LOGO USAGE GUIDE

AGREEMENT FOR LOGO USE

[This agreement does NOT apply to the logos of departmental ministries or programs.
Please refer to the department’s web site for information regarding use of their logo(s).]

The General Council of the Assemblies of God grants a non-exclusive license to official Assemblies of God churches only to use this
artwork, hereafter referred to as “logos,” for promotional purposes. The use of this logo for commercial purposes or for use for any
other event or purpose is not authorized.

Acceptance of this agreement is subject to the following terms:

To use logos indicates acceptance of this agreement.

• You may not use the logos in any manner that may possibly disparage, bring into disrepute, or derogate the Assemblies of God or
its members.

• You may not alter the appearance of the logos in any way. The logo must stand by itself so as to avoid unintended associations with
any other objects, including, but not limited to, type, photographs, illustrations, borders, and edges. You may not incorporate the
logo or any of its parts into any other logo.

• You may not use the logos in any manner that implies sponsorship or endorsement of any other event, product or service.

• You agree to indemnify the General Council of the Assemblies of God for any loss or damage caused to them arising out of your
use of this logo.

• The General Council of the Assemblies of God reserves the right to review your use of the logos and may at any time require you to
discontinue your use of the logo.

• The General Council of the Assemblies of God reserves the right to revoke and terminate this agreement, in which case you will
immediately thereafter cease any and all usage of the logos and shall not use any name or trademark similar in design or color.

LOGO USAGE GUIDE 09. 07. 2018

 COLOR USAGE COLOR GUIDE

The Assemblies of God logo Below are the approved color specifications
may be utilized in three for a variety of applications.
different color choices:

1. Black and the RED

approved red.
Pantone 1805 C
2. Solid white. C18 / M100 / Y92/ K7
#A12529
3. Solid black. RGB: 358 / 77 / 63

BLACK

Pantone Black 7 C
C0 / M0 / Y0/ K100
#000000
RGB: 35 / 31 / 32

WHITE

#FFFFFF
RGB: 255 / 255 / 255

LOGO USAGE GUIDE 09. 07. 2018

 LOGO PURPOSE

Our logo is used to identify our organization. To

that end, clarity, simplicity and legibility are the
guiding principles to successful logo usage.

LOGO SIZE

Minimum size specifications are meant

to negate poor visual representation and
to ensure the logo is visually dynamic.
.25 inch
Try to use the logo no smaller than .25
inches unless absolutely necessary.

LOGO PLACEMENT

It is important to have a “clear zone”

around the logo. The minimum distace
should be the height of the flame as
shown.

LOGO USAGE GUIDE 09. 07. 2018

 LOGO RESTRICTIONS

Now that you’ve read how to properly use the Assemblies of God logo, here is a
sampling of what not to do with it.

Do not put the logomark in Do not distort / skew the logo.

• The logo is a stand-alone design element (not words or part of a a tight box or shape.
statement) and must appear separate from other elements in all
applications. For example, they cannot be placed in a box or a circle.

• The logo cannot be used within a sentence, phrase, or headline.

• To ensure the integrity of the logo, it is imperative that no words or images

The .
way
crowd, overlap, or merge with it. Also, no photos or designs should
obscure the words. Do not use the icon/logo inline Do not use defining shapes /
with in a sentence or tagline. colors behind the logomark.

• The logo is a registered trademark and must not be altered. For example,
they cannot be:
• Shaded.
• Screened.
• Used in outline form.
• Filled with a texture or photo.
Do not fill the logomark with Do not add an outline or
color gradient/fountain fills. stroke to the logomark.
• Do not use a scanned, recreated, reproportioned, or otherwise modified
version of the logo.

• Proportions of the logo must remain the same in either reduction or

enlargement. They may not be stretched out of proportion in either
direction.

• The separate elements of the logo may not be used independently or in Do not fill the logomark Do not stretch the logo taller or
conjunction with other designs. with textures or patterns. wider- keep it proportional.

LOGO USAGE GUIDE 09. 07. 2018

 LOGOTYPE

This is the customized font treatment for the name “Assemblies of God” when
used with the logo. The logotype can be black or white.
Logotype

Below are different color versions of the Logo and Logotype being used.

LOGO AND LOGOTYPE PLACEMENT

It is important to have a “clear zone” around the logo and

logotype. The minimum distace should be the height of the
flame as shown.

Minimum size specifications are meant to negate poor visual 1 inch

representation and to ensure the logotype is visually dynamic.

Try to use the logo and logotype no smaller than 1 inch unless
absolutely necessary.

LOGO USAGE GUIDE 09. 07. 2018