E-BOOK

VAPE MARKET INSIGHTS & INNOVATION:

Design a Portfolio Built for

Brand Growth & Longevity
Contents
Introduction
Vape Market Overview: Create a Portfolio Purpose-Built for Growth 2

Diversify, Differentiate, and Stay Ahead with Flavor 3

Opportunity: Flavor-Forward Vape 4

Flavor-Forward Product Trends 5
Product Concept: The Flavor Seeker 6
New & Trending Releases for Flavor-Forward Vape 7
Opportunity: Cannabis-Forward Vape 8
Canna-Forward Product Trends 9
Trend Predictions 10
Product Concept: The Steady Eddy 11
New & Trending Releases for Cannabis-Forward Vape 12

Live Resin Terpenes: Simplify Supply Chain, Elevate

Products, and Combat Price Compression
Opportunity: Simplify Your Supply Chain for Live Resin Vape 13
Live Resin Product Trends 14
Business Case: Premium Live Resin Vape 15
Product Concept: The Connoisseur’s Connoisseur 16
New & Trending Releases for Premium Live Resin Vape 17
Opportunity: Elevate Distillate and Lower Costs with Live Resin Terpenes 18
Business Case: Live Resin Infused Distillate Vape 19
Product Concept: The Effects Enthusiast 20
Product Concept: The Weekend Connoisseur 21
New & Trending Cannabis-Forward Live Resin Blends 22
Opportunity: Create a Flavorful Live Resin Vape for Savvy,
Cost-Conscious Consumers
Product Concept: The Flavor Trailblazer 23
New & Trending Flavor-Forward Live Resin Blends 24
Create a Portfolio Built for Growth 25
 MARKET INSIGHTS

Vape Product Innovation

Create a Portfolio Purpose-Built for Growth
The vape category is one of the largest opportunities for growth in the cannabis
market, with a projected CAGR of up to 18.1% through 2027*.

It’s also one of the largest opportunities for innovation.

Leverage True Terpenes Solutions to create a differentiated portfolio to expand

your impact with the fastest-growing segments.
2023 2024 2025 2026 2027

CAGR of up to 18.1% through 2027*

*BDSA Consumer Insights

VA P E MA R K E T O V E R V I E W KEY DEMOGRAPHICS

USA #2 Category $4.3B Sales Gen Z (21-27) + 62.8% 70.8%

Millennials (28-43) US Cannabis Sales All Vape Pen Sales

$609.2M Sales
Gen Z is the first group to show a preference for vape pens. (Green Market Reports)
Canada #3 Category
Gen Z is the fastest-growing cannabis consumer group. (Headset)

MARKET INSIGHTS PAGE 2

MARKET INSIGHTS

Diversify, Differentiate, and

Stay Ahead with Flavor
Headset reports show that nearly 60% of vape consumers prioritize flavor in their purchasing decisions, particularly
those in the rec space. But the spectrum of flavor is as varied as the consumers who seek it out.

From flavor-forward to cannabis-forward and everything in between, diversifying your portfolio with a range of flavor
profiles and price points can help you maximize your revenue and increase your possibility for success.

FRUIT WITH HINT CANNABIS WITH HINT

MEGA FRUIT OF CANNABIS OF FRUIT PURE CANNABIS

Flavor-Forward Cannabis-Forward
MARKET INSIGHTS PAGE 3
 MARKET OPPORTUNITY

Flavor-Forward Vape
New strains arrive on the scene every day with unique flavor profiles and names
that play off a familiar food or drink. The opportunity to innovate with flavor-
forward vape has never been more exciting.

Harness trend insights to create best-selling

new products for the fastest-growing segments.
 Trends to Watch for in Mintel reports that flavored vapes account for nearly 70% of all vape
Flavor-Forward Vape sales, with fruit flavors being the most popular among consumers.

Sweet, Indulgent, Tropical, Exotic,

Fruity Flavors
and Dessert Flavors and Novel Flavors
Fruity flavors dominate the market, with Strawberry, Sweet and dessert-inspired flavors including Churroz and Sugar While Pineapple is a consistent best seller, there is a
Mango,and Blueberry leading the pack. According to Cookie are gaining popularity. Dessert flavors have seen a 22% growing demand for exotic and unique flavors such
BDSA, strawberry-flavored vapes are the best-sellers, year-over-year growth, particularly in markets where cannabis is as Dragon Fruit, Lychee, and Passionfruit. Mango,
making up approximately 18% of the flavored vape fully legalized (Mintel). Expect continued demand for sweet flavors, Guava, and Passionfruit will join the ranks of tropical
market. What’s more, Strawberry is one of the few flavors particularly those with a modern twist. This prediction is backed up flavors customers reach for in 2025. These flavors are
that did not experience a year-over-year dip in sales in by the Indulgence Trend from the Food Industry and the popularity particularly appealing to Gen Z consumers, who are more
any market. Citrus flavors are also top sellers. of dessert flavors in the nicotine vape space. likely to experiment with new and unusual flavors. This
prediction is backed by the rapid growth of exotic flavors
Expect to see a mash-up of these two popular fruity
(30% increase in sales over the past year according to
flavor profiles in 2025 with the Citrus + Berry Trend, seen
Headset) and canned cocktail trends.
in products like Pink Lemonade. This flavor fusion trend Terpenes + Indulge has grown by 57.1% In social discussion
from the beverage and nicotine vape industries will also over the past year
be popular in the cannabis vape market.
Terpenes + Tropical has grown by 47% in social
discussion over the past year
Terpenes + Strawberry has grown by 30.4% In
social discussion over the past year Nostalgic and
Fantasy Flavors
Terpenes + Lemonade has grown by 156.4% In Nostalgic and fantasy flavors are on the rise. Gen Z in particular is
social discussion over the past year attracted to these mood-boosting flavor trips. Flavors like Pineapple
Whip, Cotton Candy, and Atomic Pop will satisfy the nostalgic craving,
while Lychee Dream, Rainbow Belts, and Unicorn Piss deliver a sweet
escape from reality.

FLAVOR-FORWARD PAGE 5
PRODUCT CONCEPT

The Flavor Seeker

TRUE TE RPE NE S PROD UCT F E ATURE D :
Pineapple Whip Terpene Flavor Profile → Tropical Nostalgia Value

Infuse Distillate with Flavor-Forward

Botanical Terpenes
Target Consumer: Easy-to-understand
name and category,
• Emerging Markets guiding consumers
quickly to their ideal
• Wide & growing segment looking for an approachable & experience. Marketing with
reliable full-flavored experience at a great value terpenes promotes
terpene education
Selling Points: and helps budtenders
and consumers
• Great value and flavor: an easy, predictable experience for select for the desired
casual, everyday use experience.

• Nostalgia/emotional connection to sweet flavors

• Strain-specific terpene profiles to help budtenders guide the
experience
• Strain recognition

An uplifting, relaxing,
feel-good escape for Encourages
any user, any time of day. informed purchasing
decisions.

True Terpenes Inclusion Cost:

Pineapple Whip Terpene Pricing $2100/L*

Evokes Juicy, Tropical Flavor + Nostalgia,
*Website pricing. Call for volume pricing. enticing entry-level consumers, casual users, and
those looking for incredible flavor.
Inclusion Rate (By Weight) Total Terpene % Cost / 1g Cart

6% Pineapple Whip Terpenes 6% $0.15

FLAVOR-FORWARD PAGE 6
 New & trending
releases to create CITRUS BERRY DESSERT TROPICAL

flavor-forward vapes
Black Cherry Fizz Atomic Pop Apple Fritter 24K Gold Punch
Blood Orange Berry Gelato Atomic Pop Banana Kush
Ekto Kooler Blackberry Kush Berry Gelato Banana Zelato
Fresh Lemon Blue Dream Biscotti Caribbean Breeze
Grapefruit Blue Raspberry Blueberry Banana Pancake Forbidden Fruit
Grapefruit Romulan Blue Widow Caribbean Breeze Forbidden Guava
Green Cush Blue Z Cereal Milk Golden Pineapple
Green Dream Blueberry Down Cherry Pie Guava Gelato
Key Lime Pie Blueberry Haze Churroz* Hawaiian Haze
Lemon Zelato Blueberry Up Gelato #33 Lychee Dream
Lemonade Kush Cranberry Kush Georgia Pie Mai Tai
FRUIT Y SUGAR RUSH
Lime Sherbet Punch Forbidden Fruit Guava Gelato Mango Kush
Apple Fritter Atomic Pop
Lime Sorbet Gelato #33 Ice Cream Cookies #8 Maui Wowie
Black Cherry Fizz Banana Zelato
Limoncello Grape Key Lime Pie Orange Pineapple
Cannaloupe Haze Black Cherry Fizz
London Pound Cake Grape Ape Lime Sherbet Punch Papaya Punch
Cereal Milk Candy Cane Kush
Mai Tai Grape Goji OG Lime Sorbet Pineapple Upside Down Cake
Cherry Pie Cotton Candy
Orange Creamsicle Gruntz London Pound Cake Pineapple Whip
Georgia Pie Dabbalicious
Orange Pineapple Pink Lemonade Orange Creamsicle Purple Urkle
Green Apple Double Bubble OG
Pie Hoe Purple Punch Pineapple Upside Down Cake Rainbow Belts
Honeydew Cucumber Grape Goji OG
Rainbow Belts Purple Urkle Pineapple Whip Sour Mango
Peach Gruntz
Sour Tangie Raspberry Kush Strawberry Cough Strawberry Kiwi
Rainbow Belts Ice Cream Cookies #8
Strawberry Lemonade Slurricane Strawberry Jelly Strawnana
Tiger’s Blood Rainbow Belts
Tangie Banana Strawberry Cough Sugar Cookie Sweet Island Skunk
Unicorn Piss Strawberry Jelly
Tangie Sunrise Strawberry Jelly Thin Mint Cookies Tangie Banana
Watermelon Mojito Tiger’s Blood
Tropicana Cookies Strawberry Kiwi Tropicana Cookies Tiger’s Blood
Watermelon Z Watermelon Z
Twisted Citrus Strawberry Shortcake Wedding Cake Tropical Z
White Gushers White Gushers
Strawnana Tropicana Cookies
Sugar Cookie Unicorn Piss
Tiger’s Blood White Gushers

Shop Now → Shop Now → Shop Now → Shop Now → Shop Now → Shop Now →

FLAVOR-FORWARD PAGE 7
 MARKET OPPORTUNITY

Cannabis-Forward Flavor
Strain name recognition and authenticity of flavor drive consumer decision-making in the
cannabis-forward vape space.

Both new and seasoned consumers reach for classic OG strains, whose reputation for delivering
a reliable experience and well-loved cannabis flavor profiles makes them an obvious choice.

Newer strains appeal to the consumer’s desire for targeted effects, unique flavor, and a more
personalized experience, thanks to a wide array of aroma and terpene profiles.

Leverage cannabis-forward flavor trends to create

dynamic new products that excite and engage.
 VA P E T R E N D S

What’s trending in cannabis-forward vape

OG Strains Newer Strains

In a market where name recognition is key, OG strains remain the consistent top sellers in Innovation is in the DNA of the cannabis industry, and ingenuity is the through-line between
the cannabis-forward vape category. A proven track record of well-loved, consistent flavor legacy breeders and the breeders of today. New strains come onto the market every day. So
and effects plus a nostalgic connection make it easy to choose the familiar. what makes a strain rise to the top?
OG strains appeal to a wide demographic, from new users looking for a reliable introduction A more mature market, with deep and diverse seed banks and a growing consumer base
to cannabis to experienced users who value consistency. OG Kush remains a top seller, has encouraged the development of more unique flavor profiles. Customers drawn to sweet
accounting for a significant share of the strain-specific vape market. and fruity profiles have made Wedding Cake and The Original Z (or Z) and its offshoots
like Watermelon Z consistently popular. According to Mintel, The Original Z is among the
A strong reputation for targeted effects is also important in guiding the consumer
fastest-growing strains in the vape segment, with sales increasing by over 30% year-over-
toward OG strains. While GDP flower can be hard to consistently find in some markets, a
year.
Granddaddy Purple vape is a popular choice for an evening wind-down.
Gelato has enjoyed the same 30% YOY growth, though possibly for different reasons. Along
From Jack Herer to Sour Diesel, these are the strains that popularized the most iconic
with another best-seller Zelato (aka Runtz), Gelato is known for its potency, delivering strong,
cannabis flavor profiles in today’s collective consciousness, with profiles like Gas, Skunk,
euphoric highs that resonate with experienced users. High THC content and targeted
Pine, Kush, Citrus, and Fruit leading the way for the next generations.
effects from generations of selective breeding allow consumers to customize their cannabis
experience.

CANNABIS-FORWARD PAGE 9
VA P E T R E N D S

What’s next in cannabis-forward

vape trends
We’re moving away from an Indica/Sativa world. As breeders experiment with unlocking some of cannabis’ more distinct aroma
profiles and select for targeted effects, more and more new strains receive the Hybrid designation.

So how do you create a balanced portfolio when so many new strains are Hybrids? By using a variety of aroma profiles.

When we talk about what makes a new strain resonate, we’re talking aroma and effects—which come down to cannabinoids and
the array of cannabis aroma compounds like terpenes, terpenoids, fruity esters, aldehydes, funky thiols, and flavonoids. These
aroma compounds facilitate the Entourage Effect, creating each cultivar’s unique consumer experience. It’s why more and more
consumers will start to shop with their nose to predict enjoyment. If they like the way something smells, they’re going to like the way
it makes them feel.

Newer strains are amplifying traditional cannabis profiles like Fruity, Citrus, Dessert, and Gas while also turning up the volume
on profiles like Savory, Funky, Cookie, and Tropical, combining them in the intriguing way only cannabis can do (think the tropical
funk of Papayaz or Donny Burger’s unique sweaty cheese and ammonia).

There’s no doubt the cannabis consumer is becoming increasingly savvy about their own experience. They will continue to appreciate
learning about what makes up their favorite strains—and how to find more, beyond the Indica-Sativa-Hybrid classification. Adding a
range of flavor profiles to your catalog and providing terpene education on packaging will deliver more for these growing segments.

While OG strains are still top sellers, we’re seeing massive growth in new strains as consumers increasingly seek out new experiences
and new strains. Plan for growth by diversifying your portfolio with a mix of OG and newer strains that cover a range of flavor
profiles.
PRODUCT CONCEPT

The Steady Eddy

TRUE TE RPE NE S PROD UCT F E ATURE D :
NYC Diesel Cultivar Series Terpene Strain Profile → Cannabis Strain Value
Flavor Profile Recognition

Infuse Distillate with Cannabis-Forward

Botanical Terpenes
Target Consumer:
• Everyday consumer Provides
essential product
• Wide & growing segment looking for an authentic, information at a
approachable, & reliable cannabis experience glance.

Selling Points:
• Great value and flavor: an easy, predictable experience for A user-friendly strain
casual, everyday use known for keeping
things light and social.
• Strain-specific effects
• Strain recognition: wide range of well-known iconic and
trending strain profiles appeal to new + growing segments
• Hard-to-find or exotic strains available in any market
• Smooth taste Empowers
consumers with
deeper knowledge,
fostering brand
loyalty and a
more meaningful
experience.
True Terpenes Inclusion Cost:

NYC Diesel Terpene Pricing $2100/L*

Evokes the full cannabis experience. Both traditional and newer
*Website pricing. Call for volume pricing. cannabis flavor profiles have a place with this consumer, who is
looking for a solid, reliable experience at a great value.
Inclusion Rate (By Weight) Total Terpene % Cost / 1g Cart

7% NYC Diesel Terpenes 7% $.17

CANNABIS-FORWARD PAGE 1 1
 New & trending releases to create
SKUNK GAS
Galactic Gas Dosi Kush

cannabis-forward vapes GDP

OG Kush
Galactic Gas
GDP
Shop Now → Gelonade
Jack
Kush Mintz
Cultivar Series strains deliver the flavor that makes NYC Diesel
OG Kush
flower, flower in a 100% natural botanical terpene profile. Original Z
Zelato
HAZE Shop Now →
Amnesia
TROPICAL Pineapple Express

Pineapple Express Tangie Dream

Green Crack Shop Now →

Pink Rozay
KUSH CITRUS PINE Shop Now →
Donny Burger Dosi Kush Amnesia BERRY
Dosi Kush Galactic Gas Blueberry Cookies Blueberry Cookies
Gelonade Gelonade Donny Burger GDP
GSC Jack Green Crack Original Z
Jealousy King Louis XIII Jack FRUIT Y Pineapple Express
King Louis XIII Lemon Cherry Gelato King Louis XIII GSC Pink Rozay
Kush Mintz NYC Diesel Kush Mintz FUNK Y Jealousy Tangie Dream
NYC Diesel OG Kush Lemon Cherry Gelato Amnesia Lemon Cherry Gelato Watermelon Zlushie
Pink Rozay Pineapple Express OG Kush Donny Burger Original Z Zelato
Tangie Dream Tangie Dream Tangie Dream Dosi Kush Watermelon Zlushie Shop Now →
Watermelon Zlushie Watermelon Zlushie Watermelon Zlushie Zelato Zelato
Shop Now → Shop Now → Shop Now → Shop Now → Shop Now →

CANNABIS-FORWARD PAGE 12
 OPPORTUNITY

Live Resin Elevates

the Market
Simplify Supply Chain, Elevate Products, and Combat
Price Compression with Live Resin
As the market matures, we continue to see shifts in consumer preferences
toward an authentic, premium cannabis experience. Flavor, potency, effects,
and an interest in extraction methods have all contributed to this trend. The
challenge for manufacturers is: How to maintain quality while responding
to pressures such as price compression and supply chain headaches?

In this section, we’ll look at what’s driving growth in the live resin vape space and
the challenges inherent in it. We’ll then show you creative ways to leverage True
Live resin vapes have seen year-over-year growth in the U.S. market, with Terpenes Solutions to help you launch, market, and scale live resin products
many consumers viewing them as a premium option within the vape category. to reach every customer segment.
The prioritization of an authentic experience is an opportunity to use the
power of the plant in innovative ways.

PAGE 13
 VA P E T R E N D S

What’s trending in
live resin vape
While distillate remains the most-used input for cannabis vapes, live resin is rapidly gaining ground, with year-over-year growth.
According to BDSA, live resin vapes now account for approximately 23% of vape dollar sales across tracked markets, making them
the second-largest subcategory after distillate. Terpene-rich and known to deliver a true-to-the-plant flavor and effects experience,
live resin satisfies rising consumer preferences.

Authenticity of Flavor Full Spectrum Effects Innovation in The Premiumization of

The whole-plant extraction preserves Consumers are increasingly drawn to live Extraction Methods Cannabis Products
more of the plant’s complete flavor resin products for their effects, which are
As the demand for purer, more potent As consumers become more discerning,
and aroma profile, including aroma often more representative of the original
products shifts the market towards high- there is a growing market for premium
compounds that go beyond just terpenes. cannabis plant. In addition to their impact
quality extraction methods, sales within cannabis vape products. Many are willing
Gassy, skunky thiols, fruity esters, on flavor, the aroma compounds captured
the live rosin and live resin vape segments to pay a higher price for a higher-quality
aledehydes, ketones, lactones, and more through live resin extraction also make
have grown, particularly among users experience. In a crowded market, a
contribute to the full, authentic flavor a major contribution to the Entourage
looking for artisanal, craft products. premium product stands out—especially if
profile of the plant. Effect, for a more rounded experience.
the price is still competitive.

PAGE 14
BUSINESS CASE

Premium Live Resin Vape

Create an ultra-premium product without the supply chain headache.

Financial: Marketing:
• Simplify your supply chain and avoid the hassle of changing • Focus on premium flavor and full-spectrum effects
packaging batch-to-batch • Tell an engaging story based on the full-plant extraction of Live
• Eliminate the need for in-house terpene extraction Resin Terpenes. Live Resin Terpenes provide premium flavor
and facilitate the Entourage Effect with difficult-to-capture aroma
compounds like esters, aldehydes, and thiols
• Appeal to consumers attracted to terpene-rich products by
highlighting Live Resin Terpenes on product packaging

Product Development:
• Go to market quickly with new trending strains using Live Resin
Terpenes
• Enhance and improve the flavor of live resin extract
Sales:
• Focus on high-yielding strains. Divide your yield into multiple
batches and add a different Live Resin Terpene Strain to each • Scale across markets with a consistent product
batch to launch multiple SKUs • Engage dispensaries with terpene education

PAGE 15
PRODUCT CONCEPT

The Connoisseur’s TRUE TE RPE NE S PRODUCT S F E ATURE D :

Gelatti Live Resin Terpene Strain Profile → Cannabis
Flavor Profile
Entourage
Effect Premium

Connoisseur A premium craft cannabis experience,

delivering authentic flavor and effects
Infuse Live Resin Extract with Live from a rich terpene profile.

Resin Terpenes
100% Cannabis
Target Consumer:
• Small but loud group focused on authenticity and the latest Transparent,
extraction techniques informative
packaging builds
Selling Points: trust and appeals to
experienced users.
• Premium craft cannabis experience
High-end packaging
• Increased entourage effect and premium flavor from a rich details enhance shelf
terpene profile presence, drawing in
discerning consumers
• Wide range of iconic and trending strain profiles appeal to new who appreciate
and growing segments craftsmanship and
quality.
• Hard-to-find or exotic strains
• A reliable premium experience, batch to batch

True Terpenes Inclusion Cost:

Gelatti Live Resin Terpene Pricing $4100/16oz*

*Website pricing. Call for volume pricing. Rarely seen outside of California, this strain is trending Expands options for consumers, whether
nevertheless and widely sought out for its balanced, potent they prefer a sleek all-in-on pen or a
Inclusion Rate (By Weight) Total Terpene % Cost / 1g Cart effects and sweet, spice-driven profile. traditional cartridge/pod setup.

8% Gelatti Live Resin Terpenes 8% $0.77

PAGE 16
 New & trending releases for Live Resin vapes

Live Resin Strains deliver craft KUSH GAS

cannabis flavor and aroma in a Alien OG Alien OG

consistent, scalable package.

Granddaddy Purple Durban Gelato
Kush Mintz Gelatti
OG Kush GG#4
HAZE PINE Rainbow Zelato GMO Cookies
Durban Gelato Alien OG Granddaddy Purple
Shop Now →
Gelatti GG#4 Jack
Jack Granddaddy Purple Jealousy OG
Papayaz Jack Kush Mintz
Paradise OG Jealousy OG Laughing Buddha
Super Lemon Haze Kush Mintz OG Kush
Shop Now → Laughing Buddha Papayaz
OG Kush Paradise OG
Papayaz
DESSERT
Permanent Marker
Rainbow Zelato Gelatti
Rainbow Zelato
Super Lemon Haze GMO Cookies
Super Lemon Haze
Wedding Cake Horchata
Wedding Cake
Wedding Cake
Shop Now → Shop Now →
CITRUS Shop Now →
Alien OG
Durban Gelato
Gelatti
GG#4
Jack
Kush Mintz FUNK Y TROPICAL
OG Kush GMO Cookies BERRY Horchata
Papayaz Papayaz Granddaddy Purple Jealousy OG
Super Lemon Haze Permanent Marker Permanent Marker Papayaz
Wedding Cake White Truffle White Truffle Rainbow Zelato
Shop Now → Shop Now → Shop Now → Shop Now →

PAGE 17
MARKET OPPORTUNITY

Live Resin Terpene Infused Distillate Vape

Create elevated products with great flavor & effects for a savvy &
cost-conscious consumer.

100% CANNABIS LIVE RE SIN - INF USE D LIVE RE SIN - INF USE D
Premium Live Resin-Infused Cannabis-Forward Distillate Cart Flavor-Forward Distillate Cart
Distillate Cart Live Resin + Canna-Forward Botanical Terpenes Live Resin + Flavor-Forward Botanical Terpenes

PAGE 18
BUSINESS CASE

Live Resin Terpene Infused Distillate Vape

Financial: Product Development:

• Expand into new consumer bases with Live Resin Terpene-Infused • Use Live Resin Terpenes to elevate flavor-forward, canna-forward, and
products 100% cannabis distillate vape
• Introduce existing customers to a more premium version of the products • Transform distillate into a premium vape experience. When added to
they love botanical terpenes, the result is a much richer flavor experience than
with botanical terpenes alone
• Combat price compression: As the price gap between live resin and
distillate narrows, leverage live resin inputs stay to competitive with a high- • Create and launch your own blends from two catalog items using our
terpene vape product, offering products that deliver a premium flavor Made to Create platform
experience without the premium price tag
• Appeal to fast-growing segments with a wide range of iconic and trending
strains, including iconic and hard-to-find strains
• Add a premium upsell to a distillate cart for a minimal increase in cost Sales:
• Unlock a new consumer base looking for products rich in cannabis
terps.
• Stand out in a crowded market with a differentiated, elevated
Marketing: distillate vape product
• Market as “100% Cannabis” (Live Resin Terpenes + Distillate), “Infused • Attract a wider consumer base with products that balance quality
with Live Resin Terpenes,” or “Infused with Cannabis Terpenes” and with affordability
charge a premium price for a slight increase in cost
• Scale across markets with a consistent product
• Tell the live resin story, focusing on enhanced flavor and more rounded
experience from the full plant terpene profile
• Appeal to consumers looking for full-spectrum, terpene-rich products

PAGE 19
PRODUCT CONCEPT

The Effects Enthusiast TRUE TE RPE NE S PRODUCT S F E ATURE D :

Super Lemon Haze Live Resin Terpene Strain Profile → Cannabis
Entourage
Effect
Value

Infuse Distillate with Live Resin Terpenes Expands options for consumers, whether
they prefer a sleek all-in-on pen or a
100% Cannabis traditional cartridge/pod setup.
Target Consumer:
• Cost-conscious, effects-savvy consumer: Knowledgeable
group who want full-spectrum effects and authentic
cannabis flavor

Selling Points:
• Premium experience at an affordable price An enhanced vape
• Increased entourage effect and authentic flavor from a rich experience for both savvy
and entry-level consumers.
terpene profile
• Everyday value without sacrificing live resin terpene profile
• Wide range of iconic and trending strain profiles appeal to new
+ growing segments
• Hard-to-find or exotic strains
• A reliable premium experience, batch to batch
High-end packaging details
differentiate on crowded
dispensary shelves.
True Terpenes Inclusion Cost:

Super Lemon Haze (SLH)

$4100/16oz*
Live Resin Terpene Pricing

*Website pricing. Call for volume pricing. A consistent top seller in the category, Transparent, informative
with 177% YOY growth in CA. packaging builds trust and
Inclusion Rate (By Weight) Total Terpene % Cost / 1g Cart appeals to experienced users.

8.5% SLH Live Resin Terpenes 8.5% $0.77

PAGE 20
PRODUCT CONCEPT

The Weekend TRUE TE RPE NE S PRODUCT S F E ATURE D :

Granddaddy Purple Live Resin Terpene Strain Profile → Cannabis
Flavor Profile
Entourage
Effect
Value

Connoisseur
GDP Cultivar Series Terpene Strain Profile →

Infuse Distillate with Canna-Forward

Botanical Terpenes + Live Resin Terpenes
Target Consumer:
• Cost-conscious, effects-savvy consumer: Knowledgeable Terpene education for
group who want full-spectrum effects and subtly an effects-focused
consumer.
enhanced cannabis flavor

Selling Points:
• Full cannabis flavor and enhanced effects at an affordable Well-known strain
sought after for its
price relaxing effects and
• Everyday value plus enhanced terpene profile reliable experience.

• Wide range of iconic and trending strain profiles

• Hard-to-find or exotic strains
True Terpenes Inclusion Cost: Premium flavor
and effects at a
competitive price
point.
Granddaddy Purple Live Resin Terpenes $4100/16oz*
GDP Cultivar Series Terpenes $2100/L*

*Website pricing. Call for volume pricing.

Inclusion Rate (By Weight)

Tier Total Terp % Cost / 1g Cart
(LR Terpenes + Botanical Terpenes)
Good 2% Live Resin + 5% Botanicals 7% $0.31 Market as Infused with Appeals to a consumer looking for a
Live Resin Terpenes. terpene rich experience.
Better 3.5% Live Resin + 3.5% Botanicals 7% $0.42

Best 5% Live Resin + 2% Botanicals 7% $0.53

PAGE 21
New & trending cannabis-forward Live Resin blends

CITRUS GAS

Gelonade + Jealousy OG Jack + Jack

NYC Diesel + Gelatti Galactic Gas + GG4
Tangie Dream + Alien OG Dosi Kush + Durban Gelato
King Louis XIII + Wedding Cake Original Z + OG Kush
Lemon Cherry Gelato + Super Lemon Haze Kush Mintz + Wedding Cake

KUSH
FRUITY
OG Kush + OG Kush
GDP + Granddaddy Purple
Kush Mintz + Kush Mintz
Pineapple Express + Papayaz
Watermelon Zlushie + White Truffle
Green Crack + Alien OG
Jealousy + Jealousy OG
Pink Rozay + Permanent Marker
GSC + GMO Cookies
Blueberry Cookies + GMO Cookies
GSC + Horchata

VA P E T R E N D S
FUNK Y
Add cannabis-derived terpenes to canna-forward
Zelato + Permanent Marker botanical profiles to create a more premium
Donny Burger + GG#4 experience, elevating cannabis flavor profiles and
Amnesia + Kush Mintz bringing value to the consumer.
Dosi Kush + Rainbow Zelato
Create your own blends and learn more →
Gelonade + Jack

PAGE 22
PRODUCT CONCEPT

The Flavor Trailblazer TRUE TE RPE NE S PRODUCT S F E ATURE D :

Rainbow Zelato Live Resin Terpene Strain Profile →
Rainbow Belts Flavor Infused Terpene Strain Profile →
Tropical
Entourage
Effect
Value

Infuse Distillate with Flavor-Forward

Botanical Terpenes + Live Resin Terpenes A mix of fruity rainbow
colors and cannabis leaves
Target Consumer:
represents a flavor-forward
• A growing consumer base looking for big fruit flavor and full full-spectrum experience
spectrum effects at a competitive price Detailed information
for the consumer
who is fully engaged
Selling Points: in customizing their
• Full-spectrum effects packaged in a bold, fruity flavor experience
experience
• Unique, trending flavors laid overtop of a popular strain’s
terpene strain profile
• Everyday value plus an enhanced terpene profile
• Wide range of iconic and trending strain profiles
• Hard-to-find or exotic strains
Market as Infused with
True Terpenes Inclusion Cost: Live Resin Terpenes

Rainbow Zelato Live Resin Terpenes $4100/16oz*

Rainbow Belts Flavor Infused Terpenes $2100/L*

*Website pricing. Call for volume pricing.

Inclusion Rate (By Weight)

Tier Total Terp % Cost / 1g Cart
(LR Terpenes + Botanical Terpenes)
Terpene Education paired with flavor notes
A flavor-boosted live resin experience, delivering mouth-
Good 2% Live Resin + 5% Botanicals 7% $0.31 helps budtenders and consumers select
wateringly juicy fruit flavors and the full Entourage Effect.
strains they will enjoy
Better 3.5% Live Resin + 3.5% Botanicals 7% $0.42

Best 5% Live Resin + 2% Botanicals 7% $0.53

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VA P E T R E N D S
DESSERT
Blending in a small amount of cannabis-derived
Cereal Milk + Gelatti
terpenes adds complexity to flavor-forward strains Ice Cream Cookies #8 + Wedding Cake
and creates a more premium product Sugar Cookie + GDP
Churroz + Horchata
Create your own blends and learn more →
Thin Mint Cookies + Kush Mintz

FRUITY
BERRY
Cannaloupe Haze + Alien OG
Gruntz + Permanent Marker White Gushers + Jack
Berry Gelato + Alien OG Watermelon Z + GMO Cookies
Strawberry Jelly + Jack Apple Fritter + GG#4
Blue Widow + Durban Gelato Cherry Pie + Wedding Cake

CITRUS
TROPICAL
Lemonade Kush + Super Lemon Haze
Caribbean Breeze + OG Kush
Sour Tangie + Gelatti
Pineapple Whip + Rainbow Zelato
Orange Creamsicle + Horchata
Sweet Island Skunk + GG#4
Twisted Citrus + Jack
Rainbow Belts + Jealousy OG
Pink Lemonade + White Truffle
Papaya Punch + Papayaz

New & trending flavor-forward Live Resin blends

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We Shape the Experience of
Over $6 Billion of Cannabis
Products Every Year
Our flavors have impact.
Learn how we can help you grow yours.

trueterpenes.com →

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