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(SkinSeoul) 2 Data - BI Engineer

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4 views2 pages

(SkinSeoul) 2 Data - BI Engineer

Uploaded by

patelnirmal917
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SkinSeoul Competency Assessment

: Data/BI Engineer (Beauty E-commerce) <APPLY>


[Job Description]

-​ Design, develop, and maintain scalable data pipelines for integrating e-commerce,
marketing, and CRM data.
-​ Build and optimize dashboards/reports (e.g., Looker Studio) to track sales,
customer behavior, marketing ROI, and product analytics.
-​ Ensure data quality, security, and reliability across all pipelines.
-​ Implement and manage Google Tag Manager (GTM) for accurate user behavior
and conversion tracking.
-​ Collaborate with Marketing, Product, and Operations teams to define KPIs and
reporting needs.
-​ Optimize SQL queries and data models for improved efficiency and scalability.

[Preferred Backgrounds]

-​ Proven experience with Google Tag Manager, BigQuery (SQL), and marketing
analytics tools (e.g., Google Analytics, Facebook Ads).
-​ Proficiency in Python, R, or similar programming languages for data engineering.
-​ Hands-on experience with Looker Studio (or similar BI tools) and Git/version
control systems.
-​ Familiarity with WooCommerce/e-commerce data pipelines and API integrations.
-​ Exposure to cloud platforms (GCP, AWS, Azure) and ETL/ELT tools (e.g., Airflow,
dbt) is a plus.
-​ Strong communication and collaboration skills to translate data insights for
non-technical teams.

⚠️You are free to utilize AI tools, but DO NOT simply copy and paste the AI generated
contents without your thoughts and insights. It will be automatically disqualified.

📌 Task 1: Advanced GTM Implementation & Data Layer Design


Scenario: SkinSeoul’s WooCommerce-based website wants to capture detailed user
interactions to improve marketing attribution and user experience insights. The team
currently lacks structured tracking for critical events such as product views, add-to-cart,
checkout steps, and transaction completions. You, as the Data/BI Engineer, need to
design and implement a scalable Google Tag Manager solution that surfaces these
events accurately for downstream reporting in BigQuery and marketing analytics tools
(e.g., Google Analytics, Facebook Ads).
Task:

1.​ Data Layer & Event Tracking


○​ Outline a data layer schema for key e-commerce events (e.g., product
detail view, add-to-cart, purchase) that can be pushed to GTM.
○​ Identify essential data points (e.g., product ID, product category, price,
user ID, cart value) that should be captured at each stage.
2.​ Tag/Trigger Configuration
○​ Describe how you would configure tags and triggers in GTM for each
event type (e.g., product view tag firing on product pages, add-to-cart tag
on corresponding button click).
○​ Discuss naming conventions and version control best practices for
maintaining a clean, organized GTM environment.
3.​ Integration & Validation
○​ Explain how you would validate tag firing (e.g., using GTM Preview Mode
or real-time reports in analytics platforms).
○​ Include a brief plan for error handling or fallback options if the data layer is
missing certain variables.
4.​ Downstream Data Usage
○​ Show how the captured GTM events would be exported or synced to
BigQuery (or other analytics platforms) for deeper analysis.
○​ Propose 2-3 KPIs (e.g., conversion funnel metrics, average order value,
product/category-level performance) that you’d derive from this data in
Looker Studio or similar BI tools.

Key Points to Address:

●​ Scalability: How your GTM and data layer design accommodates new events or
additional variables without major overhauls.
●​ Data Governance: Methods to ensure consistent naming conventions, versioning,
and role-based permissions in GTM.
●​ Business Impact: How the enriched tracking data can inform marketing
campaigns, product decisions, or personalization efforts.

👉 Submission Format:
●​ Submit a PDF document

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