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New Syllabus MBA First Semester

The document outlines the syllabus for the Master of Business Administration (MBA) program at Purbanchal University, effective from the Fall Session of 2022. It details the curricular structure across four semesters, including core courses, electives, and specializations, totaling 69 credit hours. Additionally, it provides course objectives and content for specific subjects such as Marketing for Managers, Communication for Managers, Accounting for Managers, and Legal Framework of Business.

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Krishna Das
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0% found this document useful (0 votes)
55 views22 pages

New Syllabus MBA First Semester

The document outlines the syllabus for the Master of Business Administration (MBA) program at Purbanchal University, effective from the Fall Session of 2022. It details the curricular structure across four semesters, including core courses, electives, and specializations, totaling 69 credit hours. Additionally, it provides course objectives and content for specific subjects such as Marketing for Managers, Communication for Managers, Accounting for Managers, and Legal Framework of Business.

Uploaded by

Krishna Das
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PURBANCHAL UNIVERSITY

Faculty of Management

Syllabus Of

Master of Business Administration (MBA) Program


(Semester I)

With Effect From 2022, Fall Session Batch (2079-80)


Curricular Structure (Master of Business Administration – 69 Credit Hrs.)
Semester Course Title Credit Hrs.
I Marketing for Managers 3
Communication for Managers 3
Accounting for Managers - I 3
Legal Framework of Business 2
Decision Sciences 3
Elective-1 2
Total Credit Hrs. 16
Semester Course Title Credit Hrs.
II Accounting for Managers -II 2
Human Resource Management & Organizational Behavior 3
Economics for Managers 3
Financial Management 3
Operations Management 3
Seminar I 2
Elective-2 2
Total Credit Hrs. 18
Semester Course Title Credit Hrs.
III Entrepreneurship and Social Enterprises 2
Research Methodology and Thesis Proposal 2+1
Information Technology Management 3
Elective-3 2
Seminar II 2
Specialization I 2
Specialization II 2
Total Credit Hrs. 16
Semester Course Title Credit Hrs.
IV International Business 2
Strategic Management 3
Corporate Governance and Corporate Social Responsibility 2
Seminar III 2
Specialization III 2
Specialization IV 2
Thesis 6
Total Credit Hrs. 18
Elective-1: Any One
1. Principles and Contemporary Practices of Management
2. Introduction to Computing

Elective-2: Any One


1. E-commerce and Digital Marketing
2. Introduction to Public Relations

Elective-3: Any One


1. Organization Design and Change
2. Project Management

Specialization Areas (Any One)


I. Marketing
II. Finance
III. Human Resource Management
IV. Operations and Supply Chain

Courses under each Specialization are as follows-


I. Marketing (Any 4)
a. Marketing Research
b. Product and Brand Management
c. Sales Management and Retailing
d. Service Marketing and CRM
e. Advertising Management

II. Finance (Any 4)


a. Corporate Financial Reporting and Analysis
b. Capital Structure
c. Security Analysis and Investment Management
d. Management of Financial Institutions
e. Financial Derivatives and Engineering

III. Human Resource Management (Any 4)


a. Team Building and Conflict Management
b. Industrial Relations and Labor Legislation
c. Training and Development
d. Talent Management
e. Performance Management: Systems and Strategies

IV. Operations and Supply Chain Management (Any 4)


a. Inventory and Warehouse Management
b. Designing and Managing Supply Chain
c. Procurement and Materials Management
d. Network Design
e. Facility Location Management

Topics for seminars may be decided by the school and approval should be taken from
the Dean's office for its implementation and evaluation.
After completion of the Seminars and Elective courses, the evaluation will be done by
an expert appointed from the Deans office, and this needs to be completed within the
semester.
Purbanchal University
MBA I Semester
LH: 48
Course Title : Marketing for Managers
Area of Study : Core
Credit :3

Course Objectives
The objective of this course is to equip students with the knowledge and skills to take decisions in
marketing management. The course helps to analyze and solve marketing problems in the complex
and fast-changing business environment. The course is designed to show how effective marketing
builds on a thorough understanding of buyer behavior to create value for customers.

Course Description
This course deals with the management aspects of marketing. It includes a study of the marketing
system and organization, environment and segment analysis, information system, demand
analysis, competitor analysis, and product strategies and new offerings, strategic pricing, and
channel management with emerging trends and practices in marketing.

Course Details
Unit I: Introduction to Marketing Management LH 8
Market, Marketing, Marketing management and Marketing Concepts, Company
Orientation towards the Market Place, Capturing customer value from customers,
Role of a Marketing Manager in the current scenario, Marketing challenges of the 21st
century and firms' responses to the challenges, Marketing Environmental Trend and
forces, Nature and Contents of a Marketing Plan, Contemporary Nepalese Marketing
Environment

Unit II: Marketing Information System and Demand Measurement LH 5


Marketing Information System and marketing intelligence, Marketing Research System,
Marketing analytics and its importance, Market Demand and Its Measurement, Methods
of Estimating Current and Future Market Demand, Practice of Marketing Information
System (MKIS) in Nepal

Unit III: Identifying Market Segment, Target, and Position Strategies LH 5


Consumer analytics and its tools, Bases for Consumer and Industrial Market
Segmentation, Process of Market Segmentation, Requirements for effective
segmentation, Evaluation and Selection of Target Market, Positioning maps and
Developing Positioning Strategies, Product and service differentiation, Market
Segmentation Practices in Nepal

Unit IV: Competitors Analysis, Product Strategies, and New offerings LH 10


Concept of Competition and methods of competitors analysis, Market research and
competitive analysis, Competitive Strategies for Market Leader, Competitors Analysis in
Nepal, Concepts, and Types of New Products, Managing new products and offerings, New
Product Development Process, Product Line and Product Mix Strategies, Brand
Positioning, Branding Policies and Strategies, Marketing Strategies in the Various Stages
of Product Life Cycle, Product and Branding Practice in Nepal
Unit V: Concepts and Tools for Strategic Pricing LH 3
Understanding pricing, objectives, and Methods of Pricing, Developing Pricing Strategies
and Programs, Initiating and responding the price changes, Pricing Practices in Nepal

Unit VI: Developing and Managing Strategic, Integrated Marketing Channels and
Communication LH 4
Marketing channel and value network, Channel- Design Decision, Channel- management
decision, Channel integration and system, Channel Dynamics, Developing channel
strategies in Nepal, Designing and Managing Integrated Marketing Communications,
Digital communication

Unit VII: Emerging Trends & Practices in Marketing LH 8


The New marketing realities and Marketing Myopia, The New marketing landscapes:
Neuro Marketing, Sensory Marketing. Marketing technology, social media marketing,
digital marketing, entrepreneurial and SME marketing, social and non-profit marketing
green and sustainable marketing etc., Marketing Ethics- green marketing and green
economy, Paradigm shifts in marketing, Emerging marketing practices in Nepalese
business.

References
Kotler P., Lane K., Keller. Marketing management, Pearson / Prentice Hall of India.
Stanton W. J., Etzel M.J., Walker B. J. Fundamentals of marketing, McGraw Hill,India,
Aaker D. A. Moorman C., Strategic Market Management, John Wiley & Sons, Singapore.
Cravens, D. W., Piercy N., Strategic Marketing, TATA McGraw-Hill, New Delhi.
Evans, J. R., Berman B. Marketing, Macmillan Publishing Company, India.
Kotler, P., Armstrong, G., Agnihotri, P. Principles of marketing, Pearson, India.
Purbanchal University
MBA I Semester
LH: 48
Course Title : Communication for Managers

Area of Study : Core

Credit :3

Course Objective
The course aims to facilitate students to make clear communications at all levels of work – with
all levels of people, demonstrate how to communicate change, create confidence in the new
processes and empower employees to make them successful in a professional corporate
environment. After the completion of the course, Students should be able to exercise their
communication skills efficiently and professionally in their jobs and career.

Contents
Unit I: Understanding the Foundations of Business Communication LH 4
Communication and Management; Communication Types, The Communication Process; Barriers
in the Communication Environment; Listening Process: Types of Listening, Improving Listening
Skills, Overcoming Barriers to Effective Listening

Unit II: Interpersonal Communication LH 6


Role of Interpersonal Communication in Managing, Recognizing Nonverbal Communication,
Nature of Non-verbal Communication, Using Nonverbal Communication Effectively, Being
Sensitive to Business Etiquette, Developing your Business Etiquette, Business Dining;

Unit III: Communicating in a World of Diversity LH 4


Understanding the Opportunities and Challenges of Communication in a Diverse World,
Recognizing Variations in a Diverse World, Improving Intercultural Communication Skills

Unit IV: Public Speaking and Oral Communication LH 8


Conducting and Participating in Meetings, Preparing for Meetings, Conducting and Contributing
to Effective Meetings, Using the Phone, Listening, Making Formal Speeches, Determination of
Presentation Method, Consideration of Personal Aspects, Team Presentations

Unit V: Writing Employment Messages and Interviewing for Jobs LH 4


Understanding Organizing your Approach to the Employment Process; Preparing Resumes;
Writing your Resume; Application Letter; Preparing for a Job Interview

Unit VI: Fundamentals of Business Writing LH 12


Writing Business Messages; Being Sensitive to your Audience’s Needs; Building Strong
Relationships with your Audience; Controlling your Style and Tone; Routine Inquiries;
Adjustment grants, Refusals, Order Acknowledgment, Claims, Persuasive Requests, Sales
Messages, Memorandums, Email,
Defining Reports, Determining the Report Purpose, Forms of Shorter Reports, Gathering the
Information Needed, Interpreting the Findings, Organizing the Report Information, Writing the
Report,

Unit VII: Communication and Creativity LH 10


Weston Anthony. Creativity for Critical Thinkers. Oxford University Press. New Delhi.

References:
Courtland L. Bovee. et al. Business Communication Today (10th edition). Pearson. Delhi.
Lesikar R.V. et al. Business Communication (11th edition). Tata McGraw Hill Company. New
Delhi.
Weston Anthony. Creativity for Critical Thinkers. Oxford University Press. New Delhi, 2007
Purbanchal University
MBA I Semester
LH: 48
Course Title : Accounting for Managers - I
Area of Study : Core
Credit :3

Course Objectives

This course aims to inculcate the basic understanding of financial accounting principles
with a view to develop students’ skill in preparing and analyzing financial statements.

Course Details

Unit I: Introduction to Financial Accounting LH 5


Basic Understanding of Financial Accounting : Concepts, Meaning, Objectives, Importance
and Limitations; Accounting as a Language and Accounting as an Information System;
Sources of Accounting Information; Users of Accounting Information; Branches of Accounting;
Forms of Business Organizations; Fundamental Accounting Concepts and Assumptions:
Business Entity Concept, Money Measurement Concept, Dual Aspect Concept, Going
Concern Concept, Accounting Period Concept, Historical Cost Concept, Revenue
Realization Concept, Accrual Concept, and Matching Concept; Generally Accepted
Accounting Principles (GAAP); Accounting Conventions: Conservatism, Consistency, Full
disclosure, and Materiality. Difference between a Concept and Convention.

Unit II: Business Transactions and the Accounting Process LH 7


Understanding the Concept of Accounting Process: Recording, Classifying and
Summarizing; Concept of Double Entry Book Keeping System, Concept and Preparation
of Accounting Equation, Transactions and their effects on Accounting and Equation;
Accounting Methods: Cash Basis and Accrual Basis; Rules for Debit and Credit; Preparation
of Journal, Ledger and Trial Balance (Unadjusted and Adjusted); Business Decision Cases
Analysis.

Unit III: Financial Reporting LH 15


Objectives of Financial Reporting, Characteristics of Financial Statements, Concepts of
Depreciation and Methods: Straight Line and Diminishing Balance Methods; Concept of
Inventory Valuation : FIFO and LIFO Methods, Preparation of Financial Statements of the
Company and Adjustment Entries: Multiple Steps Income Statement, Statement of
Retained Earnings and Balance Sheet (Vertical Format); Concept of Marshalling of
Assets and Liabilities; Limitations of Financial Statements; Business Decision Cases
Analysis.

Unit IV: Reporting and Interpreting Cash Flow Statement LH 9


Meaning and Objectives of Cash Flow Statement, Preparation of Cash Flow
Statement: Direct and Indirect Method, Interpreting Cash Flow Statement; Difference
between Funds Flow Statement and Cash Flow Statement; Business Decision Cases
Analysis.

Unit V: Analyzing Financial Statements LH 9


Concept and Objectives of Financial Statement Analysis; Techniques of Financial
Statement Analysis: Horizontal Analysis, Vertical Analysis, Trend Analysis, Common
Size Analysis, Ratio Analysis: Liquidity, Solvency (Leverage), Efficiency (Turnover) and
Profitability Ratios; their Uses and Interpretation, Business Decision Cases Analysis.

Unit VI: Key Terms and Trends in Financial Accounting LH 3


• Accounting Standards: International Accounting Standards/International
Financial Reporting Standards (IFRS), and Nepal Financial Reporting Standards
(NFRS); Provisions of both Standards on presentation of Financial Statements.
• Contemporary Issues in Accounting: Foreign Currency Accounting, Inflation
Accounting, Human Resource Accounting and Environment Accounting,
• Accounting Reports: Annual Report, Interim Accounting Report, Auditors Report,
Directors Report and Corporate Governance Report.
• Trends in Corporate Reporting: Use of Artificial Intelligence (AI) in
Financial Accounting, Data Analytics and Forecasting Tools, Cloud-based
Accounting and Blockchain in Accounting.

References:
Koirala, M. R., Upadhyaya, T., Subedi, D., Regmi, G., & Bohara, I. (2021). Principles of
Accounting II, Buddha Publications, Kathmandu.
Koirala, Y.R., Dhakal, A., Joshi, P.,Singh, R.,& Sharma, B. (2021). Principles of Accounting II,
Asmita Publications, Kathmandu.

Kimmel, P., Weygandt, J., & Kieso, D. (2010). Financial Accounting: Tools for Business
Decision Making. (5th Edition). New Delhi: Wiley India Private Limited.

Libby, R., Libby, P. A., & Short, D.G. (2011). Financial Accounting. (6th Edition), New
Delhi: Tata McGraw Hill Education Private Limited.

Porter, G.A., & Norton, C.L. (2011). Financial Accounting: IFRS Update. (6th Edition ).
New Delhi: Cengage Learning India Private Limited.

Powers, M., & Needles, B.E. (2011). Financial Accounting: A Case Based Approach. New
Delhi: Cengage Learning India Private Limited.
Purbanchal University
MBA I Semester
LH: 32
Course Title : Legal Framework of Business
Area of Study : Core
Credit :2

Course Objective:
To provide a general understanding of legal processes and practices that have close
relationships with the management of an organization. Understanding the legal
environment of business and furthermore enables the students to apply their skills to
comply with the legal knowledge they work for their organization.

Unit I: Introduction to Legal Framework of Business LH 4


a. Meaning, Nature, and Importance of Legal Environment of Business.
b. Meaning, Importance, and Sources of both General law and Business law.

Unit II: Contract Law LH 9


a. Meaning and essential elements of a valid contract.
b. Differences between contract and agreement.
c. Meaning and essential elements of offer and acceptance
d. Consideration and its position on Civil Code 2074.
e. Capacity to Contract: Minor, Unsound mind, and a legally disqualified person.
f. Standard form of Contract
g. Termination of Contract
h. Performance of Contract

Unit III: Company Law LH 10


a. Meaning and characteristics of Company
b. Incorporation of Company
c. Meeting of the company and its procedures
d. Functions of Board of directors and OECD Principles
e. Compulsory and voluntary liquidation of a company
f. Theories of Corporate governance and corporate social responsibility
g. Worker’s participation in Management
h. Insider Trading /dealing

Unit IV: Labour Law LH 5


a. Meaning, Nature, and Scope of Labour Law
b. Welfare and Social Security (Labour Welfare and Social Security)
c. Collective Bargaining
d. Establishment and importance of trade unions
e. Functions of Labour Court, Labour office and factory inspector

Unit V: Negotiable Instruments LH 4


a. Meaning and Importance of Negotiable Instrument
b. Types of Negotiable Instrument
c. Dishonor and Discharge of Negotiable Instrument

References
1. Anson’s Law of Contract, 28th ed., Oxford University Press, 2010 Walton Street.
2. Gower and Davies, Principles of Modern Company Law, 11th ed. 2021, Sweet and
Maxwell.
3. Bhandari Dilli, Business Law, 2nd ed., ABC Prakasan,2018, Kathamandu.
4. DR. Neupane Avatar, Text Book on Company Law, Pairavi Book House Pvt. Ltd. 2076
Kathmandu.
5. Upreti Bharat Raj, Company Law, (Nepali Version), 2nd ed., FREEDEL, 2064 BS,
Kathmandu.
6. K.C Yadav Kumar, Contract Law: A Comparative Study, Pairavi Prakasan, 2016,
Kathmandu.
7. Thapaliya Agni, An Outlook Of Labour Jurisprudence, Makalu Publication House,
Kathmandu, ISBN/ISSN 9789937573115

Acts

• Muluki Civil Code, 2074.


• Company Act, 2063
• Nepal Rastra Bank Act, 2058
• Bank and Financial Institution Act, 2073
• Insolvency Act, 2063
• Securities Act, 2063
• Negotiable Instrument Act, 2034
• Labour Act, 2074
• Trade Union Act 2049
Purbanchal University
MBA I Semester
LH: 48
Course Title : Decision Sciences

Area of Study : Core

Credit :3

Course Objectives:
To equip students with quantitative skills needed for business decisions and to enable them use
statistical software in data analysis for business decisions
Contents

Unit I: Probability Theory and Probability Distributions LH 10


1.1: Probability (Review):
Definition and approaches to probability, addition and multiplication rules (independent events)
1.2: Baye’s Theorem:
Conditional probability and the multiplication rule of probability; Baye’s theorem and its
application
1.3: Random Variable and Probability Distribution:
Definition and types of random variables; Mathematical expectation of random variables;
Probability distribution of random variable and types of probability distributions
1.4: Binomial and Poisson Distributions:
Meaning and Characteristics; Solution of related problems
1.5: Normal Distribution:
Meaning and Characteristics; Solution of related problems; Normal approximation to Binomial
distribution

Unit II: Sampling and Sampling Distribution LH 4


2.1: Sampling:
Meaning; Objectives; Probability sampling methods
2.2: Sampling distribution of statistic (mean and proportion); Standard error of a statistic;
Relationship between sample size and standard error; Sample size determination (for estimating a
mean and a proportion)

Unit III: Estimation LH 4


3.1: Estimation: Meaning; Point and Interval Estimation; Criteria for a good estimator
3.2: Interval Estimates: The standard error of estimate; confidence limits and confidence
intervals of estimates; solution of related problems

Unit IV: Inferential Statistics LH 10


4.1: Inferential Statistics: Meaning; Need of inferential statistics in business
4.2: Hypothesis Testing:
Hypothesis; Types of hypotheses; Statistical hypothesis; Steps of hypothesis testing; One-tailed
and two tailed tests; Errors in hypothesis testing; Type-I and Type-II errors, Level of significance,
Power of test; Critical region; p-value approach and critical value approach of decision making in
hypothesis testing
4.3: Some Parametric Tests:
Large sample (one sample and two sample) tests of mean and proportions (z-test); Small sample
test of mean (t-test); Paired t-test for dependent samples; Variance ratio test (F-test); One way and
two-way ANOVA
4.4: Some non-parametric tests:
Chi square test for independence of attributes and goodness of fit; Rank sum tests (K-W test and
U-test)

Unit V: Correlation and Regression Analysis LH 6


5.1: Correlation: Simple, multiple and partial correlation coefficients
5.2: Regression:
Meaning; Linear and non-linear regression; Assumptions of linear regression; Simple and multiple
linear regression; interpretation of regression results; Standard error of regression coefficients;
Testing the significance of overall regression model; Testing the significance of the regression
coefficients; Coefficient of determination and its interpretation (all mathematical calculations only
for simple regression)
5.3: Regression Diagnostics:
Multicollinearity; Homoscedasticity; Error distribution; Analysis of Residuals

Unit VI: Data Analysis using SPSS LH 14


Creating variables and data entry in SPSS; Recoding a variable; Computing new variable;
Frequency distribution of a variable, Descriptive statistics of a variable; Examining the normality
of the distribution; Exploratory data analysis (Stem and leaf and Box plot); Compare means and
test the significance of differences of means of two or more samples; Cross tabulation (two way
table concerning two categorical variables); Performing Chi square test for association of
attributes, Obtaining correlation matrix; Fitting simple and multiple linear regressions; Testing
significance of regression model and regression coefficients; Performing regression diagnostics of
simple linear regression.

References:
Levine, D. M., T. C. Krehbeil, M. l. Berenson and P. K. Swaminathan. 2011. Business Statistics,
A First Course (Fifth Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson
Education in South Asia.
Levin, R. I. and D. S. Rubin. 19997. Statistics for Management (Seventh Edition). New Delhi:
Printice Hall of India Limited.
Levin, R. I., D. S. Rubin, S. Rastogi and M. Husain. 2013. Statistics for Management (Seventh
Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson Education in South
Asia.
Sthapit, A. B., H. Gautam, P. r. joshi and P. m. Dangol. 2016. Statistical Methods (Fifth Edition).
Kathmandu: Buddha Publications Pvt. Ltd.
Shrestha, S. and D. P. Silwal. 2006 (2063 B. S.). Statistical Methods in Management. Kathmandu:
Taleju Prakashan.
Field, A. 2017. Discovering Statistics using IBM SPSS Statistics (Fifth Edition). Sage Publications
Ltd.
Purbanchal University
MBA I Semester
LH: 32
Course Title : Principles and Contemporary Practices of Management

Area of Study : Elective I

Credit :2

Course Objectives
This course deals with management concept & philosophies, important contemporary trends,
concepts, issues and perspectives in management. The course will thus enable students to consider
the complexity of these trends and issues, explore the available literature and apply the emerging
concepts to Nepalese business scenarios. This also allows students to build upon the principles of
management to study the contemporary trends and developments in the field of management as
found in business practices.

Course Details
Unit I: Introduction to Management LH 3
An Overview of management concept and approaches, business management, the management
process, Type of managers (General, functional and line managers), Basic managerial roles and
skills, changing job of managers, changing organizational perspectives

Unit II: Philosophical Aspects of Management LH 4


The classical philosophy (Scientific management, administrative management and Bureaucratic
management), Behavioral management philosophy (human relation movement and Hawthorne
studies), System and contingency philosophy, Emerging issues and challenges in Nepalese
business.
Unit III: Planning and Decision-Making LH 5
Planning: Meaning, levels of planning, planning horizons, planning process, meaning and use of
single use, standing, contingency and derivative planning, Pitfalls and their improvement in
planning. Decision Making: Concept, process of rational decision making, type of problems and
decision-making, decision-making conditions and styles. Planning and decision-making
practices in Nepalese organization

Unit IV: Organizational Architecture and Structure LH 8


Concept of organizational architecture and structure, Designing structure: Vertical differentiation
(Tall Vs. Flat), horizontal differentiation (Functional, multidivisional, geographical and matrix),
and integrating mechanisms (formal knowledge network and strategy, coordination and integrating
mechanisms), concept of authority, responsibility and accountability and creating accountability
in business organizations, 360 degree structure, Mechanistic and organic structure, Nepalese
practices in organizational architecture .

Unit V: Communication and Control LH 4


Concept of business communication, communication process, parties involved in communication,
communication barriers and their improvement. Meaning, process and types of control, essentials
of effective control system, control tools and techniques used in management process, controlling
practices in Nepal

Unit VI: Contemporary Practices of Management LH 8


Management’s new paradigms, self-management and employee empowerment strategies, diversity
management, benchmarking and outsourcing, business process reengineering, stimulating
innovation and change management, organizational citizenship behavior, knowledge management
and learning organization, work life balance and employee well beings, relationship management,
green management, corporate spirituality and appreciative enquiry, talent management and
organizational politics, emotional intelligence and artificial intelligence, Contemporary practices
of management in Nepalese organization.
References
Stephen P. Robins & David A. Decenzo. Fundamentals of Management. Delhi: Pearson
Education Inc.
Bateman, T. S. and Snell, S. A., Management: Competing in the New Era. New Delhi: McGraw
Hill.
Bauer, T., Erdogan, B., and Short, J. Principles of Management. Boston: Flatbook.
Harvey, B. Understanding and Managing Diversity. New Delhi: Pearson Education.
Reading Materials
Charles W. L. Hill & Steven L. McShane. Principles of Management. Irwin: McGraw-Hill.
Ricky W. Griffin . Management Principles and Applications. New Delhi: CENGAGE Learning
Purbanchal University
MBA I Semester
LH: 32
Course Title : Introduction to Computing

Area of Study : Elective I

Credit :2

Course Objective:
The fundamental aim of this course is to teach students the basics of computing. Students, in this
course, will learn the fundamentals of computing including computer basics and organization,
common tools and applications, and data representations,

Course Contents:

Unit 1: Introduction to Computers: LH 3


Evolution of Computers; Computer System Concepts; Definitions and Components; Basic
Functions of Hardware and Software Components including Operating System Functions;
Computers in the Modern Business Aspects; The Digital Firm; Digital Revolution;

Unit 2: Types of Computing Devices: LH 3


Computer Types - Mainframe to Smart Phones; Handheld and Mobile Devices; Tablets, Smart
Phones, and Digital Cameras; Connecting with Devices; Health and Other Concerns with
Devices.

Unit 3: Word Processing LH 8


Creating a document-Opening, Editing, and Saving in different formats, using Help; Password
protection, Spell Checking, Grammar
Formatting a document- Character Formatting, Line Spacing, Alignment, Boarding and
Shading, Page Breaks, Columns, Changing Case, Tab Setting, Indenting, Margins, Header and
Footer, Spell Checking the Documents, Creating and Managing Tables, Preview and Printing
documents, Adding and Removing Numbers, and merging documents; hyperlink
Templates, Wizards, and Macros- use of templates, create templates, create a document using
wizard, mail merge wizard, record and run macros, edit macros

Unit 4: Spreadsheet LH 10
Lunch, Locate and Open a workbook, enter and edit data in a worksheet, create and revise
formulas, copy formulas with relative, absolute, and mixed cell references, Basic functions,
Insert Function dialog box (If function, Date and Time function, Lookup function and formulas,
math and Trigonometric function, random and random number function, Logical function, text
and information function, count and database function, statistical functions, Financial function),
Link worksheets and workbooks, Identify basic terms and guidelines for creating lists, enter
data in a list using data validation, create custom filters, Use macros, create templates, use data
analysis, create PivotTable reports, create PivotChart reports, Create charts, modify charts,
Integrate Excel data with Word and PowerPoint

Unit 5: Presentation: LH 4
Fundamentals of Presentation, Starting presentation slides, Slides Designs, Template resources,
Techniques of presenting slides, Do's and Don'ts in multimedia slides, Slide transition,
Animation, and other effects, Hyperlink with Video and other sources

Unit 6: Internet & World Wide Web: LH 4


History and Core of Internet; IP Address and DNS; Clients and Servers; World Wide Web and
Web Browsers; Types of Websites; Search Engine

References and Supplies:


• Access to a computer and the Internet.
• Access to Microsoft Office 2016 (Word, Excel, PowerPoint)
• Microsoft Excel Professional 2021 Guide, CA Manmeet Singh Mehta, Paperback ,BpB
Publication, October 2022
• Advanced Analytics with Excel 2019: Perform Data Analysis Using Excel's Most
Popular Features, Paperback, Manisha Nigam, January 2020
• Word 2019 in easy steps, by Scott Basham, November 2018
• Learn to use Computer, MS Word, PowerPoint, and Excel: First Edition, Inderjeet Singh,
August 2019
• Introduction to Computers, Norton Peter, Tata McGraw Hill, New Delhi, 2017

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