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c ha pter 4
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Jevons on the King-Davenant
Law of Demand
1. For the history of demand theory generally, and Davenant’s schedule in particular,
see George J. Stigler (1954). The King-Davenant schedule is discussed in detail by Creedy
80
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Jevons on the King-Davenant Law of Demand 81
a = .824 b = .12.
(1986a). Bostaph and Shieh (1987) have discussed this demand curve and examined its his-
torical context.
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82 STAT IST I C S A N D S O C I A L S C I EN C E
Harvest 1.0 .9 .8 .7 .6 .5
Price (Davenant) 1.0 1.3 1.8 2.6 3.8 5.5
Price calculated 1.06 1.36 1.78 2.45 3.58 5.71
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Jevons on the King-Davenant Law of Demand 83
to the six pairs of values for p and x. (I follow others in accepting the
hypothesis that the exponent “2” was derived either informally, as from
a graph, or perhaps from a suggestion of Whewell, made in 1862; see,
for example, Creedy 1986a). Begin by rewriting the equation as
p(x − b)2 = a.
Start by finding b. If we subtract two of these equations for different
pairs of (x, p) we will eliminate a and obtain an equation in b. As astute
a numerical scientist as Jevons would surely have known that a solution
based on a selection of two out of six pairs (x, p) would be most stable
(least susceptible to minor variations in the numbers) if the two extreme
pairs are selected. Using the pairs (1.0, 1.0) and (.5, 5.5) we then have
the following equation for b:
1.0(1.0 − b)2 = 5.5(.5 − b)2
or (taking square roots and solving)
r
c(.5) − 1.0 5.5
b= where c = = 2.3,
c − 1.0 1.0
or
b = .12,
exactly Jevons’s value for b. Now to find a, compute
p(x − .12)2 = a
for each of the six pairs and take the simple arithmetic mean. The result
to three places is
a = .824,
exactly Jevons’s value for a.
Thus using simple numerical techniques that involve nothing more
complicated than taking a single square root of a two-digit number and
a simple average of six values, we have recovered Jevons’s results with
an exactness that has thus far eluded more complicated attempts. Both
aspects of this numerical approach—the first akin to pinning down a
line’s slope by focusing on the extremes, and the second the use of simple
averages—were commonplace in the handling of astronomical observa-
tions as far back as the seventeenth century. It is of course speculative to
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84 STAT IST I C S A N D S O C I A L S C I EN C E
claim that this is the procedure that Jevons actually used, but speculation
that agrees exactly with observation to the number of decimal places re-
ported is preferable to speculation that does not. Hence it appears that,
rather than nonlinear least squares, Jevons used nonleast squares, and
Jevons’s discussion of the King-Davenant schedule in his Theory of Po-
litical Economy is not a likely counterexample to the claimed absence of
probability-based methods by Jevons in the analysis of social data.
The matter of what algorithm Jevons used has bearing on important
issues. It would not have been beyond arithmetic feasibility for Jevons
to have used some variant of least squares in 1871. Legendre and Gauss
had used nonlinear least squares half a century earlier in astronomy
and geodesy, and Jevons would have learned of the technique from
his teacher Augustus De Morgan, who had written extensively about
the topic. Indeed, in 1874 Jevons included a tutorial on the simpler
applications of least squares in the chapter on “The Law of Error” in
his Principles of Science, with copious reference to the wider literature
on the topic. But to find him using the method with social data in 1871
would have been anomalous: it would require either that Jevons was
naively expropriating a method from astronomy and geodesy to use in
a setting where the conceptual basis for the earlier use of the method—
additive errors superimposed on a theoretically derived model—did not
apply, or alternatively that Jevons had succeeded in developing a new
conceptual basis for the use of least squares with social data.
Now, the naive use of inappropriate methodology is hardly unknown
in empirical social science, but Jevons was not naive—to the contrary,
he was extraordinarily conscious of methodologies and their bases. In
particular, he was acutely aware of the myriad of factors that made the
specific determination of the laws of supply and demand infeasible. In
his 1874 Principles of Science he wrote to this very point:
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Jevons on the King-Davenant Law of Demand 85
Elsewhere that same year he noted, “The laws of supply and demand are
the best established part of the prevailing doctrines, although they have
never been defined or analysed with any numerical precision” (Jevons,
1874b, p. 85).
Indeed, I have argued extensively (Stigler, 1986a, chaps. 7–9) that the
development of a conceptual basis for the use of least squares in a setting
such as the King-Davenant schedule only occurred toward the end of
that century, with the development of regression and correlation—really
multivariate analysis—in the works of Francis Galton, Francis Edge-
worth, and G. Udny Yule. Early quantitatively inclined workers in social
science, as in physical science, would only apply probability-based meth-
ods when they perceived the data in terms such that a probability frame-
work was plausible: homogeneous except for the factor under study
and accidental variation. The Belgian statistician Adolphe Quetelet, as
a young and eager adventurer, had been willing to throw caution to the
winds and had proposed the determination of the population of Belgium
from a sample, using a probability-based method equivalent to ratio esti-
mation. His enthusiasm lasted until an older and wiser official, the Baron
de Keverberg, pointed to a vast array of important inhomogeneities in
birth, death, and marriage rates to which Quetelet had been oblivious,
and lifted the scales from Quetelet’s eyes. Where Quetelet had seen a
probability framework before, he suddenly saw none. A major portion
of Quetelet’s subsequent work may be viewed as attempting to overcome
this difficulty by cataloguing all manner of social influences and their
magnitudes.
Jevons, educated at University College and seasoned in the Aus-
tralian gold fields, was not so innocent as the young Quetelet. Even if, as
seems unlikely, Jevons had anticipated the later development of regres-
sion and correlation to some degree, it stretches credulity to suppose that
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86 STAT IST I C S A N D S O C I A L S C I EN C E
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