Marketing reviewer

Name:________________________Grade&Strand:_____________Date: ________Score: ______

I. Multiple Choice: Directions: Read each item carefully then choose the best answer. Write the letter
that corresponds to your choice on the space provided before each number.

______1. Anything that can be offered to a market for attention, acquisition , use or consumption that
might satisfy a want or need is called_____.

a. Demand b. Idea c. Product d. Service

______2. A service is an action of doing something for someone or something. This refers to what kind
of product?

a. Tangible b.Intangible c. Tasty Product d. Home Service

______3. Value Meal Menu is an example of what pricing approaches that offers the right combination
of quality and good service at a fair price?

a. Odd- even b. Price Lining c. Bundle d. Prestige

______4. The price of a T-Shirt is Php 200, the retailer placed a price tag of Php 199 instead so that the
customer will be attracted and think that the price is lesser. What do you call this pricing strategy?

a. Bundle b. Odd- even c. Price Lining d. Prestige

______5 This is the most important element in the marketing mix which generates a profit for the
organization.

a. Price b. Product c. Promotion d.

Placement

______6. Offering different level of prices for a specific category based on their features and quality is
called _______.

a. Price Linings c. Promotional Pricing

b. Multiple Unit Pricing d. Odd-even Pricing

______7. The laundry detergent manufacturer choose to lower the price of their product to Php 1 per
pack to have an appeal to market and expand sales. This strategy is known as_______.

a. Re-branding b. Re-Packaging c. Discounting d. Expanding

______8. Ana wants to eat a chocolate in the middle of the night. With little planning , she went to the
nearest convenience store and decides to buy a chocolate. What type of product is the chocolate?

a. Convenience Product c. Easy Product

b. Consumer Product d. Shopping Product

______9. Which refers to the path or route through which goods and services travel to get from the
place of production or manufacture to the final users?

a.Distribution Channel c.Distribution Management

b.Supply Chain Management d.Supply Chain Channel

______10. Personal Selling, Sales Promotion, Advertising, Direct Marketing and Public Relations are
example of________.

a. Promotional Tools c.Product Pricing

b. Channel d. Marketing

______11. Who work out on issues in the sales force , advertising , sales promotion and distribution in
marketing entities?

a. Market Analyst b. Marketing Controller c. Manager d. Auditor

______12. “Think different”, “Just do it” or” open happiness”, these are catchphrase and also called
as_____.

a.Tagline b.Advertisement c. Trademarkingd. Public Relation

______13. Which of the following consists of the various firms included in executing the activities
needed to produce and transport a product or service to consumers?

a.Channel chain c.Command chain

b.Optimal chain d.Supply chain

______14. How do you call a tool used in strategic planning to identify and ultimately prioritize the
organization and its environment?

a. SWOT analysis c. Business Analysis

b. Market Penetration d. Target Market

______15. This is a process that turns marketing plans into action plans and provides support for plans
to be executed to achieve its objectives.

a. Marketing Implementation c. Marketing Strategy

b. Marketing Control d. Annual Plan Control

______16. Company can create successful new products by

a. Understanding consumers, markets, and competitors

b. Developing products that deliver superior value to consumers

c. Developing a great and expensive advertising campaign

d. Both A and B
______17. A marketing manager of a large consumer food company is studying distribution , promotion
and price of the product. Which ONE of the following is applied?

a. Marketing Plan c. Marketing Mix

b. Marketing Strategy d. Market Offering

______18. Originally the marketing mix has only 4P’s. Which of the following is NOT an element of a
firm’s strategy oftenly used?

a. Product b. Price c. People d. Placement

______19. Which of the following is the purpose of strategic planning that find ways in which the
company can be best?

a. It overcome losses

b. It used its strength to take advantage of attractive opportunities in the environment

c. It avoid paying taxes

d. It avoid the expense of costly research while still getting the benefits

______20. Demographic segmentation divides the market into groups based on which of the following
variables

a.Size, location, industry, customer c. Size, location, occupation, race

b.Size, company, technology, industry, d. size,customer, taste, trends

______21. All of the following are factors to consider when setting a price EXCEPT:

a. Costs c. Consumer Demand

b. Competing Products d. Prestige Pricing

______22. Which one of the following mix consists all the product lines and items which a particular
seller offers for sale ?

a. Product Mix b. Brand Mix c. Consumer Mix d.Packaging Mix

______23. Which of the following statements is NOT included about distribution channels?

a. It consist of the physical access point where the product is provided to customers

b. It is the path which goods and services travel to get from the place of production

c. It is the method of transporting goods before making them available for clients

d. It is a long transportation of product which delay the delivery to customers

______24. Placement focuses on distribution. Which of the following is NOT part of place/ placements?

a Channels of distribution c. Product Labeling

 b.Logistics d. All are part of placement

______25. This refers to the internal factors, which mean the resources and experience readily available
in the firm. Which one is NOT included?

a. Financial b. Physical c. Human d. Pricing

______26. One of the types of product is shopping , which statement defines shopping?

a. It requires consumer research and comparison of brands

b. It appeals to a large target market

c. The consumer purchases with little planning

d. Do not require complicated information-based advertisements.

______27 In developing the marketing mix, which statement is NOT included in the product
classification?

a. A product can be classified as tangible and intangible

b. A tangible product is a physical object that can be perceived by touch

c. An intangible product that can be perceived indirectly such as an insurance policy.

d. A product is a raw material introduced in the market

______28. Sales Promotion is one of the tactics to attract customers and to gain sales in a company. In
which of the following is NOT included in the activity done during these strategy?

a. Money off Coupons b. Print Advertising c. Free Gifts d. Bundled

Charge

_______29 .Promotion of a product can include all of the following except:

a. advertising a new product

b. offering money-off vouchers to encourage increased sales

c. personal selling by using sales representatives

d. redesigning a product to make it look more modern

______30. These activities are promoting public relations to customer with the intent of increasing sales
EXCEPT:

a. Positive image c. Foster goodwill

b. Generate publicity d. Business Minded

______31. Anna Marie a chef in a new restaurant; sent out press releases to the local media and has
invited food critics in her restaurant. Anna Marie’s action is engaging in
 a. Public Relations c. Sales Promotion

b. Personal Selling d. Advertising

______32. Joan and Johny are debating who their potential customers are, who share the need of their
product and will buy it. Joan and Johny are debating about:

a. The definition of customer value

b. customer satisfaction

c. who their market is

d. what constitutes an exchange

______33. Marketing analysis is basically a business plan that presents information regarding :

a. The market in which you are operating in c. The income of the business

b. The expenses of the organization d. The total customers of the place

______34. What is the reason why a consumer product is purchased?

a. To produced more product

b. To satisfy individual wants or needs

c. To gain more profit from the product bought

d. To attract more customer

______35. A business product is used to manufacture other goods or services sell to resell while a
consumer product is purchased to________.

a. To satisfy individual wants or needs c. To earn a profit

b. to buy more products d. To pamper yourself

_______36 Prestige pricing of a product means selling at a high price in order to _______.

a. Create a feeling of superior quality and social status.

b. Increase the return on investment.

c. Satisfy wealthy customers.

d. Increase the production.

______37. There are two kinds of product, tangible and intangible. What is the reason why it is called
intangible product ?

a. Because the products are only imaginations.

b. Bacause the products are can not be touched.

c. Because touching a product means you will buy it.

 d.Because product be perceived indirectly such as an insurance policy or benefits.

______38. According to Annasoff’s Opportunity Matrix there are four possible combinations in creating
growth strategies for corporations based on markets and products . Which one is the complete
combinations in that opportunity matrix?

a. Marketing Penetration, Market Development, Product Development, Diversification

b. Marketing Penetration, Market Development, Market Product, Diversification

c. Marketing Penetration, Market Development, New Product, Diversification

d. None of the Above

_____39. Direct marketing refers to communication between the ________ and _________ directly.

a. Firm and suppliers c. Price and Services

b. Seller and Buyer d. Society and target market

______40. Why is a company needs to set a marketing audit?

a. Because the management can be able to find out a marketing weaknesses

b. Because the activities of the company are well performed

c. Because the management insist to do so

d. All of the Above

______41. The reason why advertising is mostly done in introducing a new product is

a.Because the seller has no direct contact with the potential customer.

b. Because there is no face to face interaction with the customer

c. Because the promotion is not directly for the customer.

d.Because you don’t know the customer personally.

______42. Direct Selling is designed to use person to person selling techniques because _____.

a. Products are technical and expensive

b. It requires an expert or specialist to explain the product mechanics

c. Products are exclusive and not really available in the market

d. It requires a marketing expert to sell the products

______43. The marketing audit check is the major component of the company’s marketing situation
that consist of:

a. Marketing Strategy and Marketing Organization

 b. Marketing Strategy, Marketing Organization and Marketing Systems

c. Marketing Plan and Market Production

d. A and B

______44. Why is market growth rate a huge factor in any sort of marketing analysis?

a. Because you get the idea of how long the market will last

b. Because it make an investment you need to market

c. Because no growth are to be discouraged from investing

d. Because to grow over time you can invest more

______45. Why is Positioning called the outlines of a business in marketing a product and services to
customers?

a. Because it creates an image for the product based on its intended audience

b. Because it elevates the marketing efforts to be more effective

c. Because it helps a buyer to have more knowledge of a product to purchase

d. All of the Above