ROLL NO. SIGN.

OF STUDENT

ROOM NO. ________________________ SIGN. OF INVIGILATOR

END TERM EXAMINATION, JAN- 2024

M.TECH.
AGRI-HORTI PRODUCE SUPPLY CHAIN MANAGEMENT
AES 516
Time: 3:00 Hrs. M.M.: 100
Note: 1. This paper consists of three parts: Part-A (30 marks), Part-B (40 marks) & Part-C (30 marks)
respectively.
2. Part-A having objectives / fill in the blanks / true and false and matching type questions. The students have
to attempt all questions from Part-A in the Question Paper itself. Time allotted for Part-A is 40 minutes.
3. The students have to attempt 8 questions from Part-B and 3 questions from Part-C in the Answer Book.
Time allotted for Part-B and Part-C is 2:20 Hrs.
PART-A
1. Answer the following 30
A : Indicate True or False: 5x1
(i) Supply chain management (SCM) is involved with integrating three key flows i.e., information,
product, and methods.
(ii) The HACCP system primarily focuses on end-product testing to ensure food safety.
(iii) Direct marketing channels involve the use of intermediaries such as wholesalers and retailers.
(iv) ERP systems focuses on financial aspects of business operations and do not impact supply chain
functions.
(v) The bullwhip effect enables different stages of the supply chain to have a consistent estimate of
what demand looks like.

B: Fill in the Blanks: 10 x 1

(i) The value chain concept was introduced by ____________ to describe how businesses could
create a competitive advantage through their internal activities.
(ii) SCOR model consists of five core processes: Plan, Source, ____________, Deliver, and Return.
(iii) Codex Alimentarius is a collection of international standards, codes of practice, and guidelines
related to ____________.
(iv) APEDA was established in the year ____________ to provide a holistic approach to the export
sector of agricultural and processed food products.
(v) Measuring lead times, order accuracy, and inventory turnover are examples of ____________
used in supply chain quantification.
(vi) Outbound logistics in agri-horti produce involves the ____________ of goods from producers to
consumers or other points in the supply chain.
(vii) A ____________________is a source of an organization’s electronically stored data.

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(viii) __________________ is driven by a production schedule that is defined and controlled by
management policy.
(ix) RFID tags are attached to products, pallets, or containers and contain unique identifiers, allowing
for ____________ tracking in the supply chain.
(x) By using the ______________, organizations can achieve better network optimization and reduce
the complexity of their supply chain network.

C : Write short answer of the following questions : 5x2

(i) Difference between Supply Chain Vs Value Chain.
(ii) Role of ISO in Supply Chain
(iii) Key Performance Indicators (KPIs)
(iv) Rationale for ERP Implementation
(v) Why block chain required in supply chain?

D. Tick the best alternative: 5x1

(i) Which of the following is a key component of supply chain planning?
(a) Demand forecasting (b) Order fulfillment
(c) Product manufacturing (d) Customer service
(ii) Which of the following is a primary objective of GFSI?
(a) Promoting fast food consumption (b) Enhancing food flavors
(c) Ensuring global food safety standards (d) Supporting food marketing strategies
(iii) In benchmarking, what does the term "best practices" refer to?
(a) The cheapest practices in the industry (b) Practices that are only applicable to
large corporations
(c) Proven and effective methods that lead to (d) Practices without industry standards
superior performance
(iv) What does "lead time" refer to in supply chain management?
(a) The time it takes to manufacture a product (b) The time it takes for a product to reach
the customer after being ordered

(c) The time it takes to transport goods from (d) The time it takes to unload goods at a
one location to another warehouse
(v) What role does a "third-party logistics provider" (3PL) play in the supply chain?
(a) Manages procurement for a company (b) Handles transportation and distribution
activities for a company

(c) Manufactures products on behalf of a (d) Provides customer service for a

company company

PART-B
Answer any eight questions from the following: 8x5
2. Consider a scenario in the horticulture industry where fresh fruits are sourced from farms and
distributed to retail markets. Identify and explain various factors that can significantly impact the

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 quality of horticulture crops within the supply chain. Provide real-world examples to illustrate
these factors and their implications on overall crop quality.
3. “SCM philosophy drives supply chain members to have a customer orientation.” Explain.
4. Discuss the key components of GFSI bench marking and the benefits it offers to businesses in the
food supply chain.
5. How can food fraud and adulteration in the Indian food market be prevented with the help of BIS
standards? Give an instance of a BIS standard that addresses the avoidance of food adulteration.
6. Explain the role of marketing in influencing demand and how this demand can be quantified in
the context of supply chain management. Provide examples.
7. Marketing channels for agricultural products vary from product to product, country to country,
lot to lot and time to time. Explain the statement with suitable examples. Discuss the components
of the supply chain for the horticulture products.
8. Explain the export / import policies in India and their implementation.
9. Explain the design of an ERP (Enterprise Resource Planning) system, elucidating its key
components. Also, provide a comprehensive comparison of ERP with Electronic Data Interchange
(EDI), in the realm of business processes and information exchange.
10. Explain the concept of blockchain technology. Elucidate how blockchain technology can be
beneficial in revolutionizing the horticultural supply chains with suitable example.
11. Discuss the various conflict resolution strategies that can be adopted in the case of channel
conflict. Elucidate the types of channel conflicts that can arise in the context of food supply chain
management."

PART-C
Answer any three questions from the following: 3 x 10
12. Discuss various models of supply chain. What are the existing issues / challenges associated with
SC of fruits and vegetable sector and discuss about their solutions?
13. Discuss the pivotal role of the Food Safety and Standards Authority of India (FSSAI). Provide a
detailed analysis of FSSAI's regulations, initiatives, and mechanisms aimed at safeguarding
agricultural products from production to consumption. Additionally, explore the implications of
FSSAI's interventions on both farmers and consumers within the agricultural ecosystem.
14. Define the bullwhip effect and its implications on the efficiency and sustainability of the
agricultural supply chain. Discuss the factors contributing to the bullwhip effect and its potential
consequences on farmers, suppliers, and other stakeholders. Also, enlist various strategies and
technologies that can mitigate the bullwhip effect.
15. Explain the following terms with respect to food supply chain systems
(a) Invention Management System
(b) IOT application I traceability
(c) Big data with data analysis
16. Examine the role of logistics management in planning and coordinating activities to attain desired
levels of delivered service and quality while minimizing costs. Discuss how technological
advancements contribute to efficiency, transparency, and overall improvement in the distribution
processes of agricultural products.