transmission of electromagnetic
legally
audio signal or audiovisual signals
The Information Needs (Information Today INC) Print Media a. Radio Broadcasting – began with the
telegraph. First technological
- Defines information need as the motivation - Media consisting of paper and ink,
advancement that made long distance
people think and feel to seek information reproduced in a printing process that is
communication possible
traditionally mechanical
Wants <-> Information Needs <-> Demand <->Wants b. TV Broadcasting – the invention of the TV
a. Books – set of printed sheets of paper that
was initially prompted by commercialism
The Ethical Use of Information are held together inside a cover.
b. Newspaper – document published regularly, Characteristics of Broadcast Media
1. Ethics – branch of philosophy that involves consisting of news reports, articles,
systematizing, defending, and recommending photographs, and ads. - Radio: voice sound and music (elements of
concepts of right and wrong conduct c. Magazine – periodical publication containing radio)
2. Give Credit where Credit is Due – an articles and illustration Radio Frequencies
expression that means that you should praise d. Poster – bill or placard for posting, often
someone who deserves it, although you might placed in a public place. 1. AM (Amplitude Modulation) Radio
dislike things about them 2. FM (Frequency Modulation) Radio
AM Program Formats 11. Push v Pull – new media contrast with older Internet Live Stats
forms in that users/audiences request
1. Dramatic Programs - 1 billion registered websites
custom content
2. Non-Dramatic Programs
12. Convergent – Merged Modal Capabilities, Producers / Creators of Information Source
a. News and Commentary, Talk Show,
Multimedia, and Multiple Media
Counseling, Educational, Informative 1. Government – department, agencies, and
13. Smart Server Controlled Functions,
Applications – Hot Java and Implications, Web ministries
Types of New Media
TV and Implications, Secure Modes and 2. Academic Research / Institution – colleges,
- Blog, Websites, Social Media Network, Virtual Transactions Central universities, and research institute
and Augmented Reality, Mobile App 14. Wired, Wireless – terrestrial and satellite- 3. Private Sector – Priv. Individual, NPO, For
based Profit Org. and Commercial Agencies,
Characteristics of New Media
15. Electromagnetic v Optical – digitally based International Agencies, Prof. Assoc./Org.,
1. Networked Linkage – vanishing of fixed place new media are more readily converted to Private Institutions, Corporate Bodies and
2. Ubiquity – new media made information optical transmission Laboratories
simultaneously present everywhere
Other Forms of Media Types of Information Sources
3. Digital – infinite; where duplication and
multiplication of info are possible - Video games and Film Cinema 1. Primary – refers to sources that have not
4. Space Binding and Distance Insensitivity – been altered or modified yet (Mails, Diaries,
new media creates bridges across continents Module 6&7: Media and Information Sources / Open Artifacts)
5. Geographical Insensitivity – distance makes Educational Resources 2. Secondary – describe, summarize, or discuss
little difference in the time information or details originally presented in
Information Resources
6. Personalized – new media commonly exist in the primary source (Bibliographies, Textbook,
smart devices and networks - Various means by which information is Histories, Magazines)
7. Prosthesis and Telepresence – studies show recorded for use by indiv/org 3. Tertiary – consist of information that is a
that personal gadgets like smartphones and - Means by which a person is informed about distillation and collection of primary and
computers reveal a lot about its user something or knowledge is provided or secondary sources (Almanacs, Guidebooks)
8. Virtuality, Virtual Community – created a shared with someone
Format Information Sources
social environment without having a need for - Info sources could be observations, people,
proximity orgs, speeches, docs, pics, artwork 1. Print – books, periodicals, maps, photos
9. Hypertext – links documents together in such - Could be in print or non-print formats 2. Non-Print – multimedia, web docs, internet,
a way that one need not read docs in a images, audio visual
Abundance, Availability, Accessibility
prescribed order
10. Interactivity – seeks user input to perform Where to Find Information Sources
- 3 key aspects of internet as a source of info
functions 1. Human Sources – communication with
World Wide Web
peers/colleagues are a good way of obtaining
- 1991 introduction vital information
 2. Archives – preserve and make accessible 6. Digital Archives Indigenous Media
records of enduring value, unique, and
Skills in Determining Reliability and Accuracy of a. Indigenous – native; local
usually one of its kind items
Information b. Indigenous Knowledge – knowledge that is
3. Library – collect quality information in a wide
unique to a specific culture or society
variety of formats 1. Reliability of Information
c. Indigenous Communication – transmission of
o Academic, Public, School, and 2. Accuracy of Information
information through local channels or forms
Special (Digital or Physical Form) 3. Value of Information
d. Indigenous Media and Information – refers to
4. Authority of the Source
Skills in accessing info in libraries content about indigenous peoples
5. Timeliness
a. Access tool to use
Determining the Reliability of Information - It is defined as forms of media expression
b. How the information being accessed may
conceptualized, produced, and circulated by
be classified 1. Check the author indigenous people around the globe.
c. Depth of details required some libraries 2. Check the date of publication or of update
provide only an abstract of the topic 3. Check for citations Ethnographic Media – lives of indigenous people
d. More detailed information might require 4. Check the domain or owner of the site or (non-fiction work)
membership or some conformity to set page
Aboriginal Media – using social media also for
rules of the source 5. Check the site design and the writing style
notifications of deaths and funerals, offering
4. Internet – network of computer networks
Skills in Determining Accurate Information condolences and extending support, grieving, and
around the world that enable people to
healing
access information and to communicate with 1. Look for Facts
each other 2. Cross-Reference with other sources to check Open Educational Resources
o World Wide Web – provides the for consistency
techonology needed to navigate the - Sustainable, strong, and resilient society
3. Determine the reason for writing and
resources on the internet - Materials for teaching or learning that are
publishing the information
a. Information Found on the Internet either in the public domain or have been
4. Check for Advertising
b. Characteristics of internet information in released under a license that allows them to
terms of reliability, accuracy, value, .com = commercial be freely used, changed or shared with
timeliness, and authority of the source others.
.edu = education - Single video or lesson plan to a complete
c. Realities of the Internet
.mil = military online course or curriculum and also include
Types of Information on the Internet the software platforms needed to create,
.gov = government change, and share materials
1. Databases
2. Bibliographic Databases .org = non-profit org
3. Evidence
4. Consumer’s Health Information
5. Internet Portals