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Brand PPT Guidance Master

The document outlines a comprehensive brand and marketing proposal for a project, detailing sections such as brand overview, market research, brand strategy, and marketing communications. It emphasizes the creative processes behind naming, logo design, and the rationale for brand identity elements. Additionally, it includes recommendations for marketing channels and strategies to attract business and serve the community in alignment with GCU's vision and 2030 strategy.

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mallicktitiksha2003
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25 views27 pages

Brand PPT Guidance Master

The document outlines a comprehensive brand and marketing proposal for a project, detailing sections such as brand overview, market research, brand strategy, and marketing communications. It emphasizes the creative processes behind naming, logo design, and the rationale for brand identity elements. Additionally, it includes recommendations for marketing channels and strategies to attract business and serve the community in alignment with GCU's vision and 2030 strategy.

Uploaded by

mallicktitiksha2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand & Marketing Proposal

Project Title

Module:
Student name:
Student ID:
Module Tutor:
Date: Reminder to all students to write your total (3000
words) in the Presenter Notes in the PPT for each slide.
Brand Overview

Introduction/background
Opportunity
Market Research and Analysis
Brand Strategy
STP, Segmentation, Targeting and
Positioning
Positioning - Perceptual Map
Brand Prism
Brand Identity –
aligning to GCU values, branding
and the 2030 strategy
Naming
What was the creative process you followed
to the naming ideas? What is rationale for
your final name of the space?
Brand Logo
(Include your design)
What was the creative process you followed
to the naming ideas? What is rationale for
your final logo design?
Brand Promise

What is rationale for your


final brand promise?
Brand Tagline

What is rationale for your


final brand tagline?
Brand Personality

What is rationale for your


final brand personality?
Brand Colour Palette/
Mood Board

What is rationale for your final


brand colours for this space?
Branding and Marketing the Space –
Big Ideas:
Provide 2-3 ideas each on the two areas below. You
can explore digital media for international marketing
by importing, creating & manipulating image files and
effectively communicating ideas through visual
presentation formats.
Branding and Marketing the Space –
Big Ideas:
Provide 2-3 ideas each on the two areas below. You
can explore digital media for international marketing
by importing, creating & manipulating image files and
effectively communicating ideas through visual
presentation formats.
Branding and Marketing the Space –
Big Ideas:
Attracting Business, Industry and Potential
Revenue Drivers (E.g.: Fashion brand
partnerships, start-up initiatives, Art & Design
and Industry Events etc…)
Branding and Marketing the Space –
Big Ideas:
Serving the Community (Aligning to the GCU
vision, mission and 2030 strategy)
Branding and Marketing the Space –
Big Ideas:
Serving the Community (Aligning to the GCU
vision, mission and 2030 strategy)
Marketing Communications
Provide 2-3 recommendations. You can include
visual examples.

 How do you strategically propose to brand and


market the space utilising the marketing
communications mix effectively?
Marketing Communications
Provide 2-3 recommendations. You can include
visual examples.

 How do you strategically propose to brand and


market the space utilising the marketing
communications mix effectively?
Marketing Channels
Provide 2-3 recommendations. You can include
visual examples.
 Which marketing channels including digital
channels do you propose to launch the brand?
Suggest why and how you plan to promote the
brand and the new GCU London space.
Marketing Channels
Provide 2-3 recommendations. You can include
visual examples.
 Which marketing channels including digital
channels do you propose to launch the brand?
Suggest why and how you plan to promote the
brand and the new GCU London space.
Summary
References
Appendices

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