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End434 Course Syllabus

The course END 434, Fundamentals of Strategic Management, is a 3-credit elective focused on strategic thinking and management processes. It covers topics such as SWOT analysis, strategy development, and various types of strategies organizations can adopt. Students will learn to apply strategic management concepts through group work and projects, enhancing their problem-solving and teamwork skills.

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Lola Laylan
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26 views2 pages

End434 Course Syllabus

The course END 434, Fundamentals of Strategic Management, is a 3-credit elective focused on strategic thinking and management processes. It covers topics such as SWOT analysis, strategy development, and various types of strategies organizations can adopt. Students will learn to apply strategic management concepts through group work and projects, enhancing their problem-solving and teamwork skills.

Uploaded by

Lola Laylan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course number and name END 434 / Fundamentals of Strategic Management

Credits, contact hours,


3 credits / 42 hours / Engineering topic
categorization of credits
Instructor or course
Gaye KARAÇAY AYDIN, Cahit Ali BAYRAKTAR
coordinator
• Rowe, A.J., Masor, R.O., Dickelh, K.E., Snyder, N.H.
Text book and other (1989), Strategic Management, Addision-Wesley Pub.Co.
supplemental materials • Hitt, M.A., Duanre, R., Ireland, Hoskisson, R.E. (1999),
Strategic Management, South Western College Pub.

Course information
Transferring culture of strategic thinking and strategic act. Creation the
Content consciousness of strategic management process. Instructing the strategic
management methods.
END 323 Principles of Planning ve Controlling (OR) END 431
Prerequisites
Management and Organization
Type Selected elective

Course learning outcomes


Students who pass the course will:
I. Apprehend the philosophy of strategic management, its related concepts
II. Understand the strategic management process and its concepts
III. Understand fundamental strategies that an enterprise can apply
IV. Learn how to produce strategy by using SWOT method with the analysis of the
internal and external environment of organization
V. Learn strategies (enterprise, competition, functional) that an organization can follow
VI. Apply group work in their homework and projects
Level of
Student outcomes
contribution
SO1. An ability to identify, formulate, and solve complex engineering
Little
problems by applying principles of engineering, science, and mathematics.
SO2. An ability to apply engineering design to produce solutions that meet
specified needs with consideration of public health, safety, and welfare, as Little
well as global, cultural, social, environmental, and economic factors.
SO3. An ability to communicate effectively with a range of audiences. Partial
SO4. An ability to recognize ethical and professional responsibilities in
engineering situations and make informed judgments, which must consider
Partial
the impact of engineering solutions in global, economic, environmental, and
societal contexts.
SO5. An ability to function effectively on a team whose members together
provide leadership, create a collaborative and inclusive environment, High
establish goals, plan tasks, and meet objectives.
SO6. An ability to develop and conduct appropriate experimentation,
analyze and interpret data, and use engineering judgment to draw High
conclusions.
SO7. An ability to acquire and apply new knowledge as needed, using
High
appropriate learning strategies.

Learning
Week Topics
outcome(s)
1 Course plan, introduction to strategic management concept I
2 Strategic management, its related concepts I
3 Strategic management process and its components II, III
4 Strategic orientation and fundamental strategies III
5 External environment analysis (SWOT) III, IV
6 Measurement of environment (SWOT) III, IV, VI
7 Internal environment analysis (SWOT) III, IV, VI
8 Strategy development by using SWOT method III, IV, VI
9 Business strategies IV, V, VI
10 Corporate strategies IV, V, VI
11 Acquisition and re-structuring strategies IV, V, VI
12 International strategies IV, V, VI
13 Cooperative strategies IV, V, VI
14 Functional strategies IV, V, VI

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