Pratikshya Sahu

Salesforce Marketing Cloud Developer

Mobile: +1 518-768-1992
Email: pratikshyasahu55@gmail.com

PROFESSIONAL SUMMARY:

• Salesforce Certified Marketing Cloud Professional with 8+ years of rich IT experience

including 4+ Years in Salesforce Marketing Cloud.
• Worked mostly in Automotive and Pharmaceutical industries.
• Specialized in designing and deploying Email Marketing Campaigns using Journey
Builder using entry sources as Salesforce data, API events, Cloud Pages & Data
Extensions etc.
• Established multi-org Integration between SFMC to SFDC using MC Connector and
Synchronization of Data in Audience Builder.
• Used Automation Studio for Imports & Export Data to FTP, Data Segmentation using
SQL Query, Scheduled Report Sends, Hard-Bounce Auto Suppression, Data Refresh,
Send Log back up, etc.
• Data Model Designing, building and managing relational database objects like Data
Extensions, Subscriber Lists, Send Logs, Attribute Groups in Email Studio & Contact
Builder.
• Knowledge of BU Set up, User Creation and Maintenance, Assignments of Roles, SAP
and RMM setup etc.
• Worked on data validation, data analysis & reporting to ensure no data issues to
deliver the campaign with accuracy.
• Configured Dynamic Email content, Dynamic Sender Profiles, and personalized emails
for multiple SKODA brands.
• Utilizing Datorama Reports, Data views, Custom Query Reports to track email
campaigns and built Custom Reports for tracking campaign effectiveness.
• Worked on HTML, CSS, and AMPScript to update HTML based emails, Landing pages,
and REST API Events in Content Builder and Web Studio.

Technical Skills

Area Skills
Salesforce Marketing Email Studio, Content Builder, Automation Studio, Journey Builder,
Cloud Contact Builder and Web Studio, Analytical Builder
Salesforce Technologies Customization, Workflows & Approvals, Reports & Dashboards,
Security
Integration Tools MC Connector, FTP, API Integration

Functional Expertise • SFMC Consultant

 • Functional and Technical Document Preparation
• Client user guide experience.
• Sprint Estimation and Planning
Methodologies • Agile Methodologies

Technical Expertise • Hands-on with Salesforce Marketing Cloud

• Marketing campaigns and Data management & implementation
Industry Sectors • Automotive and Pharma

CERTIFICATIONS:
 Salesforce Certified Marketing Cloud Email Specialist
 Salesforce Certified Marketing Cloud Administrator
 Salesforce Certified Marketing Cloud Developer

Employment Details

 Working as Salesforce Marketing Cloud Developer (Caterpillar) (Mar 2022-Present)

Peoria, IL
 Worked as Salesforce Marketing Cloud Developer (Skoda Auto (Jan 2020 – Feb 2022)
Dallas, Texas
 Worked as Salesforce Marketing Cloud Developer (Eli Lily) (Feb 2019 to Dec 2019)
Indianapolis, Indiana
 Worked as Digital Marketing Executive (Data BI) (Jan 2015 – Jan 2019) Bangalore

PROFESSIONAL EXPERIENCE

Client Name Caterpillar (March 2022 – Till Date) Dallas, Texas

Domain Automotive
Role Salesforce Marketing cloud Developer

Tools SFMC, AMPScript, FTP, HTML, CSS, SQL, SSJS

Responsibilities:

 Responsible for implementing the projects and enhancements for Cat Digital
customer support business unit.
 Worked on setting up multi touch welcome campaigns for new opt-ins.
 Expertise in integration of sales/service cloud with SFMC, FTP, API integrations.
 Involved in design, development and deployment of Caterpillar’s state-of-the-art
digital platform.
 Worked in migration of Global Mining & Mining Technology BUs from Enterprise
Org to CRMI Org
 Coordinated large data migration by providing field mapping, data identification,
extraction, de-duplication and validation post-migration.
 Configured SAP Set up to maintain the client branding.
  Integration of API’s set up for real time emails sends, start journey’s, insert records in
DE with multiple email touch points.
 Implementation of data structure in SFMC and set up attribute groups in Contact
Builder/Data designer.
 Creating BU, users, roles and assigning roles to specific users.
 Configuring required Data Extensions, Publication List, Send Logs, E-Mails,
Contents, dynamic content and other activities.
 Creating Journey Builder in Building Journeys & Automations in Automation Studio.
 Designed delivery checklist, debugging, Testing and Documentation.
 End to End Digital marketing campaign execution and tracking.
 Usage of AMP script to pull data into data extension and other functionality.

Client Name Skoda Auto (Jan 2020 – Feb 2022) Dallas, Texas
Domain Automobile
Role Salesforce Marketing cloud Developer

Tools SFMC, FTP, HTML, AMPScript, SQL, CSS

Responsibilities:
• Integration of data from Sales/Service Cloud and FTP Server to Marketing cloud.
• Segmented synchronized DE data as par requirements by using SQL queries, Data
filters and filtered DE, etc.
• Used Automation studio for performing actions such as imports, data export to FTP,
scheduling report sends, hard bounce auto suppression, data refresh, send log back
up, etc.
• Created data extensions, lists to import and manage subscriber data.
• Created and activated multiple Marketing Journey Campaigns in Journey Builder
• Built branding custom preference center using AMPScript to update the subscriber
preference in publication list and all subscriber list.
• Build monthly & yearly newsletters and created publication lists to capture the
newsletters preferences.
• Created landing pages for registration and survey feedbacks.
• Participate in front-end development building Cloud Pages utilizing HTML, CSS,
JavaScript and AMPScript.
• Created Datorama reports, Pivot tables and have good understanding of
Intelligence Reports.
• Created Standard and Custom reports, data views, Audit Log data and pushed files
into FTP for third party reporting.
• Responsible for iteratively improving our League’s Marketing Cloud data model and
architecture, including our technical documentation and internal processes.
Client Name Eli Lily (Feb 2019 to Dec 2019) Indianapolis, Indiana
Domain Pharmaceutical
Role Salesforce Marketing cloud Developer

Tools SFMC, FTP, HTML, SQL

Responsibilities:
• Gathered and synchronized data from Salesforce CRM, FTP site and API pages.
• Created, updated and maintained Data extension, Users, roles etc.
• Performed Administrator functions such as user management, profile configuration,
data management, etc.
• Designed and created complex journeys using Journey Builder. Used Dynamic
Contents and Personalized strings for personalization of emails.
• Executed automation activities like segmentation of data as per requirement, filter,
data import & export, etc. in Automation Studio.
• FTP file imported for ad hoc preference data captured by clients and updated in
SFMC All Subscriber List.
• Automated personalized email campaigns and newsletters
• Used dynamic content to meet audience with the information they want
• Used customer data in Salesforce to reach new prospects, existing
customers, and re-engage inactive accounts
• Assisted with reporting on campaign performance.
• Developed documentation of current processes and future enhancements.
• Implemented complex and advanced automation journey logic based on the project
requirements
• Participated in QA and reporting on email performance and customer data

Client Name Data BI (Jan 2015 – Jan 2019) Bangalore

Domain Digital Marketing

Role Digital Marketing Executive
Tools SEO, Social Media Marketing, PPC, PR

Responsibilities
• CRM Management & setting up email automation for prospects using Lead Squared
CRM tool.
• Involved in online PR, Pay Per Click (PPC), Native, Inbound and Affiliate Marketing.
• Working on both On-Page & Off-Page SEO to improve website visibility
 in Search Engine Results Page.
• Created & updated WordPress website pages.
• Audit website performance and backlinks audit using SEMrush tool and researching
opportunities for link building with new prospects.
• Designing & editing of banners and icons using Adobe Photoshop.
• Video & Audio editing for webinars, tutorials, and podcasts published by team.
• Handling its Social Media profiles like Facebook, Instagram, Pinterest, Twitter etc.,
and posting some regular posts & paid ads.
• Making of designer images or Infographics about our interior products for sharing it
to Clients.
• Responsible for generating leads through various online marketing activities.
• Worked towards Monthly Lead Targets and create a strategy based on the Goal.
• Generate weekly and monthly reports for internal submission.
• Taking care of the On-Page optimization, regular content updates and minor website
changes.

Other Domain Experience:

Worked as Bank PO in Punjab National Bank for 6 years up to Jan 2016
EDUCATION SUMMARY

Title of the Degree with University Year of Passing

Branch

M. Sc, M.Phil. Sambalpur University, India 2008

Bachelor Degree Sambalpur University, India 2004