VIBHATSU YADAV

Contact : +91-8410286425 | Email : vibhatsuyadav@gmail.com

PROFESSIONAL EXPOSURE
ICICI BANK | DATA SCIENCE AND ANALYTICS GROUP
Manager (Jul’22- Dec’23)
● Spearheaded a 3-member team responsible for overseeing cross-selling initiatives to New to Bank customers via iMobile app and for
implementing cost-reduction strategies for UPI across diverse channels
● Collaborated with Product, Marketing, PIV Management Group, and Technology Group counterparts of UPI & iMobile New to Bank
verticals on weekly basis to brainstorm progressive initiatives and to discuss the implementation strategy for ongoing projects
● Conceptualized and designed UPI P&L system to track & reduce costs from different channels; Presented the analysis &
anticipated savings prospect to Executive Directors of ICICI Bank; Negotiated a 15% rise in annual partnership fee with PhonePe
through strategic revenue comparisons
● Identified a cost-saving avenue among ICICI Bank account customers transacting through PhonePe app. Successfully migrated these
customers to ICICI handles, resulting in a 40% surge in transaction share and an annual revenue increase of Rs. 50 million
● Developed XGBoost model to predict Current Account attrition from 13L+ base; Implemented a proactive retention strategy, targeting
top 30% customers to save 70% of total loss, leading to 21% reduction in churn
● Selected as the DSAG team representative for the annual digital partnerships’ strategy meet 2023, an event typically attended by Chief
Managers and above, standing out as the youngest participant
● Conducted Knowledge transfer (KT) sessions for new recruits, mentored new team members on effectively identifying pertinent metrics
for projects related to Credit Cards and cross-selling initiatives; Compiled comprehensive documentation encompassing processes,
guidelines, and data dictionaries to guide future recruits
Management Trainee (Jul’21- Jul’22)
● Proposed product modifications for salaried customers through a comprehensive analysis of Personal Loans and Credit Cards on digital
channels, leading to policy changes resulting in a notable 12% and 7% increase in the onus share of wallet for the two products
● Performed behavioural and demographic research on 5.1 million users using Google Analytics data; Formulated 8 affluent markers and
initiated 4 new campaigns on 200k affluent base, leading to cross sell of Rs. 100 million through loans and Rs. 500 million credit limit
through credit cards to 22k users
INTERNSHIP | GLOBAL FREE SCHOOL (CODING JR) | Featured in The Economic Times (May’20-Jul’20)
● Conducted competitive analysis of 10+ Ed-Tech start-ups (Byju’s, Vedantu, Unacademy, CueMath, and others) to identify potential
consumer segments, value propositions, channels, customer relationships and their unique features
EDUCATION
INDIAN INSTITUTE OF TECHNOLOGY (BHU), VARANASI, INDIA ( Jul’17-May’21)
● B.Tech in Civil Engineering, CGPA - 8.67/10
● Awarded IIT Blue (Highest Gymkhana Award) in 2021 and IIT Color (Second highest Gymkhana Award) in 2020 for
extraordinary contributions to Gymkhana activities
● Vice President, Students’ Gymkhana | Highest position of responsibility held by a student- Led a team of 53 member student
council; Supervised Gymkhana Executive and Legislative Bodies consisting of 5 councils, 3 institute festivals and 13 Committees of
Students’ Parliament and the allocation of Gymkhana fund of Rs. 10 million among all the clubs and councils of Students’ Gymkhana;
Proposed and developed a Marketing Branding Cell and an Online donation portal to facilitate more sources of fund generation through
alternative sources which resulted in a fund donation of Rs. 10 million (Mar’20-Mar‘21)
● Convener, Public Relations Cell, Students’ Parliament - Organized and proposed various lectures as a part of the Career
Development Lecture Series and the Institute Lecture Series; Interacted with media houses for widespread coverage of the Institute
activities; Managed all social media handles of the institute to ensure increased visibility of the institute activities (Mar’20-Mar‘21)
● Marketing Executive, Spardha - Identified 30+ sponsors and established ties with firms in various sectors including PSUs and banks;
Sponsorship generation of 40% (worth Rs. 1.6 million) of the total budget: 60% increase from the previous year; Collaborated with
Swiggy; Assisted their branding strategy for the launch (Varanasi) (’18)
CERTIFICATIONS
● Microsoft Azure Fundamentals - AZ-900 (’22)
● Excel Skills for Business - Essentials - Coursera (’20)
● Business Metrics for data-driven companies - Coursera (’20)
SKILLS & PERSONAL INTERESTS
● SQL | Excel | MS-Office
● Cricket | Football | Formula 1 | Reading | Cooking