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Abstract Viral Markiting (F1)

The document presents a proposed viral marketing plan for sporting products and services targeting social media users in the Arab world. It emphasizes the growing need for sporting institutions to attract customers through innovative marketing strategies, particularly on platforms like Facebook. The study, based on a survey of 1070 social media users across 13 Arab countries, highlights key factors influencing the effectiveness of e-ads and recommends implementing the proposed marketing plan.

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6 views2 pages

Abstract Viral Markiting (F1)

The document presents a proposed viral marketing plan for sporting products and services targeting social media users in the Arab world. It emphasizes the growing need for sporting institutions to attract customers through innovative marketing strategies, particularly on platforms like Facebook. The study, based on a survey of 1070 social media users across 13 Arab countries, highlights key factors influencing the effectiveness of e-ads and recommends implementing the proposed marketing plan.

Uploaded by

tareksallam202
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/327013330

A Proposed Plan For The Viral Marketing Of Sporting Products And Services To
Social Media Users In The Arab World

Article in Journal of Critical Reviews · March 2021


DOI: 10.31838/jcr.08.01.105

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1 author:

Ahmed Farouk
Helwan University
41 PUBLICATIONS 6 CITATIONS

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All content following this page was uploaded by Ahmed Farouk on 14 August 2018.

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A Proposed Plan For The Viral Marketing Of Sporting Products And Services
To Social Media Users In The Arab World
Ahmed Farouk1

Abstract— Viral marketing has resulted recently in a lot of excitement as a novel technology in
the field of marketing. The need of sporting institutions to attract new customers for sporting
products and services has increased, especially as many international and Arab clubs rely on them
for most of their funding. These institutions, especially clubs, have outlets for selling their products
and services. Therefore they are in need for new approaches that are related to modern
communication and innovative distribution methods that can depend on their current audience in
conveying e-ads to other users in light of the increase in social media users in the Arab world. This
study aims at developing a marketing plan for sporting products and services through viral
marketing with social media users. The researcher used the descriptive method. The sample
consisted of 1070 social media users in 13 Arab countries. He used a questionnaire composed of
five themes and 42 items as a data collecting tool. Allan Dib’s “one-page marketing plan” was
used to develop the marketing plan of sporting products and services. The study found that
participants reported watching e-ads of sporting products and services that appeared during
browsing social media pages; Facebook was the most used medium for receiving ads about
sporting products and services; sharing the product’s ad depended on the availability of incentives;
purchasing sporting products and services took place after a recommendation by a relative or a
friend; and their evaluation of sporting products and services depended on the experiences of other
people. The study recommends that the proposed plan should be used in marketing sporting
products and services.

Keywords— Arab world, social media, sporting products, viral marketing.


kingfarouk@squ.edu.om

1
Ahmed Farouk; Asst. Professor, Physical Education dept. College of Education, Sultan Qaboos univ. Oman

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