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Example Commercial Script-1

The document contains a commercial script for BoostEnergy, showcasing its benefits for busy individuals like Sarah who struggle with fatigue during the workday. It emphasizes the product's natural ingredients and energy-boosting qualities, encouraging viewers to order online with a discount offer. Additionally, the document provides tips for writing effective commercial scripts and outlines various scenarios for creating commercials targeting different products and audiences.

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kashish rajpurohit
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253 views4 pages

Example Commercial Script-1

The document contains a commercial script for BoostEnergy, showcasing its benefits for busy individuals like Sarah who struggle with fatigue during the workday. It emphasizes the product's natural ingredients and energy-boosting qualities, encouraging viewers to order online with a discount offer. Additionally, the document provides tips for writing effective commercial scripts and outlines various scenarios for creating commercials targeting different products and audiences.

Uploaded by

kashish rajpurohit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Example Commercial Script:

[Scene 1: INT. OFFICE – DAY]


Camera shows a woman, SARAH, looking drained and stressed at her desk, rubbing her eyes.
Narrator (V.O.):
"Ever feel like you’re running on empty by 3 PM? You’re not alone..."
[Scene 2: Close-up on Sarah’s tired face. The clock strikes 3 PM.]
Narrator (V.O.):
"Meet Sarah. She’s busy, stressed, and always feeling tired during the workday."
[Scene 3: Sarah reaches for a can of BoostEnergy on her desk. She opens it and takes a sip.
Her face lights up.]
Narrator (V.O.):
"That’s where BoostEnergy comes in. A natural energy drink that keeps you focused, refreshed,
and ready to tackle the rest of the day."
[Scene 4: Sarah is now smiling, answering emails, and efficiently managing tasks. The
office around her seems brighter and more energized.]
Narrator (V.O.):
"Packed with vitamins, no sugar, and made with all-natural ingredients — BoostEnergy gives
you a clean energy boost that lasts without the crash."
[Scene 5: Sarah is now happily interacting with a colleague. The camera zooms in on the
BoostEnergy can.]
Narrator (V.O.):
"Try BoostEnergy today and power through your day."
[Scene 6: TEXT ON SCREEN: “Order now at BoostEnergy.com – 10% off your first
order!”]
Narrator (V.O.):
"Order now at BoostEnergy.com and get 10% off your first purchase."
[Scene 7: End with logo and upbeat music.]

Tips for Writing a Commercial Script:


1. Know the Duration: Commercial scripts vary in length, so ensure the script is tailored to
fit a 15, 30, or 60-second spot. The shorter the script, the more concise and direct it must
be.
2. Focus on Visuals: Commercials are visual storytelling. Think about how the images,
actions, and product shots will complement the script.
3. Keep It Simple: Avoid complicated jargon or messaging. Focus on one main idea to
communicate and make sure it's easy for the audience to understand.
4. Use Active Voice: Keep the script active and direct to maintain energy and keep the
audience engaged.
5. Make It Memorable: Whether through humor, surprise, or a strong visual element, make
sure your commercial is something people will remember.
6. Test and Revise: After drafting, revise the script to ensure clarity, emotional impact, and
a clear message. If possible, test it with others to get feedback before finalizing it.
Scenario-Based Questions for Scriptwriting in Commercials

1. New Tech Product Launch


Scenario:
A new smartwatch is being launched in the market. It has innovative features like health
tracking, water resistance, and extended battery life. The target audience is busy professionals
and health-conscious individuals aged 25-45.
Question:
Write a 30-second commercial script for this smartwatch, showcasing its key features. The
commercial should appeal to both professionals who need efficiency and individuals who are
focused on fitness.

2. Seasonal Sale
Scenario:
A clothing brand is running a big seasonal sale (e.g., summer clearance). The brand wants to
appeal to young adults aged 18-30 who are fashion-conscious and looking for affordable options.
Question:
Write a 15-second commercial script for the seasonal sale. The script should highlight the
discount, emphasize the urgency of the sale, and create excitement among the target audience.

3. Eco-Friendly Cleaning Product


Scenario:
A new eco-friendly cleaning product has been developed. It’s made from biodegradable
ingredients, and the company markets it as a healthier, safer alternative for families with young
children and pets.
Question:
Write a 30-second commercial script that highlights the eco-friendliness, safety features, and
effectiveness of the cleaning product. The commercial should appeal to environmentally-
conscious parents.

4. Car Insurance Company


Scenario:
A car insurance company wants to create an ad that emphasizes fast claim processing, customer
satisfaction, and affordable rates. The target audience is middle-class families aged 30-50.
Question:
Write a 45-second commercial script that shows the process of getting car insurance through the
company and how quickly claims are processed in the event of an accident. Show the satisfaction
of a happy customer.

5. New Restaurant Opening


Scenario:
A new restaurant is opening in the neighborhood, serving locally sourced ingredients and a
variety of gourmet dishes. The restaurant aims to attract foodies who appreciate fresh,
sustainable food.
Question:
Write a 30-second commercial script promoting the grand opening of the restaurant. The script
should highlight the uniqueness of the food, the atmosphere, and the quality of the ingredients.

6. Fitness App for Beginners


Scenario:
A new fitness app has been launched to help beginners get into shape. It offers personalized
workout plans, instructional videos, and daily reminders to stay active. The target audience is
individuals who are just starting their fitness journey.
Question:
Write a 30-second commercial script for this fitness app. The commercial should be motivational
and reassuring for beginners, focusing on how easy and accessible the app is for new users.

7. Travel Agency Special Offer


Scenario:
A travel agency is offering a limited-time deal for a 7-day tropical vacation. The package
includes flights, hotel stays, and guided tours. The target audience is couples and small families
looking for an affordable getaway.
Question:
Write a 30-second commercial script promoting the tropical vacation deal. The commercial
should emphasize the exclusivity and affordability of the offer, and create a sense of urgency to
encourage bookings.

8. Sustainable Fashion Brand


Scenario:
A sustainable fashion brand is launching a new line of clothing made from recycled materials.
The brand’s mission is to provide stylish options that are environmentally responsible. The target
audience is eco-conscious young adults aged 20-35.
Question:
Write a 45-second commercial script showcasing the new line of clothing. The commercial
should emphasize the brand’s commitment to sustainability while highlighting the trendy designs
and quality of the clothing.

9. Online Learning Platform


Scenario:
An online learning platform offers a wide variety of courses, from coding to digital marketing,
with a focus on helping people enhance their skills and boost their careers. The target audience is
working professionals who want to upskill in their free time.
Question:
Write a 30-second commercial script for the online learning platform. The commercial should
focus on the flexibility of learning, the broad selection of courses, and how it helps people
improve their careers.

10. Charity Campaign for Animal Shelter


Scenario:
An animal shelter is running a fundraising campaign to support their work in rescuing and
rehoming animals. They need to create a compelling call for donations from compassionate
animal lovers.
Question:
Write a 30-second commercial script for the fundraising campaign. The script should
emotionally appeal to viewers, showing the plight of animals in need while encouraging them to
donate to support the shelter’s efforts.

11. High-End Skincare Product


Scenario:
A luxury skincare brand is launching a new anti-aging cream that uses rare ingredients and has
been tested for effectiveness. The target audience is women aged 35-50 who are interested in
premium beauty products.
Question:
Write a 30-second commercial script for the new anti-aging cream. The script should convey the
luxury and high quality of the product, with a focus on how it can help users achieve radiant,
youthful skin.

12. New Gaming Console


Scenario:
A new gaming console is hitting the market, offering superior graphics, exclusive games, and
multiplayer features. The target audience is avid gamers aged 18-30.
Question:
Write a 30-second commercial script for the gaming console, highlighting its cutting-edge
features, exclusive titles, and the immersive gaming experience it provides.

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