New Syllabus MBA First Semester
New Syllabus MBA First Semester
Faculty of Management
Syllabus Of
Topics for seminars may be decided by the school and approval should be taken from
the Dean's office for its implementation and evaluation.
After completion of the Seminars and Elective courses, the evaluation will be done by
an expert appointed from the Deans office, and this needs to be completed within the
semester.
Purbanchal University
MBA I Semester
LH: 48
Course Title : Marketing for Managers
Area of Study : Core
Credit :3
Course Objectives
The objective of this course is to equip students with the knowledge and skills to take decisions in
marketing management. The course helps to analyze and solve marketing problems in the complex
and fast-changing business environment. The course is designed to show how effective marketing
builds on a thorough understanding of buyer behavior to create value for customers.
Course Description
This course deals with the management aspects of marketing. It includes a study of the marketing
system and organization, environment and segment analysis, information system, demand
analysis, competitor analysis, and product strategies and new offerings, strategic pricing, and
channel management with emerging trends and practices in marketing.
Course Details
Unit I: Introduction to Marketing Management LH 8
Market, Marketing, Marketing management and Marketing Concepts, Company
Orientation towards the Market Place, Capturing customer value from customers,
Role of a Marketing Manager in the current scenario, Marketing challenges of the 21st
century and firms' responses to the challenges, Marketing Environmental Trend and
forces, Nature and Contents of a Marketing Plan, Contemporary Nepalese Marketing
Environment
Unit VI: Developing and Managing Strategic, Integrated Marketing Channels and
Communication LH 4
Marketing channel and value network, Channel- Design Decision, Channel- management
decision, Channel integration and system, Channel Dynamics, Developing channel
strategies in Nepal, Designing and Managing Integrated Marketing Communications,
Digital communication
References
Kotler P., Lane K., Keller. Marketing management, Pearson / Prentice Hall of India.
Stanton W. J., Etzel M.J., Walker B. J. Fundamentals of marketing, McGraw Hill,India,
Aaker D. A. Moorman C., Strategic Market Management, John Wiley & Sons, Singapore.
Cravens, D. W., Piercy N., Strategic Marketing, TATA McGraw-Hill, New Delhi.
Evans, J. R., Berman B. Marketing, Macmillan Publishing Company, India.
Kotler, P., Armstrong, G., Agnihotri, P. Principles of marketing, Pearson, India.
Purbanchal University
MBA I Semester
LH: 48
Course Title : Communication for Managers
Credit :3
Course Objective
The course aims to facilitate students to make clear communications at all levels of work – with
all levels of people, demonstrate how to communicate change, create confidence in the new
processes and empower employees to make them successful in a professional corporate
environment. After the completion of the course, Students should be able to exercise their
communication skills efficiently and professionally in their jobs and career.
Contents
Unit I: Understanding the Foundations of Business Communication LH 4
Communication and Management; Communication Types, The Communication Process; Barriers
in the Communication Environment; Listening Process: Types of Listening, Improving Listening
Skills, Overcoming Barriers to Effective Listening
References:
Courtland L. Bovee. et al. Business Communication Today (10th edition). Pearson. Delhi.
Lesikar R.V. et al. Business Communication (11th edition). Tata McGraw Hill Company. New
Delhi.
Weston Anthony. Creativity for Critical Thinkers. Oxford University Press. New Delhi, 2007
Purbanchal University
MBA I Semester
LH: 48
Course Title : Accounting for Managers - I
Area of Study : Core
Credit :3
Course Objectives
This course aims to inculcate the basic understanding of financial accounting principles
with a view to develop students’ skill in preparing and analyzing financial statements.
Course Details
References:
Koirala, M. R., Upadhyaya, T., Subedi, D., Regmi, G., & Bohara, I. (2021). Principles of
Accounting II, Buddha Publications, Kathmandu.
Koirala, Y.R., Dhakal, A., Joshi, P.,Singh, R.,& Sharma, B. (2021). Principles of Accounting II,
Asmita Publications, Kathmandu.
Kimmel, P., Weygandt, J., & Kieso, D. (2010). Financial Accounting: Tools for Business
Decision Making. (5th Edition). New Delhi: Wiley India Private Limited.
Libby, R., Libby, P. A., & Short, D.G. (2011). Financial Accounting. (6th Edition), New
Delhi: Tata McGraw Hill Education Private Limited.
Porter, G.A., & Norton, C.L. (2011). Financial Accounting: IFRS Update. (6th Edition ).
New Delhi: Cengage Learning India Private Limited.
Powers, M., & Needles, B.E. (2011). Financial Accounting: A Case Based Approach. New
Delhi: Cengage Learning India Private Limited.
Purbanchal University
MBA I Semester
LH: 32
Course Title : Legal Framework of Business
Area of Study : Core
Credit :2
Course Objective:
To provide a general understanding of legal processes and practices that have close
relationships with the management of an organization. Understanding the legal
environment of business and furthermore enables the students to apply their skills to
comply with the legal knowledge they work for their organization.
References
1. Anson’s Law of Contract, 28th ed., Oxford University Press, 2010 Walton Street.
2. Gower and Davies, Principles of Modern Company Law, 11th ed. 2021, Sweet and
Maxwell.
3. Bhandari Dilli, Business Law, 2nd ed., ABC Prakasan,2018, Kathamandu.
4. DR. Neupane Avatar, Text Book on Company Law, Pairavi Book House Pvt. Ltd. 2076
Kathmandu.
5. Upreti Bharat Raj, Company Law, (Nepali Version), 2nd ed., FREEDEL, 2064 BS,
Kathmandu.
6. K.C Yadav Kumar, Contract Law: A Comparative Study, Pairavi Prakasan, 2016,
Kathmandu.
7. Thapaliya Agni, An Outlook Of Labour Jurisprudence, Makalu Publication House,
Kathmandu, ISBN/ISSN 9789937573115
Acts
Credit :3
Course Objectives:
To equip students with quantitative skills needed for business decisions and to enable them use
statistical software in data analysis for business decisions
Contents
References:
Levine, D. M., T. C. Krehbeil, M. l. Berenson and P. K. Swaminathan. 2011. Business Statistics,
A First Course (Fifth Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson
Education in South Asia.
Levin, R. I. and D. S. Rubin. 19997. Statistics for Management (Seventh Edition). New Delhi:
Printice Hall of India Limited.
Levin, R. I., D. S. Rubin, S. Rastogi and M. Husain. 2013. Statistics for Management (Seventh
Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson Education in South
Asia.
Sthapit, A. B., H. Gautam, P. r. joshi and P. m. Dangol. 2016. Statistical Methods (Fifth Edition).
Kathmandu: Buddha Publications Pvt. Ltd.
Shrestha, S. and D. P. Silwal. 2006 (2063 B. S.). Statistical Methods in Management. Kathmandu:
Taleju Prakashan.
Field, A. 2017. Discovering Statistics using IBM SPSS Statistics (Fifth Edition). Sage Publications
Ltd.
Purbanchal University
MBA I Semester
LH: 32
Course Title : Principles and Contemporary Practices of Management
Credit :2
Course Objectives
This course deals with management concept & philosophies, important contemporary trends,
concepts, issues and perspectives in management. The course will thus enable students to consider
the complexity of these trends and issues, explore the available literature and apply the emerging
concepts to Nepalese business scenarios. This also allows students to build upon the principles of
management to study the contemporary trends and developments in the field of management as
found in business practices.
Course Details
Unit I: Introduction to Management LH 3
An Overview of management concept and approaches, business management, the management
process, Type of managers (General, functional and line managers), Basic managerial roles and
skills, changing job of managers, changing organizational perspectives
Credit :2
Course Objective:
The fundamental aim of this course is to teach students the basics of computing. Students, in this
course, will learn the fundamentals of computing including computer basics and organization,
common tools and applications, and data representations,
Course Contents:
Unit 4: Spreadsheet LH 10
Lunch, Locate and Open a workbook, enter and edit data in a worksheet, create and revise
formulas, copy formulas with relative, absolute, and mixed cell references, Basic functions,
Insert Function dialog box (If function, Date and Time function, Lookup function and formulas,
math and Trigonometric function, random and random number function, Logical function, text
and information function, count and database function, statistical functions, Financial function),
Link worksheets and workbooks, Identify basic terms and guidelines for creating lists, enter
data in a list using data validation, create custom filters, Use macros, create templates, use data
analysis, create PivotTable reports, create PivotChart reports, Create charts, modify charts,
Integrate Excel data with Word and PowerPoint
Unit 5: Presentation: LH 4
Fundamentals of Presentation, Starting presentation slides, Slides Designs, Template resources,
Techniques of presenting slides, Do's and Don'ts in multimedia slides, Slide transition,
Animation, and other effects, Hyperlink with Video and other sources