UNIVERSITI UTARA MALAYSIA

K-YOUTH PROGRAM

PUSAKA INTAN SDN. BHD.

BIG DATA ANALYSIS (BD-03)

ASSIGNMENT 1 RESEARCH

TOPIC: THE FACTOR INFLUENCING REVIEW AND RATING AIRBNB

PREPARED BY: MOHAMAD ASYRAF BIN MOLYADI

PREPARED FOR: SIR KHAVINDIRREN NALARAJAH

ASSIGNMENT DUE : 11 MARCH 2025

1.0 OVERVIEW ...................................................................................................................... 3
2.0 PROBLEM STATEMENT ................................................................................................ 4
3.0 OBJECTIVES .................................................................................................................... 5
4.0 ANALYSIS OF POWER BI DASHBOARD .................................................................... 6
4.1 Line Chart based on number of reviews by Airbnb room type …...................................... 6
4.2 Bar Chart based on average minimum of nights correlate with review given.................... 6
4.3 Card chart visualize average review based on Airbnb room type....................................... 7
5.0 CONCLUSION .................................................................................................................. 8
6.0 REFERENCE ......................................................................................................................
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 1. Overview
Airbnb has transformed the hospitality industry by offering a wide range of property
types for short-term rentals. From shared rooms to entire homes, Airbnb allows travelers to
choose accommodations that best suit their preferences, often based on factors such as price,
location, and amenities. One of the key metrics travelers use to find the quality of a property
is its reviews. The review system on Airbnb has become an essential part of the decision-
making process for potential guests, as high ratings and positive feedback are often seen as
indicators of quality and reliability. This research aims to identify which type of Airbnb
property receives the highest average reviews across various locations. By analyzing the
review data of different property types, this study seeks to uncover patterns and insights that
can help both property owners and potential guests make better-informed decisions.
Understanding the factors that influence high ratings between private room, entire house,
apartment and shared house. The study will go through data cleaning , power query and
power bi as a method of analysis.

Figure 1.1 Original Data before Cleaning

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Figure 1.2
Original Data after Cleaning

2. Problem Statement
2.1 Research about
This study conducted to identifying which Airbnb property types receive the highest reviews
and will explore factors that might contribute to these high ratings, such as minimum night
stay and other accommodation that provided.
2.2 Problem that arise
Despite the growing popularity of Airbnb, there is limited research on which specific property
types receive the highest ratings and why certain properties tend to outperform others in
terms of reviews. While reviews are considered a critical element of the Airbnb platform, a
lack of focused research exists to explore the relationship between property types and review
ratings.
Studies on online review systems have demonstrated their significant influence on consumer
decisions. According to Chevalier and Goolsbee (2003), online reviews are crucial in shaping
consumer perceptions and influencing purchasing decisions, as they provide social proof and
a sense of reliability. In the context of Airbnb, research by Luca (2016) suggests that positive
reviews can significantly impact the pricing and booking volume of listings, leading to a
higher likelihood of success for hosts.
However, while the importance of reviews has been established, there remains a gap in
understanding how different property types fare in terms of review ratings. Some studies have
suggested that entire homes and luxury properties may receive higher reviews due to their
premium nature (Zervas et al., 2017), but the relationship between property type and review
scores has not been systematically analyzed.

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 3. Objective
The primary objective of this research is to determine which Airbnb property types receive
the highest average reviews, and to understand the factors that contribute to these ratings.
Existing studies have suggested that property type can influence the quality of reviews. For
instance, Zervas et al. (2017) showed that entire homes and higher-end properties tend to
attract more positive reviews, possibly due to better amenities and more privacy. Additionally,
the host-guest relationship plays a key role in ratings, with prompt communication and
thoughtful hosting practices leading to higher review scores (Luca, 2016).
This study aims to build on this literature by focusing on the specific relationship between
property type and review scores, providing actionable insights for both hosts and guests.
Specifically, the research aims to:
O1 - Identify property types with the highest ratings. Analyzing Airbnb review data to
identify which types of properties—such as entire homes, shared rooms, apartments, or
luxury listings—have the highest average review scores.
O2 - Assess the relationship between review ratings and minimum of nights. Exploring
how higher review ratings correlate with minimum of nights that property host can target for
the visitor and traveller.

4.Analysis in Power BI

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 Figure 4.1 Line Chart based on number of reviews by Airbnb room type.
Based on the Figure 4.1 Line Chart, the visualization show the sum of the number of reviews
by Airbnb room type. The result show most of the review and customer choice have been
given to entire home or apartment units which is a total of 1 461 826 reviews in Airbnb
official platform in United States and 1 282 465 total of reviews for private room and unit.
This can determine that visitor and traveller are more open to give the ratings, feedback and
reviews to these two types of Airbnb due to the personal and private engagement before,
during and after the stay without facing other people that can lead to other action due to their
identity and face have been shown to other people might give a feeling uneasy to left a
review

Figure 4.2 Bar Chart based on average minimum of nights correlate with review given
Based on Figure 4.2 bar chart based on average minimum of nights compare to the review
given show the one of the factors that visitor and traveller more often giving a higher rating

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to the stay that more that 5 days. The data recorded entire home or apartment unit often
receive customer that stay more than 8 to 10 days on average and overall are giving balance
review between 1 to 5 stars on review based on their interior, amenities, preferences and due
to their liking. The shared room recorded to have a higher rating if the visitor or traveller is
staying in the shared unit for more than 6 days due to starting to have more comfortable stay
after getting a known with the sharing person. Normally people will need to take 3 days to
starting to have a comfortable conversation with another person that you just meet. Overall,
all the Airbnb types of unit will need 5 minimum nights to have a better and higher ratings
based on the bar chart analysis.

Figure 4.3 Card chart visualize average review based on Airbnb room type
Based on Figure 4.3 Card chart visualization average review based on the Airbnb room type
that recorded Hotel room system as the highest with 3.53 rating out of 5 and followed by
shared room as a second highest at 3.31 out of 5 and private room and entire home or
apartment as third and fourth. This data may influenced by the cleanliness and services of the
room is guaranteed in hotel unit system that have a scheduled cleaning and service workers
while the shared room have a opportunity to stay with the host in the unit or house giving a
full protection security and complete amenities needed.

5.Conclusion

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The analysis of real-time data from Airbnb in the United States reveals several key trends
regarding review ratings and customer preferences. First, Airbnb Hotel types consistently
received the highest average ratings compared to other property types. This suggests that
guests generally perceive Airbnb Hotels to offer a higher quality of service, better amenities,
and a more standardized experience, which likely contributes to the superior reviews. These
properties, typically managed more professionally, may offer services that align with guest
expectations for reliability and comfort. Despite the high ratings for Airbnb Hotels, Entire
Homes and Apartments emerged as the most preferred accommodation types among guests.
This preference reflects the desire for privacy, independence, and flexibility that these
property types offer. Guests may favour Entire Homes and Apartments due to the freedom to
cook, enjoy space, and avoid the commercial atmosphere that might come with Airbnb Hotels
and shared unit.
Additionally, the data shows a notable correlation between the length of stay and review
ratings. Guests who stayed for more than five days tended to leave higher ratings. This
suggests that longer stays give guests more time to fully experience the property and its
amenities, which likely enhances their overall satisfaction. Moreover, extended stays may
provide greater opportunities for interaction with hosts, fostering better guest-host
relationships, which often translates into more positive feedback.

References:

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Chevalier, J. A., & Goolsbee, A. (2003). Measuring the impact of internet
commerce on the market structure of the retail industry. Economics
Letters.

Luca, M. (2016). Reviews, reputation, and revenue: The case of Airbnb.

Marketing Science.

Zervas, G., Proserpio, D., & Byers, J. W. (2017). The Rise of the Sharing
Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of
Marketing Research.