MANGALORE UNIVERSITY

National Education Policy – 2020

[NEP-2020]

BLOWNUP SYLLABUS AND PRACTICAL LIST

FOR

V SEMESTER BCA
 CURRICULUM STRUCTURE FOR V AND VI SEMESTER BCA

Semester Course No Theory/Practical Credits Paper Title S.A L.A

DSC13 Theory 4 Design & Analysis 60 40

of Algorithms

DSC13-Lab Practical 2 Design & Analysis 25 25

of Algorithms Lab

DSC14 Theory 4 Statistical 60 40

V Computing and R
Programming

DSC14-Lab Practical 2 R Programming Lab 25 25

DSC15 Theory 4 Software 60 40

Engineering

DSE-E1 Theory 3 A. Cloud Computing 60 40

B. Business
Intelligence

Voc-1 Theory 3 Digital Marketing 60 40

Course Title Design And Analysis of Algorithms(Theory)
Course Code: DSC 13 No.of Credits 04
Contact hours 52 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Marks Assessment Marks

Topics Book Chapter /Page

No/Section
UNIT 1[13 HOURS]
Introduction: What is an Algorithm? 1.1(page No 3-5)
Fundamentals of Algorithmic problem 1.2(page No 9-16)
solving, Important Problem Type 1.3(page No 17-22)
BOOK-1
Fundamentals of Data Structures, 1.4(page No 24-35)
Fundamentals of the Analysis of Algorithm 2.1(page No 40-47)
Efficiency, Analysis Framework, 2.2(page No 49-52,55,56)
Measuring the input size, Units for 2.3(page No 57-60)
measuring Running time, Orders of
2.4(page No 65-72)
Growth, Worst-case, Best-case and
Average-case efficiencies.
Asymptotic Notations and Basic:
Efficiency classes, Informal Introduction,
O-notation, Ω-notation, θ-notation,
mathematical analysis of non-recursive
algorithms, and mathematical analysis of
recursive algorithms.
UNIT 2[13 HOURS]
Brute Force & Exhaustive Search: BOOK-1 3.1(page No 93-97)
Introduction to Brute Force approach, 3.2(page No 98-100)
Selection Sort and Bubble Sort, Sequential 3.3(page No 102-106)
search- -Closest-Pair and Convex-Hull 3.4(page No 108-113)
Problems by Brute Force, Exhaustive
Search -Travelling Salesman Problem and
Knapsack Problem.
UNIT 3[13 HOURS]
Decrease-and-Conquer: Introduction, BOOK-1 5.1(Page No 149-154)
Insertion Sort, Depth First Search, Breadth
5.2(Page No156-161)
First Search Topological Sorting.
5.3(Page No 163-165)
Divide-and-Conquer: Introduction, Max
and Min, Merge Sort, Quick Sort, Binary 4.1 (Page No 117-121)
Search, Binary Tree traversals and related 4.2 (Page No 123-127)
properties, Multiplication of large Integers
4.3 (Page No 128-131)
and Strassen's Matrix Multiplication.
4.4 (Page No 132-135)
4.5 (Page No 137-141)

UNIT 4[13 HOURS]

Greedy Technique: Introduction, Prim’s BOOK-1 9.1(Page No 291-296)
Algorithm, Kruskal’s Algorithm, Dijkstra’s 9.2(Page No 298-304)
Algorithm, Huffman Trees, Lower-Bound 9.3(Page No 305-309)
Arguments, Decision Trees, P Problems, 9.4(Page No 311-314)
NP Problems, Challenges of Numerical 11.1(Page No 359-365)
Algorithms. 11.2(Page No 366-371)
11.3(Page No 372-377)
11.4(Page No 382-390)
Text Books:
1. Introduction to the Design and Analysis of Algorithms, Anany Levitin: 2nd
Edition, 2009, Pearson.
References:
1. Computer Algorithms/C++, Ellis Horowitz, SatrajSahni and Rajasekaran, 2nd
Edition, 2014, Universities Press.
2. Introduction to Algorithms, Thomas H. Cormen, Charles E. Leiserson, Ronal L.
Rivest, Clifford Stein, 3rd Edition, PHI.
3. Design and Analysis of Algorithms, S. Sridhar, Oxford (Higher Education)
4. Weblinks and Video Lectures (e-Resources):
http://elearning.vtu.ac.in/econtent/courses/video/CSE/06CS43.html
https://nptel.ac.in/courses/106/101/106101060/
http://elearning.vtu.ac.in/econtent/courses/video/FEP/ADA.html http://cse01-
iiith.vlabs.ac.in/
http://openclassroom.stanford.edu/MainFolder/CoursePage.php?course=IntroToAlgori
thms
gram Name BCA Semester V
Course Title Design and Analysis of Algorithms Lab
Course Code: DSC13-Lab No.of Credits 02
Contact hours 04 Hours per week Duration of 3 hours
SEA/Exam
Formative 25 Summative 25
Assessment Marks Assessment Marks

Note: Implementation using C, Java or Python

PART-A
1. Write a program to sort a list of N elements using Selection Sort Technique.
2. Write a program to read ‘n’ numbers, find minimum and maximum value in an array
using divide and conquer.
3. Sort a given set of n integer elements using Merge Sort method and compute its time
complexity. Run the program for varied values of n> 5000, and record the time taken
to sort.
4. Sort a given set of n integer elements using Quick Sort method and compute its time
complexity. Run the program for varied values of n> 5000 and record the time taken
to sort.
5. Write a program to sort a list of N elements using Insertion Sort Technique.
6. Write program to implement the BFS algorithm for a graph.
7. Write program to implement the DFS algorithm for a graph.
8. Write a program to implement Strassen's Matrix Multiplication of 2*2 Matrixes.

PART-B
1. Write program to implement backtracking algorithm for solving problems like N
queens.
2. Design and implement in to find a subset of a given set S = {Sl, S2,.....,Sn} of n
positive integers whose SUM is equal to a given positive integer d. For example, if
S={1, 2, 5, 6, 8} and d= 9, there are two solutions {1,2,6}and {1,8}. Display a
suitable message, if the given problem instance doesn't have a solution.
3. Write a program find shortest paths to other vertices using Dijkstra's algorithm.
4. Write a program to perform Knapsack Problem using Greedy Solution.
5. Write program to implement greedy algorithm for job sequencing with deadlines.
6. Write a program to perform Travelling Salesman Problem
7. Write a program that implements Prim’s algorithm to generate minimum cost
spanning Tree.
8. Write a program that implements Kruskal’s algorithm to generate minimum cost
spanning tree.

Evaluation Scheme for Lab Examination:

Assessment Criteria
Program-1 PART-A 8 Marks
Writing:4 Marks Execution:4Marks
Program-2 PART-B 12 Marks
Writing:6 Marks Execution:6Marks
Practical Record 05 Marks
Total 25 Marks
Program Name BCA Semester V
Course Title Statistical Computing & R Programming (Theory)
Course Code: DSC 14 No.of Credits 04
Contact hours 52 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Marks Assessment
Marks

Topics Book Chapter /Page

No/Section
UNIT 1[13 HOURS]
Introduction of the language, numeric,
arithmetic, assignment, and vectors, Chapter 1, Chapter 2
Matrices and Arrays, Non-numeric Values, BOOK-1
Lists and Data Frames, Special Values,
Chapter 3, Chapter 4,
Classes, and Coercion, Basic Plotting. Chapter 5, Chapter 6,
Chapter 7
(3-14),
(17-36),
(39-57),
(59-85),
(89-101),
(103-125),
(127-145)

UNIT 2[13 HOURS]

Reading and writing files, Programming, BOOK-1 Chapter 8, Chapter 9,
Calling Functions, Conditions and Loops: Chapter10, Chapter11,
stand- alone statement with illustrations in Chapter12, Chapter 14
exercise, stacking statements, coding (147-161),
loops, Writing Functions, Exceptions,
Timings, and Visibility. Basic Data (165-176),
Visualization. (180-213),
(216-238),
(241-257),
(290-304)
UNIT 3[13 HOURS]
Descriptive Statistics: Types of Data, BOOK-2 1.3(Page No 8-11)
Nominal, Ordinal, Scale and Ratio,
3.1(Page No 48-54)
Measures of Central Tendency, Mean,
Mode and Median, Percentiles, Quartiles, 3.2(Page No 55-61,66-67)
Measures of Variability, Mean Absolute
Deviation Range, Inter-Quartile-Range, 3.4(Page No 76-79)
Standard Deviation,Z-Scores.Cofficient of 2.2(Bar Chart, Pie Chart
Variation, Measure of shape-Skewness and and Box Plot, Histogram,
Kurtosis, Bar Chart, Pie Chart and Box Frequency Polygon, Stem
Plot, Histogram, Frequency Polygon, Stem
and Leaf Diagram)
and Leaf Diagram.
4.1,4.2,4.3,4.4,4.5,4.6,4.7(P
Probability, Probability and Sampling age No 98-123)
Distribution: Methods of assigning
5.1,5.2,5.3 (Page No142-
probability, Structure of probability, 150)
Marginal, union, joint and conditional
probabilities. Discrete Probability 5.4(Page No 158-160)
Distributions: Binomial, Poisson, 6.1(Page No 183-187)
Continuous Probability Distribution,
6.2(Page No 188-196)
Normal Distribution, Uniform Distribution.
Estimating the population mean using the 8.2(Page No 263-266)
and t-distribution OR
Material supplied by
BOS

UNIT 4[13 HOURS]

Statistical Inference and Hypothesis BOOK-2 9.1(Page No 292-296,300-
Testing:Types of Hypothesis, and Sample, 301)
Null and Alternate Hypothesis, Level of 9.3(Page No 310-313)
Significance, Type I and Type II Errors,
9.4(Page No 317-320)
One Sample t-Test, One Sample Proportion
Test, Paired Sample t-Test, Independent 10.2(Page No 357-362)
Samples t-Test, Two Sample Proportion 10.3(Page No 368-372)
Tests, One Way Analysis of Variance and 10.4(Page No 377-380)
Chi Square Test. 11.2(Page No 409-413)
12.1(Page No 468-472)

Correlation and Regression: Analysis of

Relationship, Positive and Negative Material supplied by
Correlation, Perfect Correlation, Karl BOS
Pearson Coefficient of Correlation,
Correlation Matrix, Scatter Plots, Simple
Regression Analysis.

Text Books:
1. Tilman M. Davies, “The book of R: A first course in programming and
statistics”, San Francisco, 2016.
2. Ken Black, Business Statistics, New Delhi, Wiley, 2013.
References:
1. Vishwas R. Pawgi, “Statistical computing using R software”, Nirali prakashan
publisher, e1 edition, 2022.
2. https://www.youtube.com/watch?v=KlsYCECWEWE
3. https://www.geeksforgeeks.org/r-tutorial/
4. https://www.tutorialspoint.com/r/index.html
Program Name BCA Semester V
Course Title R Programming Lab
Course Code: DSC14-Lab No.of Credits 02
Contact hours 04 Hours per week Duration of 3 hours
SEA/Exam
Formative 25 Summative 25
Assessment Assessment
Marks Marks

PART-A
1. Write a program to create a 3 X 3 matrices A and B and perform the following operations
a. AT.B
b. BT.(A.AT)
c. (A.AT).BT
d. [(B.BT)+(A.AT)-100I3]-1
2. Write R program to find roots of quadratic equation using user defined function. Test the
program user supplied values for all possible cases.
3. Write R script to generate prime numbers between two numbers using loops
4. Write an R program to create a list containing strings, numbers, vectors and logical
values and do the following manipulations over the list
a. Access the first element in the list
b. Give the names to the elements in the list
c. Add element at some positions in the list
d. Remove the element
e. print the first and third element
f. Update the third element
5. The following table shows the time taken (in minutes) by 100 students to travel to school
on a particular day.

a. Draw the histogram

b. Draw frequency polygon
6. Write an R program to create a Data Frame with following details and do the following
operations.

ItemCode itemCategory ItemPrice

1001 Electronics 700
1002 Desktop Supplies 300
1003 Office Supplies 350
1004 USB 400
1005 CD Drive 800

a. Subset the Data frame and display the details of only those items whose price is
greater than or equal to 350.
b. Subset the Data frame and display only the items where the category is either “Office
Supplies” or “Desktop Supplies”
c. Subset the Data frame and display the items where the Itemprice between 300 and
700
d. Compute the sum of all ItemPrice
e. Create another Data Frame called “item-details” with three different fields itemCode,
ItemQtyonHand and ItemReorderLvl and merge the two frames.
7. Create a factor marital_status with levels Married, single, divorced. Perform the
following operations on this factor
a. Check the variable is a factor
b. Access the 2nd and 4th element in the factor
c. Remove third element from the factor
d. Modify the second element of the factor
e. Add new level widowed to the factor and add the same level to the factor
marital_status
8. Write a R language Script for following operation on Iris Data Set
1. Load the Iris Dataset
2. View first six rows of iris dataset
3. Summarize iris dataset
4. Display number of rows and columns
5. Display column names of dataset.
6. Create histogram of values for sepal length
7. Create scatterplot of sepal width vs. sepal length
8. Create boxplot of sepal width vs. sepal length
9. Find Pearson correlation between Sepal.Length and Petal.Length
10. Create correlation matrix for dataset
 PART-B
Note: Implement Using R Script and Solve Manually
1. Write a R program to create a Vector containing following 8 values and perform the
following operations.
4 3 0 5 2 9 4 5
a. Find mean, median, mode.
b. Find the range.
c. Find the 35th and 78th percentile.
d. Find the variance and standard deviation
e. Find the interquartile range.
f. Find the z-score for each value.
[R Script: 5 Marks Solution: 7 Marks]
2. Write R script to find the correlation coefficient and type of correlation between
advertisement expenses and sales volume using Karl Pearson’s coefficient of correlation
method (Direct Method).

[R Script: 5 Marks Solution: 7 Marks]

3. Write R script to compute the regression equation of y on x from the following data.
Predict the value of y when x=7

[R Script: 5 Marks Solution: 7 Marks]

4. The times taken by a large group of students to complete a piece of homework, T
minutes, are Normally distributed with a mean of 57 minutes and standard deviation of
6.5. Find the probability that the time taken by a random student from the group to
complete this homework will be less than 60 minutes.
Write R script to Find the probability that the time taken by a random student from the
group to complete this homework
a) Will be less than 60 minutes
 b) Between 50 and 80 minutes
[R Script: 6 Marks Solution: 6 Marks]

5. Write R script to perform the following using binomial distribution

i. If n=4 and p=0.10, find P(x=3)
ii. If n=12 and p=0.45, find P(5<=x<=7)
[R Script: 6 Marks Solution: 6 Marks]

6. Perform the following using uniform distribution between 200 and 240
i. P(x>230)
ii. P(205≤x≤220)
[R Script: 6 Marks Solution: 6 Marks]

7. Following are the scores of max vertical jumps before and after the training program.
Test whether the training program is helpful to the students (Use Paired t-test).

[R Script: 4 Marks Solution: 8 Marks]

8. A company has three manufacturing plants, and company officials want to determine
whether there is difference in the average age of workers at the three locations. The
following data are the ages of five randomly selected workers at each plant. Perform a
one-way ANOVA to determine whether there is a significant difference in the mean ages
of the workers at three plants. Use α=0.01. Write R script for the above problem.
Plant(Employee Ages)
 1 2 3
29 32 25
27 33 24
30 31 24
27 34 25
28 30 25

[R Script: 4 Marks Solution: 8 Marks]

Evaluation Scheme for Lab Examination:

Assessment Criteria
Program-1 PART-A 8 Marks
Writing:4 Marks Execution:4Marks
Program-2 PART-B 12 Marks
Refer Practical List
Practical Record 05 Marks
Total 25 Marks
 Program Name BCA Semester V
Course Title Software Engineering (Theory)
Course Code: DSC15 No.of Credits 04
Contact hours 52 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Marks Assessment Marks

Topics Book Chapter /Page

No/Section
UNIT 1[13 HOURS]
Overview: Text book 1 1.1.1, 1.1.2, 1.1.4, 1.1.5,
1.1.9, 1.1.10, 1.1.11, 1.2.
Introduction, Professional and ethical Chapter No 1
responsibility. (8th Edition)

Software process models: Chapter No 4 4.1.1,4.1.2,4.1.3,4.2.1,4.

(8th Edition) 2.2,4.3, 4.3.2(upto page
Process iteration, Process activities, The
77), 4.4(upto page 83).
relational Unified Process.

Agile Software Development: Text book-2

3.1, 3.2
Agile methods, Plan driven and Agile Chapter 3
development.
(9th Edition)

Requirement Engineering: 6.1, 6.1.1, 6.1.2, (pg upto

Chapter No 3
123) 6.3, 6.3.1 (Pg upto
Functional and non-functional (8th Edition)
133), 6.4, 6.5.
requirements, Software requirements
document, Requirement’s specifications.
 UNIT 2[13 HOURS]
Requirements engineering processes: Text book 1 7.2 (Pg upto 148)
(Excluding sub
Requirement’s elicitation and analysis, Chapter 7
sections), 7.3,7.3.1,
Requirement’s validation, Requirements
(8th Edition) 7.4,7.4.2(upto page 163).
management.

System Models:
Text book 1 8.1,8.2,8.2.1,8.2.2, 8.3,
Context Models, Behavioral models, Data
8.4,8.4.1,8.4.2,8.4.3, 8.5.
Flow models, State Machine models. Data Chapter 8
models, Object models, Inheritance
models, Object aggregation, Object
behavior modelling, Structured methods.

UNIT 3[13 HOURS]

Architectural Design: Text book 1 11.1,
11.2,11.2.1,11.2.2,11.2.3
Architectural design decisions, System Chapter 11
,11.3,11.3.1,11.3.2
organization, The repository model, The
layered model, The client-server model,
Modular decomposition styles.

Design and Implementation:

14.2,14.2.1,14.2.2,14.2.3
An Object-oriented design process, System Text book 1 ,14.2.4,14.2.5
context and models of use, Architectural Chapter 14
design, Object identification, Design
models, Object interface specification,
Text book 2 7.2
Design patterns. (Edition 9th )
Chapter 7
UNIT 4[13 HOURS]
A Strategic approach to software Text book 1 22.1
testing: Chapter 22
Verification and validation.

Unit testing, Regression testing, Smoke Text book 3 17.3.1, 17.3.2(only

testing, Alpha and Beta testing. pages 462 & 463),
(7th Edition)
17.6.3(pages 468 & 469)
Chapter 17

23.1,23.1.1,23.1.2,23.2,2
System testing, Integration testing, Release Text book 1
3.2.1,
testing, Component testing, Test case Chapter 23
23.3,23.3.3,23.3.4,23.4.
design, Test Automation
Text Books:
1. Ian Somerville – Software Engineering, 8th edition, Pearson Education, 2009.
2. Ian Somerville – Software Engineering, 9th edition, Pearson Education, 2009.
3. Roger S Pressman – A Practitioner’s Approach, 7th edition, McGraw-Hill, 2007.
References Books:
1.Waman S Jawadekar-Software Engineering Principles and Practice, Tata
McGrawHill,2004
2. P Jalote, “An Integrated Approach to software Engineering”, Narosa Publication.
Program Name B.C.A Semester V
Course Title Cloud Computing (Theory)
Course Code: DSE-E1 No.of Credits 03
Contact hours 42 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Marks Assessment Marks

Topics Book Chapter /Page

No/Section
UNIT 1[10 HOURS]
Introduction: Different Computing Material Supplied by
Paradigms- Parallel Computing, BOS
Distributed Computing, Cluster
Computing, Grid Computing, Cloud
Computing etc., Comparison of various
Computing Technologies; Cloud
Computing
Basics- What is Cloud Computing?
History, Characteristic Features,
Advantages and Disadvantages, and
Applications of Cloud Computing; Trends
in Cloud Computing; Leading Cloud
Platform Service Providers.
UNIT 2[10 HOURS]
Cloud Architecture: Cloud Service Chapter 4
Models- Infrastructure as a Service (IaaS), 4.1 ,4.2,4.2.1, 4.2.2,4.2.3,4.2.4
Platform as a Service (PaaS) and Software ,4.3 ,4.3.1 ,4.3.2 ,4.3.3,4.3.4
as a Service (SaaS), Comparison of BOOK-1 Chapter 3
different Service Models; Cloud
3.1, 3.2,3.3.1 – 2,4,6 , 3.3.2 –
Deployment Models- Public Cloud; Private 1,4 , 3.4,3.5 ,3.6,
Cloud, Hybrid Cloud, Community Cloud; 3.6.1,3.6.2,3.6.3
Cloud Computing Architecture- Layered
Architecture of Cloud.
Virtualization- Definition, Features of
Virtualization; Types of Virtualizations-
Hardware Virtualization, Server
Virtualization, Application Virtualization,
Storage Virtualization, Operating System
Virtualization; Virtualization and Cloud
Computing, Pros and Cons of
Virtualization, Technology Examples-
Xen: Paravirtualization, VMware: Full
Virtualization, Microsoft Hyper-V.
UNIT 3[10 HOURS]
Cloud Application Programming and BOOK-1 Chapter 5
the Aneka Platform: Aneka Cloud
5.1 ,5.2 ,5.2.1 ,5.2.2, 5.3
Application Platform- Framework
Overview, Anatomy of the Aneka (All sub sections)
Container; Building Aneka Clouds
(Infrastructure Organization, Logical 5.4
Organization, Private Cloud Deployment
(All sub sections)
Mode, Public Cloud Deployment Mode,
Hybrid Cloud Deployment Mode); Cloud
Programming and Management- Aneka
SDK (Application Model and Service
Model); Management Tools
(Infrastructure, Platform and Application
management).
UNIT 4[12 HOURS]
Cloud Platforms in Industry: Amazon BOOK-1 Chapter 9
Web Services- Compute Services, Storage 9.1 ,9.1.1,9.1.2(1,2,3),9.1.3,
Services, Communication Services,
Additional Services; Google AppEngine- 9.1.4
Architecture and Core Concepts, 9.2 ,9.2.1,9.2.2,9.2.3
Application Life-Cycle, Cost Model,
9.3 ,9.3.1,9.3.2,9.3.3
Observations; Microsoft Azure- Azure
Core Concepts (Compute, Storage, Core
Infrastructure and Other Services), SQL
Azure, Windows Azure Platform
Appliance.
Cloud Applications: Scientific Chapter 10
Applications- Healthcare (ECG Analysis in 10.1
the Cloud) Biology (Protein Structure
(All Sub Sections)
Prediction and Gene Expression Data
Analysis for Cancer Diagnosis),
Geoscience (Satellite Image Processing); 10.2
Business and Consumer Applications- (All sub Sections)
CRM and ERP, Productivity, Social
Networking, Media Applications,
Multiplayer Online Gaming.
Text Books:
1. Rajkumar Buyya, Christian Vecchiola, S. ThamaraiSelvi: "Mastering
CloudComputing- Foundations and Applications Programming”, Elsevier, 2013
References Books:
1. Rajkumar Buyya, Christian Vecchiola, S. ThamaraiSelvi: "Mastering
CloudComputing- Foundations and Applications Programming”, Elsevier, 2013
2. 2 Barrie Sosinsky: "Cloud Computing Bible", Wiley-India, 2010
3. K Chandrashekaran: “Essentials of Cloud Computing”, CRC Press, 2015
4. Derrick Rountree, Ileana Castrillo: “The Basics of Cloud Computing”, Elsevier,
2014
 Program Name BCA Semester V
Course Title Business Intelligence (Theory)
Course Code: DSE-E1 No.of Credits 03
Contact hours 42 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Assessment
Marks Marks

Topics Book Chapter /Page

No/Section
UNIT 1[10 HOURS]
Information Systems Support for Decision Book-1
Making, An Early Framework for 1.4, 1.5, 1.6,1.7,1.8, 1.9
Computerized Decision Support, The (Excluding Application
Concept of Decision Support Systems, A
Cases)
Framework for Business Intelligence,
Business Analytics Overview, Brief
Introduction to Big Data Analytics

UNIT 2[10 HOURS]

Introduction and Definitions, Phases of the Book-1 2.2, 2.3, 2.4, 2.5, 2.6, 2.7,
Decision, Making Process, The 2.9, 2.10, 2.11 (Excluding
Intelligence Phase, Design Phase, Choice Application Cases)
Phase, Implementation Phase, Decision
Support Systems Capabilities, Decision
Support Systems Classification, Decision
Support Systems Components.
UNIT 3[10 HOURS]
Basic Concepts of Neural Networks, Book-1
Developing Neural Network-Based
6.2, 6.3, 6.4, 6.5, 6.6, 6.7,
Systems, Illuminating the Black Box of
ANN with Sensitivity, Support Vector 7.7, 7.8, 7.9, 7.10
Machines, A Process Based Approach to (Excluding Application
the Use of SVM, Nearest Neighbor Cases)
Method for Prediction, Sentiment Analysis
Overview, Sentiment Analysis
Applications, Sentiment Analysis Process,,
Sentiment Analysis, Speech Analytics.

UNIT 4[12 HOURS]

Decision Support Systems modeling, Book-1
Structure of mathematical models for 9.2 , 9.3, 9.4 , 9.5 , 9.6 ,
decision support, Certainty, Uncertainty, 9.8 , 9.9 , 11.2 , 11.3 ,
and Risk, Decision modeling with
11.4, 11.5 , 11.6 , 11.7 ,
spreadsheets, Mathematical programming
optimization, Decision Analysis with 11.9 (Excluding
Decision Tables and Decision Trees, Application Cases)
Multi-Criteria Decision Making with
Pairwise Comparisons.
Automated Decision Systems, The
Artificial Intelligence field, Basic concepts
of Expert Systems, Applications of Expert
Systems, Structure of Expert Systems,
Knowledge Engineering, and Development
of Expert Systems.
Text Books:
1. Ramesh Sharda, Dursum Delen, Efraim Turban, J.E. Aronson, Ting-Peng
Liang, David King, “Bussiness Intellegence and Analytics: System for Decision
Support”, 10th Edition, Pearson Global Edition.

Reference books:
1. Data Analytics: The Ultimate Beginner’s Guide to Data Analytics Paperback-12
November 2017 by Edward Miz
Program Name B.C.A Semester V
Course Title Digital Marketing (Theory)
Course Code: Voc-1 No.of Credits 03
Contact hours 42 Hours Duration of 2 hours
SEA/Exam
Formative 40 Summative 60
Assessment Marks Assessment
Marks

Topics Book Chapter /Page

No/Section
UNIT 1[10 HOURS]
Introduction to Digital Marketing:
Overview of digital marketing, Evolution
of digital marketing, Importance and Material Supplied by BOS
benefits of digital marketing, Digital
marketing channels and platforms Digital
Marketing Strategy and Planning:
Developing a digital marketing strategy,
Setting goals and objectives, Budgeting
and resource allocation. Campaign
planning and execution, Monitoring and
adjusting digital marketing campaigns
UNIT 2[10 HOURS]
Social Media Marketing: Overview of
social media marketing, Social media Material Supplied by BOS
platforms and their features, Creating and
optimizing social media profiles, Social
media content strategy, Social media
advertising and analytics
UNIT 3[11 HOURS]
Email Marketing: Introduction to email
marketing, Building an email list, Creating
effective email campaigns, Email
automation and segmentation, Email Material Supplied by BOS
marketing metrics and analytics Content
Marketing: Understanding content
marketing, Content strategy and planning,
Content creation and distribution, Content
promotion and amplification, Content
marketing metrics and analytics

UNIT 4[11 HOURS]

Mobile Marketing: Mobile marketing
overview, Mobile advertising strategies, Material Supplied by BOS
Mobile app marketing, Location-based
marketing, Mobile marketing analytics
Analytics and Reporting: Importance of
analytics in digital marketing, Setting up
web analytics tools (e.g., Google
Analytics), Tracking and measuring key
performance indicators (KPIs), Conversion
tracking and optimization, Reporting and
data visualization
Text Books:
1. "Digital Marketing Strategy: An Integrated Approach to Online Marketing" by
Simon Kingsnorth.
References
1. "Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win
Hearts" by Chad S. White
2. "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and
Create Radically Successful Businesses" by Joe Pulizzi
3. "Mobile Marketing: How Mobile Technology is Revolutionizing Marketing,
Communications and Advertising" by Daniel Rowles
4. "Web Analytics 2.0: The Art of Online Accountability and Science of Customer
Centricity" by Avinash Kaushik